Tavia Redburn Photography Marketing Educator public
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From Better Half to Boss Photography Podcast

Tavia Redburn - Photography Marketing Educator, Birth Photographer & Newborn Photographer

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“How do I market my business? How do I find ideal clients in my photography, design or service business? Is it possible to make a full time income with my passion?”The Better Half to Boss Photography Podcast answers those questions and more! Tavia Redburn inspires the ambitious mom entrepreneur with stories, proven marketing strategies and productivity tips to start, grow and go full time in her business.Tavia shares how she became the primary income earner in her household with her photogra ...
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Send us a Text Message. [REBROADCAST from March 2023] Do you currently offer mini sessions in your photography business? Whether you're a mini session pro or you've launched them a few times without much success, today we're going to talk about if you should offer minis as a luxury photographer. We're also digging into common mistakes photographers…
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Send us a Text Message. Have you ever seen those posts in Facebook groups asking for an "affordable" photographer or someone who doesn’t "charge an arm and a leg"? It makes you cringe, right? And yet, it can mess with your head as a photographer. You might start thinking that you need to be affordable because that's what people want. If you’re feel…
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Send us a Text Message. Have you ever found yourself questioning if you're on the right path with your photography business? Or maybe you've wondered how to trust God's plan when things aren't going as you hoped? If so, you're not alone! In this episode, I'm taking you through my personal journey of deepening my trust in God's guidance during the t…
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Send us a Text Message. You know how we all sometimes feel like we're just throwing things at the wall hoping something sticks, especially when it comes to SEO as a photographer? Well I have a treat for you because today my guest and I are diving into the nitty-gritty of SEO for photographers. We're not just scratching the surface; we're going deep…
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Send us a Text Message. Are you believing the lie that if you post more on Instagram you'll book more clients? Or maybe you're not even sure what to do for marketing your photography business? THIS episode is going to get your mind racing for sure! My guest Tanya Smith & I are exploring unique and proven ways to get more photography inquiries and b…
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Send us a Text Message. Have you ever felt that twinge of guilt for wanting to charge more for your photography? Or doubted your worth? Well, you're not alone, we all have! Today I'm joined with Heather Lahtinen and we’re getting real about breaking those money barriers and reshaping how we think about our value. Links Mentioned in this Episode: Ge…
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Send us a Text Message. There are so many incredible ways to do business as a photographer and today I’m going to open your mind to a new possibility you perhaps have never considered – and that is pre-selling your photography packages. Even if you’re mostly a “shoot and burn” photographer or you don’t have packages yet or maybe you’re doing in-per…
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Send us a Text Message. Do you want to make more money per client? How about simplifying your shooting and editing process to get more time back? I think we’re all raising our hands! Whether you’re an on-location or studio photographer or if you do all inclusive digital download or In person sales – you’re going to learn so much from my guest today…
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Send us a Text Message. Are you a photographer posting blogs to boost your SEO but just can’t seem to crack Google's front page? It’s frustrating when your content doesn’t pull in traffic or convert visitors into clients, right? That’s why today I’m sharing detailed strategies and SEO tips for photographers so you can start ranking on Google! WHAT …
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Send us a Text Message. Click play to try one (or all)! Ready to book more clients in your photography business so you can go from hobbyist to full-time photographer? In this episode, I'll share the top 9 brain hacks that transformed my business! These aren't just tips; they're game changers that shifted my mindset and supercharged my productivity …
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Send us a Text Message. Ever wonder why some photography businesses seem to effortlessly attract clients, even with higher prices? It’s all about the perceived value - that magical element that elevates your brand beyond “just another photographer.” Today, I’m diving deep into the art of boosting your photography business’s perceived value, ensurin…
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Send us a Text Message. Have you ever found yourself deep in the rabbit hole of comparing your photography work to your competitors, to the point where it feels crippling? If so, you're not alone! Today, I'm taking you through my journey of battling competition anxiety. I'll share not only the struggles I've faced at every level of my career but al…
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Send us a Text Message. Learn the secrets to transforming those "maybe" inquiries into solid bookings with my tried-and-true follow-up strategies! I'm all about making sure you're not just another name in a client's crowded inbox. Instead, I'll show you how to be the standout photographer they just can't wait to work with. From your very first "hel…
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Send us a Text Message. Need some fresh ideas to market your photography business in 2024? Join me, Nicole Begley, Heather Lahtinen and Dorie Howell where we'll share tried and true methods as well as popular trends that could help you book more clients in unique and creative ways this year!By Tavia Redburn - Photography Marketing Educator, Birth Photographer & Newborn Photographer
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Send us a Text Message. Ever wondered what's in the bag of a professional birth photographer? Or why some photographers swear by gear that others avoid like the plague? Today, I’m sharing the gear you need in your birth bag whether you’re a beginner or a pro. Want to become a Certified Birth Photographer? Come join my free training on 6 Steps to Co…
