Do you have trouble creating and holding your business boundaries? As service providers, it can sometimes feel hard to enforce the boundaries that we’ve created but then, when we don’t, we often feel taken advantage of and burned out. Our guest today, Jackie Ellis, shared her journey of moving from running a gym to running a successful Facebook ads…

In this episode I'm sharing valuable insights on how to "agencify" or productize your offers and create a scalable offer system for your online agency. Why is this important? By templatizing your offers, you're able to carry out your services in the exact same or very similar way from client to client, no matter which team member is assigned to the…

In this episode of the How She Did that Podcast, we’re welcoming back my good friend Melissa Froehlich. Melissa specializes in business alignment strategy, helping women entrepreneurs scale their businesses. Her unique approach is holistic, weaving in KOLBE and Human Design principles to craft effective, sustainable, and personalized business strat…

In the final episode of this 2-part series, we delved into the importance of creating company core values. Core values serve as guiding principles that uphold a business's beliefs and conduct. They're a personal and intentional promise to you, to your company, to your team and to your clients about what they can expect and depend on. In this episod…

In this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making. I broke down the difference between mission and vision statements and provided exa…

In this episode of the How She Did That Podcast, I am sharing three key steps to creating the perfect agency SOP. SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and s…

In this episode of the How She Did That podcast, we dive into the art of client satisfaction without the need for extravagant gifts or expenses. I share three actionable strategies that can significantly boost your client's happiness and ensure a thriving, repeat business relationship. Define Success with Your Client - Understanding what success lo…

In this episode, I'm sharing a fast and furious list of the 10 Things Successful Agency Owners Have in Common (plus a couple bonus tips too). Between my three different coaching programs, where I'm working with close to 100 different agency owners at all different stages in their journey, I've been able to see first hand the commonalities that set …

In this episode of the How She Did That podcast, we are talking about 3 powerful ways to break free from a business mindset rut. As a business owner, you are bound to experience disappointments and challenges from time to time, and sometimes those situations can leave us feeling stuck or completely unmotivated. I'm sharing a bit about my own experi…

Have you heard about the brand new membership community for agency owners that I just launched? It’s called The Agency Alliance Membership and, in this week's episode I’m sharing all about why I created it, what’s it all about and why over 50 agency owners said “yes” to joining within the first 48 hours of opening the doors! >>> Click Here To Learn…

In this week's episode of the How She Did That podcast, I’m sharing how to cultivate self-leadership within your online agency team. I am a firm believer that every single member of your team, no matter their role, is a leader in their own right and it is my responsibility as CEO to help them develop those skills! By supporting them in seeing thems…

In this week's episode of the How She Did That podcast, I dive into the transformative changes we've made to our leadership team meetings to enhance productivity and maintain focus on our business goals. As a high quick start business owner with unmedicated ADHD, I found that our previous approach led to chaos and a lack of direction. We'd start th…

In this week’s episode, we’re going back to basics! It’s been a while since I spoke about my signature process called the Me to We Framework, which is the foundation of my coaching process for agency owners. This 6-step framework was created to take you from being a solopreneur to being able to fully embrace the CEO role in your agency and includes…

In my three day workshop I hosted this week for online agency owners, I talked about one of the hardest but necessary conversations in business - money and how to be intentional with the money we bring in and spend within our agencies. One of the keys to profitability in an agency is making money! Seems kind of obvious, right? But obvious doesn’t m…

We hear all the time that diversifying our revenue is something that we need to do, but no one tells us how to do it. As service based business owners, we are so used to serving and supporting others that the idea of doing anything other than that can be intimidating. This is why today I want to talk about how to diversify your revenue streams as a…

Update! New episodes of How She Did That will now be released on Fridays instead of Thursdays. 🙂 In this episode we are talking about why more isn’t always better. Are you struggling with the sustainability and profitability of your agency? There has been a lot of talk in the online space recently around 2023 being a year of contraction rather than…

Happy New Year to all you How She Did That listeners! I am so excited to share with you all of the things I am ready for and looking forward to in 2024. I have a rock solid team that I feel great about, we already have new members joining us inside of The Agency Thrivemind, and in February I start my brand new program Expansive with a group of ladi…

Something that I see a lot of from the women inside of Agency Thrivemind is the fear around being disconnected from your team and your clients as the CEO of your agency. Whether you keep your agency small or large, where you fit within your agency and what you are doing day to day is going to shift and change as you grow. But once you start working…

