Best ThinkinCircles Podcasts (2024)

1
Skills based assessments with Stephane Rivard 23:17

5h ago23:17

23:17

Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other? Discussing this with me is Stephane Rivard, CEO at HiringBranch Stephane takes me through the differences between all 3, when is one more appropriate than the other, their advantages and disadvantages and the future of skills-based ass…

1
Managing remote marketing teams with Laura Brown 26:23

17d ago26:23

26:23

Running remote marketing teams is a challenge at the best of times, but doing that across different time zones is even trickier. Joining me this week is Laura Brown, Marketing Director at Engtal. Laura discusses managing remote teams, building community brands and driving revenue from marketing in 2024. The Marketing Rules Podcast is sponsored by R…

1
Using AI responsibly with Bob Pulver 30:57

1M ago30:57

30:57

We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used to in volume marketing to increasing talent engagement, but do we need to stop a think if we are using AI responsibly? Joining me this week is Bob Pulver, Founder of Cognitive PathBob, who discusses how we should be using AI in the Talent Acquisition space. What typ…

1
Content marketing with Michael Oliver 32:24

2M ago32:24

32:24

Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular? Joining James this week is Michael Oliver, Global Marketing Director at MKB Search. Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about r…

1
How to make your workforce more diverse with Dan Cohen 34:06

2M ago34:06

34:06

The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data? Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his background that led him to co-found mixxyl, why its important to use AI to understand diversity in the workplace and why business…

1
When marketing and talent attraction collide with David Nottage 22:49

2M ago22:49

22:49

As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy. Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum David talks to me about his unusual journey into talent attraction, why marketing is so important to hi…

1
How to Build a Community to Grow Your Business with Lloyed Lobo 27:44

3M ago27:44

27:44

Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like? Joining me this week is Lloyed Lobo, author and cofounder at Boast. Loyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the c…

1
Early careers jobseekers and the relationship to jobboards with Steven Rothberg 30:16

3M ago30:16

30:16

Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules?Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven discusses what early career job seekers are looking for from an employer and their relationships to job boards and the applicatio…

1
A Brief History of RecFest with Jamie Leonard 22:32

4M ago22:32

22:32

RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? In December 2023 I interviewed RecFest head honcho Jamie Leonard. We discuss the origins of RecFest, the facelifts it has had over the past few…

1
The Marketing Rules Pubcast 39:33

5M ago39:33

39:33

This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the good, the bad and the ugly of podcasting and apologies for the audio quality, but we were in a pub after all! #MarketingRules #TheV…

1
The power of AI in Recruitment Marketing with Matt Comber 24:34

5M ago24:34

24:34

We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining me this week is Matt Comber, CEO at SourceflowMatt talks me through what he thinks is going to be influenced, changed and eradicated by AI in recruitment marketing and the knock-on effec…

1
How to build a talent focused network with Jamie Hickman 34:30

5M ago34:30

34:30

One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start? Discussing this with me is Jamie Hickman, MD at Search Markets. At the start of 2023, Jamie started to build the search markets network focused on bringing to…

1
Live from TATech Europe 59:38

6M ago59:38

59:38

This is a special episode, recorded live from TATech Europe on 5th December 2023 in London. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from TATech and Shazamme ⁠⁠https://tatech.org/⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.shazamme.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thin…

1
AI and the future of Talent Engagement with Stanislaw Wasowicz 28:36

7M ago28:36

28:36

AI has been the hot topic of conversation for the last 2 years and you can't move without a post or article on how it's going to affect the labour market and recruiting, but how is it going to affect recruitment marketing? Joining me this week is Stanislaw Wasowicz, previously of Smart Recruiters and now with Scotty.ai. Stan is now at the cutting e…

1
Talent Intelligence with Toby Culsaw 29:06

7M ago29:06

29:06

Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success. Joining me this week is Toby Culsaw Global Head of Talent Intelligence: Worldwide Amazon Stores. Toby has created the Talent Intelligence Collective, a community of talent intell…

