We are a team of creative problem solvers who take pride in figuring out the best ways to make meaningful connections between brands and consumers.
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Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.
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Solo Powered is a podcast that celebrates doing things solo. Whether that be solo travelling, solo journey to parenthood, setting up your own business, making your own movies, one-person plays, Antarctic adventures, rowing solo across the Atlantic and much much more. This podcast will inspire and encourage people to wait for no one in the pursuit of their passions. This is not about living a lonely life, this is about living the most full life on your terms, by finding your tribe of fellow s ...
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As Black History Month draws to a close, Campaign's editorial team is questioning has adland lost its commitment to DEI, and if so, why? After George Floyd's death in 2020, the advertising industry saw a flurry of activity and investment. In this episode, Campaign's tech editor Lucy Shelley is joined by deputy editor Gemma Charles to take a look at…
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How bad is adland’s bullying and harassment problem?
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40:53
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A Campaign feature revealed the proportion of people experiencing or witnessing bullying and harassment in adland has increased from 34% in 2023 to 47% this year. This episode speaks to Lorraine Jennings-Creed, director of wellbeing services and culture change at Nabs, who delves into the issue, digging up why the ad industry has a problem and if i…
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Media Week Awards with Amazon, Telegraph Media, OMG and MG OMD
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30:12
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The Media Week Awards 2024 took place last Thursday with a theatrical show, Rylan Clark and almost 1000 people in attendance. As one of the most prestigious awards in media, and one of the rowdiest nights in the calendar, this episode catches up with the chairs of judges and top winners on the night. Hosted by Campaign's tech editor Lucy Shelley, t…
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Do agency leaders use culture as a form of control?
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In a Campaign feature on hybrid working, Thom Binding, co-founder of the Creative Communications Workers union, said culture is “a manipulative term defined by management”, often to enforce compliance, rather than genuinely foster a positive work environment. In this episode, the Campaign editorial team talk through the culture conundrum, with exam…
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How do you sell creativity? Arthur Sadoun, CEO of Publicis Groupe, at Campaign Live
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Publicis Groupe's chief executive Arthur Sadoun breaks his six-year silence from public speaking in the UK at Campaign's inaugural Campaign Live event. Opening the conference opposite Campaign's UK editor-in-chief Gideon Spanier, Sadoun is questioned on how to sell creativity and what has made Publicis Groupe "extract itself from the agency pack". …
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Can broadcasters and ISBA’s Origin live happily ever after?
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26:12
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Is true, and fair, cross-media measurement possible? ISBA launched its cross-media measurement platform Origin into beta trails last month, following successful alpha trials in 2023. However, the launch of Origin has thrown some questions and controversies into the air. In this episode, Campaign's media duo (Beau Jackson, media editor, and Shauna L…
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Should brands switch agencies without a pitch?
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Is it risky for brands to pick a new agency without a proper pitch process, or is it time to reevaluate how agencies win business? Last month B&Q appointed Leo Burnett without a pitch, pushing out the incumbent Uncommon Creative Studio who had held the account since 2019. In this episode, Campaign's editorial team investigate the risks and benefits…
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British Podcast Awards special – with The News Agents, Tortoise Media and YouTube
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Last night the great and the glorious in podcasting gathered not around microphones but tables to attend the sold-out British Podcast Awards 2024, presented by Campaign in partnership with Wondery, Audible, Global, Podcast Discovery and YouTube. From Rylan Clark and Scott Mills to Greg James and the Whitehalls, celebs and independent podcasters ali…
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Agency brands have been through the wash this year with a laundry load of mergers, acquisitions, closures and some clean and sparkly new shops. In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand. From famous leaders and agency na…
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What do brands lose by not having X on their plan?
