Best Product Marketing Hive Podcasts (2024)

1
Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework 16:33

1h ago16:33

16:33

In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achievin…

1
How To Find Your Niche, Build An Audience & Monetise Your Passion As A Full-time Content Creator! w/ Random Stats Guy 1:17:24

18m ago1:17:24

1:17:24

In this episode, I sat down with Nathan Corbett, better known as Random Stats Guy, who turned a simple spreadsheet into a life-changing career. From a digital marketer to a full-time content creator, Nathan’s journey is proof that following your passion can lead to incredible success. Nathan started out just like many of us—working a regular job an…

1
"I Was Told I'd Never Play Again" - Jackson Hastings on His Quest To Become A Better Man, Mental Health Struggles & His NRL Revival 1:30:11

11d ago1:30:11

1:30:11

In this episode, I sat down with Jackson Hastings, an NRL star who has seen it all – from the highest highs to the lowest lows. Jackson isn't just any rugby league player; he's someone who went from being written off by the league to becoming one of the most talked-about names in the game. With over 100 NRL games and an incredible stint in the Supe…

1
Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career 17:25

6d ago17:25

17:25

In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shares the critical skills and experiences that have shaped her career, providing invaluable advice for aspiring product marketers. For more information, …

1
Billy Dib, A Lesson In Life: 17 Life-Changing Perspective Shifts That Will TRANSFORM Everything About Your Life! (2x World Champion & Cancer Survivor) 1:22:02

8d ago1:22:02

1:22:02

In this special episode, I sat down with Billy Dib, a 2x Boxing World Champion and cancer survivor. Billy's story is one of grit, faith, and sheer determination. Growing up in Engadine as the only Lebanese family in the area, Billy stood out like a sore thumb and was a target for bullies. This unfortunate situation led Billy to start boxing for sel…

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#128 Coming back from your darkest day with Andy Coley 51:16

12d ago51:16

51:16

Content Warning: This episode mentions attempted suicide and despair. “If you put me back 13 years ago when I was going to run my car into a tree I never ever would have believed that this life I have right now is possible. I would have called you absolutely fucking bonkers to ever thought that was possible." Andy Coley In today's episode, we have …

1
How To Get FREE PR Exposure For Your Ecom Brand in 2024 (The Way The Pro's Do It!!!) - Jessy Marshall, Founder HQ HIVE 58:39

15d ago58:39

58:39

In this episode, I sat down with Jessy Marsall, the incredible Founder of HQ Hive. After starting HQ HIVE from the bedroom floor of a share-house, within just a few short years she grew it to a 7-Figure agency that works some Australia's most successful ecommerce and retail brands! Jessy shares her secrets to turning vision into reality. She talks …

1
#127 Coming Through The Other Side of Burnout 1:01:32

1M ago1:01:32

1:01:32

“I know that burnout is preventable. I know that every single one of us can take steps to prevent it and to avoid it. I will say, perhaps somewhat oddly, for some of us, we have to get to that point of burnout in order for us to make the changes. I want to make burnout not be a thing, because we never reach it" In today's episode is Kelly Swingler,…

1
Episode 49: Elena Hutchison - Decoding Analyst Relations 22:24

1M ago22:24

22:24

In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages. For more information, please check out Elena's article "A Product Marketer’s Guide to Analyst Relations" …

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PSA: The Future Of Ecommerce - How Brands Are Making $1M Per HOUR With This New Technology! 1:01:33

22d ago1:01:33

1:01:33

This is part 2 of our episode with Allen Fu. Allen is the founder behind Cheeky Glo, The Fluid Project, The Fu Agency, Airvolution Labs & More! He has built 3 of his businesses to over $1M in revenue within 12 months! In this episode we deep dive into what the future of Ecommerce looks like! Allen recently returned from a 5 week trip to China where…

1
"I Have Built 3 x 7-Figure Brands Within a Year" - Allen Fu's E-Commerce Domination Playbook: Product Sourcing & Viral Marketing Mastery! 1:13:19

