Welcome to Varta Lab, a delightful concoction of stories featuring Aakash Mehta, one of India's most obsessive storytellers on and off stage, and Navin Noronha, who is an okay person. Together they tell stories to each other from their life and welcome others to do the same. Fun times.
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The Art Of Social Media podcast is a series of interviews with some of the world's most influential and innovative social marketing experts and thought leaders who can help you in growing your business through social media.
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In the Value SaaS Podcast we talk to founders from B2B SaaS about their experience building capital-efficient businesses that deliver real value to customers. We started this podcast because we know there are founders like you who are facing obstacles that seem insurmountable. Here, you will meet folks who've tackled similar problems and overcome them, so you can do the same.
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The Art of Social Media: Season 1 Recap and Insights (Part 2)
22:02
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Welcome to the eagerly awaited second part of the season finale of The Art of Social Media. Join us as we delve into an adventure through a collection of enlightening moments presented by our esteemed guests. In their conversations, these experts have graciously shared priceless wisdom on conquering the ever-evolving realm of social media. Meet Mar…
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The Art of Social Media: Season 1 Recap and Insights
24:16
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Welcome to the highly anticipated season finale of "The Art of Social Media." Join us as we embark on a captivating journey through a series of enlightening moments shared by our honorable guests. Throughout their engaging discussions, these experts have generously imparted invaluable insights on mastering the social media landscape. Prepare to unl…
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The Last Episode.. w/ Just Us | Edition #5
48:59
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Welcome to Varta Lab! This week on Varta Lab, Aakash & Navin are here with a rather sad announcement. Stay tuned, as there’s a lot to be conversed.By IVM Podcasts
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Brawl With Monkeys & 'MAUUT' Experience w/ Urjita Wani
48:30
48:30
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Welcome to Varta Lab! This week on Varta Lab, Aakash & Navin are joined by fellow stand-up comedian and host of the ‘Has It Aged Well?’ Podcast - Urjita Wani!By IVM Podcasts
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Rowdy Moments At Comedy Shows And More w/ Noel Cordeiro
46:52
46:52
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Welcome to Varta Lab! This week on Varta Lab, Aakash & Navin are joined by fellow comedian and host of the Radical Measures Podcast - Noel Cordeiro! In the episode, they talked about : - Why his RMP co-host & fellow comedian Gaurav Pawar is funny literally ‘everywhere’ - Gaurav at open-mics & the ‘g***d mara’ story - When the client doesn’t underst…
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Part 2: Exploring Social Commerce for B2B Brands with Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence
20:48
20:48
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https://open.spotify.com/episode/3JUvQvTjeFEkrVMZJBy0Byhttps://open.spotify.com/episode/3JUvQvTjeFEkrVMZJBy0ByTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn…
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Fishing Ya Phishing w/ Just Us | Edition #4
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Welcome to Varta Lab! This week on Varta Lab, Aakash & Navin are back w/ another edition of #JustUs! And this time their stories are from the mountains & performance stage!!!By IVM Podcasts
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Part 1: Exploring the Impact of Social Commerce on US Retail with Jeremy Goldman, Senior Director of Marketing, Commerce, and Tech Briefings at Insider Intelligence
21:54
21:54
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https://open.spotify.com/episode/5FQO3ZYIZskL6EQOVTDkbnTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Jeremy Goldman: Jeremy Goldman on LinkedIn …
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Scams, Culture & Society Ki Dikkatein w/ Preeti Vangani
51:39
51:39
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Welcome to Varta Lab! On Varta Lab this week, Aakash & Navin are joined by poet, writer & educator, and old friend - Preeti Vangani!By IVM Podcasts
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Part 2: The Art of Business Growth: Proven Hacks and Strategies to Scale Your Company Through Social Media with Justin Rowe, Founder and Chief Marketing Officer of Impactable
23:47
23:47
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Justin Rowe: Justin Rowe on LinkedIn Episode Resources: Impactable Website Impactable on LinkedIn …
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On Varta Lab this week, we’re back with another edition of #JustUs, where just us (Aakash & Navin) are there to bring you stories from our chaotic yet somehow beautiful lives :)By IVM Podcasts
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Part 1: Winning Strategies for Becoming a LinkedIn Legend with Justin Rowe, Founder and Chief Marketing Officer of Impactable
24:58
24:58
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Justin Rowe Justin Rowe on LinkedIn Episode Resources: Impactable Website Impactable on LinkedIn I…
