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** Find our new episodes at the Community Powered Marketing podcast: https://podcasters.spotify.com/pod/show/communitypoweredmarketing Marketers know it’s the connections we make - between ideas, people, and brands - that make the difference. Happy Marketer Connection invites you to connect with Sue Frech, Martech pioneer and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connection ...
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Ken Lempit, President of Austin Lawrence Group “BUSINESS MANIFESTATION”
34:36
34:36
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34:36
Ken Lempit, President of Austin Lawrence Group, joins the final Happy Marketer Connection to discuss Business Manifestation. Hear how to manifest success in your business and life, lower your churn rate, the most common mistakes CEOs make, how to grow as a SaaS company, and Ken’s transition from the corporate world to his family business. Connect w…
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Michael Neuendorff, President of Build and Balance “CONNECTION"
37:17
37:17
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37:17
Michael Neuendorff, Executive Coach, Trainer, and President of Build and Balance, joins Happy Marketer Connection to discuss Connection. Hear how to connect with your audience, tips for optimizing your LinkedIn profile, how businesspeople connected before LinkedIn, how to stay dedicated to your work, and how Michael has kept his entrepreneurial spi…
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Jay Wong, Founder of Podcast Your Brand “PROGRESS OVER PERFECTION”
41:34
41:34
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41:34
Jay Wong, Founder of Podcast Your Brand, joins Happy Marketer Connection to discuss Progress over Perfection. Hear how to decide the theme of your podcast, whether a podcast is right for your brand, how to build a community with your podcast, the triangle effect from a strong podcast, email list, and private group, and how Jay takes an agency appro…
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Erica Solomon, Beauty Director, Customer Experience Partnerships at Brandshare “BEAUTY TRENDS”
33:43
33:43
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33:43
Erica Solomon, Beauty Director, Customer Experience Partnerships at Brandshare, joins Happy Marketer Connection to discuss Beauty Trends. Hear the top beauty trends and how changing consumer habits are impacting development, the vital role product sampling has in driving trial and loyalty, alternatives to in-store sampling, and some growing beauty …
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April Martini, Co-Founder of Forthright People “PERSONAL BRANDING”
32:52
32:52
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32:52
April Martini, Co-Founder of Forthright People, joins Happy Marketer Connection to discuss Personal Branding. Hear the key essentials for building your personal brand and steps to get started, ways to balance the focus on your personal brand vs. the company brand, how to approach finding the right business partner, moving projects forward without d…
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Jessica Lauria, Marketing Consultant on “RELATIONSHIPS”
35:07
35:07
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35:07
Jessica Lauria, a skilled Marketing Consultant with experience on the client- and agency-side, joins Happy Marketer Connection to discuss Relationships. Hear how to build strong relationships with your agency partners, how the client-agency dynamic has changed, what to look for in a marketing agency, how to give helpful feedback, and Jessica’s less…
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Emma Isaacs, Founder and Global CEO of Business Chicks “WINGING IT”
31:29
31:29
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31:29
Emma Isaacs, Founder and Global CEO of Business Chicks, joins Happy Marketer Connection to discuss Winging It. Hear the importance of becoming an expert at failing, the why and ways to avoid overplanning, how to pivot and pivot again, create an organization that inspires, and how Emma has grown her business while raising a “half dozen” kids. Connec…
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Craig Dubitsky, Founder of hello products and Chief Innovation Strategist at Colgate-Palmolive “FRIENDLY”
47:41
47:41
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47:41
Craig Dubitsky, Founder of hello products and Chief Innovation Strategist at Colgate, joins Happy Marketer Connection for an epically positive episode about the benefits of being friendly. Hear how to make friendliness your business game-changer, why FOMO is changing the retail landscape, how to create a brand that makes people smile and a company …
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Julie Levi, President and Founder of Progressive Promotions “PASSION, PATIENCE, AND PERSISTENCE”
36:52
36:52
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36:52
Julie Levi, President and Founder of Progressive Promotions, joins Happy Marketer Connection to discuss Passion, Patience, and Persistence. Hear what it takes to succeed as a Salesperson and Entrepreneur, what true persistence looks like and why it's worth it, the ways Sales has changed over the years, how to hire and support your business developm…
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Pia Marquez, Digital Marketing Sr. Manager at Del Monte “BUILDING YOUR PERSONAL BRAND”
29:05
29:05
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29:05