1
How can DE&I be your point of difference with Jo Major? 29:52

8M ago29:52

29:52

Does DE&I mean different things to different people and can your approach to DE&I be used commercially? Joining me this week is Jo Major, Founder of Diversity in Recruitment. Jo Talks to me about what recruiters really think DE&I is. How to use DE&I to build your brand and how to use DE&I for business development. #MarketingRules #TheVoiceOfRecruit…

1
Why you should invest in L&D with Ben Stocken 24:49

8M ago24:49

24:49

Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discusses why a business should be always investing in L&D and how to measure the results. #MarketingRules #TheVoiceOfRecruitmentMar…

1
Do you feel lucky with Ashley Cooper? 24:03

9M ago24:03

24:03

Do you believe in luck or do you make your own luck as a recruiter? and what's a job title? are you a recruiter, a talent acquisition specialist or something else? Joining me this week is Ashely Cooper, an in-house recruiter and employer branding specialist. Ashley discusses the role of luck in being an effective recruiter and if over-inflating you…

1
High performing teams with Steve Sallis 26:55

9M ago26:55

26:55

Every business wants their teams to perform as best as possible, with everyone pushing in the same direction and team leaders who are respected and followed. Joining James this week is Steve Sallis, author and executive mindset coach. They discuss how businesses can build high-performing teams, what methodology to use, and what are the qualities ne…

1
Recruiters as marketers with Chad Sowash 28:38

10M ago28:38

28:38

Where does the recruiter stop and the marketer start? We are seeing more and more pressure on recruiters to be more like marketers, from personal branding to collateral creation. Joining me this week is Chad Sowash, podcaster, business owner and talent acquisition consultant. Chad and I discuss the pros and cons of expecting recruiters to be more l…

1
SEO for small businesses with Ben Lund 24:31

10M ago24:31

24:31

Small businesses tend to fall on the opposite side with their use of SEO, either it is too expensive to make any headway or they spend all their budget on SEO and nothing is left for any other marketing. This week's guest is Ben Lund founder of rise marketing. Ben discuss how small business can get started with SEO, the mistakes to avoid and how it…

1
Recruitment marketing: North America x Europe with Serge Boudreau 47:02

11M ago47:02

47:02

It's always interesting to understand what other parts of the world are doing better, or worse when it comes to recruitment marketing and employer branding. Joining me this week is Serge Boudreau, Vice president of business development at CareerBeacon and 1 half of the hosts at the Recruitment Flex podcast. Serge and I discuss the difference in str…

1
Getting it right from the 'Start-up' with Bobby Banerjee 28:26

12M ago28:26

28:26

Setting up your new recruitment agency is one of the most exciting and terrifying times of running a business, but what can you do to get it right from the start? Joining James this week is Bobby Banerjee, Director Of Learning at Elev8. Bobby and I pool our knowledge to discuss how to make sure your new recruitment business is on the right track fr…

1
Translate your way to better marketing with Evan Kramer 24:11

12M ago24:11

24:11

For any business moving into a new territory and key marketing consideration is whether to translate your collateral into the local language. Joining James this week is Evan Kramer, founder of Motion Point. Evan discusses the advantages from a marketing perspective of translating not just your website but all your marketing output into the local la…

1
Making memorable messages with Arel Moodie 32:16

1y ago32:16

32:16

For those of us that present on a regular basis, whether it's online or face to face how do we know how effective we are as a presenter and if our content is hitting the right mark? Joining James this week is Arel Moodie, Entrepreneur, speaker and TV host. Arel discusses his years of experience on the speaking circuit and how he came to build a pla…

1
Sales and Marketing or Sales & Marketing with Mike Ames 23:36

1y ago23:36

23:36

Sales and Marketing, Sales & Marketing. There is a difference the first is 2 different departments, the second is both functions working together. Joining me this week is Mike Ames from Flair, growth consultants. Mike discusses how to align your recruiters and your marketing and how to convince them of the value of marketing. #MarketingRules #The V…

