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The Manufacturing Matters podcast aims to get to the heart of automation technology and how it plays into the growing manufacturing industry. Join us for insights and interviews discussing trends, innovations, and advanced automation technologies, such as robotics, machine vision, AI, and much more. Follow our social channels here: http://linktr.ee/m_mp
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The B2B Tech Founders Lounge is a daily podcast, where we bring you incredible founder stories from the tech world, sharing the smartest strategies for scaling in today's rapidly evolving landscape. If you're an experienced business leader in the tech or SaaS industry, gearing up for the next phase of massive growth, you're just like our audience. We cater to unconventional thinkers like you, ready to take their ventures to new heights. We're on the lookout for outstanding podcast guests, an ...
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Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
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Want to be the first to know about new technology before it becomes mainstream? Whether you’re an IT professional, CIO, an investor in tech companies, or even a computer science student, this podcast will bring you the information you need to stay relevant and be successful in the tech industry from some of the top people and companies in the world. Episodes will feature topics such as IoT, cloud evolution, augmented reality, the future of artificial intelligence, improving ROI and more.
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We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions ...
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The Age of Adoption podcast explores the monumental transition from a period of climate tech research and innovation – an Age of Innovation – to today's world in which companies across the economy are furiously adopting climate solutions - the Age of Adoption. Listen as our host, Keith Zakheim, CEO of Antenna Group, talks with experts from across the climate, energy, health, and real estate sectors to discuss what the transition means for business and society, and how corporates and startups ...
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Every day marketers sift through dozens of headlines, posts, and slacks telling us about the latest and greatest trend we should be following. It’s easy to feel overwhelmed and like you have to figure it out by yourself. But you don’t have to do it alone. Content Matters with Nicole MacLean (Compose.ly’s CRO) is your digital partner for filtering the trends and focusing on the content that matters most — creating connection that drive results. For more, head to our site: https://compose.ly/c ...
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Green New Perspective

Green New Perspective

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Green New Perspective is a cleantech podcast that educates and promotes collaboration in the clean energy sector. With over 15,000 monthly listeners and 50,000 YouTube views, it showcases visionaries driving global change. Green New Perspective provides insights and solutions for a sustainable future. The Green New Perspective podcast is sponsored by New Perspective, a growth-focused digital marketing agency with over 20 years of experience helping innovative B2B tech companies scale. If you ...
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Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
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Are you looking to stay ahead in the fast-paced world of B2B SaaS? Software Spotlight delivers weekly insights from the frontlines of software innovation. Join host Michael Bernzweig, founder of Software Oasis since 1998, as he brings you exclusive conversations with industry titans, innovative leaders, and game-changing executives in the SaaS space. Each episode unpacks winning strategies, emerging trends, and actionable insights you can implement immediately. From scaling your SaaS busines ...
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Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the Show You’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn t ...
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The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, ...
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In e ...
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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The Revenue Insights Podcast is your one stop shop to unlock a wealth of knowledge shared by the brightest minds in RevOps. Tune in for exclusive interviews on strategy, thought-leadership and industry secrets to take your understanding of RevOps and Revenue Intelligence to the next level.
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The conversations that matter in B2B Tech marketing Generated by Splendid Group If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” j ...
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Interviews with tech and software CEOs, leaders, and changemakers. The SourceForge Podcast by Slashdot Media gives you insight into the cutting edge of software, B2B SaaS, and trailblazing technology. The SourceForge Podcast is published to over 1.5 million followers across all major social and podcast platforms.
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It's a simple concept. You pose a question about B2B content writing; we go in search of an expert to answer it. Along the way, you'll hear copywriting hints and tips, and commentary on the key issues in B2B content marketing. It's all brought to you by the B2B tech writers at Radix Communications.
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Welcome to B2B Tech Marketing Talks podcast presented by Filament. This series is tailored specifically for B2B marketing leaders working in the technology industry. In each episode, we will bring you insightful interviews with leading marketing and channel leaders. Our engaging conversations cover a range of topics related to B2B tech marketing, including the latest B2B marketing trends, effective partner marketing strategies, data-driven marketing and best practices for channel marketing. ...
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The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/
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Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sa ...
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Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential c ...
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GTM News Desk

Mark Kilens and Nick Bennett

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Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Drift and ...
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This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
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Welcome to "Tech Solutions for B2B Excellence," the go-to podcast for B2B professionals navigating the dynamic landscape of Information Technology. In this series, we delve into the world of cutting-edge IT solutions and services designed specifically for business-to-business enterprises.
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If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
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Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. ...