Pia Marquez, Digital Marketing Sr. Manager at Del Monte, joins Happy Marketer Connection to discuss building your Personal Brand. Hear why it's important to develop your personal brand, the benefits of working for small and large companies, why marketers should take a page from designers by building their own websites, how to add skills at each sto…
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Dustin Finkel, Founder and CEO of Ancient inGRAINed Snack Co “RELATIONSHIPS”
32:31
32:31
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32:31
Dustin Finkel, Founder and CEO of Ancient inGRAINed Snack Co, joins Happy Marketer Connection to discuss Relationships. Hear how to grow your network, create beneficial relationships across industries, how Dustin created Ka-Pop!, his experiences on Shark Tank and QVC, and how to have a solid financial understanding of your company. Connect with Dus…
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Zachary Weinberg, Director of Amazon Advisory at Gartner “ECOMMERCE TRENDS”
35:30
35:30
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35:30
Zachary Weinberg, Director of Amazon Advisory at Gartner, joins Happy Marketer Connection to discuss eCommerce trends. Hear how eCommerce has changed in recent years, how to dominate your category on Amazon, what the top brands are learning from challenger and D2C brands, what new e-tailing trends are here to stay, and what you can learn from a fai…
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Chris Teigland, Executive Chef and Co-Owner of Community and Birdhouse “CREATIVITY”
31:14
31:14
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31:14
Chris Teigland, Executive Chef and Co-Owner of Community and Birdhouse, joins Happy Marketer Connection to discuss Creativity. Hear how to come up with creative products and services, find creative inspiration, the challenges and marketing opportunities with running a restaurant, what to do with negative consumer feedback, and the parallels between…
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Tim Hayden, CEO of Brain+Trust “PRIVACY + PROFITS”
42:35
42:35
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42:35
Tim Hayden, Chief Executive Officer of Brain+Trust and an expert in data collection and protection, joins Happy Marketer Connection to discuss Privacy and Profits. Hear how companies use your consumer data, the paradox between privacy and personalization, how you can leverage data as a business, the impact of the CCPA, and why Tim believes marketer…
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Lewis Schiff, Chairman of Birthing of Giants “ENTREPRENEURISM”
39:42
39:42
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39:42
Lewis Schiff, Chairman of Birthing of Giants and Moonshots and Moneymakers, joins Happy Marketer Connection to discuss Entrepreneurism. Hear how to disrupt your industry, harness your passion to create a thriving business, stay inspired with your work, the key to building lasting value in your business, how Lewis’s program partners with Oxford and …
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Lindsay Stein, CEO of Today, I’m Brave “BRAVERY”
31:44
31:44
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31:44
Lindsay Stein, Chief Executive Officer of the nonprofit Today, I'm Brave, joins Happy Marketer Connection to discuss Bravery. Hear how to market a nonprofit, determine your core mission, develop strategic partnerships, what it means to be brave, and Lindsay’s pivot from journalist and Editor-in-Chief to CEO of a nonprofit. Connect with Lindsay at L…
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Max Branstetter, Founder and Podcast Producer at MaxPodcasting “GROWTH”
40:26
40:26
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40:26
Max Branstetter, Founder and Podcast Producer at MaxPodcasting, joins Happy Marketer Connection to discuss Growth. Hear how to start a professional-sounding podcast, use your podcast as a marketing tool, find guests for your podcast, tips for hosting and producing a podcast, and Max’s personal favorite episodes of the Wild Business Growth Podcast. …
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Shonda Brown, Senior Associate Brand Manager at Church and Dwight “PIVOT”
32:10
32:10
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32:10
Shonda Brown, Senior Associate Brand Manager at Church and Dwight, joins Happy Marketer Connection to discuss Pivoting. Hear how to pivot your career and marketing strategies, the game-changing insights that come from online brand communities, what Shonda has learned about cats and cat owners from her online community, how to market organically, an…
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Rachel Braun Scherl, Co-Founder and Managing Partner of SPARK Solutions for Growth “PIONEER”
40:37
40:37
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40:37
Rachel Braun Scherl, Co-Founder and Managing Partner of SPARK Solutions for Growth, joins Happy Marketer Connection to discuss being a Pioneer. Hear how to pioneer a new industry, how Rachel became the Vagipreneur, the difference in working for small and large companies, the top three skills every businessperson needs, and how to create a creative …
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Cathy Murphy, Co-Founder and CEO of Venus Media Group “BALANCE”
31:40
31:40
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31:40