1
B2B marketing with Sean Campbell 32:56

1y ago32:56

32:56

B2B and B2C marketing are two very different disciplines with two very different objectives, but sometimes these differences can get diluted and confused, so how do we keep on track? Join James this week is Sean Campbell from Cascade Insights. Sean talks to us about how to build a B2B marketing pipeline that won't break the bank and grow consistent…

1
Disability over adversity with Samantha Renke 33:45

1y ago33:45

33:45

The Marketing Rules Podcast is pleased to welcome Samantha Renke, actor, author, presenter and activist.Samantha takes us through how she got started in acting, how she become a voice in the disabled community and the process of writing her new book. #MarketingRules Support for this podcast comes from Shazamme ⁠https://www.shazamme.com/ ⁠ To connec…

1
Inclusive recruitment with Emma Freivogel 24:46

1+ y ago24:46

24:46

Being an inclusive recruiter is easy to say but much harder to prove. It's my pleasure this week to welcome Emma Freivogel founder and MD at Radical Recruit. Emma has made it her mission to get disadvantaged jobseekers back into work. Emma talks us through the ethos of Radical Recruit, some of her successes and the future of Radical Recruit. #Marke…

1
Employer branding with James Ellis 32:53

1+ y ago32:53

32:53

Whether you're a global brand or a start-up, getting potential employees to want to work for you is always a challenge. Enabling them to understand what you stand for and why they should work for you than a competitor has become more down to your employer branding. Joining me this week is an employer branding expert and soon-to-be author, James Ell…

1
SYSTEMology with David Jenyns 25:30

1+ y ago25:30

25:30

We have a way of working which might describe a system, but should we and how could we roll this out across our entire business?Joining me this week is David Jenyns, the author of Systemology.David talks me through how to build systems into your business from a macro and a micro level.#MarketingRulesSupport for this podcast comes from Liquid Pallad…

1
Data driven marketing with Shazamme 27:11

1+ y ago27:11

27:11

How to get the most from your new website is always a discussion point. Whether its SEO, advertising or content to drive ROI. But should we first take a step back and ask what the data is telling us? Joining me this week are Rick and Nicole the founders of Shazamme. Rick and Nicole discuss how recruiters should be making data-driven decisions and h…

1
Beyond big data with Peter Shafer 24:50

1+ y ago24:50

24:50

In recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part. Joining me this week is Peter Shafer, VP at Prosper Group. Peter has years of experience data crunching marketing out put and takes us through want to measure, how to collect it and some real-world examples. #MarketingRules…

1
Marketing strategies and influencers with Kurt Uhlir 24:58

1+ y ago24:58

24:58

Targeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy. This week's guest is Kurt Uhlir marketing consultant and business owner. Kurt talks me through the 3 key points of his marketing strategy and the importance of personal branding. #MarketingRules Support for this podcast comes…

1
Halloween Special with Elizabeth Lembke 40:21

1+ y ago40:21

40:21

This episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, as we fast approach the end of October we are tackling 'What recruitment can learn from Halloween movies'. Enjoy! #Marke…

1
Defining your brand position with Ulli Applebaum 31:53

1+ y ago31:53

31:53

Trying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your "positioning". Joining me this week is Ulli Applebaum, founder at First The Trousers and then the shoes and best-selling author. Ulli discusses how to define your bran…

1
The challenges of rebranding with Jim Heininger 30:57

2y ago30:57

30:57

The term rebranding can mean different things to different people but a sense of excitement and dread usually accompanies it. The excitement we marketers get when finally able to refocus the position of a company at the right audience and the dread of what happenings if it all goes wrong. Joining me this week is Jim Heininger from rebranding expert…

1
Picking the right recruitment database with Rob Green 33:22

2y ago33:22

33:22

One of the biggest projects a recruitment agency can take on is changing database providers, bringing with it the possibility of downtime, delivery issues and training. Joining me this week is Rob Green, Founder & Director at Rectec, the CRM, ATS and database comparison site. Rob discusses the good, the bad and the ugly when picking a new database.…