29d ago1:13:19

1:13:19

In this episode, I got to sit down with Allen Fu. Allen is the founder behind Cheeky Glo, The Fluid Project, The Fu Agency and Airvolution Labs. Allen isn’t your typical entrepreneur; he’s a powerhouse who built not one, but three seven-figure brands, all within one year of launching! From growing up in poverty to running multiple million-dollar br…

1
#126 Breaking free from toxic productivity to find joy 43:27

1M ago43:27

43:27

"I was doing far too much and I had been doing far too much as long as I could remember. I didn't know the word burnout still at that point in time but I was burnt out and I needed to make a drastic change." In today's episode, we're joined by the incredible Tamu Thomas, who brings her wisdom and heart-centred approach to self-growth and healing. T…

1
Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company 24:01

1M ago24:01

24:01

In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges, strategies, and key learnings from this transformative journey. Listen to the full interview above or read the highlights from the conversation here…

1
How To Build A Personal Brand That Will Catapult You To The Top Of ANY Industry! - Jono & Amy Castano 1:20:47

1M ago1:20:47

1:20:47

Jono & Amy Castano are the duo behind ACERO, a fitness empire that has taken the world by storm. Jono, known for transforming Rebel Wilson’s body and working with stars like Michael Clarke and Richard Branson, shares his secrets on how he become a celebrity trainer. Amy, a former finance professional turned OG beauty influencer, reveals how she tra…

1
#125 Closing a door when you are (in the eyes of others) at the peak of success 30:02

1M ago30:02

30:02

“Starting something new is really exciting, and closing one door on something that doesn't serve you or make you happy anymore is very good for your mind, body, and spirit.” Claire Winter is the creative force behind the Creatrix Journey and Winter Audio and she shares her journey of embracing joy and ease in her work after closing the door on a su…

1
Tim Williams: How He Created SC Playbook & Turned His Biggest Passion Into A Full-Time Career! 1:53:08

1M ago1:53:08

1:53:08

In this episode, I sat with Tim Williams, the founder of SC Playbook and a cult figure in the NRL fantasy world. Tim started as a journalist at the Daily Telegraph but turned his love for sports into a full-time career. Now, he runs one of Australia’s biggest and most loyal fantasy sports community appears as a weekly guest on the largest sports po…

1
#124 The Power of Saying Yes to Opportunity (and the Joy of Accidental Careers) with Andrea McLean 1:00:02

2M ago1:00:02

1:00:02

“It is never what happens to you, it’s how you react to it” On this episode Andrea McLean, media coach and presenter, joins us to talk about early career doors that open and close for us that lead us, often unexpectedly, to define where our career goes. We talk about when life feels like a hall of mirrors, accidental careers, the people around us i…

1
Isaac John on His Greatest Lessons From 8 Years Of Running A Multi-Million Dollar Fashion Brand, Closing The YKTR Office & Working With Mates 1:32:18

2M ago1:32:18

1:32:18

In this episode, I sat down with Isaac John "Ice", an ex-NRL player who turned his passion and hustle into a multi-million dollar clothing empire, YKTR. After playing for the Penrith Panthers and New Zealand Warriors, he decided to take a leap of faith and dive into the world of business. Now, he's not only a successful entrepreneur but also the ho…

1
#123 Opening the Door to a Spiritual Healing 1:12:11

2M ago1:12:11

1:12:11

In today's episode, I sit down with the remarkable Alexandra Galvis, formerly known as Authentic Alex on LinkedIn. Alexandra takes us on an extraordinary journey from spiritual awakenings to ancestral discoveries, and from mystical ceremonies in Colombia to the retreats that radically transformed her life. Tune in as Alexandra shares her transforma…

1
Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups 25:11

2M ago25:11

25:11

In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging. Listen to the full interview above or read the h…

1
How To Launch, Scale & Exit A Successful Start-Up w/ Marley Spoon Co-Founder & Rockstar Games Head of Marketing, Dave Malcolm 1:32:02

2M ago1:32:02

1:32:02

In this episode I sat down with serial entrepreneur, Dave Malcolm. A true performance marketer at heart, you wont find many with a more impressive CV than Dave. Dave spent 7 years as the Head of Marketing at Rockstar Games where he worked on titles like Grand Theft Auto & Red Dead Redemption and had some of the most successful game launches of all …