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Revenue Riser

Alate Business Growth Ltd

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Actionable insights and tips for sales leaders and CROs driving tech B2B revenue growth. Through insightful conversations with sales leaders and other experts and practitioners, we share tips and experiences to help you to grow your tech B2B revenues. Practical and relatable, we highlight people, process, channel and technology practices that will help grow your sales. Revenue Riser is hosted by Anna Britnor Guest, who has over 30 years’ experience in the tech B2B sector. She’s joined, each ...
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Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn ...
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Taking the Lead is a podcast for B2B Tech professionals, leaders, and executives who are looking to learn and be inspired. In each episode, Christina Brady interviews top female icons who are at the forefront of revenue teams. Through highlighting their unique stories, journey, wins, and challenges, Taking the Lead helps tech professionals understand the industry, trends, and how to navigate the B2B Tech landscape.
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Behind every great revenue leader, campaign & tech stack is a Marketing Ops hero. Hear critical learnings, unique opinions, and fearless confessions from the top marketing ops leaders in B2B tech. Watch video replays: https://www.madkudu.com/mops-confessions-past-episodes
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Tech Transformation with Evan Kirstel: A podcast exploring the latest trends and innovations in the tech industry, and how businesses can leverage them for growth, diving into the world of B2B, discussing strategies, trends, and sharing insights from industry leaders! With over three decades in telecom and IT, I've mastered the art of transforming social media into a dynamic platform for audience engagement, community building, and establishing thought leadership. My approach isn't about per ...
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Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning.
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The Whiteoaks PRodcast is an in-depth look into, you guessed it, PR — developed by the UK’s leading B2B tech PR agency, Whiteoaks International. Delivered by a variety of hosts, each episode looks at an element of B2B PR, from marketing and top tips (for nearly everything), to growing your career and boosting your creativity. Find out more here www.whiteoaks.co.uk
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#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.
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Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth. Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace. The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance tec ...
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Looking to grow your SaaS or B2B tech business? Learn practical marketing and growth strategies from leading marketing experts and SaaS founders. We'll get straight to the good stuff and take a look behind the scenes at what's fuelling some of that fastest growing SaaS companies right now.
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Your host, Liudmila Kiseleva, talks with the CEO of Planorama Design, Matt Genovese. Matt discusses the importance of reducing complexity in product design, particularly in software development, to ensure user-friendly experiences. He introduces Planorama's middleware solution, Flash Query, simplifying AI integration for enterprise applications. Ma…
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You don’t have to go into the AI landscape blind. You can have a comprehensive structure at your back to best navigate new software to achieve the business results you want for your company and end users. Shelby Skrhak speaks with John McNelly, sr. technical enablement engineer, and Joyce Hofman, global director, Artificial Intelligence & Innovatio…
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Hitting Product/Market Fit is just the beginning; the real challenge lies in determining your next move. Most tech founders mistakenly chase growth without assessing their existing strengths. In this episode, I introduce the Adjacency Matrix – a powerful framework to identify low-risk expansion opportunities without overreaching. We’ll explore leve…
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In this episode of Revenue Insights, host Guy is joined by Jonny Adams, Managing Consultant at SBR Consulting, to explore revenue acceleration, challenges in meeting sales quotas, and the impact of data-driven insights on sales performance. Jonny shares strategies for improving sales processes, understanding buyer personas, and using technology to …
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This week on the Revenue Insights Podcast, Guy Rubin, CEO of Ebsta, speaks with Dan Drees, Global Vice President of Sales at Endpoint Protector, part of Netbricks. In this episode, Guy and Dan explore the evolution from philosophy graduate to global sales leader, the importance of strategic career planning, and the challenges of leading teams throu…
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SaaStr 788: Going Multi-Product in the Age of AI with Webflow, Rubrik, Zoom, and ProductBoard At SaaStr Annual's AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. This panel of product leaders featured Anneka Gupta, CPO …
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In this Marketing Over Coffee: Victoria Lozano, EVP Marketing at Crayola, talks with us about the power of creativity for kids! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Leading at the big brands – coming out of NYU Stearn and going to Pfizer, Cadbury and then Crayola Driving the brand, and growing the business Chi…
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Title: Marketing Mastery: How Amber Gaige Built Far Beyond Marketing Through Data-Driven Strategy In this episode of Software Spotlight, we sit down with Amber Gaige, founder of Far Beyond Marketing and creator of the Far Beyond Marketing online course. With over 25 years of marketing experience, Amber shares her journey from humble beginnings in a…
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In this week's episode: 2025 predictions. Employment Hero uses mostly scrip to acquire company. Text to action AI will fundamentally change the world. The Great UI overall because of AI Agents. AI and hardware working together to change the lives of people paralysed. People with more resilience live longer. Here are six ways to build it. Why first …
