Best Take5 Podcasts (2024)

1
Is The Same Joke Funny Twice? 16:03

3h ago16:03

16:03

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the allure of cutting budget. Is it a surefire way to win kudos from the executive and finance teams, or can it backfire? How should we be thinking about cutting spend and allocating budgets? As marketing leaders, we must balance cutting costs with maintaini…

1
Stop it With the Facts, Please! 15:41

7d ago15:41

15:41

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the prevalence of posting about holidays and observances on social media. Does anyone follow Nike to find out when Arbor Day is? They explore the need for unique opinions and engaging content, rather than just posting facts. They also highlight brands th…

1
How Is Your Emotional Understanding? | Ian Baer 50:28

9d ago50:28

50:28

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with a man who has worn the top hats at a variety of marketing agencies. Ian Baer shares his insights on finding the right balance between data and emotional relatability. He recounts the evolution of the advertising industry and the role of data and technolog…

1
Please Tell Me I'm Wrong 20:44

8d ago20:44

20:44

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of encouraging opposing opinions and diverse perspectives as marketing leaders. They highlight how being in an echo chamber can limit growth and innovation, and how seeking out different viewpoints often leads to better ideas and opportunities…

1
The Importance of Firing Good Customers 20:05

30d ago20:05

20:05

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the delicate balance of offboarding customers who are good but not ideal. Rather than grandfathering in customers or simply losing money on servicing legacy accounts, sometimes the best option is to let them find another provider. Each business's target …

1
Are You Being Intentionally Inefficient? 16:46

1M ago16:46

16:46

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the importance of embracing failure and learning from mistakes in marketing and business. They challenge the conventional wisdom of always striving for efficiency and optimization, and instead explore the many benefits of intentionally taking risks and exper…

1
The Future of SEO, Part IV: Capturing Video 22:44

1M ago22:44

22:44

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by SEO expert Brianca Hadnot to chat through the massive changeup in how people are searching. Hint: they are increasingly starting with video! How should SEOs be thinking about showing up on TikTok and YouTube rather than simply looking at appearing on Goog…

1
3 Steps to Achieve Just About Anything 31:47

2M ago31:47

31:47

Want to achieve any goal you set for yourself? There’s one secret that ensures success - reflection. And, yet, this is the one step that most people miss. They simply start their goals and hope for the best. The truth is: Almost all goals get off the planned path at some point and if you aren’t regularly checking-in on your progress, it’s easy to f…

1
The Future of SEO, Part III: Are We Back to Backlinking? 22:50

2M ago22:50

22:50

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand our knowledge of image searches and related optimization. Backlink strategies are evolving and quality continues to be more important than quantity. They debunk outdated tactics such as press releases, blog comments…

1
The Future of SEO, Part II: Getting the Picture 22:22

2M ago22:22

22:22

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the import…

1
Feel Like You Have More Time 28:59

2M ago28:59

28:59

Where does the time go? Does it constantly feel like it’s flying by making you wonder where the day went? What if I told you that you have more control over your time than you think? In fact, with a few simple adjustments, you could feel like you have all the time in the world. On today’s episode we’ll dive into making every second count…without th…

1
The Future of SEO, Part I: Technical (on-page) SEO 21:49

2M ago21:49

21:49

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to share her insights on the evolving landscape of technical SEO (on-page SEO). From summaries to how results are curated, is there anything artificial intelligence isn't touching? Are the tried and true principles of SEO bei…

1
Unlock Your Ageless Potential 34:47

3M ago34:47

34:47

What if the best years of your life are actually ahead of you? I believe everything we’ve been told about getting older is wrong. In today’s podcast, I’m celebrating my 50th birthday by turning the notion of aging on its head–getting older isn’t something to dread,it’s actually an opportunity for growth and new experiences if you’re willing to chal…

1
Your Key to Career Advancement with Peggy Klaus 52:40

3M ago52:40

52:40

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Peggy Klaus, author of the books BRAG! and The Hard Truth About Soft Skills. Peggy differentiates between "bad bragging" and "good bragging," as she shares how to effectively convey accomplishments and successes. She introduces the concepts of planning o…

