Best Product Marketing Hive Podcasts (2024)

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Ep#39 I Am...Empowering Female Entrepreneurs & Building Mental Strength Through Fitness with Kristen Werner 42:43

5h ago42:43

42:43

Kristen Werner, co-founder of the Hive Hub Collective, opens up about her incredible journey from forging connections on TikTok to empowering a community of digital entrepreneurs. Discover how Kristen and her co-founder, Mia, created a membership platform that supports women in building sustainable online businesses. We dive into the importance of …

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Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups 25:11

5d ago25:11

25:11

In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging. Listen to the full interview above or read the h…

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Ep#38 I Am...Navigating the Transition from Teaching to Paid Content Creator with Hayley 28:41

7d ago28:41

28:41

Ever wondered how a former teacher successfully transitioned into the world of digital content creation? Join us as we welcome Hayley, a shining member of the Hive Hub, who shares her remarkable journey from the classroom to TikTok stardom. Despite her solid background in business and education, Hayley faced numerous hurdles initially, but with the…

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Ep#37 I Am...Harnessing the Power of UGC for Authentic Marketing chat with Kirsty 38:33

12d ago38:33

38:33

Have you ever wondered what it takes to truly unleash your inner creator? Join us in this episode of the I Am dot dot dot podcast as we promise to share actionable insights for busy mums navigating the digital marketing space. Hosts Kristen Werner and Mia Steele bring exciting news about the High Pub Collective membership and an enriching bootcamp …

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Ep#36 I Am...Unlocking the Power of UGC for Ultimate Digital Business Success chat with Sophie 47:52

14d ago47:52

47:52

Curious about how to leverage User-Generated Content (UGC) for building a thriving online business? Our latest episode promises to unlock the secrets behind successful digital marketing strategies and the unparalleled support found within the Hive Hub Collective. We spotlight Sophie's remarkable journey—a true testament to what dedication and commu…

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Ep#35 I Am...Feeling Excited & Empowered by Authentic UGC Marketing our chat with Kate 33:10

17d ago33:10

33:10

Ready to transform your approach to digital marketing? Join us on this dynamic episode of the I Am Dot Dot Dot podcast, where Kate, a PR and marketing maven, reveals the secrets behind her successful integration of user-generated content (UGC) with her unique popcorn business in New Zealand. Gain invaluable insights from Kate's compelling journey, …

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Ep#34 I Am...Getting Clear On My Messaging 43:31

21d ago43:31

43:31

Have you ever wondered how to conquer overthinking and procrastination in content creation? Join Kristen Werner and Mia as they open up about their personal battles with these common mental blocks and share their secrets to just creating and posting without over-analyzing. Through humorous anecdotes and actionable tips, they shed light on their jou…

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Ep#33 I Am...Drawing Inspiration from Entrepreneurial Mums: from UGC as a way to fund your dreams so monetising your following 35:47

28d ago35:47

35:47

Get ready to be infused with inspiration from the incredible stories of entrepreneurial mums navigating the complexities of business and parenthood. Xanthe and Tara, our spotlighted guests, share their unique paths: Xanthe's tranquil days sailing the seas have transformed into a bustling life in Sydney, while Tara rides the waves of TikTok and Inst…

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Ep# 32 I Am...Celebrating Entrepreneurial Success with our Members [Navigating Perimenopause, and Mastering UGC] 36:22

1M ago36:22

36:22

Imagine the sheer joy of seeing your partner retire early because of your entrepreneurial success. That's precisely what @Katrinais.is.40 accomplished through her digital marketing endeavours. She's one half of the powerful duo we're spotlighting today, alongside Hayley, who turned her culinary passions into a profitable content creation enterprise…

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Ep# 31 I Am...Wanting to Start a Podcast [beginner podcasting tips for you] 56:55

1M ago56:55

56:55

Embarking on a podcasting voyage can seem daunting, but we, Kristen and Mia, have your back. Grab your headphones, a cuppa and some paper as we go give you the lowdown on starting your very own podcast. With a sprinkle of personal anecdotes, we cover why this medium is the perfect fit for busy creators and how it magnificently aligns with our human…

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Episode 46: Terezia Batovska - The Key to Analyst Relations Success 22:35

2M ago22:35

22:35

In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations. For more i…

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Ep #30: I Am...Becoming Legally Legit in the Digital Business World 46:40

2M ago46:40

46:40

This week we embark on a journey to legal clarity with Angie McDonald, an Lawyer & IP Expert, Ange is our beacon through the maze of digital marketing laws. Tune in as we unravel the essentials of running an online business, ensuring you're decked out with the right legal armour. Discover the framework Angie lays out for entrepreneurs to navigate t…

