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Interviews with top music industry professionals who share expert/insider knowledge and actionable advice. Regardless of your role, career length, or level of expertise — you'll find value in these conversations. We'll educate you on licensing, publicity, digital distribution, playlisting, podcasts, touring, radio promotion, label deals, social media management, advertising, marketing, booking, live streaming, live sessions, legal advice, and whatever else we can think of — and we'll introdu ...
 
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A conversation with Joseph Lynch to get the inside scoop from him about Billboard's pivot during the pandemic to covering more industry news, music technology, and the types of stories he's looking for when covering smaller artists. We also talk about misconceptions about the industry, the myth of the overnight success, and why musicians should jus…
 
A conversation with the music editor for LA Weekly. Brett Callwood has worked for a slew of alt-weeklies, including Denver’s Westword, Detroit’s The Metro Times, SF Weekly and you’ll soon see his byline in the relaunch of the Village Voice. Brett walks us through his process for determining coverage each week at LA Weekly, plus he gives us his insi…
 
A conversation with Alyssa DeHayes, who is a publicist and media relations specialist for record labels, festivals and independent artists at Riot Act Media. She loves demystifying PR and marketing strategies in one-on-one consulting sessions for artists and labels who aren’t quite ready for a full publicity campaign. She spends her lunch hour twic…
 
A conversation with Lauren Casper who is the director of label management at The Orchard in Nashville. If you aren't familiar with The Orchard, it is the leading music distribution company for independent labels operating in over 40 markets worldwide. On today’s show we’ll talk how to authentically connect with your fans, how important metadata is,…
 
A conversation with Justin Osborne, who is the lead singer and principal songwriter of Charleston, SC band SUSTO. Justin is going to discuss what worked -- and what DIDN’T work -- as the band progressed from “total DIY” regional success all the way to present day touring Europe regularly and a legitimate record deal with Rounder Records. SUSTO Offi…
 
A conversation with Jimi Palacios from Gimme Country, a digital radio channel that's grown extensively over the last few years. And as it turns out, they don't only play country music. Jimi is a multi-year Ameripolitan Award nominee for DJ of the Year. We spoke to Jimmy about Gimme Country, his process in selecting music for his daily radio show an…
 
This week on the podcast I’m talking with David Barbe, Director of the Music Business program at the University of Georgia. David's career in the music business spans over 40 years, ranging from time as a touring bassist in Bob Mould's band Sugar, running a studio in Athens, GA (where he's worked with Drive-by Truckers, Deerhunter, and more), and u…
 
A conversation with Brandon Kinder, a musician who’s been putting out records for over a decade with his band The Rocketboys and his solo project The Wealthy West. His music has been compared to the likes of Bon Iver and Band of Horses, and written about in Rolling Stone, Paste, and American Songwriter, and many more. He’s landed placements in doze…
 
This week I’m talking with Reed Watson, a founding partner at Single Lock Records. Launched in 2013 in Muscle Shoals, AL (and recently expanding with an office in New Orleans, LA) Single Lock has released a litany of successful projects from the likes of Lera Lynn, Nicole Atkins, Erin Rae, Penny & Sparrow, Cedric Burnside, and many more. Reed walks…
 
A conversation with Dan Koplowitz who owns music sync firm Friendly Fire Licensing. He is a former label owner that now does sync licensing exclusively. Whether it is for commercials, blockbuster movies, arthouse films, or an array of online content — music supervisors reach out to him to find the perfect music for their projects. In our talk, we d…
 
a conversation with Phil Egenthal, a booking agent at MINT Talent Group, which is a brand new boutique agency formed in 2020. Mint currently represents a broad swath of artists across all genres, and their roster features multiple grammy winners and rock and roll hall of fame inductees. You can check out their full roster here. Phil has also previo…
 
Vampire protection kit just dropped! Get yours before they sell out! In this episode, Adrian tells the century old legend of the Vampiress of Piso, Peru. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, or post it in the Susto Facebook page to be share…
 
A conversation with Music Supervisor Joe Rudge who is known for his edgy projects such as Room, Blue Valentine, The Big Sick, Eighth Grade, and Midsommar. But he works on bigger projects too, most recently working with Netflix and Ron Howard on Hillbiily Elegy. We talk about where he finds music, the best way to connect with a music supervisor, and…
 
A conversation with Entertainment Lawyer John Seay, who recently became a founding partner at the new Atlanta-based legal firm Carter + Woodard (so new, they don't have a website!). John previously owned and operated his own practice, the Seay Firm, where he’s represented acts across a wide span of genres and with labels the likes of Atlantic Recor…
 
A conversation with Dallas Jackson who is the Editor-in-Chief of quintessential music magazine American Songwriter. The magazine was purchased in 2019 and has gone through quite a few editorial changes over the last year. In our conversation, we discuss some of those changes, the magazine’s new podcast network, how analytics have moved front and ce…
 
