Best The Slattery Media Group Podcasts (2024)

1
Scaling Creative Quickly and Efficiently with The Wine Group's Andrew Groom & Jack Slattery 41:20

2d ago41:20

41:20

Beyond the Shelf proudly introduces the first episode in our “Client Spotlight” series. In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and what are their specific use cases? These conversations will peel back the curtain for our listeners, and give you…

1
Media Planning 101 with Skai’s Claudia Virgilio 26:10

9d ago26:10

26:10

Dave kicks off November with Claudia Virgilio, Global Vice President of Strategic Partnerships & Growth at Skai (formerly Kenshoo), a leading omnichannel platform for marketing intelligence and activation. Claudia has been at Skai for over 15 years, initially heading up sales efforts to partner with clients including Expedia, Hilton, Walmart, Shutt…

1
Building a Business as a Couple with Thread Wallets’ McKenzie Bauer 31:45

16d ago31:45

31:45

Dave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their customer’s active lifestyles. Join them as they dive into her journey in building a brand from scratch. You’ll…

1
Retail Media 101 with Publicis Commerce’s Margaux Logan 31:04

23d ago31:04

31:04

We take a trip to the agency side of things this week, as Dave interviews Margaux Logan, SVP, Head of Omnichannel and Emerging Marketplaces at Publicis Commerce. Publicis Commerce is a “center of excellence” responsible for developing the commerce practices of client teams across the Publicis Groupe umbrella. Prior to joining Publicis, Margaux held…

1
Finding a Single Source of Truth for Your Data with Matt Gehring 33:35

30d ago33:35

33:35

It’s a DTC-themed week on the show, as Dave speaks with Matt Gehring. Matt has held leading marketing positions at several DTC brands that have become household names, including Dutch, Hims, Rothy's and Everlane. Matt provides an overview of his career DTC experiences (2:10), shares some analytics rules of the road (7:19), highlights the importance…

1
Prioritizing "Good" Over "Great" Content with T. Marzetti Company's Michael Reda 33:55

1M ago33:55

33:55

This week's guest is Michael Reda, VP of Omni-Channel Marketing & Insights at T. Marzetti Company. Michael has transformed the company's digital and eCommerce strategy since joining in 2021. His previous brand management experience includes Conagra and Kraft Heinz. Michael shares the things he can take risks on with smaller brands that aren't possi…

1
Retail Media Joint Business Planning with The Digital Shelf Institute's Lauren Livak Gilbert & Microsoft's Nate Pinkston 39:06

1M ago39:06

39:06

Dave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft. The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimizatio…

1
Seeking Inspiration Through Data with 1WorldSync's Gabe Wight 33:33

2M ago33:33

33:33

Dave closes out September with Gabe Wight, General Manager at 1WorldSync. Gabe's illustrious marketing career has taken him to several major agencies and organizations, and in 2019 he founded Webata, a software and analytics firm, which was acquired by 1WorldSync in 2023. They discuss the story of Webata's founding (6:13), why you don't need an eCo…

1
Driving Household Penetration with The Hershey Company’s Brad Santanna 35:39

2M ago35:39

35:39

Dave speaks with Brad Santanna, Head of Omnichannel Marketing, Strategic Customers, Insights & Analytics at The Hershey Company. Brad has been at The Hershey Company for his entire career - over 20 years! - a rarity in this day and age. Dave and Brad discuss the disconnect in KPIs between online and in-store (10:02), the importance of targeting occ…

1
Sweating the Assets with Bazaarvoice's Jo Callahan 34:16

2M ago34:16

34:16

This week we're joined by Jo Callahan, Vice President, Strategy and Insights at Bazaarvoice. Jo's previous experience incudes Citi, Pinterest and Unilever, where she was Director of U-Studio, Unilever's storied in-house creative agency. They discuss the creation of U-Studio (4:55), the definition of "fit for platform" (7:39), Bazaarvoice's evolutio…