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Ep#29 I Am...Unraveling ADHD in Motherhood and Entrepreneurship 36:42

2M ago36:42

36:42

Struggling with ADHD while juggling the hats of motherhood and entrepreneurship, I realised I was far from alone when Beck Craig asked me (Mia) to join her on her podcast to unravel the tapestry of our experiences. This week we're laying it all out on the table, from the revealing moments of our late ADHD diagnoses to the reshaping of our careers a…

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Ep#28 I Am...Sharing the Secrets of UGC With You 35:42

2M ago35:42

35:42

This week on the podcast we take a cheeky turn and want to share a podcast Mia was interviewed on with a fellow Hive Hub Collective Member Tracy. From a seasoned healthcare professional to a digital nomad shaping the future of digital marketing, my story is anything but ordinary. Together with Tracy, a User Generated Content (UGC) powerhouse, we un…

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Ep#27: I Am...Ready for the Next Level in my Digital Business 28:55

2M ago28:55

28:55

Ever grappled with the juggling act of entrepreneurship and family life? Kristen Werner and Mia dive headfirst into that very conundrum, offering a lifeline to mums and women navigating the thrilling yet daunting world of online business. We're shedding light on overcoming mum guilt and sharing the adrenaline rush of digital marketing success. Our …

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Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI 17:50

2M ago17:50

17:50

In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI. For more information, please check Anubhav Rao's article "Marketing in the Age …

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Ep#26 I Am...Navigating Content Creation for someone over 40 & winning with Tracy Minnoch-Nuku 48:13

3M ago48:13

48:13

Prepare to be swept away by the magnetic Tracy Minnoch-Nuku, as she takes us on a journey through the highs and lows of cultivating a brand from the ground up. Tracy Minnoch is the Founder and CEO of Sexy Ageing - digital resources that support women through menopause. Our conversation peels back the layers on what it really means to transform from…

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Ep#25 I Am...Wondering if it's a Good Idea to Start a Fresh Account or Not? 37:15

3M ago37:15

37:15

Feeling the itch to hit the 'Create New Account' button on Instagram or TikTok? Hold that thought and tune in to this week's episode first. We're delving into the considerations and strategies behind starting a new account versus pivoting within your existing one. With the digital landscape evolving, making the right choice can significantly impact…

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Ep#24 I Am...Wondering Why My FREEBIE Isn’t Working 37:05

3M ago37:05

37:05

In today’s episode, we’re diving into a critical component of digital marketing that many of us use but not always successfully: the FREEBIE. Ever launched a freebie only to hear crickets? We’re here to dissect why and how to turn that around. Inside This Episode: The Power of a Good Freebie: Understand how a well-crafted freebie can be a game-chan…

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Episode 44: Abiola Apooyin - Conducting Market Research 19:52

3M ago19:52

19:52

In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria. Fo…

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Ep#23 I Am...Struggling as a Multi-Passionate Entrepreneur: Embracing Your Many Passions 35:04

4M ago35:04

35:04

Welcome, today's episode is a heartfelt dive into the world of multi-passionate entrepreneurs. If you've ever felt overwhelmed by your array of interests or doubted your path because it doesn't seem straight, this is for you. We're here to unravel the beauty in being multi-passionate, showing you how to harness your diverse interests into a cohesiv…

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Ep#22: I Am...Desperate to Make Money Now 42:33

4M ago42:33

42:33

Welcome this week we’re turning Your Skills Into Succe$$ In today’s episode, we address a BIG concern many of us face at some point: the need to make money right now. Whether you're facing financial pressures or just eager to kickstart your income, we’ve got you covered with creative and practical strategies that don’t require a massive following. …

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Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio 20:00

4M ago20:00

20:00

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process. For more information, p…

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Ep#21 I Am...Feeling A Little Flat. How To Pump Up Your Style Vibe! 25:37

4M ago25:37

25:37

This week, we're diving into a topic that's as close to our hearts as it is to our closets: the transformative power of dressing not just for the job you want, but for the feelings and energy you wish to embody. Discover how the simple act of choosing your outfit can set the tone for your entire day, influence your mood, and attract positivity and …

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Ep#20 I Am...In Need Of Help [Q&A Pt 2] 26:29

4M ago26:29

26:29

Gear up for another empowering episode of as we delve deeper into the heart of your content creation struggles. In Part 2 of our special series, we're answering more of your burning questions from our FREE Bootcamp, shining a light on the path to content mastery. In This Episode: Advanced Roadblocks: We explore complex challenges that many of you a…

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Ep #19 I Am...In Need Of Help [Q&A Pt 1] 27:10

4M ago27:10

27:10

In today’s episode, we're diving headfirst into the questions and challenges you've shared with us from our FREE Bootcamp. It's all about identifying what's keeping you stuck in your content creation process and finding ways to break free. Whether you're battling writer's block, struggling with consistency, or just can't seem to find your niche, th…

