The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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This is Product Marketing
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Content provided by Product Marketing Hive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Marketing Hive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
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Content provided by Product Marketing Hive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Marketing Hive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.
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This is Product Marketing
1 Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth 25:44
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Play Later Play Later Lists Like LikedIn this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, and team structures shift as the company scales. She also shares some common pitfalls to avoid and the considerations of how the marketing function is structured at her companies. For more insights, please check out Ashley Wilson's article " Differentiating Brand vs. Product Positioning: A Guide for Early-Stage Founders ". All rights reserved. © Product Marketing Hive .…
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1 Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy 26:07
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Play Later Play Later Lists Like LikedIn this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. He shares key insights on identifying the right value metrics, avoiding common pricing pitfalls, and communicating pricing and packaging changes. For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups . All rights reserved. © Product Marketing Hive .…
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1 Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives 18:10
18:10 Play Later Play Later Lists Like Liked18:10
Play Later Play Later Lists Like LikedIn this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares firsthand insights on balancing competing priorities, aligning cross-functional teams, and navigating unexpected challenges. For more insights, please check out Arneeb's article " Stop Guessing, Start Selling: Why PMMs Should Save Startups From Feature Factory Chaos " All rights reserved. © Product Marketing Hive .…
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1 Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products 32:01
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Play Later Play Later Lists Like LikedIn this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing open-source products' go-to-market. She also shares her thoughts on how open-source dynamics influence GTM approaches, the role of community engagement, strategies for transitioning users into customers. For more information, please check out Sasha's article " Go-to-Market Strategy for Open Source Products ". All rights reserved. © Product Marketing Hive .…
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1 Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams 17:26
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Play Later Play Later Lists Like LikedIn this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successful product marketing team. He also talks about some helpful tips on how to hire the right product marketing talents. Read the episode highlights here:https://www.productmarketinghive.com/building-and-scaling-product-marketing-teams/ All rights reserved. © Product Marketing Hive .…
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1 Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio 36:21
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Play Later Play Later Lists Like LikedIn this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and the significant impacts of this issue. Juan also discusses his experiences in managing an overgrown product portfolio from a go-to-market perspective. Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/managing-the-overgrown-product-portfolio/ All rights reserved. © Product Marketing Hive .…
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1 Episode 56: Sahil Sethi - Product Marketing Level Up 23:08
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Play Later Play Later Lists Like LikedIn this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice. Listen to the full interview above or read the highlights from the conversation: https://www.productmarketinghive.com/product-marketing-level-up/ All rights reserved. © Product Marketing Hive .…
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1 Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership 23:12
23:12 Play Later Play Later Lists Like Liked23:12
Play Later Play Later Lists Like LikedIn this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal boundaries to achieve empathetic leadership. Maria also shares her thoughts on why leaders are in the empathy dilemma and how to effectively develop healthy empathetic leadership at work. Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/the-five-pillars-of-effective-empathetic-leadership/ The 4 Step Framework to Craft a Captivating Brand Story That Attracts Your Right-fit Clients: Bit.ly/4StepBrandStory All rights reserved. © Product Marketing Hive .…
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1 Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing 22:29
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Play Later Play Later Lists Like LikedIn this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares his thoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts. For more information, please check out Jon's article: Bridging Brand and Product Positioning . All rights reserved. © Product Marketing Hive .…
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1 Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers 21:38
21:38 Play Later Play Later Lists Like Liked21:38
Play Later Play Later Lists Like LikedIn this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build strong relationships, gain a deep understanding of your product, and create a plan that balances quick wins with long-term growth. For more a complete step-by-step guide, please check out Peace's article " How to Succeed in Your First 90 Days As a SOLO Product Marketing Manager " All rights reserved. © Product Marketing Hive .…
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1 Episode 52: Bianca Galan - Inside an International B2C Product Launch 16:17
16:17 Play Later Play Later Lists Like Liked16:17
Play Later Play Later Lists Like LikedIn this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianca discusses the keys to the team's successful product launches and the specific challenges they had to overcome. For more information, please check out Bianca's article " Proven Best Practices to Turbocharge Global Product Growth ". All rights reserved. © Product Marketing Hive .…
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1 Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework 16:33
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Play Later Play Later Lists Like LikedIn this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achieving sustained growth and maximizing impact. For more information, please check out Georgi's article " The Value Creation Framework ". All rights reserved. © Product Marketing Hive .…
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1 Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career 17:25
17:25 Play Later Play Later Lists Like Liked17:25
Play Later Play Later Lists Like LikedIn this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shares the critical skills and experiences that have shaped her career, providing invaluable advice for aspiring product marketers. For more information, please check out Yolanda's article: 5 Tips to Elevate Your Product Marketing Career . All rights reserved. © Product Marketing Hive .…
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1 Episode 49: Elena Hutchison - Decoding Analyst Relations 22:24
22:24 Play Later Play Later Lists Like Liked22:24
Play Later Play Later Lists Like LikedIn this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages. For more information, please check out Elena's article " A Product Marketer’s Guide to Analyst Relations " All rights reserved. © Product Marketing Hive .…
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1 Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company 24:01
24:01 Play Later Play Later Lists Like Liked24:01
Play Later Play Later Lists Like LikedIn this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges, strategies, and key learnings from this transformative journey. Listen to the full interview above or read the highlights from the conversation here . All rights reserved. © Product Marketing Hive .…
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