1
Rules of the Road for Adopting New Technology with The Partnering Group's Matt Pierre 32:20

2M ago32:20

32:20

Dave catches up with another luminary from The Partnering Group (TPG) - this time, it's Partner Matt Pierre. Matt has over 30 years of experience in the CPG space, most of it spent at General Mills, where he built and grew the organization's US eCommerce operations. They discuss Matt's knack for predicting eCommerce trends before they happen (3:42)…

1
The 4 Pillars of Retail Media with Think Blue's Manish Sharma and Parag Shah 41:52

3M ago41:52

41:52

This week's guests are industry veterans Manish Sharma and Parag Shah, Co-Founders of Think Blue. Their combined experience includes global leaders such as Kellogg, Wakefern Food Corp and The GIANT Company. They discuss why the customer should always be at the center of your lens (4:45), their belief in the concept of joint value creation (12:11), …

1
Lessons from Prime Day with Amazon's Jeff Cohen 41:04

3M ago41:04

41:04

Coming off of another wildly successful Prime Day, Dave spends this episode with Jeff Cohen, Principal Evangelist at Amazon Ads. Jeff has nearly 20 years in the eCommerce space, cutting his teeth with Texbooks.com and CampusBooks.com before launching his own initiative, Seller Labs. At Amazon, he is tasked with developing a best-in-class developer …

1
New Product Launches, Off-Site Media and the Importance of Kindness with L'Oreal's Aisha Khan 37:13

3M ago37:13

37:13

Dave speaks with Aisha Khan from L'Oreal. Aisha's previous experience includes J&J and Publicis Media. They discuss why disappointing results are a "Who?" problem and not a "What?" problem (5:19), the continuing importance of off-site marketing (7:26), learnings from working at a big agency (12:04), how brands can keep up their momentum between now…

1
Why eCommerce Needs to Have a Seat at the Table with Tyson Foods' Wendy Jean Bennett 34:55

4M ago34:55

34:55

Dave speaks with Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods. Wendy Jean's storied career at Tyson has also included stints as VP of Retail - Case Ready Division and VP of Sales - Consumer Products. Wendy shares insights on how she manages shifting roles within same organization (2:35), the 3 things she wants to …

1
Setting Goals Before Spending Dollars with Allume Group’s Andrea Leigh 36:23

4M ago36:23

36:23

Today Dave is joined by Andrea Leigh, Founder & CEO of Allume Group. Allume Group is an eCommerce knowledge hub helping professionals learn the information and skills they need to be successful online. Andrea is a founding member of The Digital Shelf Institute and a co-host of the "Fresh Four" podcast from The CPG Guys. They discuss how Andrea got …

1
Focusing on Marketing Efficiencies with Daasity's Dan LeBlanc 32:58

4M ago32:58

32:58

We're back from a brief summer hiatus with Dan LeBlanc, CEO and Co-Founder at Daasity. Daasity provides the experience and tools to help clients transform into data-driven organizations. Dan founded Daasity after an illustrious career with Capital One, ProFlowers and other brands and firms. They discuss how the flower industry taught Dan about LTV …

1
Defining Value Engineering with Lettuce Commerce’s Joe Gaudreau 35:43

6M ago35:43

35:43

Dave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce. Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development. Dave and Joe discuss the secret to forecasting upcoming trends (4:45), Joe's journey at Salsify (9:58), an overview of "Value Engineering" (11:56), what Lettuc…

1
The Intersection of Gaming and Commerce with Hashku’s Joel Ponce 27:19

6M ago27:19

27:19

This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku. Hashku is a leader in the gaming marketing and advertising space. Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming. They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), ho…

1
Thinking of Omnichannel as Part of the Greater Whole with The Partnering Group's Danny Silverman 33:14

6M ago33:14

33:14

Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG). Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel. At TPG, he helps drive omnichannel ROI for leading retail and CPG companies. They discuss how …

1
Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal 39:05

6M ago39:05

39:05

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others. Parbinder shares the incredible story of his famil…