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Send us a Text Message. Without looking at your prices, what makes you stand out as a photographer? Joining me this week is my friend Brooke Jefferson, family photographer, fellow podcaster and educator. Join us as we unpack secrets to an unforgettable client experience that will make your clients book you again and again at full price. And she wil…
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Send us a Text Message. Hi friends! This one is for the birth photographers - if you’ve ever wondered what it’s like inside The Beauty in Birth Photography Course & Certification Coaching Calls - this is your sneak peek. I’m taking you behind the scenes on a few of our calls with some amazing insights that will help you improve your photos whether …
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Send us a Text Message. Does it feel like everyone out there wants a deal these days? If you’ve recently raised your prices or it just seems like people don’t want to pay a lot of money for photography right now, this episode is for you! We’re going to dig into how to KNOW you’re worth what you’re charging so others believe it too, how to flip your…
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Send us a Text Message. In today's episode, I'm going to bring to you in the podcast this live training that I just wrapped up because I think it covers something really important that a lot of photographers struggle with and that is finding their worth and understanding how money mindset actually affects your bookings and clients' willingness to h…
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Send us a Text Message. Being a self-employed working mom can make it challenging to get everything done. For years, I ran two companies full time and homeschooled our kids while my husband worked full time job. So in this episode I'm going to share 10 of my favorite productivity tips that have helped me get more done in less time. Missed out on ta…
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Send us a Text Message. Pricing something you love doing like photography is challenging. It sometimes raises questions about your skill as a photographer, the financial capacity of your potential clients, and could also make you play the comparison game with your competitors! So in this episode, let’s take a look at 7 biggest pricing mistakes I se…
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Send us a Text Message. Have you ever sat down to price your photography and create packages and realized it’s a lot harder than you thought it’d be? If so, you’re not alone! A lot of photographers feel this way. In this episode, I’m going to share the whole process to pricing your packages, step by step, so it will become as simple & familiar as a…
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Send us a Text Message. Ever felt like your beautiful images should be getting more bookings, but somehow they're just not coming in? It might not be your photography skills, but rather, it's your website that's losing you clients! Today, I’m sharing 10 website mistakes that are likely keeping potential clients from hitting that 'Book Now' button. …
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Send us a Text Message. When your ideal client is searching Google for a photographer - how can you be one of the top results? In this episode I’m showing you exactly how to show up on Google as a photographer! Take the guesswork out of blogging. Join the Content Club for Photographers and get pre-written blog posts every month that you can customi…
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Send us a Text Message. I'm pretty sure a lot of us have a love-hate relationship when it comes to Instagram reels, right? But I've learned a lot over the last six months about Instagram reels and how to maximize them for your photography business so that you can reach the right followers. So in this episode, I am going to share with you a lot of t…
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Send us a Text Message. If you and I sat down at a coffee shop and I said, “How's it going with your blog?” What would you say? Maybe you'd say something like, “I know I should be blogging, but I'm not doing it consistently,” or even, “I'm blogging, but it seems like no one cares and no one is reading it.” If those would be your answers, pull up a …
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Send us a Text Message. Do you feel like you're wasting your time on social media because it seems like no one is seeing your posts or engaging with them? I spent the last 30 days in an intense social media experiment, and today I am bringing you the results, so that you can get more visibility for your photography business. In this episode today, …
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Send us a Text Message. Have you ever wondered how to get started in birth photography if you live in an area where people don't know what birth photography is? Or maybe you are interested in birth photography, but you have no idea how to use your camera in manual mode, or maybe you want to get started in birth photography, but you're like, “How do…
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Send us a Text Message. Have you heard the buzz about ChatGPT, but you’re not sure how to use it effectively in your photography business? Or maybe you’ve played around with it but you’re looking for fresh ideas to implement to get more of your time back using this tool? I’ve got you friend! I’ve spent the last year learning all about how to use AI…
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Send us a Text Message. We hear photography educators all the time talking about how to “show the value” so clients don’t just book you based on price alone - but WHAT exactly does that mean? In this episode I’m going to share 7 specific ways you can show the value of what you offer so your potential clients aren’t so worried about your prices. Pas…
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Send us a Text Message. It's the moment you've been waiting for: you get an inquiry for a photography session, and you're ready to jump at the chance. But after pouring your heart and soul into your response, you hear nothing in return. If this sounds familiar, don't fret - you're not alone! In this episode, I’m going to share my top tips for audit…
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Send us a Text Message. In need of a SERIOUS dose of inspiration? This week, I had the privilege to interview one of my students in Marketing School for Photographers, Ashley McClintock. Can't wait for you to hear about how she replaced her nursing income with photography and is now hitting 10K a month every single month. And get this - her busines…