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Fights Of Dilli & Aspirants Journey w/ Abhilash Thapliyal
56:48
56:48
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Welcome to Varta Lab! On Varta Lab this week, Aakash & Navin are joined by RJ, Actor & Host - Abhilash Thapliyal aka SK Sir from our favorite web series, Aspirants!By IVM Podcasts
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Part 2: The Science Behind a Meaningful, Engaging, and Impactful Community with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions
19:36
19:36
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Mark Schaefer: Mark Schaefer on LinkedIn Mark Schaefer on Twitter Mark Schaefer on Facebook Mark S…
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Stage Fights & Music Festivals w/ Sidd Coutto
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On Varta Lab this week, Aakash & Navin are joined by songwriter & multi-instrumentalist - Sidd Coutto! Over the past two decades, Sidd has played multiple roles in numerous bands, notably, drummer of Zero, singer of Helga’s Fun Castle, frontman of Tough on Tobacco, multi-instrumentalist with Ankur & The Ghalat Family as well as Vir Das’ Alien Chutn…
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Part 1: Unleashing the Power of Brand-Led Communities with Mark Schaefer, Executive Director and Keynote Speaker at Schaefer Marketing Solutions
22:31
22:31
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Mark Schaefer: Mark Schaefer on LinkedIn Mark Schaefer on Twitter Mark Schaefer on Facebook Mark S…
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Rahul Dravid's No Smoking PSA & Modern-Day Parenting w/ Lola Kutty aka Anu Menon
55:44
55:44
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Welcome to Varta Lab! On Varta Lab this week, Aakash & Navin are joined by Actress & Comedian - Anu Menon aka popular nostalgia character - Lola Kutty!By IVM Podcasts
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Part 2: Revolutionize Your Social Media Game with Erik Huberman, Founder and CEO of Hawke Media
12:05
12:05
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https://open.spotify.com/episode/6IuMNpU59b1ViYyp5Rzrishttps://open.spotify.com/episode/6IuMNpU59b1ViYyp5RzrisTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn…
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Thunder Thighs, Situationships & Movies w/ Abbas Momin
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53:03
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This week on Varta Lab, Aakash & Navin are joined by Abbas Momin - Host of ‘Has It Aged Well?’ Podcast & a creator at IVM. After several reschedulings (cause of him being a coworker :P), we have finally got Abbas on the show!By IVM Podcasts
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Part 1: Rising Above the Rest: Top Strategies for Growing a Winning Marketing Agency with Erik Huberman, Founder and CEO of Hawke Media
13:09
13:09
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https://open.spotify.com/episode/5Mj8ETCIPWPimOTC9X46J6https://open.spotify.com/episode/5Mj8ETCIPWPimOTC9X46J6To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn…
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Welcome to Varta Lab! This week on Varta Lab, Aakash & Navin are joined by Anshu Patni - CEO, Web3 & Gaming at Mythoverse Studios & a fellow Podcaster.By IVM Podcasts
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Music Love & A Blown Up Cooker w/ Nush Lewis
1:05:21
1:05:21
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This week on Varta Lab, Aakash & Navin are joined by Singer/Songwriter & Harpist, Nush Lewis. The first ever Harpist on the show, yay! With moody vocal lines, pensive compositions, combined with a unique production ethos, her musicality can best be described as minimal acoustic, with intricate melodic lines set upon ephemeral soundscapes.…
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Part 2: Employee Advocacy, Online Communities, and the Future of Social Media with Justin Levy, Director of Social and Influencer Marketing at Demandbase
26:59
26:59
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https://open.spotify.com/episode/44WmJLh0oxGEIL6gJcwOWrTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Justin Levy: Justin Levy’s Website Justin L…
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This week on Varta Lab, Aakash & Navin are joined by Harun Robert aka ROB, yes - THE ROB!! Rob used to host one of India’s most popular art-based television shows - MAD. The artistic nostalgia in this episode is on another level!By IVM Podcasts
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Lucky Clothes & Movies w/ Siddharth Menon
53:55
53:55
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This week on Varta Lab, Aakash & Navin are joined by Siddharth Menon. Siddharth Menon is an Indian film, television and theater actor. He is best known for his roles in Loev, Rajwade and Sons and Karwaan.By IVM Podcasts
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Part 1: Unlocking 3x Growth in Followers: Strategies for Social Media Success with Justin Levy, Director of Social and Influencer Marketing at Demandbase
29:46
29:46
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https://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDhttps://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDhttps://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDhttps://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDhttps://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDhttps://open.spotify.com/episode/2ugBahTjjAPfAzZ7qvSgLDTo find out more abo…