1
What a Great In-Store Experience Looks Like with Grocery TV's Marlow Nickell 30:43

7M ago30:43

30:43

Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery. With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores. They discuss Grocery TV's journey since its founding in 20…

1
Commerce, Omni and Why with firstmovr's Chris Perry 42:25

7M ago42:25

42:25

Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr. firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies. They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectati…

1
Why Being the Voice of the Customer is So Important with Inmar Intelligence's Leah Logan 42:13

7M ago42:13

42:13

Dave's guest on today's show is Leah Logan, General Manager, Retail Media at Inmar Intelligence. Leah has been working within the retail media space for over 15 years. They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands ar…

1
Operating in a Test-and-Learn Environment with Dexcom's Wayne Blum 34:32

7M ago34:32

34:32

Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce manageme…

1
Reflecting on the Early Days of eCommerce with Deloitte Digital's Paul do Forno 34:51

8M ago34:51

34:51

Dave welcomes Paul do Forno, Partner / Managing Director - Commerce Practice at Deloitte Digital, to the show. Paul's career stretches back over 30 years, to the nascent years of the web, and his insights are rooted in that experience. Paul's shares his time as a digital consultant in the early web days (3:02), an overview of Deloitte Digital (10:4…

1
The Growth of Commerce Content from Afterthought to Pre-Thought with Digital Shelf Institute's Lauren Livak Gilbert and Profitero's Mike Black 39:19

8M ago39:19

39:19

This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs." They discuss why Mike is such a prolific poster on Link…

1
A Day in the Life of E-Commerce Innovator and Entrepreneur Rob Gonzalez, CMO of Salsify 37:58

8M ago37:58

37:58

Dave's guest on today's show is Rob Gonzalez, Co-Founder and Chief Marketing Officer at Salsify and Founding Member of The Digital Shelf Institute. They discuss how Rob made the switch from engineering to marketing (4:30), details of Rob's daily routine (8:41), the story behind the creation of the Digital Shelf Summit (10:11), details of the Salsif…

1
Breaking Down Brand Silos with PriceSpider's Rae Marie Guimond and Brett Banner 50:21

8M ago50:21

50:21

It's a triple threat conversation this week, as Dave sits down with Rae Marie Guimond and Brett Banner of Price Spider. Rae is Director, Strategy, SaaS Sales and Revenue Growth, while Brett is Senior Vice President of Strategy. Highlights include Brett's words of wisdom for working with customers (4:18), Rae's examples of how brands leverage PriceS…

1
An Investor's POV on the Future of eCommerce with First Analysis Securities Corporation's Matt Nicklin 39:17

8M ago39:17

39:17

This week Dave takes a detour and speaks with a guest whose insights on eCommerce come not from within the industry itself, but from the world of finance. Matt Nicklin is a Managing Director and Co-President of First Analysis Securities Corporation, where he specializes in tech and healthcare investments, including eCommerce transactions. Matt give…

1
Dissecting the Retail Media Flywheel with Media, Ads + Commerce's Andrew Lipsman 34:36

9M ago34:36

34:36

David closes out February with an illuminating conversation with Andrew Lipsman, Independent Analyst and Consultant, and the author of the popular "Media, Ads + Commerce" newsletter on Substack. Andrew struck out on his own in late 2023 after a fruitful career at industry analytics stalwarts NPD Group, comScore and Insider Intelligence (formerly eM…

1
REWIND: Best Practices for Building Creative that Converts, with Market Performance Group's Jenny Baker (originally aired 10/24/23) 40:30

9M ago40:30

40:30

We're off this week, so we're re-airing our interview with Market Performance Group's Jenny Baker from last October. They discuss being 100% retail-ready for a brand launch (4:05), the "See, Scroll, Click" concept (9:16), what to keep in mind when working with an agency on UGC (15:11), and the importance of keeping it simple with video (27:25). We'…

1
From E-Commerce at Nestle and Coca Cola to Founding RichContext and Being Acquired by Accenture, with Billy Courtney 35:53