1
Blake Austin: From Mount Druitt To The World: Exploring The Life & Career Of A Rugby League Enigma 1:25:30

2M ago1:25:30

1:25:30

In this episode, I sat down with Blake Austin. Blake is a Rugby League star who played 122 games in the NRL, 113 in the Super League and 2 for Great Britain. Whilst Blake will be the first to admit his career had it's fair share of ups and downs but for a period he was one of the best players in the game. In 2015 Blake was named the Daly M, Five-Ei…

1
From Construction Worker To A $35M Property Portfolio By Age 27: The Exact Strategy Jack Used & Why It's Easier Than You Think! 1:32:21

3M ago1:32:21

1:32:21

Jack Henderson is the Founder of Henderson Advocacy and Endeavour Build. Jack's story is nothing short of incredible. From being expelled from school at 15 to building a $35 million property portfolio by the age of 27 showing how much is really possible when you have the right strategy. In this episode, Jack shares how he went from earning $1,500 a…

1
CEO of CUB: The 4 Things Australia's Most Successful Entrepreneurs ALL Have In Common (& How You Can Attain Them) - Daniel Hakim 1:02:14

3M ago1:02:14

1:02:14

Daniel Hakim is the CEO & Founder of CUB (Club of United Business) and BOA (Business Owners App). Daniel started CUB with just five members in 2015, and has built it to be Australia’s fastest-growing business owners club for accomplished entrepreneurs with over 2,000 members. Daniel has recently founded BOA, a game-changing networking app for entre…

1
Who Is Elijah: How They Went From The Brink Of Bankruptcy To A $1.7M Wholesale Order & 15X'd Ecom Sales! 14:21

3M ago14:21

14:21

In this episode I sat down with husband and wife duo Adam & Raquel Bouris, the CEO & Founder of Who Is Elijah. Since having Raquel on the podcast back late 2022, the brand has grown significantly and is now valued at over $20 million! It all started when Raquel, the founder of the popular unisex fragrance brand "Who Is Elijah" discovered a scent a …

1
From $3.6M In A Year To Doing Deals On SHARK TANK & The $80,000 Bet On Herself That Changed Madi's Life Forever! 1:16:00

3M ago1:16:00

1:16:00

Madi Stefanis is the founder and CEO of the 35mm Co who are famous for their reusable film film camera - The Reloaded, which has taken the internet by storm! In 2023 Madi appeared on Shark Tank Australia where she was offered a deal by not one but TWO Sharks! At only 24 years of age, and 3 years into this business journey Madi & 35mm Co continue to…

1
Episode 46: Terezia Batovska - The Key to Analyst Relations Success 22:35

4M ago22:35

22:35

In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations. For more i…

1
"The Banks Are Lying To You" - How To Save $479K In Interest On A $500K Home Loan: The Money Mentor, Graeme Holm 1:47:34

3M ago1:47:34

1:47:34

Graeme Holm is Australia's Original Money Mentor. He is the best selling author of "The Money Mentor: How to Pay Off Your Mortgage in as Little as 7 Years Without Becoming a Hermit" and is the Founder of Australia's largest brokerage firm, Infinity Group, which now houses over 200 passionate and dedicated staff that are changing the lives of everyd…

1
“There Needs To Be More Out There Than This” - Why Denan Kemp is Grateful To Live In 2024 13:50

4M ago13:50

13:50

Denan Kemp, is a former NRL Player (Brisbane Broncos), the Host of Australia's No.1 Sports Podcast 'Bloke In A Bar' and the Founder of Bloke Beer. Denan was an extremely talented athlete who had contact offers from the NRL, AFL & the A-League before choosing to sign with the Brisbane Broncos, whom he played 32 games for before moving across the dit…

1
From MAFS to 3x Founder: How Jules Robinson Manifested Her Dream Life On Every Level (& How You Can Too!!) 1:16:17

4M ago1:16:17

1:16:17

Jules Robinson rose to prominence as a fan favourite in the hit Australian TV series Married At First Sight (MAFS) before channelling her on-screen success into 3 thriving businesses in the Fashion & Beauty niches. In this episode we unpack Jules life, from childhood struggles, to a series of rough breakup's which led her to an intense period of se…

