Summary In this episode, the hosts from TheeDigital and guests from Pennock discuss TikTok ads and how they can be used effectively for brands. They cover topics such as what makes TikTok special compared to other social platforms, the challenges brands face with TikTok ads, and the types of content that work well on TikTok. They also discuss the i…

In this episode, Keri Rosemond and Christopher Lara from TheeDigital discuss Google's Search Generative Experience (SGE). They explain that SGE is an experimental search experience that uses generative AI to provide users with quick and clear overviews of search topics. The conversation covers examples of SGE, how website owners can be featured in …

In this episode of Growth Cast, we'll uncover what's trending in web design and how these trends can impact your online presence in 2024. Guests on this episode: Keri Rosemond - VP of Operations Christopher Lara - SEO Manager Melissa Read - Lead Project Manager Garrett Johnson - Project Manager Want more? Top Web Design Trends to Dominate 2024 Top …

CRM software can effectively address challenges like declining sales, customer attrition, and stagnant growth. By storing and collecting vital customer data, a CRM system amplifies the influx of leads, expediting your marketing team's customer acquisition efforts. Furthermore, it empowers your sales team to expedite deal closures and fortify custom…

At TheeDigital, we prioritize comprehensive law firm marketing strategies that encompass on-page, off-page, and local SEO techniques. Our approach is designed to ensure that your law firm's online presence is not only visible but also authoritative and credible. Through a combination of these three SEO pillars, we aim to maximize your firm's visibi…

On this episode of TheeDigital’s GrowthCast, we talk to two wonderful members of our development team, Melissa and Garrett about building a profit-generating website. We cover everything from things that every business website should have to creating landing pages that convert. Guests on this episode: Jason Tetrick - Marketing Communications Strate…

TheeDigital's marketing team explains how Clio streamlines our law firm clients’ practice management and how it compliments an overall marketing strategy. Guests in the episode: Greyson Fesperman: Digital Strategist Keri Rosemond: VP of Operations Christopher Lara: Boston Branch Manager Lauren Gardner: Marketing Director Elyssa Coultas: Digital Mar…

A shortcode is a special snippet of WordPress code that lets you move mountains with a click of your mouse. In this episode of TheeDigital's GrowthCast, our web development team discusses how to use shortcodes - and if you're not already using them, why you should start!! Guests in the episode: Christopher Lara: TheeDigital Boston Branch Manager Ke…

In this episode of TheeDigital's GrowthCast, our web developers dive into how you should properly launch a new website to avoid losing your SERP rank or search engine results page rank. They'll discuss the importance of data benchmarking, and keeping track of old and new URLs - plus they'll name-drop some powerhouse tools that you can use to gather…

In this episode of TheeDigital's GrowthCast, our web developers break down what WordPress reusable blocks are, how to use them, and why they can make building web pages so much faster!! Guests in today's episode: Christopher Lara - TheeDigital Boston Branch Manager Keri Rosemond - TheeDigital VP of Operations Gabrielle Brooks - TheeDigital Creative…

In this episode of TheeDigital's GrowthCast, our digital marketing strategists discuss on-site SEO, or "search engine optimization". You'll learn what on-site SEO is, why you should optimize the content on your website for search engines, and how optimizing your content is key to getting shown in relevant search engine results! Guests in the episod…

In this episode of TheeDigital's GrowthCast, our digital marketing team discusses off-site SEO, or "search engine optimization". You'll learn what off-site SEO is, how you can optimize your content on external platforms, and why optimizing your content for search engines is foundational for getting found in relevant search engine results and direct…

In this episode of TheeDigital's GrowthCast, our team of digital marketing & PPC experts talk about landing pages and how they impact your ad performance. Learn about why landing page experience can help or hurt your campaigns - and what you can do to improve your website's UX! Guests in the episode: Christopher Lara - TheeDigital Branch Manager Gr…

In this episode of TheeDigital's GrowthCast, we hear from our talented team of web development experts about the differences between a templated website and a custom website. We discuss how each type of website design can impact the scalability and branding of your business, and why you should consider a custom website design for your business! Hav…

In this episode of TheeDigital's GrowthCast, we hear from our talented team of web development experts about the best ways to monitor your website and improve its performance for SEO and UX. Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website! Guests in today's Episode: Christopher Lara, Bost…

In this episode of TheeDigital's GrowthCast, we hear from our talented team of web design & web development experts about the benefits of professional web hosting and how it can help grow & protect your business. Have your own business website? Request a Free Website Audit or learn more about SEO by visiting our website! Guests in today's Episode: …

In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about how to optimize content for search engines. We discuss how to approach content optimizations starting with keyword research, why conducting a competitor analysis before you start writing is important, and how you can start outranking t…

In this episode of TheeDigital's Growth Podcast, we hear from our talented team of digital marketing experts about the difference between "white hat SEO" and "black hat SEO". We discuss what the terminology means and provide examples of each type of SEO approach. Have your own business website and need SEO services? Click for a FREE Website Audit o…

In this episode of TheeDigital's Growth Podcast, we will hear from our talented team of digital marketing experts about what makes a good website. We discuss why having a quality website is important for businesses, the features and functions that make a good website, as well as some of our favorite web design trends. Have your own business website…

https://www.theedigital.com/blog/what-is-seo Today we will hear from our talented team of digital marketing experts about what is SEO, or Search Engine Optimization. We discuss why it is important, how it works with other digital marketing tools, and share some real-world examples of how SEO affects a business. Watch the video of this episode on Yo…