9M ago35:53

35:53

On this week's show, Dave chats with Billy Courtney, Commerce Innovation Lead at Accenture. Billy arrived at Accenture via two acquisitions in a two-year period - the first one being of his own company, RichContext, by The Stable in 2020, which was itself acquired by Accenture in 2022. Billy discusses his decision to start his own company (7:44), w…

1
Omni is the New eComm + Real-World Use Cases of AI with Newell Brands' Nicolai Soendergaard 34:29

9M ago34:29

34:29

This week, David speaks with Nicolai Soendergaard, Director of Omni Enablement at Newell Brands. Nicolai has had an illustrious career in the space, with previous stints at LEGO and Kellogg. They discuss Nicolai's decision to move to the US (3:19), his advice for smaller brands looking to emulate big brand strategy on Amazon (7:41), why the concept…

1
Optimizing Media Strategy for "Retailers 4-100" with Turbyne's Greg Stevens 33:26

10M ago33:26

33:26

David's guest this week is Greg Stevens, CEO of Turbyne. Previously Greg was Executive Vice President at Advantage Solutions, where he led the creation, development and spinout of Turbyne. They discuss why having a proprietary tech stack in your agency/business is the best defense against your competitors (6:19), how in-store retail media needs to …

1
Sales, Sell Sheets and Solutions with Salsify’s David Novak 34:21

10M ago34:21

34:21

David catches up with David Novak, Chief Revenue Officer at Salsify and board member for numerous SaaS organizations. They discuss David's career journey from coding and engineering to sales (3:24), his experiences farming and how it relates to his professional work (10:39), and how brands can leverage AI in useful ways (24:47). Register for the 20…

1
Bridging the Gap Between US and Latin American Retail Media with Colgate-Palmolive's Paulo Bacarin 37:31

10M ago37:31

37:31

David speaks with Paulo Bacarin, Customer Development Team Manager for Clubs at Colgate-Palmolive. Paulo has nearly 15 years of experience at Colgate-Palmolive, including stints in his native Brazil and in the US. David and Paulo cover the three takeaways from managing Amazon-specific eCommerce (6:30), Paulo's learnings from time spent in Brazil an…

1
Executing the Brilliant Basics with Albertsons Media Collective's Harvey Ma 35:36

10M ago35:36

35:36

Happy New Year! This week Dave catches up with Harvey Ma, Vice President at Albertsons Media Collective. Harvey has 20 years of experience leading international teams across business in retail, manufacturing, engineering and telecommunications. They discuss how Harvey got his start in the industry (2:44), Albertsons Media Collective's growth during…

1
Planning for Pivots, Not Perfection with Colgate-Palmolive's Todd Hassenfelt 40:57

11M ago40:57

40:57

David's guest this week is Todd Hassenfelt, Global Digital Commerce Senior Director, Strategy and Execution at Colgate-Palmolive. Todd has worked with many of the world's leading brands including Hill's, Tom's, Irish Spring and many others. They discuss Todd's start in the space (2:00), how a global organization like Colgate-Palmolive collaborates …

1
Strategizing Seasonality and Unpacking "Seamless Commerce" with Russell Stover's Josh Clarkson 30:52

11M ago30:52

30:52

David's guest for this episode is Josh Clarkson, Director of Digital at Russell Stover Chocolates, where he's building a brand-new digital team from scratch. Josh shares his learnings from various leadership roles over the years (3:56), the idea for and execution of the world's largest box of chocolate to celebrate Russell Stover's 100th anniversar…

1
Utilizing AI to Automate Back Office Tasks and Improve E-Commerce Performance with 1WorldSync's Randy Mercer 31:18

12M ago31:18

31:18

This week David's guest is Randy Mercer, Chief Product Officer at 1WorldSync, where he leads the Global Product Management and Solutions Architecture teams. They talk about Randy's beginnings in the space (1:51), how 1WorldSync utilizes AI to improve e-commerce performance (11:09), and the ever-increasing importance of mobile imagery to entice cons…