1
Finder.com Founder: From Pizza Hut To A $650M Valuation - How Fred Schebester Built His Internet Empire 1:00:45

4M ago1:00:45

1:00:45

Fred Schebesta is the Founder of Australia's largest comparison site, Finder.com. With a reported personal net worth of anywhere between $210M - $340M and castle (The Crypto Castle) to go with it, Fred is without a doubt one of the most successful and recognisable Australian entrepreneurs of the digital age. In the conversation Fred takes us behind…

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EP. #100 w/ Jamie Zhu: Exposing The Impact Of Media Manipulation & The Realisation That Saved Him From Demonic Possession! 1:12:55

4M ago1:12:55

1:12:55

Jamie Zhu is one of Australia’s biggest content creators with over 10 million followers across all his social media channels. Since starting in 2014 he has established himself to be one of Australia's leading comedy influencers. In this episode, Jamie opens up about his experiences with media distortion and the impact it has on public perception. H…

1
Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI 17:50

4M ago17:50

17:50

In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI. For more information, please check Anubhav Rao's article "Marketing in the Age …

1
Neema Naz: From Impersonating Gary Vee To Selling Out Shows Around The World: How Creating Content Can Change Your Life 1:09:29

4M ago1:09:29

1:09:29

Neema Naz is a comedian, actor and all around viral sensation known for his relatable skits and hilarious impressions that will leave anyone in stitches. In this conversation Neema shares the rollercoaster ride of his career, from leaving university without telling his parents at the age of 20, to bombing on stages across Canada before blowing up o…

1
The BEGINNER FRIENDLY Business Model With Crazy Margins REVEALED (2024 = Massive Opportunity!!!) 7:56

5M ago7:56

7:56

For anyone looking to make more money online this is a great place to start. Whether you wanted to commit this or use this as a cash generation method to fund your other businesses or passions, the opportunity is there for those hungry enough to go after it! Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots ava…

1
This One Small Change Will DOUBLE Your Businesses NET PROFIT + How Anyone Can Build Unshakable Self-Belief! (My Top 5 Lessons Revealed) 46:13

5M ago46:13

46:13

In this episode I share 5 of my biggest lessons and takeways from the past year of Life, Money & Love. I went into the archives to find 5 of the most impactful messages so you can take them and implement them straight into your life and business,. In these clips, we've captured some profound lessons shared by a lineup of extraordinary guests: Josh …

1
Caleb Coroneos: How He Made $400K At 20 In His First Year Of Business - Navigating Success & Setbacks 1:10:54

5M ago1:10:54

1:10:54

At just 20 years of age Caleb has achieved more in business than most 30 year olds. He currently runs 2 podcasts, has an education platform where he mentors aspiring videographers and has recently launched his own fashion brand Aytichiaphobia. In this episode, Caleb takes us through his journey, from his early days as a shy videographer to a confid…

1
Episode 44: Abiola Apooyin - Conducting Market Research 19:52

5M ago19:52

19:52

In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria. Fo…

1
How 2 High School Best Friends Built A $300K Per Month Ecom Empire & Sell A Bottle Of Tanning Oil Every 9 Minutes! (Brunae Body Founders: Aidan & Michael) 59:08

5M ago59:08

59:08

Aidan Drentin & Michael Ballato are the Founders of Australia's newest tanning sensation, Bruane Body. After starting the business at just 21 years old they had no idea what to expect but fast froward just a couple of short years and their lives now look completely different. Imagine starting a business that ends up selling a bottle of tanning oil …

1
Josh Saunders: Spirituality, Energetics & The Complete Mindset Revolution That Made Him An Unstoppable Force 1:50:00

6M ago1:50:00

1:50:00

In this episode we delve into the extraordinary life and mindset of Josh Saunders, a name synonymous with resilience, transformation, and the pursuit of excellence. Josh's journey is anything but ordinary, beginning with an unconventional rise in Brazilian jiu-jitsu that defied all odds. From overcoming childhood adversity without the support of hi…

1
$100M CEO: The EASIEST Way To Increase PROFIT & Build A Business That Runs WITHOUT You!!! 1:36:20