1
How can insights support your marketing with Darshan Mehta 24:44

2y ago24:44

24:44

Being a customer-centric business and improving the customer experience is now more important than ever. So does this mean your Marketing strategy constantly needs to change to keep pace? And if so, how does your business adapt? Discussing this with me is Darshan Mehta, founder of iResearch.com. Darshan talks me through the importance of insights f…

1
The Power of RPO with Shannon Russo 32:26

2y ago32:26

32:26

Recruitment Process Outsourcing or RPO has been a staffing model for many years now, but the definition has been used to describe many recruitment tactics. So what does RPO mean in 2022? Joining me this week is Shannon Russo founder at Kinetix. Shannon draws on her years of experience to discuss what RPO should look like in 2022. #MarketingRules Su…

1
The Future of Video in Recruitment with Josh Symons 27:55

2y ago27:55

27:55

Over the past few years, we have become accustomed to having video calls, but are we dragging our heels in using video in the recruitment process? Joining me this week is Josh Symons, Head of Customer Success at Hinterview. We discuss, the good and the bad of video in recruitment and the future of video in the recruitment process. #MarketingRules S…

1
6 Calls To Action You Should Be Using 4:26

2y ago4:26

4:26

Should I still be using calls to action to encourage engagement? Julia Fras answers this questions and gives you 6 ways to use them with examples that you can start adding to your posts today to increase engagement. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article HERE. Book a call with ThinkinCircle…

1
Candidate Attraction and Automation with Brad DiPaolo 30:44

2y ago30:44

30:44

Automation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal. Joining me this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at the top of the funnel to make strategic decisions and create an engaging candidate journey. #MarketingRules Support for this …

1
The Importance of Personal Branding with Jason Frazell 35:30

2y ago35:30

35:30

In marketing, we are used to building corporate brands, but personal brands and the strategies behind building a one for yourself and your team is a slightly different discipline. Talking me through everything we need to know about personal branding in Jason Frazell. Jason is a personal brand strategist and podcaster. #MarketingRules Support for th…

1
The Future of Recruitment with William Tincup 30:04

2y ago30:04

30:04

We don't have a crystal ball to predict the future but we can make some educated guesses. The recruitment industry is no different and is a good barometer for global, regional and local economic trends. Joining James to discuss the future of the recruitment industry is William Tincup. William is president at RecruitingDaily.com, host of the recruit…

1
You Need A Social Media Strategy 3:04

2y ago3:04

3:04

Why does my business need a social media strategy to grow? Julia Fras answers your questions about social media strategies and gives you practical advice on how to start creating yours. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article HERE. Book a call with ThinkinCircles HERE. Find out more about re…

1
Spring Cleaning Your Instagram 3:10

2y ago3:10

3:10

How can I improve my Instagram within minutes? Julia Fras, ThinkinCircles' marketing assistant, talks you through 4 simple ways to quickly and easily improve your Instagram. Narrated by Julia Fras. Written by Julia Fras. Brought to you by ThinkinCircles. Read the article HERE. Book a call with ThinkinCircles HERE. Find out more about recruitment ma…

1
Digital Talent with Matt Alder and Mervyn Dinnen 28:00

2y ago28:00

28:00

'In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.' This is how Matt Alder and Mervyn Dinnen describe their new book: Digital Talent. Matt and Mervyn join me to discuss their writing process and the them…

1
Matt Sigelman returns to discuss workplace mobility, global Talent shortages and Building equity and diversity 42:21

2y ago42:21

42:21

Friend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute. Matt also shares the results of some of the institute's first research projects on, workplace mobility, global Talent shortages and Building equity and diversity. #MarketingRules …

1
10 Years Of Recruitment Marketing 1:44

2y ago1:44

1:44

What does it take to build a successful recruitment marketing business? James Whitelock, ThinkinCircles' MD, recalls his journey in establishing ThinkinCircles as an industry leader in recruitment marketing, in this week's audio blog. Narrated by Julia Fras. Written by James Whitelock. Brought to you by ThinkinCircles. Read the article: https://www…

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