1
Optimizing Retail Media Performance with Criteo's Alex Crowe 28:28

1y ago28:28

28:28

Today's guest is Alex Crowe, Global Vice President of Omnichannel Strategy at Criteo. Criteo helps advertisers, retailers and publishers activate and monetize audiences everywhere shoppable moments happen. They discuss the cost pressures facing retail media on both the consumer and marketing sides (3:23), what Alex thinks the main purpose of retail…

1
How AI Will Transform E-Commerce Over The Next Five Years with General Mills' Carter Jensen 33:01

1y ago33:01

33:01

Today David speaks with Carter Jensen, Senior Manager of Global Digital Strategy at General Mills. Carter has three areas of focus: Leading the acceleration of AI; heading up consumer-first digital strategy; and an international focus on digital learning and development. They discuss the differences between agency life vs working in-house for a big…

1
Building Creative For E-Commerce and Retail Media in Minutes Instead of Months with PepsiCo's Jared Taitel 41:50

1y ago41:50

41:50

David speaks with Jared Taitel, Director of eCommerce Marketing Merchandising and Design at PepsiCo. Jared and David discuss the It'sRapid/PepsiCo partnership at length - how it started and how It'sRapid's creative automation capabilities have saved Jared's team countless hours on what would otherwise be crafting individual creatives across thousan…

1
Best Practices for Building Creative That Converts with Market Performance Group's Jenny Baker 40:59

1y ago40:59

40:59

Today's guest is Jenny Baker, Director of E-Commerce Digital Content at Market Performance Group. David and Jenny discuss Jenny's background, including having run her own e-commerce company for many years; the "See, Scroll, Click" concept; how keeping content authentic and real is more important than being glamorous; and much more. Connect with Jen…

1
How to Turn Your UGC Into Shoppable Videos, Images and Ads with Bazaarvoice's Doug Straton 43:30

1y ago43:30

43:30

Dave's guest this week is Doug Straton, Chief Customer Evangelist at Bazaarvoice. Previously he's served in roles at The Hershey Company and Unilever. Relevant topics include the "Content Supply Chain" (a phrase Doug coined), as well as Doug's POV on the future of user-generated content. Connect with Doug on LinkedIn: https://www.linkedin.com/in/do…

1
Developing a Market Leading E-Commerce Strategy with Circana's Anne Zybowski 42:52

1y ago42:52

42:52

Today David speaks with Anne Zybowski, VP of E-Commerce and Digital Shelf at Circana (formerly known as IRI and NPD). Anne's is a pioneer in the e-commerce and digital space, with an illustrious career that's included senior leadership positions at Kantar, Clorox and Ideoclick prior to joining Circana. Dave and Anne discuss her experience as subjec…

1
Global Strategies and Seasonal Opportunities in E-Commerce with BIC's Adrienne Prast and firstmovr's Chris Perry 27:29

1y ago27:29

27:29

This week, Beyond The Shelf presents an audio broadcast of our Fresh Content Fridays series, where we discuss content best practices with leaders in the space. David's guests are Adrienne Prast, Manager of Digital Content at BIC, and Chris Perry, Chief Learning Officer at firstmovr. They discuss strategies related to global opportunities, seasonal …

1
Leading a Large E-Commerce Team with Harvest Group's Mark Stamps 37:51

1y ago37:51

37:51

Dave speaks with Mark Stamps, VP of Digital Commerce at Harvest Group. Mark shares his expertise in e-commerce including the latest technologies and approaches, and what it takes to lead a large e-commerce team. Learn more and sign up for our newsletter - https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: J…

1
Using Micro-Season Content to Engage Shoppers Year-Round with Ghirardelli's Pam Perino 28:42

1y ago28:42

28:42

This week Dave speaks with Pam Perino, E-Commerce Content Operations & Development Manager at Ghirardelli Chocolate. They discuss Pam's career journey leading to Ghirardelli, her e-commerce content marketing strategy including a unique "micro seasons" approach, and how she engages internal and external stakeholders to get the buy-in she needs acros…

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The Slattery Media Group Podcasts

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