Cathy Murphy, Co-Founder and Chief Executive Officer of Venus Media Group, joins Happy Marketer Connection to discuss Balance. Hear how to connect your brand with women and stay true to your company purpose, why it's helpful for your business to be platform-agnostic, the reason Cathy took the entrepreneurial leap, and how to achieve work-life balan…
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Anne Candido, Co-Founder of Forthright People “BRAND LOVE”
36:46
36:46
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36:46
Anne Candido, Co-Founder of Forthright People, joins Happy Marketer Connection to discuss Brand Love. Hear how to create connections with your consumers, turn your fans into brand evangelists, the three questions you need to be able to answer to have a brand, and what junior marketers and senior marketers can learn from each other. Connect with Ann…
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Alan Sutton, VP Global Sales and Operations at Jay@Play “HERITAGE”
39:03
39:03
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39:03
Alan Sutton, VP Global Sales and Operations at Jay@Play, joins Happy Marketer Connection to discuss Heritage. Hear the pros and cons of working with family, how to build a global brand, be nimble as a company, resolve conflicts within your team and supply chain, and what the fashion and toy industry have in common. Check out Alan’s toys at JayAtPla…
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Alex Colkitt, Content and Community Strategist for Sir Kensington’s “ENGAGEMENT”
33:57
33:57
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33:57
Alex Colkitt, the Content and Community Strategist for Sir Kensington's, joins Happy Marketer Connection to discuss Engagement. Hear why quality engagement is more important than quantity of impressions, how to engage with your customers and partners, how Sir Kensington’s champions the “dignity of food,” the erosion of trust and authenticity in soc…
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David Rich, Founder of Palabra “STORYTELLING”
35:36
35:36
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35:36
David Rich, the Founder of Palabra, joins Happy Marketer Connection to discuss Storytelling. Hear how he's building a business around storytelling, why we learn through reflecting, how to unleash your passion into your branding, embracing your entrepreneurial spirit during times of crisis, and his experience finishing the Ironman Triathlon right be…
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Chris Pyne, Founder and President of Junction 37 “VALUES”
22:22
22:22
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22:22
Chris Pyne, the Founder and President of Junction 37, joins Happy Marketer Connection to discuss Values. Hear how to establish strong company values, maintain discipline as part of your company culture, be a source of stability as a brand, what traits to look for when hiring, and Chris’s journey to start his own agency. Connect with Chris at Juncti…
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Michele Muhammad, CMO of DSE Healthcare “TRANSFORMATIONAL MARKETING”
26:46
26:46
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26:46
Michele Muhammad, the Chief Marketing Officer of DSE Healthcare, joins Happy Marketer Connection to discuss Transformational Marketing. Hear how to transform your brand, give back with your marketing efforts, market to multiple generations, manage supply chain challenges, and become a CMO. Connect with Michele at 4We.org and on LinkedIn…
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Tom Deierlein, Co-Founder and CEO of ThunderCat Technology “GRIT”
36:33
36:33
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36:33
Tom Deierlein, the Co-Founder and Chief Executive Officer of ThunderCat Technology and the TD Foundation, joins Happy Marketer Connection to discuss Grit. Hear why grit is the most important success factor and how to train yourself to have more, why you need to be setting SMART goals, leading during times of crisis, and how Tom survived and thrived…
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Gina Bonafede, Director of Marketing for DAS Companies “CONNECTION MARKETING”
27:40
27:40
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27:40
Gina Bonafede, the Director of Marketing for DAS Companies, joins Happy Marketer Connection to discuss Connection Marketing. Hear how DAS built a community of passionate truck drivers, why you always need to focus on the customer, how online communities build connections between brands and customers, to craft your messaging during challenging times…
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Dawn Dobras, CEO of Credo Beauty “CHAMPION”
25:13
25:13
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25:13
Dawn Dobras, the Chief Executive Officer of Credo Beauty, joins Happy Marketer Connection to discuss being a Champion. Hear how Credo supports hundreds of women-led beauty brands, how to transition from retail to eCommerce, how to give genuine feedback to improve marketing, the power of customer service, and why it’s vital to discuss challenging to…
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1
Sue Frech – Welcome to Happy Marketer Connection
20:17
20:17
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20:17
Welcome to Happy Marketer Connection. Meet Sue Frech, Co-Founder and CEO of Vesta, who will explore inventive and engaging marketing strategies every week with a fellow passionate marketer. For Episode 1, Sue decided to turn the tables and be interviewed by Marlea Clark, CMO of Stella Rising, on the theme of Evolution. Hear Sue’s background, the re…
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