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Speaking Broadley

Broadley Speaking

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Welcome to Broadley Speaking Sales Academy. This is a podcast series which aims to help marketing and sales people with actionable advice deriving from our experience of over twenty years in B2B sales and marketing.
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Talk track is a podcast dedicated to helping you identify, engage and win more IT services customers. Each episode is 15 minutes or less, perfect for your commute or while your on the way to your next appointment. If you like what you’re hearing on Talk Track, the best way to support the podcast is to tell your co-workers to tune in on iTunes or by signing up for podcast updates.
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show series
 
Introducing our 94th episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 93rd episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 92nd episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 91st episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 90th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 89th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 88th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 87th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 86th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 85th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 84th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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Introducing our 83rd episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie. Meet Your Hosts: Owen Richards and Neil Finnie Owen Richards hails from Kent and began his sales career at Forrest Marketing Group…
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We're excited to unveil the revitalised version of the ON AIR: With Owen podcast, now with a more fluid, engaging format that resonates with the ever-evolving business landscape. "Honest Conversations: The Real Truths About Starting and Scaling Your Own Business" aims to mesh the immediacy of real-world events with timeless business wisdom. This ne…
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Our 81st guest is Andy McCreadie, Managing Director at Sandler South West. Owen and Andy discuss the challenges that sales teams face as they grow. Including: – Why do salespeople fail? – What mistakes are sales leaders making in the current environment? – The do’s and don’ts of growing out a sales team – The crucial shift shift every salesperson m…
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Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group. Owen and Arden have a discussion around discovering the true essence of a brand. Including: – What ‘brand essence’ means and why it’s important – Real life examples of brand essence – How brand essence can represent much more than the product you are selling – How brand essence works…
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Our 79th guest is Adam Graham, Managing Director at Gray Matters and Founder of BD Matters. Owen and Adam discuss the topic of diagnosing the root cause of sales inefficiency and offer practical solutions to address it. Including: – Most common factors behind sales underperformance – The ideal mindset and culture of a leadership team – Common mista…
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Our 78th guest is David Allison, Founder of The Valuegraphics Project. Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively. Including: – The difference between demographics and valuegraphics – How to use valuegraphics effectively – The concept …
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Our 77th guest is Shaun Doherty, Owner of the555club. Owen and Shaun discuss making space for clarity of thought, alleviating stress and being intentionally grateful; and how these things can elevate our lives both professionally and personally. Including: – Tools and techniques for managing stress, mental health and wellbeing – Living with stress …
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Our 76th guest is Dale Dupree, Founder & CSO of The Sales Rebellion. Owen and Dale discuss how to ‘sell more and suck less’. Including: – An introduction to Dale and The Sales Rebellion – How to stand out as an SDR in a crowded market – The ideal traits and skills of a high performing SDR – Advice for dealing with rejection, failure and lack of con…
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Our 75th guests are Julia Nimchinski (Co-Founder & CEO at HYPCCCYCL) and Justin Michael (Co-Founder at HYPCCCYCL). They discuss alignment of sales and marketing teams; the role of salespeople as marketers and vice versa; and how today’s business world can benefit from customer-centric virtual events. Including: – How to truly align your sales and m…
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Our 74th guest is Alastair Banks, Co-Founder at Optix Solutions. Alastair and Owen discuss personal brand – how any salesperson trying to drive new business can build a personal brand and use it to their advantage. Including: – An introduction to Alastair and Optix Solutions – Why would an SDR/Account Executive/Head of Sales/Founder spend time buil…
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Our 73rd guest is James Shakespeare, Founder at Evosite. James and Owen discuss the various growth stages along the journey of growing a small business (SME). Including: – Key challenges along the journey of growing a small business – When does your business outgrow your first 5-10 hires? – Intentional desire and ambition to grow, and how that mind…