1
Branding is a Verb 21:42

3M ago21:42

21:42

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors…

1
How To Stop Worrying 34:32

3M ago34:32

34:32

Is there a dog in your head? If you’re ever worried or stressed (and who isn’t?) then the answer is yes! In today’s episode we’ll explore a fascinating analogy of how our egos are like dogs as we dive into the art of how to worry less. The inner voice in your mind shapes your reactions to uncertainties and–like a dog–it can be trained. Today’s epis…

1
How Curiosity is a Key to Revenue Growth | Dennis Devlin and Jeff Jones 36:15

3M ago36:15

36:15

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by Dennis Devlin and Jeff Jones, authors of Three Wise Monkeys. The guests speak to how understanding customer behavior is crucial for developing effective marketing strategies. This is founded in empathy and actively listening. This relentless pursuit of c…

1
Unpredictability in This Presidential Election Year 18:44

3M ago18:44

18:44

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about heightened levels of unpredictability for marketers during a presidential election season. The landscape can be navigated, but it's not easy! Sometimes the best thing we can do as brands is to embrace unpredictability and be unpredictable ourselves! If we s…

1
The Power of Imperfect Decisions 39:01

3M ago39:01

39:01

Is the fear of making the wrong decision paralyzing you from taking the leap? You are not alone, so many people find themselves overwhelmed in the quest for the perfect decision. But here’s the truth: the right choice is hard to know while you are in the moment. In today’s episode we share the personal journey of our son, Jack's, college decision-m…

1
The Better Track for Your Career: Agency Side or Brand Side? 21:26

4M ago21:26

21:26

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the question of whether entry-level marketers should start their careers on the brand side or agency side. There are pros and cons to each track, but which has the most upside? Agency opportunities likely mean working with a variety of brands and industries, w…

1
Inspiring Grassroots Movements for Lasting Change with Deke Copenhaver 40:02

4M ago40:02

40:02

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge sit down with author, speaker, change agent, and former mayor of Augusta, Deke Copenhaver. The conversation covers motivating and inspiring teams, leading movements, and creating lasting change. Deke shares his perspective on overcoming esophageal cancer and how it ha…

1
Are You the Raccoon or the Architect? 40:57

4M ago40:57

40:57

Think equal division of chores guarantees happiness in marriage? Think again. The truth is: it’s not the fighting about chores that’s the problem - it’s the lack of communication. In today’s episode we uncover the myth of 50-50 and explore the real ingredients to a successful marriage. John and I are pulling back the curtain on our own 25+ year rel…

1
Personalization vs. Segmentation 15:29

4M ago15:29

15:29

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the advantages and disadvantages of personalization and segmentation. Artificial intelligence and machine learning are making personalization easier, but is that the best move for your business? Does it make sense to fill the sales funnel through segmentation …

1
Is Catalytic Marketing Right for Your Business? 18:45

4M ago18:45

18:45

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the concept of catalytic marketing, which focuses on doing less with less to instill lasting change in target audiences. The conversation delves into the three C's of catalytic marketing: clarity of objectives, connections with the team and audience, and coura…

1
The Power of Strengths (and Weaknesses) 40:08

4M ago40:08

40:08

What if embracing your weaknesses actually amplifies your strengths? In today’s episode we reveal the transformative power of embracing your true strengths—even those you might consider weaknesses. We dive into the shadow side of strengths as well the surprising positive impact of knowing your weaknesses. We discuss how this awareness can improve c…

1
Welcome to the Content Revolution 18:35

5M ago18:35

18:35

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content creation, audience interaction, and the importance of relying on human experts for high-quality content. It also delves into fa…

1
Going All In on Exclusivity or Accessibility 15:14

5M ago15:14

15:14

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a small niche? Should exclusive brands care about market share? They explore the concept of exclusivity and how it can be achie…

