A quest for the truth about customer service-- the good, the bad and the exceptional. We believe there is a chasm between company’s efforts and customer’s experience when it comes to service. Studies show 80% of CEOs believe they differentiate themselves when it comes to customer service while only 20% of customers agree. That massive statistical difference is based in a lack of truth. Companies don’t know what they’re doing for their customers at the highest levels and customer’s expectatio ...