Welcome to Season 2 of GrowthCast with TheeDigital! Today we will be discussing one of our favorite ecommerce platforms, WooCommerce. We’ll be answering the question 'What is WooCommerce', and together, we go over why we like this platform and why we think you will like it too for your online storefront. Have an ecommerce business? Request a Free O…

How much does internet marketing cost? This is a common and understandable question we hear from businesses. When deciding if digital marketing is right for your business, the first question you will probably think of is “How much does digital marketing cost?”. In this article, we’ll tackle hard numbers to help you understand what kind of budget yo…

Choosing a website platform is an important decision. Here are the most popular platforms for business owners looking to take their online presence to the next level. A website platform is essentially, “what your website is built on.” The platform is the foundation of your website. It’s generally recommended to select a website builder with a CMS (…

Thousands of companies advertise through Facebook. It can be a very tough market. You will need to know who your target audience is and zero in on them. Leveraging paid Facebook ads for your digital marketing strategy has been proven to be quite effective. It has become one of the most used advertising channels for digital marketing professionals a…

Are you considering saving some money on marketing? Think twice. Brands who stop promoting their businesses will be forgotten! We’re in the middle of uncharted territory: a global pandemic. There’s no doubt that life has changed. Some businesses are being hit hard, while others are actually growing, and still, others are existing somewhere in betwe…

Rebranding Your Business or Just Changing Your Domain Name but Scared to Lose Ranking on Google? A business owner’s worst nightmare is to lose website traffic, online leads, and prospect calls because they lost their great position in Google search for their most important keyword when they launched their new website. When rebranding and relaunchin…

Learn about search engine optimization (SEO) techniques, what is white hat versus black hat SEO, and why you should know the difference. Article: White Hat versus Black Hat SEO Audio Version By TheeDigital Boston SEO Agency

Do you know the value of using WordPress as your website platform? Learn the advantages of using WordPress as your content management system. Article: Why Use WordPress? Audio Version By TheeDigital Boston Internet Marketing

As more law firms become privy to the world of online content marketing and advertising, we’re seeing more and more “black hat” practices. But did you know that this could potentially be seen as a practice that discredits your firm? Article: Rules and Guidelines for Legal Copywriting on Your Website audio version by TheeDigital digital marketing ag…

Congratulations you worked on a new website to replace your dated website and need to launch the update without tanking your current search engine results. So what steps should you take? Article: How to Launch a New Website Successfully without Losing Your Ranking on Google and Other Search Engines Audio Version by TheeDigital Boston Digital Market…

Thinking about inexpensive website hosting and wondering how it compares to pricer options? Article: The Benefits of Professional Web Hosting audio version by TheeDigital seo boston

What is the difference between Hexidecimal and Pantone colors? and how are they used for marketing for the web and in print? Article: The Difference Between Hexadecimal and Pantone Colors audio version by TheeDigital Boston Web Design

Are you curious about adding video to your website? Are you unsure if it will help you with ranking or user experience? TheeDigital offers some insight into adding video and how it can help your digital marketing strategy. Article: Why You Should Add Videos to Your Website Audio Version By TheeDigital web design boston…

In today’s business climate, standing out from the competition and having brand recognition can make or break your business. One of the best and most reliable paths to success is through PPC advertising. Pay per click advertising is a digital marketing strategy that puts your brand directly in front of a targeted audience, and, when done correctly,…

Make 2021 your best year in business with these 10 New Year's resolutions. Article: 10 Business New Year’s Resolutions for 2021 Audio Version By TheeDigital Boston SEO

Learn About Web Cookies and How They Work. Not The Tasty Treat. Article: What is a Cookie? Audio Version By TheeDigital web design Boston

What Is SEO? A brief explanation of Search Engine Optimization and how it can affect your ability to get more business. Audio Version By TheeDigital Boston Web Design

We’re in the middle of uncharted territory: a global pandemic. There’s no doubt that life has changed. Some businesses are being hit hard, while others are actually growing, and still, others are existing somewhere in between. In today's episode, we’re going to go over Why It’s a Bad Idea to Abandon Your Marketing Efforts During an Economic Downtur…

A business owner’s worst nightmare is to lose website traffic, online leads, and prospect calls because they lost their great position in Google search for their most important keyword when they launched their new website. When rebranding and relaunching make sure your web team does things right. In today's episode, we’re going to go over rebrandin…

Today we’re going to go over SEO vs PPC, the pros and cons of each, and how to decide which is best for your business needs. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Lauren Gardner (Marketing Manager)…

Today we’re going to go over what you should look for when picking a web design agency to work with and some important questions to ask them. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: Christopher Lara Keri Giordano Dir…

Today we’re going to go over what ecommerce platform your business should be on, what are some of the things you should consider when picking an ecommerce platform, and why you might want to pick one over the other. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.Thee…

Today we’re going to go over website audits, what are some of the things we look for when auditing a website, and why you might want to audit your own website more regularly. Have a business? Request a Free Technical Website Audit or learn more about digital marketing by visiting our website https://www.TheeDigital.com/ Guests in today's Episode: C…