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Interested in being a guest? Email us at admin@evankirstel.com Unlock the future of global connectivity with insights from Tom, a leading expert from GTT, as he unveils how this dynamic company is reshaping the telecom landscape for multinational enterprises. Discover the game-changing potential of the GTT InVision platform, offering unprecedented …
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Interested in being a guest? Email us at admin@evankirstel.com Unlock the secrets to safeguarding your startup with expert insights from Jonathan at Foundershield. What if you could ensure your business's growth without the fear of unforeseen risks? Join us as Jonathan, a seasoned insurance professional with nearly a decade of experience, shares hi…
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The "Growth At All Costs" approach is fading, revealing a staggering truth: only 15% of tech companies sustain growth over a meaningful period. It’s time for a new approach—introducing the Lean Content Engine, a transformative GTM strategy that balances rapid growth with human-centric principles. This episode dives deep into actionable frameworks t…
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The demand for critical minerals like lithium, cobalt, and nickel is surging, driven by EVs, batteries, and clean energy. But extraction comes at a high cost. Momentum Technologies, led by CEO Mahesh Konduru, is transforming waste into value by reclaiming materials from spent lithium-ion batteries and rare earth magnets. From a small lab to a world…
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Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And how might uses of cryptoassets evolve? This week on What It Means, Vice President and Principal Analyst Martha Bennett and Principal Analyst Peter Wannemacher discuss the different types of cryptoass…
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Ready to adapt faster, work smarter and perform better? You’re in the right place. Shelby Skrhak speaks with Pam Johnson, director, America’s Business Applications Marketing at Microsoft, about: The definition of CloudAscent data The top three differentiating aspects of Business Central How Copilot within Business Central boosts productivity To joi…
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SaaStr 787: 10 Ways Sales is Different in Vertical SaaS with Mangomint’s VP of Sales Marchelle Mooney While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. Mangomint has …
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Step into the future of sales with SalesNOW – the award-winning mobile CRM crafted for professionals who demand excellence on the move. Access your sales data seamlessly across web browsers, smartphones, and tablets, ensuring you’re always connected, whether in the office or on the road. In this episode we interview Mark Durst, CEO of SalesNOW, a c…
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Have a great point of view to add? Send us a text with your thoughts! In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry. Tina discusses the evolving role of technology vendors, the importance of stro…
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Interested in being a guest? Email us at admin@evankirstel.com Join us for a transformative conversation with Xurrent, as we unearth the secrets behind the metamorphosis of a once humble firm into a beacon of innovation in IT service management. Formerly known as ForMe, Xurrent has embraced its cloud-native identity to deliver an unparalleled mix o…
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Most of our previous episodes to date on The Changemakers have focused on a particular area of B2B tech marketing or branding that has the power to be elevated by creativity. For this one, we’re taking a bit of a departure from that, and going deep into one creative leader’s journey. Why? Because it’s equally inspiring, especially for designers out…
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Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. Please find future episodes on your podcast player, searching for Product Mastery Now or at https://productmasterynow.com/mastery/. Blog Talk Radio is ending in Jan, 2025. The podcast is all about helping people involved…
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Why is it easier to launch a startup than to achieve sustainable growth? What impact will OpenAI's SearchGPT have on the search experience? How is Klue’s Compete Network helping product marketers gain a competitive edge? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg, VP Marketing at Klue,…
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Interested in being a guest? Email us at admin@evankirstel.com What if the secret to staying ahead in a rapidly evolving tech landscape lies in one dynamic expo? Join us as we explore the IT Expo Tech Super Show with Rich Tehranii, CEO of TMC. Discover how this pivotal event, which began life as the Internet Telephony Conference and Expo, has becom…
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Interested in being a guest? Email us at admin@evankirstel.com Discover the limitless potential of AI to revolutionize the retail sector with insights from UiPath. Find out how the integration of AI and automation is reshaping business processes like onboarding and inventory management, alleviating the manual burden on employees and enhancing opera…
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Interested in being a guest? Email us at admin@evankirstel.com Ever wondered how the tech industry's biggest players connect and innovate? Join us as we welcome Rich Tehrani, CEO of TMC, who unveils the fascinating journey of the IT Expo Tech Super Show, which began as the Internet Telephony Conference and Expo in the late '90s. Rich shares his ins…
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Interested in being a guest? Email us at admin@evankirstel.com Ever wondered how to keep your devices connected without a hitch? Richard from RSIM is our guest from the UK, and he unveils the magic behind their new Resilient SIM technology. This always-on solution switches seamlessly between two different mobile operators, ensuring you never face c…
