Ep#35 I Am...Feeling Excited & Empowered by Authentic UGC Marketing our chat with Kate

The I Am [Dot. Dot. Dot.] Podcast

Ready to transform your approach to digital marketing? Join us on this dynamic episode of the I Am Dot Dot Dot podcast, where Kate, a PR and marketing maven, reveals the secrets behind her successful integration of user-generated content (UGC) with her unique popcorn business in New Zealand. Gain invaluable insights from Kate's compelling journey, where authenticity and real-life experiences play a pivotal role in captivating audiences.
Plus, don’t miss our major update about the Hive Hub Collective membership closing on June 27, 2024, and details on an exciting free five-day bootcamp to unleash your inner creator!
Curious about how authenticity can radically shift your marketing game?
Let's unpack the transformative power of embracing your true self in UGC marketing. Overcoming self-doubt and imposter syndrome is no small feat, especially for women stepping into the digital marketing world later in life. Discover how being genuine and relatable can magnetically attract and retain audiences, and hear Kate’s inspiring story about how real-life experiences and a touch of humor can create a strong connection with your audience and boost your business.
Ever wondered how to navigate content creation and brand collaborations effectively? This episode is a goldmine of practical advice and uplifting stories. From valuing your work and negotiating with confidence to the supportive community around UGC, we cover it all.
Kate shares her practical tools and strategies, including hiring marketing assistants and managing social media for her popcorn business. We wrap up the episode with a candid discussion on embracing a 'fuck it' mentality—encouraging you to take risks, stay connected, and boldly face your digital marketing journey. Tune in and get ready to be empowered!

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Chapters

1. Empowering Women in Digital Marketing (00:00:03)

2. Embracing Authenticity in UGC Marketing (00:09:21)

3. Navigating Content Creation and Brand Collabs (00:15:26)

4. Empowering Women Through UGC Skills (00:23:49)

5. Embracing 'Fuck It' Mentality (00:32:34)