Less than 2% of female founders ever break 1M in revenue. We’re on a mission to change that. Welcome to CEO School. I'm your host, Suneera Madhani, and each week, you’ll learn from incredible mentors who’ve made it to the 2% club and women well on their way. But first, a few class rules. Grab your seat because we’re here to get sh*t done. We’re one team, one dream. And we believe that we deserve to have it all because nothing bad happens when women make more money. You’re a real business now ...
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At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms. Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyo ...
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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320. Establishing Core Values for Entrepreneurs: Suneera Madhani’s Blueprint for Building A Billion-Dollar Business
31:52
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Welcome back to CEO School! In this incredibly special solo episode, host Suneera Madhani—founder of a billion-dollar business and now on her second unicorn venture—takes you on an intimate journey through the values and lessons that have defined her entrepreneurial path. Marking the tenth anniversary of her first company, Suneera reflects on the e…
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Suneera Madhani Sold A Billion Dollar Business & Is Building Her Next Unicorn With These Lessons
58:49
58:49
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When is the right time to exit your business? For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn - a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage of growth, Suneera knew she want…
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Balancing Profit and Social Impact with Dominnique Karetsos, The Healthy Pleasure Group
43:34
43:34
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Contrary to the belief that focusing on purpose detracts from profitability, many purpose-driven companies experience robust financial performance. A strong focus on creating a positive impact can differentiate a company in a crowded marketplace, attract loyal customers, and drive sustainable growth. As Dominnique Karetsos has seen with Healthy Ple…
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Leadership Tactics That Drive Sustainable Growth with Adam Sandman, Inflectra Corporation
40:56
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Sustainable growth hinges on leadership tactics that delegate authority and responsibility. Adam Sandman’s journey of bootstrapping, diversifying markets, and building a strong global team, demonstrated that smart, intentional decisions are what drive long-term success. His approach to leadership—decentralized, customer-focused, and growth-oriented…
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319. Scaling with Purpose: Suneera Madhani’s Unfiltered Return and What She is Doing to Sustain Her Success
32:37
32:37
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In this season premiere, Suneera Madhani kicks off fall with an electrifying episode about growth—both in business and life. After a summer dedicated to family and the launch of her new fintech startup, Worth, Suneera is back and ready to dive deep into the transformative conversations you’ve been waiting for. Get ready for raw, unfiltered insights…
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Scaling From $1M to $6M in 3 Years Without Spending More - The Referral Machine That Drives 85% Of Revenue
50:09
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I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success. The client acquisition engine that grew her bus…
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Crafting a Secure Financial Future with Mike Brown, Unbreakable Wealth
32:24
32:24
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Building wealth isn’t just about making money but managing it wisely. Mike Brown, entrepreneur, investor and wealth coach, found out post-exit from his company that without proper financial strategies, you can quickly lose it all. Luckily for him, Mike used his setbacks to build a comprehensive wealth-preserving strategy, which he now shares with o…
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318. Five CEO Hacks to Take Your Time Back
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In today's episode, Suneera shares her top five time-saving productivity hacks for every CEO. She talks about the importance of utilizing your calendar to the fullest by creating zones, this will ensure quality work. No more hour meetings, Suneera shares how shorter 20 or 40 minute meetings will give you some time afterwards to get actionable steps…
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Should You Ever Work For Free? How Strategic Pro Bono Projects Have Generated Millions In ROI For This Agency
53:34
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Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service. Tracy Marlowe, founder of marketing agency Creative Noggin, …
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Creating Impactful Business Models with Mike Smith, Rabble Mill
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Even if you run a profit-first business, you can still create a lot of good in your community. And the good news is that it doesn't affect your bottom line. If anything, it can significantly improve the chances of lasting growth for your business. Take Mike Smith, for example. Mike built Rabble Mill and Bay High into thriving organizations that foc…
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Bonus #54: How to Get Paid to Write for Major Publications with Ericka Andersen
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This bonus episode on securing brag-worthy bylines pairs perfectly with Monday's case study on creating viral content for major publications using AI. Ericka Andersen - founder of Pitch and Publish Writing Co. - walks us through exactly how to pitch and get paid by media outlets to write content for them in your area of expertise or interest. Erick…