A conversation with Annie Black, Social Media Manager at Consequence of Sound (she previously held the same title at Paste for several years). During our talk, Annie breaks down what her day-to-day responsibilities look like, how you can apply this knowledge to your own social media planning, and the importance of understanding your audience to get…
 
The unthinkable has happened. In this episode, Ayden reviews the horrific details of a mother gone mad...or possessed. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, or post it in the Susto Facebook page to be shared on the show! Make sure to follow …
 
A conversation with Shil Patel, who owns radio promo company Tiger Bomb Promo. He’s done promo campaigns for Sufjan Stevens, Stephen Malkmus and the Jicks, Hiss Golden Messenger, Julia Holter, The Magnetic Fields, Daniel Romano, Sarah Shook & The Disarmers - and many many many more. If you want to know more about how a radio campaign works - Shil i…
 
Welcome to Music Rookie, hosted by Rachel Hurley & Frank Keith IV. We're co-owners of the music publicity and consulting firm Sweetheart Pub, with over 30 years of combined experience in the music industry. Don’t let the name Music Rookie fool you. Regardless of your role, career length, or level of expertise — we promise you'll find value in these…
 
He sees you when you're sleeping. And he knows when you're awake. He knows if you've been bad or good. So be good for goodness sake. You better watch out...you better watch out...you beTTER WATCH OUT...YOU BETTER W A T C H O U T! In this episode Adrian, or Ayden, shares a collection of winter time cryptids! Want to share your own creepy story, pict…
 
Making friends can be a real FRIGHT! In this episode Adrian...or Ayden, interviews Mexico City born and raised illustrator and author Flavia Zorrilla Drago about her latest project, Gustavo the Shy Ghost. A children's picture book we could all learn from. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your st…
 
The only thing more dangerous than joining a Satanic cult...is trying to leave. In part two of Satanic Panic in the RGV, Ayden reads the horrifying experiences of local youth caught up with murderous Satanic worshippers in 1989. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden a…
 
Rock music...black clothing...graffiti?! Are your children in danger of being lured into a Satanic lifestyle?! In this episode, Adrian talks with Barrio Historian Eduardo Martinez, AKA Pharr From Heaven, about the response to Satanic Panic in the RGV. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story …
 
A curious girl, a dead boyfriend, and a Ouija board; this was the dark recipe for Estefanía's future. In this episode, Ayden tells the story of the most infamous case of paranormal activity in Spain: the possession of Estefanía which resulted in her family's turmoil. Want to share your own creepy story, picture, or recording? Leave a 5 star review …
 
*~SoMeTiMeS u hAvE tO bUrN bRiDgEs tO LiGhT tHe wAy~* Sorry for the mini hiatus! In this episode of Susto, Adrian tells the story of the Devil's Bridge. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, or post it in the Susto Facebook page to be shared…
 
Is it gas? In this episode of Susto, Ayden talks about the mysterious Marfa Lights. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, or post it in the Susto Facebook page to be shared on the show! Make sure to follow @sustopodcast on Instagram & Facebo…
 
Ever walk by a house and know that you should never enter it? In this episode, Adrian shares the story of the infamous Casa Matusita of Lima, Peru. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, or post it in the Susto Facebook page to be shared on t…
 
You're awake. It's the middle of the night. Who's that standing in the corner of the room? Quick! Yell for help! Run! You can't. You're stuck. Who....what is holding you down? Adrian dives into the lore of the Brazilian "Night Hag" AKA La Pisadeira. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story at…
 
Have you ever felt like you're not alone in an empty room? The historic La Borde House offers plenty of that sensation. In this episode of Susto, Ayden shares his frightening, personal experience at the haunted hotel. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodc…
 
Human sacrifices only happen in cheesy movies...right? In this episode of Susto, Ayden tells the twisted story of Mark Kilroy's abduction and murder by a black magic cult leader. Graphic content from 15:30-16:02 Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gm…
 
EPISODE 11 – Demons Have you ever encountered an evil entity? How do you know you’ve never been possessed? In this episode, Ayden talks with Alejandra AKA La Bruja Feminista about low vibrational entities. Or what we know as – demons. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email A…
 
EPISODE 10 – El Silbón Did you hear that? What is that rattling? Is it sticks? No. It’s bones. In this episode, Adrian tells the story of a vindictive boy who is cursed to roam the earth and carry his victims. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmai…
 
EPISODE 9 – Outer Dimensional Forces Have you ever looked out into the dark night sky and wondered if there’s something else out there? Not everything you fear is from this planet! In this episode, Ayden tells the story of a local cult who teach the ways of heavenly extraterrestrials. Want to share your own creepy story, picture, or recording? Leav…
 
EPISODE 7 – What is Susto? Have you ever been so scared your soul wanted to leave your body? In this episode, Ayden talks about the cultural phenomenon known as “Susto”. Want to share your own creepy story, picture, or recording? Leave a 5 star review with your story attached, email Ayden at sustopodcast@gmail.com, or post it in the Susto Facebook …
 
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