We have held another record month with writing insurance policies from our office in Wenatchee. We use a very natural method of understanding what makes it attractive to do business. It is not a sale for sales numbers. In fact some of the best policies that we write, we receive zero commision. If you are in sales, then you better know. If you value…

Straight out of Wenatchee Insurance, we had to talk about inflation this week. As parents with a Senior getting ready to graduate and small business owners, we feel the pinch. With Car insurance prices hitting 22% and articles talking about groceries as a splurge item, it’s time to talk about saving money. As small business owners, this is not our …

We have people who come to our Insurance office for the first time filled with dread. Grey-skinned, grim looks focused on the task of diving into insurance through their beliefs. (Seriously, we are going to do an insurance myth episode because someone is telling fibs). When they leave are radiant, expressive and confident. Smiles are something that…

We have done business for over a decade currently we are working with Wenatchee Insurance. One of the biggest principles in presenting an offer is that it has to have value to the other person. Walking around there are some clear examples of this basic principle not being followed. There is a group of people that present an offer in terms that only…

The day that we did this episode was a day that I had a person using Tiktok contact me for insurance help. Since the days of the farm line, there has been some form of social communication over distances using technology. We are going to get into the bill even though we have a very small footprint on there as we recognize its value to the First Ame…

There is a battle today about Education. How much should we spend? How much improvement are we getting out of it? How much should we spend on bonds? As insurance Agents we have continuing education regularly and not everyone pushes for improvement. Let’s talk about Education versus improvement on today’s Suzilla.…

We have been running a small insurance office for years. We talk about the importance of the customer experience and tearing down 'no soliciting' signs in other podcasts. We have even talked about how to do creative outreach and events. It boils down to the idea around comfort. How are you projecting comfort to clients, friends, and strangers?…

Around Wenatchee Insurance we are. Yes, the Lunar New Year occurs on Saturday. We have gone through the fires of 2023 and are looking forward to the New Year and the prosperity that comes with it. We have been laying the groundwork for the last couple of weeks to begin hatching. New Year, New us. It takes time for renewal. What have you set up for …

As insurance professionals, we work with trust. Customers have to recognize that you have a product that will work in their darkest hours. We build trust just the same way that we tear it down. Here comes an exercise in trust.By wenatcheetown

We are going to talk about being a Veteran in America on Veterans Day. There is predatory marketing that takes place, an IG moment or two and then we are used as political talking points to take away helping others. We are getting real with our office Veteran.By wenatcheetown

After running the enrollment center with the Washington Healthplanfinder for the last six years, we know a little about giving back. In the age of people running to jury duty, maybe we need to make a 180 and run to it. Instead of making a difference one day a year how about making a difference a week or daily? Community engagement goes beyond Insta…

While STEM gets a lot of play, what doesn’t get enough talk is supporting the arts in school. We use a heck of a lot of art and we run an insurance agency. My hands are bricks and it doesn’t stop me from supporting and appreciating art. This is where kids get to explore their creativity which drives genius and empathy. As business owners our next p…

Fall is an exciting time of the year around here. Kids in school, Football, Pumpkin Spice Lattes, Black Friday Specials, Dances, Open Enrollment, Halloween. Setting up for winter We are going to talk about energizing your life, your family, and your business during this episode.By wenatcheetown

After 12 years of running an insurance business, I can say one thing. There is no perfect customer, employee, or business model. Every year I set a plan and make adjustments. We are going to get into making adjustments so that you can fly. The first rule that we work with is to get out of your business and do events.…

Scheduling is critical when you do Health Insurance and you are looking at hundreds of appointments in a few weeks. We just dropped a little over $500 for our Calendar program for the year and it is worth every penny. In the last couple of years, we have heard complaints about supply chain shortages. Some of that comes from scheduling. I went to se…

We have been assisting with health insurance since the beginning of the ACA. The first year I had a ton of people with ITINs and tax returns seeking to purchase health insurance. Because of how the ACA was written they were eventually denied coverage. Later in 2017 during a rules change the Dreamers were also denied using the Healthplanfinder for c…

It is an important time to talk about the three big mechanics of delayed gratification. This is how you build teams and experiences. These are powerful building tools when used correctly. When mishandled then it becomes destructive.By wenatcheetown