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Our 72nd guest is Kate King, Head of Recruitment at Seed Talent. Kate and Owen discuss the world of SDR recruitment, as it looks now. Including: – Who is Kate and who are Seed Talent? – The current state of SDR recruitment and how it’s changed in the last 12 months – What does it look like heading into 2023? – What’s working and what isn’t for orga…
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Our 71st guest is Adam Weekes, Sales Lead for EMEA at Bigtincan. Adam and Owen discuss prospecting via email. Including: – The do’s and don’ts when prospecting via email – The current trends around sales enablement – How salespeople are using data to make decisions at a strategic management level vs rep level – Where Adam has seen the most success …
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Our 70th guest is John Richardson, Founder & CEO at ExP. John and Owen discuss all things coaching for SDRs. Including: – What is coaching and why should managers be doing it? – The differences between training and coaching an SDR – How to coach effectively and productively – How to guarantee training sessions are not wasted – How does external coa…
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Our 69th guest is Robert Smart, Enterprise Account Executive at Haiilo. Owen and Robert have an interesting discussion about Ideal Customer Profile (ICP). Including: – The definition and purpose of an ICP – What elements define and document your ICP – A new concept: Acceptable Client Profile (ACP) – The downfalls of a scatter-gun prospecting approa…
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Our 68th guest is Jack Shepherd, Co-Founder at The Social Shepherd. Owen and Jack have an in-depth discussion around ‘demand capture’ and ‘demand creation’. Including: – Definition of the terms ‘Demand Capture’ and ‘Demand Creation’ – The main differences between the two tactics – When you should focus on one over the other, and when to leverage bo…
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Our 67th guest is Omri Chosnek – Regional Sales Director at Salesforce. Owen and Omri have an “all about sales” discussion… Covering: – Salesforce’s strategy for Demand Generation – The biggest challenges for sales leaders in today’s economy – Managing a multigenerational and multicultural workforce – Dealing with buyer hesitation and delayed decis…
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Our 66th guest is Hannah Ajikawo – LinkedIn Top Voice in Sales 2021, Practice Lead for EMEA at Skaled Consulting and Director of Global Partnerships at Sistas In Sales. Owen and Hannah discuss the sales process, with a particular focus on the discovery phase. Including: – What the discovery phase is and how it should be approached – Common mistakes…
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Our 65th guest is Nicki Paterson, Chief Growth Officer of Solutions Driven. Owen and Nicki discuss the importance of a growth plan in a business. Including: - What a growth plan is - The importance of being informed by data and the important metrics when it comes to growth - Nicki’s take on demand vs headcount growth…
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Our 64th guest is Charles Smee, Founder & CEO of Transaction Focus. Owen and Charles discuss best practices for expanding your business into international markets and territories. Including: – Most common reasons for companies choosing to explore new territories – Misconceptions around moving into international markets – Frequent mistakes made by l…
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Our 63rd guest is Chris Loveridge, Regional Sales Manager for EMEA at BigPanda, previously Account Director at SAP Customer Experience. Owen and Chris discuss leveraging the team around you through a sales process and managing the politics within enterprise. Including: – What are you typically doing and who are you working with through an enterpris…
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Introducing our 62nd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards. Our 62nd guest is Kevin Dixon, Founder of Boxxstep. Owen and Kevin discuss a brand new topic: Buyer Enablement. Including: – What does it mean, where has it come from and w…
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Our 61st guest is Conrad Ford, Chief Product & Strategy Officer at Allica Bank. Owen and Conrad discuss selling into SMEs – the differences; the challenges; what works and what doesn’t. Including: – Why is it important to sell in a different way to SMEs? – How SMEs are misunderstood and underrepresented in society – The dos and don’ts of selling to…
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Our 60th guest is Mark Ackers, Sales Director at Allego. Owen and Mark discuss why SDRs often fail to become effective AEs. Including: – Mark’s journey from SDR to AE and how failure contributed to his success – The difference between a high performing SDR and an AE – The top reasons SDRs fail to become good AEs – The danger of promoting an SDR too…
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Our 59th guest is Will Holden, Co-Founder at Vidu. Owen and Will discuss how to use Gifs, memes, and all forms of creative media effectively in your sales process and outreach. Including: – The definitions of memes and Gifs – How creative media works and when you should be using it – Examples of creative media that has worked and not worked well – …
