In this episode, Brian and Samantha explore how to start a movement of student chapters on campuses across the globe. From recruiting faculty to designing student activities, you will learn how to foster a community of ethically-minded individuals at universities and activate its members to be a force for good. For show notes and past guests, pleas…

Podcasting is one of the best ways to broadcast your message to and educate the masses. And fortunately, it’s incredibly accessible too! In this episode, Brian speaks to podcasting expert Stephen Lacey about how to create your own show from start to finish. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reducetari…

Social media is an exciting landscape full of ways for you to get your voice heard. But where do you even begin? In this episode, Brian and Taryn (founder of Totally Taryn Social) discuss the art of social media and how you can grow your platforms authentically. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reduc…

In this episode, Brian speaks to Leslie Samuelrich from Green Century Funds, who thoroughly explains what a shareholder activist is and how just about anyone can get involved in advocating for change within companies. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reducetarian: Twitter: twitter.com/reducetarian In…

Networking is about finding common ground with new people and creating real, meaningful connections. No matter what industry you’re in, building these new relationships and trading information with others can be an excellent tool to help you further your career. In this episode, Brian and Andrew explore making networking as effortless and natural a…

Experts estimate that 77% of the population has some level of anxiety around public speaking. However, individuals like Meghan, who have been speaking in front of crowds for years, know just how to conquer that anxiety. In this episode, Brian and Meghan discuss how to be better public speakers. For show notes and past guests, please visit www.reduc…

Rick Holland believes that fundraising is all about the strength of connections we have with like-minded people who want to make a difference. In this episode, Rick and Brian tackle the potentially anxiety-inducing intricacies of fundraising. They cover who to ask, how much to ask for, and where to find potential and donors. For show notes and past…

So you’ve filmed and edited your documentary. Now what? In this episode, Liz Manashil walks us through what it takes to get your film out into the world. From whether to work with a sales agent or aggregator to finding the right distributor, Liz explores this tricky landscape from top to bottom. Don’t miss her critically important distribution tips…

Award-winning documentary filmmaker, director, and producer, Keegan Kuhn, believes that it’s now easier than ever to make films and grow an audience. In this conversation, part one of two in our documentary-making series, Brian and Keegan explore how to create a documentary, from writing a script and shooting to adding all the bells and whistles in…

In this episode, Brian speaks to Bonnie about how to get your financial accounting done right. This is a brilliant conversation for new entrepreneurs to tune into as Bonnie explains lots of financial jargon such as accounts receivable, gross profits, fixed assets etc. You will also learn some of the high-level ins and outs of how QuickBooks works, …

In this episode, Brian speaks to Amy about how to organize a large-scale conference. Their conversation takes a step-by-step approach, from coming up with a theme and purpose of the event to hiring volunteers, advertising the event, and securing funding. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reducetarian:…

In this episode, Brian speaks to John about the ins and outs of starting a cell-cultured meat company. John shares experiences from his own journey of creating Cultured Decadence: how it came to life, his prior knowledge, finding a co-founder, fundraising, recruitment and more. For show notes and past guests, please visit www.reducetarian.org/podca…

In this episode, Brian speaks to Katie about having productive conversations that do not lead to conflict. From touching upon your personal experiences to finding a neutral environment, Katie shares lots of practical advice that will help you become a master of valuable discussion. This includes when talking about hot button issues like factory far…

In this episode, Brian speaks to Becky about strategic planning and how it can help you to maximize your impact. This conversation explores the meaning and benefits of the planning tool, Purpose Outcomes Process (POP) and how you can create one to ensure success in your own projects and missions. For show notes and past guests, please visit www.red…

In this episode, Brian speaks to Midge and Ron about building grassroots initiatives. They cover how to reach people and encourage participation, how funding works, and offer examples from the success of their program - Bedford 2030. Midge and Ron also share plenty of practical advice, such as for setting achievable goals and measuring progress. Fo…

In this episode, Brian speaks to Sandra about how you can make your enterprise more eco-friendly. Drawing upon her experience at Just Salad, Sandra details the many different routes you can take to ensure your business is as eco-friendly as possible. Learn about how to look at the lifecycle footprint of your products, determine optimal paths forwar…

In this episode, Brian speaks to Beth about product placement and how entrepreneurs can get their products on television and in movies. From where to find the right contacts to the importance of making your packaging suitable for the screen, Beth shares a ton of practical advice to help you with this innovative marketing strategy. For show notes an…

In this episode, Brian speaks to Madeline about how to get influencers and celebrities involved in a campaign. Madeline covers the pros and cons of having influencers endorse a campaign, where to send a pitch to and how to word it, her experience working with influencers, the tone to set when engaging with them, and much more. For show notes and pa…

In this episode, Brian talks to David about implementing corporate campaigns—campaigns designed to put pressure on companies to change their practices. Using The Humane League's approach as a case study, David covers topics such as: how to choose which companies to target, how to find the right people to contact and what to say to them, how to mobi…

In this episode, Brian speaks to Melanie about building relational literacy - the understanding of and ability to practice healthy ways of relating - and how it can improve our advocacy and personal relationships. Melanie offers practical advice on increasing your relational literacy and also shares tips for how this framework can make organization…

In this episode, Brian speaks to David about how we can better understand the science of nutrition. This conversation covers pseudo confusion, the vital link between science and sense, and how to sort the truth from the lies in media coverage. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reducetarian: Twitter: t…

In this episode, Brian talks to Karla about the steps you should take to influence food service companies— entities that support all kinds of businesses and institutions with the food they serve—and their clients. From outreach to chef trainings, listen to find out how The Humane Society increases plant-based offerings on cafeteria menus across the…

