Best The Digital Fridge Podcasts (2024)

1
How Newsweek is plotting for audience and revenue growth this election year 52:34

3d ago52:34

52:34

A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. But even though 2024 is a lot like 2020 on paper, platform performance issues and an unreliable ad market may make this election cycle less lucrative than hoped. For Newsweek’s global chief commercial an…

1
Digiday Media Presents: The Return Season Three 3:25

5d ago3:25

3:25

Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management. Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether o…

1
Why Nylon is bringing back print 50:06

11d ago50:06

50:06

The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year – albeit biannually. Debuting with a limited 50,000-issue run, the magazine will be distributed on newsstands, in the lobbies of high end boutiques, hotels and airport lounges and at Nylon…

1
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie 35:41

18d ago35:41

35:41

The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online. In fact, agency clients and brands invested more in influencer marketing in 2023 than they did in 2022, according to Digiday+ research. In Q1 of 2022, 69% of agency professionals said their…

1
Inside Olipop's growth strategy with Chad Wilson, head of marketing 34:02

25d ago34:02

34:02

Prebiotic soda brand Olipop is in growth mode, coming off $200 million in annual sales and its first national campaign with pop star Camila Cabello last year. A lot of the six-year-old brand’s initial popularity tracks back to TikTok. However, the last year has been transformational for Olipop, positioning itself as a true competitor to the likes o…

1
How Janice Min is selling entertainment advertisers on The Ankler 50:32

1M ago50:32

50:32

Earlier this year, Janice Min, CEO of The Ankler, said that she’s expecting to hit $10 million in annual revenue in 2025. During a podcast recording with Digiday, Min revised that statement to say, “We have a shot of getting to that number this year.” To do that, Min’s team is taking a three-pronged, straightforward approach: Make good content to a…

1
Radio Mix for Adriana Vega / BLOK Records on DI:FM 1:25:43

1M ago1:25:43

1:25:43

Track ListSignum - Coming On Strong (Filth & Pleasure remix) Leftfield - Open Up (Filth & Pleasure remix) Kos:mo - Be Strong (1605)Filth & Pleasure - Badman Ting (BLOK)Sonic Snares - Spiral (FST'N'FWRD Records)Filth & Pleasure - Riding High (BLOK)Sonic Snares & Neen - Together (FST'N'FWRD Records)Cirez D - On-Off (Space 92 Edit) UnreleasedPorn King…

1
‘It's not just about the results': How Vox Media’s CRO Geoff Schiller is strategizing for ad sales in 2024 53:36

1M ago53:36

53:36

Coming off of SXSW where Vox Media hosted the conference’s three-day-long podcast stage, the company’s recently appointed CRO Geoff Schiller is going all-in on these types of in-person selling opportunities to generate ad deals for the publisher’s portfolio of digital and audio assets.Centering the Vox Media sales pitch on talent, franchises and te…

1
'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics 32:39

2M ago32:39

32:39

For the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party cookie amid an increasingly fragmented media landscape. Meaning, targeting and measurement are getting harder to do. However, it’s something Liz Mella, director of marketing for Farmer’s Fridge, has been tasked with worki…

1
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience 46:27

2M ago46:27

46:27

Zola isn’t just a website for weddings anymore. Late last year, the e-commerce company went from a one-stop destination for all things wedding to include a new baby registry service, Zola Baby. Typically, a new service comes with renewed customer acquisition efforts. But this latest endeavor has revolved around word-of-mouth as opposed to shelling …

1
My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing 45:09

2M ago45:09

45:09

While the recent advertising slowdown has also impacted the amount of money allocated to marketing to media companies created for non-white audiences, Parker Morse, CEO and founder of My Code said that it hasn’t stopped marketers from realizing the value in reaching multicultural audiences. In fact, while the industry standard is 5% of advertiser b…

1
How Group Black’s Kerel Cooper is trying to solve programmatic’s bias problem at the industry level 48:32

2M ago48:32

48:32

Following an on-stage conversation at the Digiday Programmatic Marketing Summit in December, Kerel Cooper, president of advertising at Group Black, joined Digiday once again on the latest episode of the Digiday Podcast to dive further into his continued efforts to shed light on the legacy programmatic media buying practices that often disadvantage …