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Comedy, Massages & Celebrity Interviews w/ ALOK V Menon
49:54
49:54
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This week on Varta Lab, Aakash & Navin are joined by ALOK V Menon. ALOK (they/them) is an internationally acclaimed author, poet, comedian, and public speaker. As a mixed-media artist their work explores themes of trauma, belonging, and the human condition.By IVM Podcasts
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Part 2: How to Differentiate Your Brand and Win on Social Media with Dain Walker, Founder and Principal of rivyl
29:34
29:34
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29:34
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Dain Walker: Dain Walker's Website Dain Walker on LinkedIn Dain Walker on Facebook Dain Walker on …
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Part 1: Creative and Disruptive Branding Strategies with Dain Walker, Founder and Principal of rivyl
26:52
26:52
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https://open.spotify.com/episode/15LPhlvf7GvWYp1hIaY99xTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Dain Walker: Dain Walker's Website Dain Wal…
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Part 2: Present and Future Trends of Social Selling with Timothy Hughes, CEO and Co-Founder of DLA ignite
28:43
28:43
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https://open.spotify.com/episode/16jXxVCjyyyrxxCKpImoBqhttps://open.spotify.com/episode/16jXxVCjyyyrxxCKpImoBqTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn…
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Why 90% SaaS products die and what it takes to win w/ Ashok Gudibandla @ Automate
27:51
27:51
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Chapters: 2:08: ‘Distribution not tech is what you need to win’ 13:18: SaaS proliferation means you need to build brand fast 16:40: The choice to exit vs. keep growing with funding 12:14: Strategic actions that led to acquisition by Notion 24:31: ‘You’re not hot till you are!’ - Life after exit Social: Website: https://www.upekkha.io/ LinkedIn: htt…
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Part 1: Unlocking the Power of Social Selling with Timothy Hughes, CEO and Co-Founder of DLA ignite
25:45
25:45
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Timothy Hughes: Timothy Hughes on LinkedIn Timothy Hughes on Twitter Episode resources: Timothy Hu…
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‘When you have to pivot, you don’t let a good crisis go away’ w/ Ashwin Ramasamy @ PipeCandy
37:11
37:11
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Chapters 1:29: SaaS. Because it returns good multiples 3:57: How Chennai stole the SaaS crown 6:19: Going enterprise when others sold SMB 9:05: Pivots on way to first million 16:14: Yae or Nay? The funding question 17:57: Brand marketing before product marketing 23:37: The line from positioning to acquisition 27:10: Filter Kaapi reboot 34:04: Slow …
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Scaling SaaS in India w/ Vijay Yalamanchili, Founder-CEO @ Keka
31:10
31:10
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In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka talks about scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing service…
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How To Price Your B2B SaaS Product w/ Prasanna Krishnamoorthy, Partner @ Upekkha
33:43
33:43
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In this episode we spoke to Prasanna Krishnamoorthy, Partner at Upekkha about the art of effective SaaS pricing. Too often founders price their products based on a set of highly unscientific and imprecise factors. Unsurprisingly, this approach doesn't work. It invariably leaves customers feeling like they are paying too much and founders feeling li…
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The Importance Of Moving Upmarket w/ Tejas Mehta, Co-founder @ SocialPilot
25:55
25:55
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In this episode we spoke to Tejas Mehta, Co-founder of SocialPilot, which is a Social Media, Scheduling Marketing and Analytics Tool oriented primarily towards digital marketing agencies who have to manage multiple accounts for each of their clients. Tejas spoke about how SocialPilot moved upmarket by investing an immense amount of time and effort …
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How to pursue acquisition w/ Gagandeep Josan, Head of Solutions and Industry Sales @ Whatfix
48:48
48:48
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In this episode we spoke to Gagandeep Josan, Head of Solutions & Industry @ Whatfix about how he got his job. Before joining Whatfix, Gagan was the CEO of Nittio Learn, an LMS platform that helped businesses train and reskill distributed workforces. The reason I talk about Nittio in the past tense is because earlier this year Nittio Learn was acqui…
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The importance of finding your niche w/ Harshit Agarwal, CEO @ AppKnox
31:26
31:26
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In this episode we spoke to Harshit Agarwal, Co-founder and CEO of Appknox, which is a cloud-based enterprise mobile app security testing software. A lot of jargon there to unpack so here's an English translation: Appknox has a tool that allows enterprises to test the security of their mobile apps. Over the course of the interview, Harshit spoke ab…