1
Finding Unshakable Inner Peace with Rachael Jayne Groover 36:40

5M ago36:40

36:40

What if you stopped fighting that loud inner voice of self-doubt? In this week’s episode we share how you can transform the way you approach your innermost thoughts and challenges by flipping the script on silencing your inner critic, disarming your negative thoughts and embracing your vulnerability. Rachael Jayne Groover is with me on the show for…

1
When Should Marketers Stop Testing? 18:17

5M ago18:17

18:17

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where testing becomes excessive and whether or not perfection is actually attainable. How important is intentionality in testing? Ho…

1
Shhh... Should We Tell or Not? 20:17

5M ago20:17

20:17

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the increasing pressure from platforms like Google and Meta to identify content made using gen-AI. The delineate between content made with AI and that made by AI, and discuss whether or not marketers should be help accountable for transparency when AI is us…

1
How to Stop Living on Autopilot 30:07

5M ago30:07

30:07

Think every leader needs to start their day at dawn to achieve greatness? Think again. It’s time to swap out early alarms for meaningful morning rituals. In this episode, we dismantle the myth that success demands a ruthless morning routine. We talk about how habits create shortcuts to productivity and how habit stacking creates structure. However,…

1
Staying Relevant and Weathering the Social Network Effect 15:05

6M ago15:05

15:05

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the social multiplier effect in marketing. As marketers get better and share their learnings, it seems that marketing continues to improve. Competition is increasing, forcing marketers to get better--and, thereby, increase the competition! It can be a c…

1
Anchoring Influence in Empathy | Dr. Carolyn Goerner 48:53

6M ago48:53

48:53

One this episode of the Rethink Marketing Podcast, Colin Jeffries is joined by Dr. Carolyn Goerner, a negotiation, power, and imposter syndrome expert, as well as a clinical professor of management at the Kelley School of Business. She shares insights on power, vulnerability, empathy, negotiation, and influence. From understanding the underlying mo…

1
The Radical Sabbatical 36:12

6M ago36:12

36:12

Is the life you're leading the one you've always dreamed of, or are you just ticking boxes on society's checklist? I know I was for far too long. After months of grappling with health challenges and facing the reality of burnout, I’m back with a new episode where we dive into the question, “Does your life spark joy?”In this week’s episode I talk ab…

1
They Paid $7 million for 30 Seconds of Airtime! 18:05

6M ago18:05

18:05

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the winner's and losers from the 2024 lineup of the year's most expensive commercials! The conversation explores the role of on-screen and off-screen talent in Super Bowl commercials, the power of social media shareability, self-deprecating humor in ads, no…

1
More Engaging Chatbots and Hosting Better Events | Kris Olivo 49:08

6M ago49:08

49:08

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by co-founder of Helpful Human Franchising and Almost Magical Marketing, Kris Olivo. Kris explains the importance of systems and processes to create successful grand openings and events, including the development of compelling offers and a multi-channel app…

1
Asking for Less Word of Mouth 18:34

7M ago18:34

18:34

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the importance of optimizing word of mouth as a channel without becoming over-reliant on it. Having customers help you grow your business has tremendous benefits--and some dangerous drawbacks! They emphasize the need to diversify marketing efforts and de-risk …

1
Eliminate the Chief Marketing Officer Position 21:06

7M ago21:06

21:06

Summary On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack the relatively recent trend of eliminating the Chief Marketing Officer (CMO) position. Many notable brands, including Walgreens, Etsy, Johnson & Johnson, UPS, and more have taken this step. This podcast episode explores whether removin…

1
Marketing Predictions for 2024 24:09

7M ago24:09

24:09

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge pull out the crystal ball and speak to 2024 predictions! Will gen-AI really change the game within the next 12 months? How should brands differentiate if they aren't using AI? Is not using AI a cop out for marketing leaders who are intimidated by an …

1
Should We Be Creating Customer Ecosystems? 16:50

7M ago16:50

16:50

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improves customer loyalty, expands share of wallet, boosts margins, and has countless other benefits. But if it's all that and a bag…

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