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Ep#18 I Am….Wondering About Creating a Faceless Account? 39:58

5M ago39:58

39:58

Hey, this week we're tackling a question many content creators and entrepreneurs are wondering about: Should you create a faceless account online? Join us as we explore the advantages and challenges of staying anonymous in the digital landscape. What You'll Discover in This Episode: The Rise of Faceless Accounts: We kick things off by discussing wh…

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Ep#17 I Am...Making Money With My Content 31:08

5M ago31:08

31:08

In today's episode, we're unwrapping the secrets of creating content that not only captivates but also pays, even if you're just starting out. Get ready for a journey filled with inspiration, practical tips, and a blueprint to making it big in the world of content creation! Join us as Mia shares her astonishing story: From starting with zero follow…

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Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy 24:35

5M ago24:35

24:35

In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and partner marketing. He also shares his opinion on what common mistakes to avoid for partner marketing based on his experience.…

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Ep#16: I Am...Talking With The CEO Of Stan Store John Hu 37:41

5M ago37:41

37:41

A Game-Changing Chat with John Hu from Stan Store! 🤩 In this must-listen episode, we sit down with John Hu, the innovative mind behind Stan Store, for a coaching call that's nothing short of inspirational. Prepare yourself for an avalanche of light bulb moments and game-changing takeaways! Unpacking the Genius of John Hu: Dive into the journey of S…

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Ep#15: I Am...Selling, Authenticity, and Mindset Shifts [Part 3] 19:44

5M ago19:44

19:44

It's here, legend! The final episode of the 3 part mini series with Lauren from Happy Positive Live, "Mums Making Money Online," has landed, and it's packed with groundbreaking insights and action-ready strategies. Get ready to be fired up! In This Episode: Building Your Tribe & Smashing Money Blocks Dive deep into the art of building your online t…

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Ep#14 I Am... Wondering How to Monetising My Skills Online [Part 2] 21:47

6M ago21:47

21:47

Hey legend, It's time for another epic episode with Kristen and Mia from The Hive Hub Collective. We're diving into Part 2 of our 'Mums Making Money Online' series which was from our interview with Lauren from Happy Positive Life, and trust us, it's a goldmine of insights and inspiration. Ok, What’s Cooking in Episode 2? Ever heard of digital produ…

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Ep#13: I Am...Pursuing Passion Projects Beyond Motherhood 25:31

6M ago25:31

25:31

Welcome to the "I Am...[Dot. Dot.Dot] Podcast" Mini-Series: "Pursuing Passion Projects Beyond Motherhood" Hey there, you absolute legends! It’s Mia & Kristen, and we're stoked to bring you something extra special. Welcome to the first of a kickass three-part mini-series where we team up with the fabulous Lauren from @ahappypositivelife. Get ready f…

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Ep#12: I Am…Creating my WORD for the Year 35:51

6M ago35:51

35:51

Hey legends! Mia & Kristen here, bringing you another kickass episode of the I Am...[Dot. Dot.Dot] Podcast. Today, we're diving into something that's a total game-changer: finding your 'Word of the Year.' It's not just any word – it’s your guiding star, your secret sauce for the year ahead. Ever felt like you're on a rollercoaster in this wild worl…

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Ep#11: I Am...Starting a New Chapter and I am Scared 38:04

6M ago38:04

38:04

Welcome back to another episode with Mia and Kristen. This week we get SUPER real and raw about the rollercoaster ride of entrepreneurship, diving deep into the fears and challenges that come when one chapter closes, and the next one opens. 🔍 Exploring the Fear of Failure: Mia and Kristen open up about the real, unfiltered fears that often accompan…

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Ep#10: I Am….Curious About Affiliate Marketing 37:44

7M ago37:44

37:44

Unleashing the Power of Affiliate Marketing for Busy Entrepreneurs Hey Hive Tribe! 🐝 Welcome back to another exciting episode of The Hive Hub Collective Podcast, where we're all about owning our digital journey and thriving in the chaotic world of entrepreneurship. In today's episode, we're diving deep into the world of affiliate marketing. Yep, yo…

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EP#9: I Am...Not Making A Cent Online...[What Can I Do?] 30:55

7M ago30:55

30:55

Welcome back, busy bees! 🐝 In today's episode, Kristen and Mia from the Hive Hub Collective are here to share some golden nuggets on navigating the online business jungle. Get ready for a dose of authenticity, a dash of humor, and a whole lot of wisdom. Let's dive in! Start Before You're Ready "Start before you're ready" is the mantra. Progress, no…

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Episode 41: Matt Mehus - Developing The Ideal Customer Profile 21:51

