The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Curated Questions: Conversations Celebrating the Power of Questions!
Episode Notes [01:14] Unexpected Email from Employer [05:49] The Deferred Resignation Program [06:34] Initial Reactions and Concerns [08:01] Evaluating the Offer [08:21] Enhanced Standards of Conduct [08:55] Personal Reflections and Concerns [12:21] Seeking Advice and Making a Decision [13:01] Option One: Do Not Resign [14:56] Option Two: Resign [16:44] Insights from Conversations [21:30] Making The Decision [23:51] Final Thoughts and Gratitude Resources Mentioned Sebastian Junger The Soul of Shame by Curt Thompson Donald Trump Elon Musk Steve Bannon Russell Vought Derek Sivers Sumner Crenshaw Brian Fretwell at Finding Good Chad Littlefield The Thought Leaders Practice by Matt Church Simon Cowell Beauty Pill Producer Ben Ford Questions Asked Is it legitimate, and can it be trusted? How are you feeling? What questions come to your mind? Where does your mind go? Are you seeking safety? Would this have been an adrenaline rush as you raced to send the resignation response? What an "enhanced standard" regarding loyalty and trustworthiness was? What are these new "enhanced standards?" Are they beyond what my Constitutional oath requires? If I don't resign, how bright will the target on my back glow? My leadership has supported all my work, but would termination direction come from higher up the chain of command? What would you recommend if we talked over coffee? What questions would you ask? How would you use listening? How would you use silence? How is this scenario playing out in your mind and body? What is coming to the surface for you? How might that influence what you are about to say to me? What are the chances of my name popping on a list and getting fired? How about the chances of being part of an official Reduction in Force and early retirement? Would the administration make a better offer? What do I know about the pending job market? What did I expect the workplace to be like and did I want to be there as the contractions took place? Will the administration pay me through the end of September or will they renege? Can I sufficiently build the Curated Questions business to transition by 1 October? - Do I have the faith or confidence to step into this future as a sole practitioner and grow Curated Questions into all I envisioned? Was this purpose calling? What would I expect the job market to look like at the end of summer if I hadn't developed the income streams to maintain our lifestyle? What is your recommendation? Did it change from your initial recommendation? Where in your body are you feeling the uncertainty? Are you processing this scenario in parallel with your decision as if you had received the email? What additional questions should I have considered? Who else should I have consulted with? How would you have changed my risk rating? What is the correct length of the pregnant pause before making an important announcement? What processes would you use in my circumstance, and what would be different? What questions are at the top of your list to get to a decision? Who would be the members of your pantheon you would counsel with to gain clarity? Apart from the heady analysis, what other key practices would you include in your journey through a similar situation?…
Episode 46: Terezia Batovska - The Key to Analyst Relations Success
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Content provided by Product Marketing Hive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Marketing Hive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations.
For more information, please check Terezia Batovska's article: How Industry Analysts Can Help You Land Your Next Promotion as a PMM.
All rights reserved. © Product Marketing Hive.
62 episodes
ShareManage episode 416939834 series 2792678
Content provided by Product Marketing Hive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Marketing Hive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations.
For more information, please check Terezia Batovska's article: How Industry Analysts Can Help You Land Your Next Promotion as a PMM.
All rights reserved. © Product Marketing Hive.
