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How He Turned A Hobby Into A Multi-Million Dollar Ecommerce Empire - Light My Bricks Founder, Kenny Lee
Manage episode 395661228 series 3425176
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Kenny Lee is the Founder & CEO of the ultra successful Lego lighting brand, Light My Bricks. Kenny started the company in 2016 after rediscovering his love for Lego. After spending thousands dollars on his new hobby he wanted a way to tell his Wife that he wasn't just wasting time and money and that in fact, this could go somewhere (at the very worst at least he could use it as a tax right off for next new hobby).
Today, Light My Bricks boasts the largest range of lighting kits, lighting components and effects. They are the market leader in Lego lighting, offering a wide variety of LEGO lighting options to suit the needs of all their customers.
On top of running the business, Kenny recently set himself a challenge of gaining 10,000 followers within within 100 days which he literally hit on his 100th day and he has now smashed sitting at over 16,000 just one month later!
This episode was very insightful and inspirational and is proof that you can turn your passion into profit by figuring out how to build a business around what you love.
In this episode:
- How Kenny fell in love with the world of Lego and crafted a plan to turn his new passion into a business.
- How and when he made the decision to quit his 9-5 and go full-time on the business.
- Why it's building a business around a genuine hobby of yours sets you up for long term success!
- How Light My Bricks planned out their record breaking Black Friday period.
- How Kenny gained 10,000 followers in 100 days and how posting content has transformed completely his business and life.
- Why Lego is no longer just for kids and how the adult market of Lego has evolved to a very lucrative investment opportunity
- Challenges/Lessons: Managing cash flow and a rapidly growing team.
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Follow Kenny here👇
Instagram: https://www.instagram.com/kennybelikewater/?ref=berninablog&hl=de
Light My Bricks: https://www.instagram.com/lightmybricks/?ref=berninablog&hl=de
Follow the channel here👇
Instagram: https://www.instagram.com/lifemoneyandlove/?hl=en
TikTok: https://www.tiktok.com/@lifemoneyandlove
Youtube: https://www.youtube.com/channel/UC3oNnDapuoEEdcLqGsTg30Q
Follow me here👇
Instagram: https://www.instagram.com/dylanmullan
TikTok: https://www.tiktok.com/@dylanmullan
Twitter: https://twitter.com/dylanmullan
Apply to be mentored by Dylan to start & scale your own E-commerce brand, Limited spots available! 👇
https://calendly.com/viralbrandbuilder/applyformentorship
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