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Are you stuck in a rut with your B2B tech sales cycle? Most founders mistakenly believe that innovation is a gamble. In this episode of the Marketing Execution Podcast, I reveal how a structured approach to innovation, rooted in Peter Drucker's principles, can create a 25% boost in revenue growth for tech startups. We’ll explore Drucker’s actionabl…
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Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable…
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You don’t have to wait for a program that integrates seamlessly with Microsoft 365, Microsoft Dynamic and offers top-tier AI and security from a single console—it’s here. Shelby Skrhak speaks with Pam Johnson, director, America’s Business Applications Marketing at Microsoft, about: Defining Microsoft's Business Central offering Common pain points f…
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Feeling stuck in your career or personal life? You’re not alone—75% of people experience this at some point. In this episode of the Marketing Execution Podcast, we unveil strategies from Adam Alter's "Anatomy of a Breakthrough" that turn frustration into action. If you listen to the end, you will discover how to redefine success by embracing failur…
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Have you ever looked at your marketing assets and thought, "These look amazing… but are they actually driving results?" It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and …
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In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan are joined by Marcy Stoudt, CEO and partner at Revel Search and Revel Coach. Marcy shares actionable advice on networking with intention, understanding energy management, and distinguishing between opportunity and position when evaluating career moves. Whether you'r…
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With “explainable, industrial-grade AI” the goal is not just predict an issue but understand why. In this episode of Manufacturing Matters, Berk Birand, CEO, Fero Labs joined TECH B2B Marketing’s Jimmy Carroll to talk about the deployment of AI-based technologies on the factory floor. Leveraging AI in industrial automation can mean more than just v…
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SaaStr 786: Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp At SaaStr Annual's AI Summit, we gathered an all-star panel of product leaders who have built some of the most widely-used AI features in production today. The speakers included Mario Rodriguez, Chief Product Officer at GitHub at GitHub, Diego Zaks…
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In this Marketing Over Coffee: Now with more Future! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2025 Marketing and AI Trends (Ann Says Oxford Comma is IN) Go where the people are… but don’t build on somebody else’s land Reddit Pro Trends and AMA Ads, Brand Safety Set up a GA Exploration to track AI inbounds 8:02 – 8…
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The Original Source Is A Copyleaks Podcast Welcome to Season 2 of The Original Source! In this episode, host Shouvik Paul has an insightful conversation with Dan Hallac, Chief Growth Officer at The Free Press. With a rich background in media and product at Bloomberg, Hearst, and New York Magazine, Dan shares his perspective on how AI is transformin…
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Your host, Liudmila Kiseleva, talks with the Co-Founder and CEO of VOLT AI, Egor Olteanu. Egor shares his journey from a U.S. Army veteran to a Google employee, and eventually to a tech entrepreneur. Egor highlights World’s AI technology, which integrates with existing security systems to enhance threat detection, particularly in educational settin…
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Interested in being a guest? Email us at admin@evankirstel.com What if nearly half of the cutting-edge products at CES are powered by one company's innovative tools? Join us for a captivating discussion with Suchit Jain of Dassault Systems, where we uncover their pivotal role in fueling the creativity and success of countless startups. Suchit share…
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Interested in being a guest? Email us at admin@evankirstel.com Unlock the secrets of innovation at the crossroads of technology and entrepreneurship with our fascinating conversation with Abhishek Bali, Director - 3DEXPERIENCE Lab North America at Dassault Systems. Abhishek passionately reveals how Dassault is revolutionizing the startup ecosystem …
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Marketing ROI myths are costing you millions... but which metrics actually matter? In this myth-busting episode, discover why 83% of B2B companies are breaking even or worse, and learn the five critical shifts needed to transform your marketing from a cost center into a profit engine.By Lean Labs
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Most B2B tech founders underestimate the power of advertising. In this episode, I reveal how David Ogilvy's principles transformed mediocre ads into revenue-generating machines, showcasing a case where one effective campaign skyrocketed sales by 20 times. By leveraging product research, targeted messaging, and proven frameworks, you can elevate you…
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Microsoft understands the needs of their partners, and the Azure Arc offering provides an ideal bridge to enhanced security, reduced costs, and reduced operational burdens. Shelby Skrhak speaks with Stephanie Brown, Customer Experience Representative, Paul Becker, Sr. Sales Engineer, and Sean Wilson, Sr. Sales Engineer, all of Ingram Micro, about: …
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Proving marketing's worth to enterprise leadership is no small feat. In a landscape where 70% of CEOs expect CMOs to drive revenue, relying on outdated metrics like click-through rates won't cut it. Join me, Mark Donnigan, as we explore how to strategically pivot your approach with insights from Gartner's Marc Brown, revealing how to align marketin…
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Navigating the AWS ecosystem can be daunting. With the AWS Accelerated Development Program—funded by AWS and Ingram Micro—partners don’t have to do it alone. Shelby Skrhak speaks with Tad Davis, growth solutions advisor at Ingram Micro, about: How the AWS Accelerated Development Program operates Who the AWS Accelerated Development Program is for Wh…
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