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"Who wants to advertise on Twitter with a maverick owner?," said Gideon Spanier, Campaign's UK editor in chief in this episode. Since Elon Musk took over Twitter, renamed X, journalists have been busy keeping up with the contention surrounding the platform – from cutting staff by 80% to blaspheming advertisers for withholding adspend; filing an ant…
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'There's nothing brave about running 100m' – changing the 'bullshit' Paralympics vocab
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25:03
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"Language is everything" in advertising, particularly for the Paralympics. Channel 4's "Considering what?" campaign frames Paralympians as world-class athletes rather than competitors "overcoming" their disabilities. The International Paralympic Committee's “They’re not playing games” left messages on social media from the Paris Paralympic 2024 ath…
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Campaign teamed up with Activision Blizzard Media to explore the world of gaming ads and how brands and agencies can make the most of it. Gaming is big business - worth almost $250bn last year. Tuned-in brands are diversifying their channel mix and turning to gaming to capitalise on fandom's fierce nature and the growing attention the channel now c…
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Pay, people and pitching in the spotlight
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Pay, people and pitching. Not just fantastic alliteration but also the basis for a number of features that have run over the summer using data from this year’s School Reports. Hosted by media editor Beau Jackson, who was joined by deputy editor Gemma Charles and premium content editor Nicola Merrifield, this episode digs deeper into the issues rais…
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Taylor Swift, Kafka and Glasto: The summer of 2024's cultural highlights
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19:51
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It's the school holidays. So in a more relaxed episode, the Campaign editorial team debates this summer's top cultural moments. Hosted by features editor Matt Barker, the team discusses what's been inspiring and entertaining them away from the advertising industry. TV shows, books, music, anything really! Senior creativity reporter Charlotte Rawlin…
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'It's tough for WPP' – Q2 analysis | N Brown creative review | Is adland manipulating culture?
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19:12
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After WPP's Q2 results, the Campaign team analyses why the agency group downgraded its annual forecast and saw revenues drop in China. Gideon Spanier, Campaign UK's editor-in-chief, discusses his recent interview with Mark Read, the chief executive of WPP, and the context behind his questioning which included the FGS sale and what's going on with G…
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'My response is WOW': Campaign Podcast – Andy Jex & Carren O'Keefe review latest ads
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Andy Jex, chief creative officer at TBWA\London, and Carren O'Keefe, chief creative officer at Digitas UK, join Campaign's senior creativity reporter, Charlotte Rawlings, to review some of the latest ads. Jex and O’Keefe explore the prevalent use of oil paintings and classical music in recent work. The pair discuss Bodyform “Never just a period” by…
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Campaign podcast: Elon Musk lawsuit, social media and social unrest
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Campaign features editor Matt Barker is joined in the studio by senior media reporter Shauna Lewis and senior creativity reporter Charlotte Rawlings. The trio discuss Elon Musk's announcement that he will be suing the Global Alliance for Responsible Media in the US over an alleged "illegal boycott" of advertising on his X platform. Chat then turns …
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Campaign podcast: Ascential, The Guardian, mishaps
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11:51
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Campaign features editor Matt Barker is joined by media editor Beau Jackson in the studio to chew over some recent news stories. The pair first chat about TV coverage of the Paris Olympics, before discussing the future of Ascential, set to be acquired by publisher and events group Informa for £1.2bn. Talk then turns to the controversy over The Guar…
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Campaign Podcast: Why the Paris 2024 Olympics is all about storytelling
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Paris 2024 returns the Olympic Games back to normality after the delayed Japan 2020 games. But what does it look like in a time of AI, war and economic uncertainty? Campaign speaks to UK advertisers on how the Olympics has changed this year, including Harley O’Dell from TikTok, Joanna Cotton from Monks and Mark Eaves from Gravity Road. Hosted by te…
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News: Havas B Corp revoked | Group M moves | TfL launches creative review
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9:07
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Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review. Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi. They de…
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Campaign Podcast: On the ground at Creative Circle; Channel 4’s Paralympics campaign and Neverland resigning Tetley
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Fresh from last week’s Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo’s insight on Uber’s “Best friends” ad with Robert DeNiro and Asa Butterfield; and a rallying cry to agencies to improve access to the industry. She also sh…
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Interview: Euros ads and how EE tackles hate with Saatchi & Saatchi
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28:04
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The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'. EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting t…
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Interview: How Barbie stays relevant after 65 years
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Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum. Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round th…
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News: Election advertising, Ebay media shortlist and was WPP right to platform Elon Musk?
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17:38
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Tech editor Lucy Shelley and media editor Beau Jackson talk through the biggest news of the week with the view from their news desks. As 4 July looms closer, broadcasters, advertisers and the country are gearing up for the UK general election. Beau discusses why Channel 4 has halted nighttime ads on its channels this week and what the media industr…
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Interview: BTS of the Cannes Lions Film and Outdoor juries
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UK editor Maisie McCabe goes behind the scenes of the Outdoor and Film Lions juries with Franki Goodwin, chief creative officer at Saatchi & Saatchi London and Andre Sallowicz, creative partner at AMV BBDO. Recorded at Curzon Soho on 27 June, this episode of the Campaign podcast features an exclusive interview from Campaign’s first ever Cannes Down…
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