Our insurance business has been experiencing massive growth. It took us five months and seven days to write as many policies as the entire 2022. So when someone told me that the economy was slowing down, I had to take a deeper look. It seems like the media is in cruise control. One group talks about how bad the Democrats do for the economy and then…

We have been doing insurance for half our married life. It takes a lot of education to move everything forward. How do you become a better you, partner, business etc. Do you schedule time during your day to improve one skill? When was the last time that you read a book or tried something brand new? How about making a new friend? There is a reason t…

Insurance is not an instant business as we have to look at things over long periods of time and then plan. We have folks building dream homes out of concrete and steel to protect from wildfire. We have large portions of Canada on fire. Hawaii’s losses are monstrous. Kids in Montana are upholding their state’s constitution to protect the environment…

By focusing on effect you can affect a response with the people around you. The Bear season 2 is a real good example of the details a restaurant can have to create an experience. Other businesses can work on similar effects to change lives. Let’s get into it.By wenatcheetown

It is amazing how much people spend on time and money by avoiding experts. We see it a lot in our independent Insurance Agency. We are going to talk about experts today and the value they add. What happens when you cling to an expert? What does that do to your choices, your business, or even your lifestyle? Qualities that we look for every time. If…

Between last week’s SCOTUS decision and our town’s Prayer meeting masquerading as a 4th of July Celebration, it’s time to sort some things out. Our business has always been inclusive by design. We suggest that people start looking for Friends of Stella lists and GSBA Memberships. It is going to be a tough time for a lot of people. The ability to ru…

While we run a lot of mid-century with Suzie Health Solutions. We can not rest on that for Wenatchee Insurance. My teenager reminded me how bad nostalgia sucks when we walked into a 50s diner and were served substandard food, reduced sizes, between Marilyn Monroe and Elvis. Start looking at what a company is doing and what they are serving up. Did …

There are lessons everywhere to improve your business and yourself. Two hours after launch to see the Titanic, Titan lost contact with the surface. There are lessons everywhere and especially over the loss of five people that paid a quarter of a million dollars each for the ride to the bottom of the ocean. We are going to take a dive into the lesso…

Seriously, what signs does a person display when they have their house in order? What does it look like when they are a hot mess? We are no angels however there are habits that effect people display over and over again that promotes success as they define it. Let’s get into adulting.By wenatcheetown

We are going to get into branding and marketing today thanks to Nikki Darling Productions brochure that I have in my lobby. We keep a rack in our lobby for local businesses brochures which is one of our regular community-building projects. I was asked about branding by a customer this week and since we launched a massive campaign and am talking to …

I learned from my time in the Army. It is a dividing line between management and leadership. A manager will cling to self-importance that pretty Instagram image of what the top looks like. A leader will eat last, provide their best for the people around them from their own pockets. It is where you find a servant leader. When you select a company or…

We run an inclusive insurance office. This includes the LGBTQIA+ members of our community. We have been doing so for over a decade because things like supporting Gay Marriage and Section 1557 of the ACA are platforms of treating people well like people. We are going to talk about what we currently see, book bans, anti-healthcare legislation and wha…

Since we have an insurance business we ask What If Questions all the time to each other. Your partner gets sick, vendors fail, and equipment breaks down. How many backup plans do you have in place for your business and your family? It hasn’t been too long ago when the country got our backside handed by the lack of plans and safety nets. Let’s get i…

When politicians come to town, they want to take their pictures with us. Charities have their hand out and we sponsor events. We are called the backbone of America. How valuable is the time of a small business owner to lend a hand or volunteer?By wenatcheetown

We are big-time nerds around Wenatchee Insurance. We met at a convention. Have Star Wars tattoos. We also nerd out when it comes to insurance. Being a Nerd business owner is incredibly useful and I often seek them out for a single trait. I will give you a hint, it is the opposite of IG famous….By wenatcheetown

We built an independent insurance agency that is definitely different. We have put ourselves into our business for over a decade. What if all the stereotypes surrounding business are true? Everyone is out for themselves. The boss is exploiting the workers who are all quiet quitting. The customers are going over to the next company because they are …

Supernova had a big week were we talked about Marketing archetypes. If you followed Suzie Health Solutions through the years then you would have seen a variety of archetypes used. How do they work in business? How do they work in the real world? Would politics be better if one or both of the parties played from a different archetype? What were the …