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Our 58th guest is Tim Hughes, Co-Founder and CEO at DLA Ignite. Owen and Tim discuss social selling and digital transformation in sales. Including: – Tim’s take on digital transformation in sales – What is “life content” and why you should be posting it on LinkedIn – The biggest social selling trends in 2022 – Why being yourself is the most importa…
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Our 57th guest is Anup Khera, VP & GM International at Attentive. Owen and Anup discuss the dos and don’ts of scaling an organisation internationally. Including: – The importance of spending time getting to know the team and understanding the business – The importance of hiring when building a go-to-market strategy – The things Anup would definitel…
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Our 56th guest is Tom Bianchi, VP of Marketing for EMEA at Acquia. Owen and Tom discuss the difference between creating demand and capturing demand. Including: – At what stage in your business journey would you use each of these strategies? – Does every organisation go through the same process and journey? – What types of things should a company be…
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Our 55th guest is James Isilay, CEO of Cognism. Owen and James have an inspiring conversation around Cognism’s start-up journey, since being founded in 2015, to becoming one of the fastest growing SaaS companies in the world. Including: – Lessons learned from Cognism’s start-up journey, since being founded in 2015 – How having an experienced mentor…
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Our 54th guest is Tom Lavery, Founder & CEO at Jiminny. Owen and Tom discuss the learnings that come from the first five years of a start-up business. Including: – What does it feel like to be a founder in the early days of a start-up? – Why do so many startups fail? – What Jiminny got right and what Tom would do differently if he were starting out…
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Our 53rd guest is Mike Hann, EVP of Revenue at fabric. Owen and Mike discuss the notion of sales leaders adapting to business expansion, by moving away from first line management, towards a more strategic approach, in pursuit of revenue growth. Including: – Introduction to Mike and the story of fabric – What effecting revenue looks like in the earl…
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Our 52nd guest is Lauren Wright, VP of Revenue at Demodesk. Owen and Lauren discuss remote, hybrid and in-office working, and whether there is a ‘right’ blend for a sales organization. Including: – The longevity of remote working – will it last forever? – How we treat in-office time in 2022 vs. how we treated it prior to the pandemic – Why leaders …
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Our 50th guest is Morgan Ingram, Director of Sales Execution & Evolution at JB Sales Training. He explains how, in order to break through the noise, you have to be different to the noise, and provides his tips on how to achieve this. Morgan and Owen also discuss: - The best channel for outreach (in Morgan’s opinion) - Cold calling: The negative fee…
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Our 51st guest is Andy Champion, GM for EMEA at Highspot. Owen and Andy discuss how creating a culture of coaching puts a deliberate focus on helping people to thrive at what they do. Including: – The main benefits of creating a culture of coaching – The impact good coaching can have on talent retention rates – Types of activities that fall under t…
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Our 49th guest is Sunil Kumar, Co-Founder & CEO of the successful start-up, Trainyo. Sunil tells Owen how the business has seen so much success in such a short period of time, what they have prioritized, and what he considers the most important element to focus on, in the next 6-12 months, to maintain that success. Including: – An introduction to S…
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Our 48th guest is Ari Galper, the World's #1 Authority on Trust-Based Selling and CEO of Unlock The Sales Game. Ari talks to Owen about the trust-building approach in sales, contrary to the relationship-building approach we see in traditional selling, and how this method can end the chasing game and improve your conversion rate. Including: - What i…
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Our 47th guest is Guy Rubin, Founder and CEO at Ebsta. Owen and Guy discuss the impact engagement has on sales revenue and how being data-driven is necessary in order to scale your business. Including: - Insight into Ebsta's 2022 B2B Sales Benchmark Report and how they pull the data together - The steps you should be taking to obtain data certainty…
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Our 46th guest is Will Koning, CEO and Founder of SaaSLeads.io. Owen and Will discuss the notion of outsourcing your SDRs vs. building an inhouse sales team, and when is the right time to leverage both. Including: - Recognising when to run an SDR function externally, and when to hire internally - The likenesses and the differences in the journeys o…
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Our 45th guest is Jason Baskaran, Sales Director at GetAccept. Owen and Jason discuss New Business vs. Account Based growth – where should we focus our efforts? Including: - An intro to Jason, GetAccept, and how they help businesses create an online sales environment to close those all important deals - The role that authenticity and human relation…
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