1
Magic Spoon co-founder Gabi Lewis talks cereal brand's expanded retail footprint and marketing strategy 42:35

2M ago42:35

42:35

Magic Spoon, the cereal company that launched entirely online back in 2019, has since expanded its footprint to more than 16,000 national retailers to meet shoppers where they are, whether that’s online or in-store. Historically, the cereal company built its millennial and Gen Z following via short-form social media videos, podcasts alongside other…

1
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape 41:01

3M ago41:01

41:01

Last year, PepsiCo Beverages was taking a test-and-learn approach to a fragmented video landscape. This year, with more ad-supported streaming platforms, most recently including Amazon Prime, the continued creator economy boom and more, there are more places than ever to advertise. That fact is one of the things that keeps Katie Haniffy, senior dir…

1
How British GQ's Adam Baidawi reimagined the legacy men's luxury publication for a modern, global audience 1:00:11

3M ago1:00:11

1:00:11

Adam Baidawi stepped into the role of British GQ’s head of editorial content in November 2021 at a time when the legacy men’s fashion and lifestyle title was facing a crucial pivot point in its identity. Not only was Condé Nast reimagining its editorial and business strategy to be internationally structured, but the very idea of men’s fashion and l…

1
How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms 51:00

3M ago51:00

51:00

Digital media companies have to be willing to change with the times if they want to make 2024 a growth year. For Gallery Media Group, publisher of PureWow and ONE37pm as well as over 70 social media-first brands like @Recipes and @Cocktails, this means testing out new social offerings like TikTok Shop, creating social campaigns for clients that wil…

1
Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024 31:41

3M ago31:41

31:41

Between Google’s third-party cookie phase out (finally) and the generative AI boom, there are many changes facing the marketing and advertising industry this year. It’s a lot for any marketer to keep up with, let alone the chief marketing officer at a 117-year-old legacy company like Xerox, an office equipment brand. But it’s exactly what CMO Deena…

1
Bloomberg Media’s Christine Cook on strengthening advertiser relationships in 2024 50:13

4M ago50:13

50:13

Bloomberg Media made some changes to its sales operations last year in an effort to stay on top of the tumultuous ad market, including hiring Christine Cook as its new global chief revenue officer. Under Cook’s leadership, the events business hired a new head of event sales to put more intentional focus on that revenue stream, a client council was …

Podcasts Worth a Listen

The Digital Fridge Podcasts

Podcasts Worth a Listen

1
The Digiday Podcast

Digiday

1
Filthy Beats series

Filth & Pleasure

1
Spicy Curry

Brett Curry

1
The Ball Out Gamercast

ReplayGoblin.com/ Tomorrow's Ballers

1
How Newsweek is plotting for audience and revenue growth this election year 52:34

1
Digiday Media Presents: The Return Season Three 3:25

1
Why Nylon is bringing back print 50:06

1
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie 35:41

1
Inside Olipop's growth strategy with Chad Wilson, head of marketing 34:02

1
How Janice Min is selling entertainment advertisers on The Ankler 50:32

1
Radio Mix for Adriana Vega / BLOK Records on DI:FM 1:25:43

1
‘It's not just about the results': How Vox Media’s CRO Geoff Schiller is strategizing for ad sales in 2024 53:36

1
'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics 32:39

1
How Zola CMO Victoria Vaynberg has introduced a new brand to expand its audience 46:27

1
My Code’s CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing 45:09

1
How Group Black’s Kerel Cooper is trying to solve programmatic’s bias problem at the industry level 48:32

1
Magic Spoon co-founder Gabi Lewis talks cereal brand's expanded retail footprint and marketing strategy 42:35

1
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape 41:01

1
How British GQ's Adam Baidawi reimagined the legacy men's luxury publication for a modern, global audience 1:00:11

1
How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms 51:00

1
Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024 31:41

1
Bloomberg Media’s Christine Cook on strengthening advertiser relationships in 2024 50:13

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