This episode is all about one of my least favorite topics ever... numbers. As CEOs of our agencies, we have to do the hard work that isn’t always fun, but is necessary. And while I love watching numbers pile up in terms of money, I do not necessarily love documenting them or tracking them, especially when things aren't going as well, right? Whether…

Welcome to Season 10 of The How She Did That Podcast! This month marks the 5 year anniversary of this podcast, and I am super excited to introduce you to this new series we have prepared. This season is going to be a series all about owning and growing an agency, and it will be strictly solo episodes of just me, myself, and I, because I am in a pla…

Today’s guest is one of my Launch Manager Certification Alumni, Willemijn Maas. She is based in The Netherlands and works with international clients and experts who want to grow in the online space. As a former MD, Willemijn is much more than an Ops professional. She infuses energy management into her work and guides you on how to run a business wh…

Joining me today is my amazing and dear friend Bethany Hawkins. Bethany is the CEO and Founder of Crackers In Soup Podcast. Being a black woman who worked in corporate for over 18 years, she knows what it is like to not be heard, so she decided to create a company that ensures all historically underrepresented voices are heard. Believing that shari…

My guest today is Annie Sanchez. Annie is not just an online friend but also an in person friend because she happens to live here in Albuquerque, NM which is where I live! Annie describes herself as a seeker, a navigator of change, a believer in possibility, and the Queen of the In Between. Annie is on a mission to help people find possibility in t…

Today’s guest is Danni White. Danni has a story that so many of us coming out of corporate and moving into building something of our own can relate to. She is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping small-to-midsize businesses gain visibility and increase their revenue through branding and web de…

Today’s guest, Danielle Adams, is someone who has been a long term coaching client of mine. Over the years I have had the pleasure of watching her go from managing a full time job, a budding business, and a family to now supporting her inside of my program The Agency Thrivemind as she grows her thriving agency! She shares how she used a layoff from…

Our guest today, Nakia Whittaker-Woody, is joining us on the podcast for the second time. Nakia has been able to work remotely with female social entrepreneurs, coaches, and small business owners over the past five years by partnering with them to expand their businesses. She aims to bring the Women of Color community together to create stronger im…

My guest today is someone who I have been facebook friends with and an admirer from afar for quite some time now, so it was so great getting to finally spend time having a real conversation with her! SharRon Jamison is a life strategist, author, minister, entrepreneur, and corporate leader. As a preacher's kid and a minister, she had internalized n…

Warning, this episode contains mentions of death, dying, and suicidal ideation, topics that can be sensitive to some. Listener discretion is advised. Today’s guest Lauren Marie Fleming is an author and founder of School for Writers™, a women-run and queer-owned business on a mission to help diversify publishing. She is an expert on creativity as a …

Today’s guest Dora Rankin built a startup with her own two hands, and now she spends her days supporting women business owners to create their dream lives! As a single mom and primary caretaker to two young children, she started with 17 years of experience as a senior level leader inside the corporate cult. Now, she is a Business Coach for ambitiou…

In today’s episode we are joined by email marketing strategist Ashley DeLuca. From the outside you would have thought she was living the American Dream. She grew up in a small town, went off to college, got a corporate job, and built a house with her then-husband, their baby, and their two dogs! Then, in the fall of 2021 she walked away from her ab…

Raise your hand if this is something you can relate to; you thought your life was going to be one way and then something happened that completely changed the trajectory and your life became something entirely different. I know there are some hands raised out there right now! And that's totally okay, in fact, this is probably a story that belongs to…

Warning, this episode contains conversations on death and dying, a topic that can be sensitive to some. Listener discretion is advised. We are diving into our first episode of our summer series, How She Overcame, with a heavy topic right out of the gate, and joined by our special guest Ellyse Colson. Ellyse is sharing how she dealt with running her…

We are back! Welcome to season 9 of the How She Did That Podcast. I’ve spoken in previous episodes about how 2022 was a really hard year for me. I was doing the bare minimum day to day to keep my business going. It wasn’t until the end of 2022 and early 2023 that I started to feel like me again, and in episode 150 I share more about how I did this!…

I am so excited to chat with one of the members of The Agency Thrivemind today! My guest, Mary Zargarian and her agency partner with teams and organizations to leverage their strengths in business and build systems to handle the rest. She joined The Agency Thrivemind when she was very early on in her agency growth, and it has been absolutely amazin…