The minute that someone steps into our insurance office a person knows that they are in for a different experience. We set out over a decade ago to not make something that sucked. As our kid puts it has no soul. When we look for partners, we look for a different mindset. We want people that care about people, our community and profits. In that orde…

I am not talking the poker chips and scratchers. We are getting into risks and rewards today. Comfort & safety versus growth & discovery. How if we remove all of the risk then we never win. If we never reward others, then we never win. Who could use some more wins in their life? How about your kids’ life? If you are being honest then there are accu…

We operate a little different. In an industry where women make about half as much as men we focus on inclusive capitalism. If you want an to work with a different kind of insurance agency in Washington State then let us know. There reaches a point when you take complexity and distill it to the point of destruction. It no longer functions as origina…

Suzie Health Solutions has been around for over 10 years working with Health insurance. Recently we decided to start improving Property Insurance in our area and Launched Wenatchee Insurance Agency. We are in a small business renaissance in the United States thanks to some Legislation like the American Rescue Act and Inflation Reduction Act more pe…

Supernova is putting Wenatchee Insurance in a competition with 24 different businesses and it looks like there are some assumptions about what goes into a business. We have been in a few clashes with old timers because the industry is changing. We have seen some great examples on what is possible from Insurance Soup. It isn’t that old musty place t…

When you have a small business. We run an insurance office which means long hours and when you have a family what do you do? Well we built a space in our office. It was critical in our success for child care expenses and covid lock down. For us it never became a battle of office verses family. Last weekend we gathered the families of the office tog…

The Last Big Job, the winning lottery ticket, the future self-coming back in time to save us. Bonus desperation is thick in sales and it can effect outcomes. There is a ton of fantasy plots that are developed on assembly line jobs. Your body paying the price while your mind wanders. But what is the alternative? What happens if you make tiny steps e…

We have been working a small business for over a decade. This one hits home. There is an awesome video out there of a lady describing her experience with buying a Porsche in 2020. She called up the first dealership and requested to have more information on three of their cars. They refused and so she moved onto the next and had a great experience a…

What is occurring right now and what you can do to make this year the best for yourself, your family and your career. I take time between the Calendar New Year and the Lunar New Year to observe and reflect. Since we work with Insurance, we see a lot of activity around the new year and there are things that can be down through the year to improve. T…

Yes, we are back from Olympia. Insurance is run by laws since we run an insurance agency, we sometimes have to recommend corrections. We were able to meet with some peers and talk to 2 out of 3 legislatures about insurance to get some improvements. We were given homework so that both groups can improve some situations. We even found out about the W…

Why would we take a thriving Health Insurance Agency and add property insurance? We are looking at expectations, benefits, and disappointments. If you haven’t read Who moved my cheese, by Spenser Johnson then this is a great time. With change your benefits/cheese become a bit of Three Card Monty game so keep your eyes on your business and marketpla…

We are going back two years to revisit being fierce. It is a focus that has served us well and I kind of see it waning. We talked about how we just went through what we thought was impressive growth. The focus was on being fierce not aggressive. It’s important to have that conversation again. Being fierce will punch a new business through the confu…

Aha moments! Eureka! Your Badass moment. They are a realization that you have grown. It can come from with in and it can come from the outside. They only come through action sometimes in the middle and sometimes after during review. If you are coaching people, then your goal should be to create that moment. If you are coachable then you want to exp…

As a small business owner and a user of our state's exchange, it is critical that we forecast 2023 income. When you purchase healthcare on an exchange then it isn't past income that they are working with it is current and future income. Even with Medicare, high earners will pay higher rates so be aware if you are doing large cash outs. Forecasting …

We are going to talk about observation. It is the top skill to refresh your business and relationships. This is the skill that allows a person to move beyond the set it and forget it mentality. It is also the first skill to go when you are in a rut. We are going to talk about turning on your senses so that you can begin to move and improve.…

I listen to morning DJs and watch advertising closely to help craft our advertising. Sometimes I am seeing something that is lacking and that is sincerity. Does it have the right tone? Are you doing the follow up actions? Who are you surrounding yourself with? Sincerity matters in every relationship.…