7M ago21:51

21:51

In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence other marketing and business activities. He also walks through the common challenges of developing the ICP. Fo…

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Ep#8: I Am...Wanting To Retire My Husband 28:02

7M ago28:02

28:02

Hey you! 🎙️ This week on our podcast, we're baring our hearts and diving into a dream that's close to home for many of us—retiring our husbands. It might sound like a crazy dream, but it's one that fuels our hustle and keeps us reaching for the stars. What's on the Table this week? Mumpreneur on a Mission: We're not just Mums building businesses; w…

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Ep#7: I Am...Working At A Higher Frequency 40:21

7M ago40:21

40:21

Hey there 🎙️ In this special episode, we had the joy of joining the incredible Yvette Mayer on her podcast, where we delved deep into the world where Human Design meets marketing magic. We joined Yvette’s Frequency Project recently and it has more than raised our frequency it’s had ENORMOUS compounding impact on us personally and in our Business…20…

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Ep#6: I Am...Feeling Rushed [As a Mum & a Biz Owner] 20:57

7M ago20:57

20:57

Hey there🎙️ This week on the I Am... [Dot.Dot.Dot] Podcast, we're diving into a topic that hits close to home for many of us: feeling rushed. As Mums building businesses, we know the struggle – the never-ending emails, bills piling up, to-do lists growing longer by the minute. But fear not, because in this episode, we're getting real, raw, and hone…

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Ep#5: I Am...Stuck [In My Business & Don't Know What To Do Next] 21:33

8M ago21:33

21:33

Episode Title: I Am... Stuck [In My Business & Don't Know What To Do Next] This week on the I Am [Dot. Dot.Dot] Podcast, Mia and Kristen are getting real about a feeling every entrepreneur knows too well: being stuck. Picture this – a raw, honest 1:1 chat where a client admits, "I am stuck," and the magic that unfolds from there. In this episode, y…

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EP# 4: I Am...Passionate AF [How to create an online business you love] 41:57

8M ago41:57

41:57

🎙️ This week on the I Am [Dot.Dot.Dot] Podcast, we're diving headfirst into the thrilling world of the Creator Economy, and trust us, you're in for a wild ride! Kristen and Mia are keeping it real and passionate, giving you the lowdown on why, especially if you're a busy mom, you absolutely NEED to unleash your potential in this digital wonderland.…

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Ep#2: I Am...Grateful [How to Bring Gratitude Into Your Business] 32:38

8M ago32:38

32:38

Hey there 🎙️ Welcome back to another episode of the "I Am [Dot. Dot. Dot.] Podcast! Today, we're diving deep into the power of gratitude in the business world, and trust us, it’s a game-changer! In this episode, aptly titled "I Am…Grateful," we explore the incredible journey of investing in ourselves as business owners. Ever wondered why investing …

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Ep#3: I Am... Feeling Spicy [An ADHD Journey & Learning How to Own Your Weakness] 26:43

8M ago26:43

26:43

Hey there 🌟 Welcome back to the I Am [Dot. Dot. Dot.] Podcast! where we celebrate the extraordinary in every one of us. Today's episode, "I Am Spicy," is all about embracing the unique flavours of our weaknesses and transforming them into our greatest strengths. Trust us, it's a journey worth savouring! 😉 In this spicy instalment, Mia takes us on a…

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Ep#1: I Am...Ready To Share Our Journey 28:46

8M ago28:46

28:46

Welcome to the I Am [Dot Dot Dot] Podcast, the ultimate hub for busy Mums & entrepreneurs looking for valuable insights for both their business and life. In this lively podcast, we dive into the real issues holding Mums and women back in their entrepreneurial journeys. We're not afraid to tackle the big, the bad, and the brilliant. From Mum guilt t…

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Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform 24:05

10M ago24:05

24:05

In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts the go-to-makret strategy and overall business growth. He also discusses his process of developing product/market fit and his experience in helping clients transition from product to platform. For mo…

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Episode 39: Julien Sauvage - Building a Great Sales Deck 28:00

11M ago28:00

28:00

In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key components of a great sales deck and his creation process. He also discusses the governance process of the sales deck after creation. For sales deck example and template, please check out "A Deceptively Simp…

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Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs 18:30

11M ago18:30

18:30

In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on how to initiate CI programs with limited budgets. In addition, he also discusses the common reason why CI programs fail and offers practical advice on measuring the success of your CI efforts. For mo…

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Episode 37: Robert Karel - Analyst Relations and Product Marketing 31:05

1y ago31:05

31:05

In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations and product marketing. Robert shares his experience transitioning into product marketing from being an industry analyst. He also discusses helpful tips on engaging and building meaningful relationshi…

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