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Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal

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Manage episode 416976707 series 3510739
Content provided by David Feinleib. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Feinleib or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.
Parbinder shares the incredible story of his family's business (6:44), an overview of his previous experience working for big brands (11:34), what makes CMX stand out from other retail media networks (15:25), the transition from "trade dollars" to "brand dollars" driving retail media business, and what "Retail Media 3.0" looks like in the aftermath of cookie deprecation (29:09).
Connect with Parbinder on LinkedIn: https://www.linkedin.com/in/parbinderdhariwal/
Learn more about CMX: https://www.cvsmediaexchange.com/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker

  continue reading

34 episodes

Artwork
iconShare
 
Manage episode 416976707 series 3510739
Content provided by David Feinleib. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Feinleib or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.
Parbinder shares the incredible story of his family's business (6:44), an overview of his previous experience working for big brands (11:34), what makes CMX stand out from other retail media networks (15:25), the transition from "trade dollars" to "brand dollars" driving retail media business, and what "Retail Media 3.0" looks like in the aftermath of cookie deprecation (29:09).
Connect with Parbinder on LinkedIn: https://www.linkedin.com/in/parbinderdhariwal/
Learn more about CMX: https://www.cvsmediaexchange.com/
Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"
Learn more about ItsRapid: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker

  continue reading

34 episodes

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