62 episodes
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This is Product Marketing
1 Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy 26:07
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Play Later Play Later Lists Like LikedIn this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. He shares key insights on identifying the right value metrics, avoiding common pricing pitfalls, and communicating pricing and packaging changes. For a step-by-step guide with editable template, please check out Jonathan Pipek's article: Pricing and Packaging Strategy for Early-stage Startups . All rights reserved. © Product Marketing Hive .…
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1 Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives 18:10
18:10 Play Later Play Later Lists Like Liked18:10
Play Later Play Later Lists Like LikedIn this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares firsthand insights on balancing competing priorities, aligning cross-functional teams, and navigating unexpected challenges. For more insights, please check out Arneeb's article " Stop Guessing, Start Selling: Why PMMs Should Save Startups From Feature Factory Chaos " All rights reserved. © Product Marketing Hive .…
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1 Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products 32:01
32:01 Play Later Play Later Lists Like Liked32:01
Play Later Play Later Lists Like LikedIn this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing open-source products' go-to-market. She also shares her thoughts on how open-source dynamics influence GTM approaches, the role of community engagement, strategies for transitioning users into customers. For more information, please check out Sasha's article " Go-to-Market Strategy for Open Source Products ". All rights reserved. © Product Marketing Hive .…
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1 Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams 17:26
17:26 Play Later Play Later Lists Like Liked17:26
Play Later Play Later Lists Like LikedIn this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successful product marketing team. He also talks about some helpful tips on how to hire the right product marketing talents. Read the episode highlights here:https://www.productmarketinghive.com/building-and-scaling-product-marketing-teams/ All rights reserved. © Product Marketing Hive .…
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1 Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio 36:21
36:21 Play Later Play Later Lists Like Liked36:21
Play Later Play Later Lists Like LikedIn this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and the significant impacts of this issue. Juan also discusses his experiences in managing an overgrown product portfolio from a go-to-market perspective. Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/managing-the-overgrown-product-portfolio/ All rights reserved. © Product Marketing Hive .…
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1 Episode 56: Sahil Sethi - Product Marketing Level Up 23:08
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Play Later Play Later Lists Like LikedIn this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define great product marketers. Sahil also shares his thoughts on how to hone the skills of velocity and integrated marketing in practice. Listen to the full interview above or read the highlights from the conversation: https://www.productmarketinghive.com/product-marketing-level-up/ All rights reserved. © Product Marketing Hive .…
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This is Product Marketing
1 Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership 23:12
23:12 Play Later Play Later Lists Like Liked23:12
Play Later Play Later Lists Like LikedIn this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal boundaries to achieve empathetic leadership. Maria also shares her thoughts on why leaders are in the empathy dilemma and how to effectively develop healthy empathetic leadership at work. Listen to the full interview above or read on for the highlights from the conversation: https://www.productmarketinghive.com/the-five-pillars-of-effective-empathetic-leadership/ The 4 Step Framework to Craft a Captivating Brand Story That Attracts Your Right-fit Clients: Bit.ly/4StepBrandStory All rights reserved. © Product Marketing Hive .…
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1 Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing 22:29
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Play Later Play Later Lists Like LikedIn this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares his thoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts. For more information, please check out Jon's article: Bridging Brand and Product Positioning . All rights reserved. © Product Marketing Hive .…
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1 Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers 21:38
21:38 Play Later Play Later Lists Like Liked21:38
Play Later Play Later Lists Like LikedIn this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a product marketer. Peace discusses how to build strong relationships, gain a deep understanding of your product, and create a plan that balances quick wins with long-term growth. For more a complete step-by-step guide, please check out Peace's article " How to Succeed in Your First 90 Days As a SOLO Product Marketing Manager " All rights reserved. © Product Marketing Hive .…
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This is Product Marketing
1 Episode 52: Bianca Galan - Inside an International B2C Product Launch 16:17
16:17 Play Later Play Later Lists Like Liked16:17
Play Later Play Later Lists Like LikedIn this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianca discusses the keys to the team's successful product launches and the specific challenges they had to overcome. For more information, please check out Bianca's article " Proven Best Practices to Turbocharge Global Product Growth ". All rights reserved. © Product Marketing Hive .…
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This is Product Marketing
1 Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework 16:33
16:33 Play Later Play Later Lists Like Liked16:33
Play Later Play Later Lists Like LikedIn this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achieving sustained growth and maximizing impact. For more information, please check out Georgi's article " The Value Creation Framework ". All rights reserved. © Product Marketing Hive .…
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1 Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career 17:25
17:25 Play Later Play Later Lists Like Liked17:25
Play Later Play Later Lists Like LikedIn this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shares the critical skills and experiences that have shaped her career, providing invaluable advice for aspiring product marketers. For more information, please check out Yolanda's article: 5 Tips to Elevate Your Product Marketing Career . All rights reserved. © Product Marketing Hive .…
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1 Episode 49: Elena Hutchison - Decoding Analyst Relations 22:24
22:24 Play Later Play Later Lists Like Liked22:24
Play Later Play Later Lists Like LikedIn this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages. For more information, please check out Elena's article " A Product Marketer’s Guide to Analyst Relations " All rights reserved. © Product Marketing Hive .…
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This is Product Marketing
1 Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company 24:01
24:01 Play Later Play Later Lists Like Liked24:01
Play Later Play Later Lists Like LikedIn this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges, strategies, and key learnings from this transformative journey. Listen to the full interview above or read the highlights from the conversation here . All rights reserved. © Product Marketing Hive .…
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This is Product Marketing
1 Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups 25:11
25:11 Play Later Play Later Lists Like Liked25:11
Play Later Play Later Lists Like LikedIn this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging. Listen to the full interview above or read the highlights from the conversation here . All rights reserved. © Product Marketing Hive .…
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