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Send us a Text Message. Does editing photos drain your energy? Does it feel like this never-ending task that lives on your to-do list forever? It totally used to feel that way for me too. It can be really tough to balance the time and energy that it takes to edit the photos while also running a business, marketing your business, giving great custom…
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Send us a Text Message. Are you considering investing a lot of money into education for your business? But maybe you’re hesitant because you're not sure what to expect? Well, in this episode, I'm going to spill all the juicy details about my $25,000 mastermind experience, the good, the bad, and the lessons learned along the way. Get ready to discov…
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Send us a Text Message. I’m willing to bet you’re here listening to this podcast because you want to grow your photography business right? But maybe you’re feeling discouraged or uninspired right now because you're not seeing the results you want. You feel like you’re doing everything you can and you’re just not seeing the traction, the bookings, o…
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Send us a Text Message. When someone visits your Instagram profile, it only takes them a few seconds to decide whether or not they want to follow you. But what do they want to see to know if you are follow-worthy? What do you need to show them? In this episode, I will be sharing the SOLUTION so you could effectively target your ideal client in soci…
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Send us a Text Message. Do you want to stop procrastinating and start making progress in your business, in your marketing and in your studio but don't know how? In this episode, I'm taking you behind-the-scenes to a hot seat with one of my marketing school students. We are talking about how to stay consistent in your marketing so that YOU can stay …
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Send us a Text Message. “Before you do anything related to marketing, you have to identify your ideal client.” We've all heard this before, right? And maybe when some of you heard me say that, you rolled your eyes or you sighed, or maybe even you clicked off of this episode and you're not even hearing the rest of this. The truth is we know it's imp…
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Send us a Text Message. Have you ever had a couple arguing during the session or have you experienced getting ghosted by a client during your schedules session with them? How about having a client that's too relaxed and causes delays in your session? These are some of the things that we will be talking about in this episode of our series, Help! My …
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Send us a Text Message. Have you ever wondered what it would look like to follow around a six-figure entrepreneur for one day and just see what they're doing? What are their habits? What are the things that they're thinking about? How are they making decisions? Well, friend, if that's you, you're in luck because I have an incredible episode here to…
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Send us a Text Message. Have you ever wondered how to keep working with your birth and newborn photography clients long term as their baby grows up? In this episode I’m sharing the specific ways I designed my baby plan package to be a no-brainer for clients. You’ll learn how to be a specialist in newborn or birth photography and still offer a baby …
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Send us a Text Message. Have you ever wondered why some photographers seem to effortlessly attract clients while others struggle to book a single shoot? The answer may lie in something you never thought to consider - your invisible branding. If you’ve never heard this term before - I’m pretty sure that’s because I made it up. I’m going to dig into …
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Send us a Text Message. Would you still show up in a shoot when the client signed the contract but did not pay the deposit? How would you handle wild toddlers who wouldn't sit still when you're posing them? Would you reshoot or refund a client who wasn't satisfied with the photos you delivered? These are some of the things that we will be talking a…
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Send us a Text Message. Are you struggling to come up with topics to blog about? You are NOT alone my friend. In this episode, I'm going to show you my specific process of coming up with content ideas for your blog so you can build trust and rapport with your ideal client. If you have a goal to book more clients this year and need help doing it - t…
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Send us a Text Message. Are you doing everything you can to get more inquiries for your photography business? If you're looking for ways to get more inquiries in the next 24 hours without discounting your services, there are actually a few easy things you can do TODAY that will help you get more inquiries in 24 hours without discounting! Here are t…
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Send us a Text Message. On today's episode, we're diving into the importance of consistent and quality blogging and how it can help you build trust with your audience and position yourself as the expert in your field. From the mistakes to avoid, to the benefits of blogging, and even some tips and resources to help you create high-quality content, t…
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Send us a Text Message. Alright what’s coming for the photography industry as a whole in 2023? In this episode, I cover everything from marketing trends to predictions on pricing, trends in photography and what new technologies will be available to photographers in 2023. If you want to stay ahead of the curve and prepare your business for 2023, thi…
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Send us a Text Message. We photographers have a love/hate relationship with Instagram, right? But even with the frequent algorithm changes, it’s still a great way to build relationships with our community and find clients. BUT how can you stay on top of the changes and use Instagram in 2023 to find clients WITHOUT spending hours and hours a week on…
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Send us a Text Message. As we look back on 2022 on the podcast, I wanted to highlight YOUR favorite episodes in one compilation episode. These were the most downloaded episodes from 2022. If you want to learn social media, pricing and productivity tips, this episode is for you! Episode Highlights: 01:35 – One simple way to get the types of follower…
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