I tried looking up how many decisions we make in a day. The results were anywhere from 267 to 35,000! That’s quite a range! Either way, some decisions are easy (like do I want to take an extra nap today? = no brainer!), but others require a little more to process. Sometimes no matter how much fact-finding we try to do, we just have to pick a side a…

Let’s face it, no matter who we are, we all want successful launches within our business. After all, you’ve invested the time creating an offer to transform your audience. . . but they have to say ‘yes’ to what we’re selling in order to get the results. I’ve worn lots of hats as a launch manager, founder of a launch management agency, creator of a …

Have you ever thought about using TikTok for your business but are just not sure how to make it work? Maybe you don’t wanna dance or you’re not sure it’s worth it to have one more social media platform to worry about. I get it! I personally choose to keep my Tiktok account to karaoke show tunes only! BUT, I think if you want to put the time, effort…

You’ve heard the quote, “A woman who changes her hair is about to change her life,” right? Well, a woman who rebrands her company is about to change the world! It’s natural for us to grow and evolve - in life and business. It only makes sense that what we present to the world on the outside reflects who we are on the inside. This week on How She Di…

Sometimes we get stuck in a rut with our offers and services. What happens when something that has worked for so long suddenly feels like it no longer serves you or your clients, or it no longer feels aligned with your true goals? Are you worried that your clients will be disappointed or think that you’re being flaky? Do you fear that you’ll never …

We are just two weeks away from the end of 2022! If your year has been anything like mine, then it’s been a little bit (jk, a lotta bit) of craziness… but here is your reminder that you made it through! You are still a business owner, and you are still accomplishing amazing things. The fact that you continue to show up in this online business owner…

I am so excited to introduce you all to one of our very own team members, Cara Decker! Cara has been working for The Launch Guild for almost two years. She started off as a Launch Strategist on our team, then after taking my certification program – The Legendary Launch Manager Certification – she started working with our clients in both a strategis…

Joining us for our 160th episode of How She Did That is someone who I have known and worked with in the online business space for a long time, Sadie Prestridge! Sadie began her online business as a Virtual Assistant in 2018, and now runs a team of highly-trained EVAs (executive virtual assistants). In the beginning, still working her corporate job,…

If you’re listening to this podcast, chances are you’re a woman who’s trying to balance a number of competing priorities. Family, friends, hobbies, self care, a thriving business – and that’s not even the whole list. It can be a lot. I want to introduce you to Latrice Claiborne. (She and I have been friends in the industry for quite awhile now!) La…

Accessibility can sometimes be a confusing and overwhelming topic because we know that it’s important and we want to get it right. Can you think of ONE THING you can do right now to improve accessibility on your website and overall online presence? I’ll wait… If you’re stumped, don’t worry! You’re not alone and our guest today, Myrna Daramy, is goi…

Lately I have been hearing from so many online virtual support pros and business owners who are feeling stressed and burnt out. These last few years have been a doozy! I just recently celebrated my 5 year anniversary as a full time business owner, and this year has been the absolute hardest in my business. Mentally, physically, emotionally, financi…

We are diving into three super simple ways that you can improve your client experience in your business. You can apply these tips whether you are an agency owner or a solo entrepreneur! As we start growing and building our agencies and moving away from working on client deliverables, the client experience piece becomes even more important, and you …

I first met Rachel when she accidentally joined the wrong program of mine. (True story!) She then went on to become one of the founding members of my program for agency owners – The Agency Thrivemind, and is now an accountability coach in that program as well as a dear friend of mine. With her love for systems and processes, she and her team are su…

Calling all leaders! (Yes, this includes you!) Some of you may feel like you were born to be leaders. Others probably want to think of themselves as strong leaders but struggle with self doubt at times. And some of you probably don’t even want to be leaders, but rather feel more comfortable in your support role as a team member. All of these are ok…

Today’s episode is a heavy but necessary one. Whether it be the loss of a loved one, the end of a relationship, struggling with an illness, or any other number of things, grief is one of those things that we don’t want to think about and we often try to hide from. But the truth is it’s something we will all deal with in some form or another at some…

Are you still the bottleneck in your business? Feeling like you have way too much on your plate, or having trouble delegating tasks because of some major trust issues? Or maybe you know it’s time for you to take the leap and make your first hire but it seems scary and you don’t know where or how to start. Well, look no further because this is your …