In this episode, Brian talks to Christie about how to create a plant-based meat facility. Christie covers the basics, such as coming up with the recipe and scouting out the perfect location, to the complexities, such as installing equipment and health and safety practices. For show notes and past guests, please visit www.reducetarian.org/podcast. F…

In this episode, Brian speaks to Monique about the process of planning a good campaign strategy. Monique discusses the importance of setting ambitious yet realistic goals, how storytelling can bring a campaign to life, how to find the correct targets and audience for your campaign, and much more. For show notes and past guests, please visit www.red…

In this episode, Brian talks to Mary about the basics of writing and publishing a work of fiction. Tune in to learn about the process of coming up with a high-stakes premise, the basic format of a good plot, how to develop compelling characters, ways to improve your sentence structure, how to publish your manuscript once complete, and much more. Fo…

In this episode, Brian talks to Jessica about the process of writing and publishing op-eds. Expect to learn how to write and structure a compelling piece, how to craft a persuasive pitch, how to find editor emails, when to follow up, and more. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reducetarian: Twitter: t…

In this episode, Brian talks to Suzanne Duvald’Adrian & Bruce Sachs about designing a website, DIY style! From choosing the right website builder and template to narrowing in on a color palette, font, and text style, this discussion is chock-full of helpful information to get started. Your website—strategically and beautifully designed by you (with…

In this episode, Brian talks to Brooke about the birth of her game-changing vegan milk business, GoodMylk, and how her frustration towards unnatural product ingredients inspired it. This episode covers Brooke’s full journey, from self-funding to fundraising to finding sustainable packaging and much more. For show notes and past guests, please visit…

In this episode, Brian talks to Andrew about building a brand and getting your product into retailers. Andrew touches on the inspiration behind his company, Otamot, and goes in-depth with how you can create a successful business of your own, from developing a brand identity to working with manufactures, co-packers, and distributors. For show notes …

In this episode, Brian speaks to Amanda about the process of whistleblowing (when a worker raises concern about wrongdoing in the workplace). During this conversation, you’ll learn about what kind of issues warrant blowing the whistle for, what steps to take if you’ve witnessed something inappropriate/illegal, the pros and cons of doing so, and how…

In this episode, Brian sits down with Mikko Järvenpää to discuss how to increase your visibility online. Expect to learn about the mystery of Google's algorithm and then steps to improving your website's search engine optimization (SEO), from making simple technical changes on the back end to crafting clever copy. (It's not what you think, though: …

In this episode, Brian sits down with Nikki Gryll to discuss how to launch your own public relations (PR) campaign. Nikki runs through all the elements of landing in the news, from finding email addresses of reporters to crafting a press release to nailing the interview and so much more. For show notes and past guests, please visit www.reducetarian…

In this episode, Brian sits down with Audrey Sanchez to discuss how to campaign for healthier menus. It’s no secret that in school and hospital cafeterias vegan options are often lacking. From coming up with an ask to advocating it to the powers that be, Audrey walks you through the process of getting plant-based meals on the menu. For show notes a…

In this episode, Brian speaks to Jo Anderson about how to carry out effective research. Jo shares some insight about her current role as Research Director at Faunalytics while also giving a step-by-step run-through of how to investigate and research a particular subject thoroughly. Expect to find out how to ask meaningful research questions, recrui…

In this episode, Brian sits down with Scott Weathers, leader of The Good Food Institute’s state-level lobbying efforts. Drawing upon his experience, Scott shares his knowledge on how to influence legislation, from finding bills to setting up a meeting with a politician—activities any citizen can participate in to help shape our democracy. For show …

In this episode, Brian sits down with Nate Salpeter to discuss the process of starting a farm. From welcoming the very first rescue animals to harvesting the very first seeds, Nate takes us along the journey of how he established his very own agricultural sanctuary and how you can too. For show notes and past guests, please visit www.reducetarian.o…

In this episode, Brian sits down with Ryan Bethencourt to discuss how to find the perfect investors and secure the capital you need for your emerging business. Ryan covers everything from how to find and pitch investors to how to structure and close the deal. For show notes and past guests, please visit www.reducetarian.org/podcast. Follow Reduceta…

In this episode, Brian sits down with Monica Klausner to discuss how to start your own food company. Drawing upon her own experience with bootstrapping and growing her business, Veestro, you will learn how to conceptualize, identify co-founders, raise capital for, market, manage customer relations, and scale your venture. Monica also details the op…

In this episode, Brian sits down with Gregory and Naijha to discuss the process of opening up a plant-based restaurant. They explain how their vegan soul food restaurant, The Land of Kush, was born and all about the rapid growth of the business. Their story offers a great insight into what it’s like opening up a restaurant without having prior expe…

In this episode, Brian sits down with Aryenish Birdie as they each contrast their experiences with starting nonprofit organizations. They both share invaluable wisdom on what steps to take and how to do them, from incorporating and fundraising to developing programmatic work. For show notes and past guests, please visit www.reducetarian.org/podcast…

In this episode, Brian sits down with Sharon Palmer to discuss her experience with book publishing. Sharon covers the pros and cons of self-publishing vs selling to a publisher, emphasizes the importance of growing your online presence before sending your proposal, and explains the overall book creation process from start to finish. For show notes …

The Reducetarian Podcast is dedicated to no-nonsense advice on how to accomplish a concrete goal that advances our shared mission for a more sustainable, healthy, and compassionate world. Through unfiltered conversations with a variety of accomplished experts, it offers step-by-step instructions that will empower and prepare listeners to replicate …