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Welcome to Varta Lab, a delightful concoction of stories featuring Aakash Mehta, one of India's most obsessive storytellers on and off stage, and Navin Noronha, who is an okay person. Together they tell stories to each other from their life and welcome others to do the same. Fun times.
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The Art Of Social Media podcast is a series of interviews with some of the world's most influential and innovative social marketing experts and thought leaders who can help you in growing your business through social media.
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The ValueSaaS Podcast

Thiyagarajan Maruthavanan (Rajan)

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In the Value SaaS Podcast we talk to founders from B2B SaaS about their experience building capital-efficient businesses that deliver real value to customers. We started this podcast because we know there are founders like you who are facing obstacles that seem insurmountable. Here, you will meet folks who've tackled similar problems and overcome them, so you can do the same.
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Welcome to the eagerly awaited second part of the season finale of The Art of Social Media. Join us as we delve into an adventure through a collection of enlightening moments presented by our esteemed guests. In their conversations, these experts have graciously shared priceless wisdom on conquering the ever-evolving realm of social media. Meet Mar…
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Welcome to the highly anticipated season finale of "The Art of Social Media." Join us as we embark on a captivating journey through a series of enlightening moments shared by our honorable guests. Throughout their engaging discussions, these experts have generously imparted invaluable insights on mastering the social media landscape. Prepare to unl…
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Welcome to Varta Lab! This week on Varta Lab, Aakash & Navin are joined by fellow comedian and host of the Radical Measures Podcast - Noel Cordeiro! In the episode, they talked about : - Why his RMP co-host & fellow comedian Gaurav Pawar is funny literally ‘everywhere’ - Gaurav at open-mics & the ‘g***d mara’ story - When the client doesn’t underst…
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https://open.spotify.com/episode/3JUvQvTjeFEkrVMZJBy0Byhttps://open.spotify.com/episode/3JUvQvTjeFEkrVMZJBy0ByTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn…
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https://open.spotify.com/episode/5FQO3ZYIZskL6EQOVTDkbnTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Jeremy Goldman: Jeremy Goldman on LinkedIn …
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Justin Rowe: Justin Rowe on LinkedIn Episode Resources: Impactable Website Impactable on LinkedIn …
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Justin Rowe Justin Rowe on LinkedIn Episode Resources: Impactable Website Impactable on LinkedIn I…
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Mark Schaefer: Mark Schaefer on LinkedIn Mark Schaefer on Twitter Mark Schaefer on Facebook Mark S…
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On Varta Lab this week, Aakash & Navin are joined by songwriter & multi-instrumentalist - Sidd Coutto! Over the past two decades, Sidd has played multiple roles in numerous bands, notably, drummer of Zero, singer of Helga’s Fun Castle, frontman of Tough on Tobacco, multi-instrumentalist with Ankur & The Ghalat Family as well as Vir Das’ Alien Chutn…
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Mark Schaefer: Mark Schaefer on LinkedIn Mark Schaefer on Twitter Mark Schaefer on Facebook Mark S…
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https://open.spotify.com/episode/6IuMNpU59b1ViYyp5Rzrishttps://open.spotify.com/episode/6IuMNpU59b1ViYyp5RzrisTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn…
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https://open.spotify.com/episode/5Mj8ETCIPWPimOTC9X46J6https://open.spotify.com/episode/5Mj8ETCIPWPimOTC9X46J6To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn…
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This week on Varta Lab, Aakash & Navin are joined by Singer/Songwriter & Harpist, Nush Lewis. The first ever Harpist on the show, yay! With moody vocal lines, pensive compositions, combined with a unique production ethos, her musicality can best be described as minimal acoustic, with intricate melodic lines set upon ephemeral soundscapes.…
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https://open.spotify.com/episode/44WmJLh0oxGEIL6gJcwOWrTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Justin Levy: Justin Levy’s Website Justin L…
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https://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDhttps://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDhttps://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDhttps://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDhttps://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDhttps://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDTo find out more abo…
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Dain Walker: Dain Walker's Website Dain Walker on LinkedIn Dain Walker on Facebook Dain Walker on …
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https://open.spotify.com/episode/15LPhlvf7GvWYp1hIaY99xTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Dain Walker: Dain Walker's Website Dain Wal…
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https://open.spotify.com/episode/16jXxVCjyyyrxxCKpImoBqhttps://open.spotify.com/episode/16jXxVCjyyyrxxCKpImoBqTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn…