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317. The Path to 2%: Your 7-Figure CEO Roadmap
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In today's episode, we invite you to Day Three of the CEO School Experience with Suneera Madhani. In this final session of this series, Suneera shares The Path to 2%: Your 7-Figure CEO Roadmap. Get clarity about what it takes to go from starting a business to being a CEO (even if you feel like you've been winging it!). Build the company of your dre…
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Creating AI-Powered Viral Headlines Grew His Email List By 10,000 Subscribers From Only 1 Video (& Amassed 5 Million Views Across His Content)
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Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication. Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with ove…
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Mastering Strategic Adaptability in Business with Austin Linney, Crementum Capital Holdings
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If I can give one piece of advice, it’s to make data-driven decisions. Data on market trends and customer needs has moved my business forward. Trust the data! I spoke with Austin Linney, a seasoned innovator and entrepreneur, who shared how data helped him pivot from real estate to business acquisitions. By integrating data into every step of his b…
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316. The Profit Plan: Scale to 7 Figures in 2023
1:15:09
1:15:09
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Welcome to the CEO School Experience with Suneera Madhani. In this session we are all about creating YOUR 2023 Annual Operating Plan. This will let you walk into the year ahead with clarity around your decisions, a forecastable, profitable business and a plan. We’re going to create the business plan you want to achieve, so you can see how you are g…
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[Q2 2024 Quarterly Review] Does Every Expense Need an ROI? Revenue Stacking, Monetizing IP Beyond Courses & More
40:40
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Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating. For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/c…
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What is Global Talent and How Can You Hire Them For Your Business?
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In 2014, after selling my NYC agency, I decided that from then on, I would rely on a fully remote team for my business efforts. For me, hiring global workers isn't just about cutting costs—it’s a strategic move to tap into diverse talents and create more flexibility. And you won’t believe what amazing people you can find out there! I’m not the only…
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315. CEO School Podcast Best of Series Unlocking the Millionaire Mindset: Expert Strategies for Achieving Success in Business
39:08
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Are you ready to cultivate a millionaire mindset and achieve success in your business? On this week's episode, Suneera talks about the importance of having the right money mindset and the lack of venture capital financing for women-founded companies. She emphasizes the power of believing in yourself, having confidence in your abilities, decision-ma…
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The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks)
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Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to …
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Transform Your Wealth with Diversification with Ben Fraser, Aspen Funds
36:34
36:34
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The more experience I have in being an entrepreneur, the more I see the importance of diversification in my investment strategies. It's not just about spreading your money across different stocks or sectors; it's about creating a safety net that can withstand market volatility and support your entrepreneurial efforts. My latest conversation with Be…
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‘Best Of’ Hiring: 8 Top Tips On The Who, What, When, and Where of Hiring
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We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced ep…
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Leveraging AI for Business Insights with Suneera Madhani, Worth AI
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There’s a moment in every entrepreneur's journey when clarity hits, and for many, it’s realizing the potential of data-driven business insights. This week, I’m excited to have this conversation with Suneera Madhani, the founder of Stax and CEO School, who used it to predict market trends, understand customer behavior, and streamline operations. Thi…
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Is Underspending Hurting Your Business Growth? Breakdown of What This 7 Figure CEO Spends $113K Outsourcing
56:16
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The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?” But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually unders…
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Using Core Values to Influence Strategic Decisions with Ray Mendez, Masa&Boz
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It's the Fourth of July this week in the US, so I'm celebrating America's birthday with my family. Meanwhile, I wanted to find a great episode from our vaults to help you grow your brand. This one features Ray Mendez from Masa&Boz, my old friend and branding genius. In this episode, Ray shares his expertise in strategic decision-making and transfor…
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Transitioning a “One-On-One” Service to “One-To-Many” Offer Suite (2X Revenue Case Study)
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56:38
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A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model? Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenu…