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The art of good customer discovery w/ Kalyan Varma, Co-founder & CEO @ Almabase
52:55
52:55
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52:55
In this episode we speak to Kalyan Varma, Co-founder & CEO of Almabase about how you can learn about their customers' needs and then use those learnings to inform your pricing structure, product roadmap and positioning. About Almabase Almabase bills itself as the "world's most loved Alumni management software." In layman's terms create tools that u…
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What does ValueSaaS mean? w/ Thiyagarajan (Rajan) M, Partner @ Upekkha ValueSaaS Accelerator
39:15
39:15
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39:15
In this episode we speak to Thiyagarajan (Rajan) M, Partner at the Upekkha Accelerator about what the term ValueSaaS means, the components of a flywheel businesses, the importance of knowing your customer and perhaps most interestingly, how metaphors (yes the kind we learn about in elementary school English) are useful tools for founders to think t…
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How to get started with marketing w/ Ish Jindal, Co-founder @ Tars
28:27
28:27
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28:27
In this episode, we talk to Ish Jindal, Co-founder of chatbot startup Tars, about how founders who've never done marketing in their life can start marketing for their businesses. Ish talks about how he first got into marketing back when he was in college, the challenges associated with selling to an audience that lives in a completely different cul…
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Part 2: Business Fundamentals, Short Form Video, and Video Marketing Trends with Melinda F. Emerson, President of SmallBiz Lady Enterprise
27:06
27:06
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https://open.spotify.com/episode/04RfUzTzEYhrtPIXExmTVqTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Melinda F. Emerson: Melinda F. Emerson on L…
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Part 1: Social Media and Small Business Success with Melinda F. Emerson, President of SmallBiz Lady Enterprise
21:26
21:26
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Melinda F. Emerson: Melinda F. Emerson’s Website Melinda F. Emerson on LinkedIn Melinda F. Emerson…
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Part 2: The Art of Crafting Content for Music Industry’s A-Listers with Cassie Petrey, Co-Founder and CEO at Crowd Surf
23:20
23:20
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To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Cassie Petrey: Cassie Petrey on LinkedIn Episode Resources: Crowd Surf's Website Crowd Surf on Lin…
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Ek Aur Saal Khatam | Just Us | Edition #2
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With the year ending, we bring you the last episode of ‘nonsensical but still funny’ storytelling from 2022. This week on #VartaLab, we’re back with another edition of #JustUs, catching up on life and sharing stories that matter, well, maybe not so much, but who cares.By IVM Podcasts
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Part 1: Digital and Social Media Marketing for Music Industry’s A-Listers with Cassie Petrey, Co-Founder and CEO at Crowd Surf
20:44
20:44
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20:44
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Cassie Petrey: Cassie Petrey on LinkedIn Episode Resources: Crowd Surf's Website Crowd Surf on Lin…
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The Real Khana Khazana Episode w/ Shubhra Chatterji
1:03:21
1:03:21
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On #VartaLab this week, Aakash & Navin are joined by Director & Screenwriter Shubhra Chatterji, AKA History Wali! Shubhra became a popular figure after she began hosting the show 'History On A Plate' on her Instagram Live. Her love for storytelling & food is what got her here on this god-forsaken podcast!…
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Part 2: Insights on Implementing Winning Content Strategies with Christoph Trappe, Author, Storyteller, and Content Strategist
20:08
20:08
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20:08
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Christoph Trappe: Christoph Trappe on LinkedIn Christoph Trappe on Twitter Episode Resources Chris…
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The Queen Of The Universe, Sushant Divgikar aka Rani KoHEnur
1:01:22
1:01:22
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On #VartaLab this week, Aakash & Navin are joined by THE Sushant Divgikar, aka Rani KoHEnur! Sushant Divgikar is an Indian model, actor, singer, columnist, psychologist, motivational speaker, drag queen, pageant director, and video jockey. And also the one from whom Navin gets all the gossip.By IVM Podcasts
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Part 1: The Essential Elements of a Creating Winning Content Strategy with Christoph Trappe, Author, Storyteller, and Content Strategist
19:28
19:28
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19:28
To find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our: Website Facebook page Twitter LinkedIn YouTube Don't forget to follow us so you never miss an episode! Learn more about Christoph Trappe: Christoph Trappe on LinkedIn Christoph Trappe on Twitter Episode Resources Chris…
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