6M ago1:36:20

1:36:20

Jack Delosa is one of the most successful business coaches & entrepreneurs Australia has ever produced. Jack has appeared on the AFR Young Rich List 5 times and has amassed a net worth of over $100M in the process. He is the Founder & CEO of Australia's largest business coaching and training provider, The Entourage, which has generated a group reve…

1
Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio 20:00

6M ago20:00

20:00

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process. For more information, p…

1
Denan Kemp: From NRL Outcast To The Bloke In A Bar: How He Built Australia’s No.1 Sports Podcast & Best Selling Beer 1:28:12

6M ago1:28:12

1:28:12

Denan Kemp, is a former NRL Player (Brisbane Broncos), the Host of Australia's No.1 Sports Podcast 'Bloke In A Bar' and the Founder of Bloke Beer. Denan was an extremely talented athlete who had contact offers from the NRL, AFL & the A-League before choosing to sign with the Brisbane Broncos, whom he played 32 games for before moving across the dit…

1
Bae Juice Founders: Selling 2.5 MILLION Units Of The VIRAL $4 Hangover Cure 1:22:48

6M ago1:22:48

1:22:48

In this episode I had the pleasure of sitting with the legends behind the wildly successful Hangover cure brand Bae Juice, Tim O'Sullivan & Liam Gostencnik. Tim and Liam stumbled upon a goldmine when they learned about the hangover-fighting properties of Korean pears while in Korea with their other co-founder, Sumin Do. They quickly realised the po…

1
How To Build A Profitable Agency With ZERO Experience + The Business Model With Crazy Margins That No One Is Talking About (Beginner Friendly) - Jamie Kritharas, Founder & CEO Defiant Digital 1:12:55

7M ago1:12:55

1:12:55

Jamie Kritharas is the Founder & CEO of Defiant Digital, Australia's Leading Creative Performance Agency. Jamie first appeared on the podcast back in 2022 and in the past 18 months his business has completely exploded (the numbers don't lie and they are seriously impressive). Defiant has been one of the fastest growing agencies in Australia over th…

1
How She Lost 55kg, Built A Business From Scratch & Completely Transformed Her Life | Personal Brand & PR Coach: Cassandra Hilli 1:14:15

7M ago1:14:15

1:14:15

Cassandra Hili is a personal branding coach, publicist & the founder of Millennium Communications, a PR & Marketing Agency. After weighing 117kg at the age of just 15, Cass went through an incredibly inspiring weight-loss transformation, losing over 55 kilos and gaining 250,000 followers in the process, completely changing the direction and traject…

1
Q&A with Dylan: Advice On Scaling, Dropshipping, FB Ads, Selecting The Right Product & What I’m Focusing On In 2024 1:03:42

7M ago1:03:42

1:03:42

I answer a series of questions that were submitted by you, the Life, Money & Love listeners. This episode provides great insight into what's currently woking in the world of ecommerce and what the future holds, what I’m personally working on and what you need to do to make 2024 your best year yet! In this episode: A deep dive into everything ecomme…

1
Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy 24:35

7M ago24:35

24:35

In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and key considerations for partnership programs. He also shares his opinion on what common mistakes to avoid for partner marketin…

1
How He Turned A Hobby Into A Multi-Million Dollar Ecommerce Empire - Light My Bricks Founder, Kenny Lee 1:03:09

7M ago1:03:09

1:03:09

Kenny Lee is the Founder & CEO of the ultra successful Lego lighting brand, Light My Bricks. Kenny started the company in 2016 after rediscovering his love for Lego. After spending thousands dollars on his new hobby he wanted a way to tell his Wife that he wasn't just wasting time and money and that in fact, this could go somewhere (at the very wor…

1
Ailia Bottle Founders: Launching One Of The Most Viral Brands Of 2023 & Helping Women With Endometriosis Overcome Chronic Pain - Youi & Danielle 1:27:44

8M ago1:27:44

1:27:44

Youi Tabbiche & Danielle Wehbe are the Founders of one of the most viral ecommerce brands to launch in 2023 - Ailia Bottle. This was a fun episode as both guests are great friends of mine. Youi who has worked closely with Joe & I on the podcast from almost day one and both of them have been part of the Viral Brand Builder community from the beginni…

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