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Chapters: 2:08: ‘Distribution not tech is what you need to win’ 13:18: SaaS proliferation means you need to build brand fast 16:40: The choice to exit vs. keep growing with funding 12:14: Strategic actions that led to acquisition by Notion 24:31: ‘You’re not hot till you are!’ - Life after exit Social: Website: https://www.upekkha.io/ LinkedIn: htt…
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Timothy Hughes: Timothy Hughes on LinkedIn Timothy Hughes on Twitter Episode resources: Timothy Hu…
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Chapters 1:29: SaaS. Because it returns good multiples 3:57: How Chennai stole the SaaS crown 6:19: Going enterprise when others sold SMB 9:05: Pivots on way to first million 16:14: Yae or Nay? The funding question 17:57: Brand marketing before product marketing 23:37: The line from positioning to acquisition 27:10: Filter Kaapi reboot 34:04: Slow …
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In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka talks about scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing service…
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In this episode we spoke to Prasanna Krishnamoorthy, Partner at Upekkha about the art of effective SaaS pricing. Too often founders price their products based on a set of highly unscientific and imprecise factors. Unsurprisingly, this approach doesn't work. It invariably leaves customers feeling like they are paying too much and founders feeling li…
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In this episode we spoke to Tejas Mehta, Co-founder of SocialPilot, which is a Social Media, Scheduling Marketing and Analytics Tool oriented primarily towards digital marketing agencies who have to manage multiple accounts for each of their clients. Tejas spoke about how SocialPilot moved upmarket by investing an immense amount of time and effort …
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In this episode we spoke to Gagandeep Josan, Head of Solutions & Industry @ Whatfix about how he got his job. Before joining Whatfix, Gagan was the CEO of Nittio Learn, an LMS platform that helped businesses train and reskill distributed workforces. The reason I talk about Nittio in the past tense is because earlier this year Nittio Learn was acqui…
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In this episode we spoke to Harshit Agarwal, Co-founder and CEO of Appknox, which is a cloud-based enterprise mobile app security testing software. A lot of jargon there to unpack so here's an English translation: Appknox has a tool that allows enterprises to test the security of their mobile apps. Over the course of the interview, Harshit spoke ab…
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In this episode we speak to Kalyan Varma, Co-founder & CEO of Almabase about how you can learn about their customers' needs and then use those learnings to inform your pricing structure, product roadmap and positioning. About Almabase Almabase bills itself as the "world's most loved Alumni management software." In layman's terms create tools that u…
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In this episode we speak to Thiyagarajan (Rajan) M, Partner at the Upekkha Accelerator about what the term ValueSaaS means, the components of a flywheel businesses, the importance of knowing your customer and perhaps most interestingly, how metaphors (yes the kind we learn about in elementary school English) are useful tools for founders to think t…
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In this episode, we talk to Ish Jindal, Co-founder of chatbot startup Tars, about how founders who've never done marketing in their life can start marketing for their businesses. Ish talks about how he first got into marketing back when he was in college, the challenges associated with selling to an audience that lives in a completely different cul…
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https://open.spotify.com/episode/04RfUzTzEYhrtPIXExmTVqTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Melinda F. Emerson: Melinda F. Emerson on L…
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Melinda F. Emerson: Melinda F. Emerson’s Website Melinda F. Emerson on LinkedIn Melinda F. Emerson…
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Cassie Petrey: Cassie Petrey on LinkedIn Episode Resources: Crowd Surf's Website Crowd Surf on Lin…
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Cassie Petrey: Cassie Petrey on LinkedIn Episode Resources: Crowd Surf's Website Crowd Surf on Lin…
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On #VartaLab this week, Aakash & Navin are joined by Director & Screenwriter Shubhra Chatterji, AKA History Wali! Shubhra became a popular figure after she began hosting the show 'History On A Plate' on her Instagram Live. Her love for storytelling & food is what got her here on this god-forsaken podcast!…
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Christoph Trappe: Christoph Trappe on LinkedIn Christoph Trappe on Twitter Episode Resources Chris…
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On #VartaLab this week, Aakash & Navin are joined by THE Sushant Divgikar, aka Rani KoHEnur! Sushant Divgikar is an Indian model, actor, singer, columnist, psychologist, motivational speaker, drag queen, pageant director, and video jockey. And also the one from whom Navin gets all the gossip.By IVM Podcasts
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Christoph Trappe: Christoph Trappe on LinkedIn Christoph Trappe on Twitter Episode Resources Chris…
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