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Crushing It in Real Estate with Karen Briscoe, 5 Minute Success
23:07
23:07
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Potential clients are within reach, but how do you make them loyal customers? In this episode, I talk with Karen Briscoe, a mega real-estate agent, successful author, and coach who shares how personalized follow-ups and scalable systems help to convert leads into lifelong clients in real estate and beyond. About Karen Briscoe Karen Briscoe is the c…
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314. Boss Babe to Bold Exit: Danielle Canty’s Strategies on Building and Marketing Successful Communities
39:40
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Ever wonder how personal and business challenges intertwine and how women can innovate their way to the top? Tune in to today's episode as we dive into the crux of these issues with our phenomenal guest, Danielle Canty. Prepare for an inspiring dialogue that not only illuminates the value of strong networks and deep connections but also offers acti…
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Outsourcing: How To Find + Hire Your Dream Team
1:06:19
1:06:19
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When you start a business, you wear all the hats - everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth - so how do you get out of the weeds and hire the right people to join your team? To answer this question, we’re joined by Emily Reagan, founder of the Unicorn Digital Mark…
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Building a Business That Reflects Your Values with Amanda Thomson, Noughty
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34:36
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Purpose-driven innovation starts with aligning a product with core values rather than just chasing market trends. This means understanding what truly matters to customers and addressing these needs. Take Amanda Thomson, for example, who aligned her personal values with her business and developed a range of premium non-alcoholic wines that not only …
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313. The Science of Somatics: Liz Tenuto on Navigating Work-Related Stress at The Workout Witch
33:54
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Liz Tenuto is a businesswoman and somatics practitioner who has revolutionized the way people deal with stress and trauma through simple body movements. Having reached millions across her social media platforms, Liz shares how her techniques help maintain mental well-being and physical health, offering practical solutions for today's relentless str…
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How to Host Roundtable Events That Add $884K To Your Revenue
57:48
57:48
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If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot but…
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How Podcasts Boost Your Reach and Revenue with Lyndsay Phillips, Smooth Business Podcasting
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38:56
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When done right, podcast guesting can be a powerful tool for business growth. It's not just about talking; it's about creating connections. So in this episode, Lyndsay Phillips explains that by being strategic about which podcasts you guest on and repurposing the content from these appearances, you can significantly increase your visibility and att…
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312. Diversity in the Deal Room: How Sarah Chambless at Fenwick and LGBTVC's Board Is Changing the Game for Female Founders
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Sarah Chambless is an attorney and passionate advocate for female entrepreneurs. She shares her invaluable advice on navigating the male-dominated world of venture capital, the paramount importance of legal protections, and the art of building authentic, non-transactional business relationships. Listeners will dive deep into the unique challenges f…
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Warm Up Your Program Launch with A PAID Private Podcast (This One Converted 30% of Listeners To Generate $108K)
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Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size. Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes. But she recently discovered that the best way to get inte…
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Building Success Through Ethical Acquisitions with Richard Parker, Diomo Corporation
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54:52
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When buying a company, you need to know its realistic business valuation (to avoid overpaying and getting into financial trouble). This means you need to look carefully at the company's finances, understand where it stands in the market, and consider its future growth. Doing this helps you make a smart decision, ensuring you're not just buying pote…
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311. Why Prioritizing You is Non-Negotiable with Honest Renovations Co-host, Lizzy Mathis
37:59
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What does it take to crush business goals while managing the whirlwind of motherhood? In this electrifying episode of CEO School, host Suneera Madhani and guest Lizzy Mathis take us on a riveting journey through their experiences as powerhouse businesswomen and loving mothers. Suneera and Lizzy dig into the heart of what it means to wear multiple h…
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$330K Launch WITHOUT Ads, Social Content, or Email Marketing
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You may be overcomplicating your launches… While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch. She didn’t use any of the traditional methods during her launch to promote her offer, lik…
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