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Creator Ops

Thomas Schreiber

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Hi Everyone! My name is Thomas Schreiber and Welcome to Creator Ops. The goal of this show is to educate you on becoming a great operator in the creator economy. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the COO’s or the #2’s who help with sponsorships, content strategy, finances, product development and a whole lot more. We’ll interview the industry's best operators & understand how they’re shap ...
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Strata Studios

Paul Singh & Thomas Schreiber

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Weekly
 
Strata Studios is the best resource to help you grow your PT or OT Clinic. We're the only single EMR platform & Revenue Cycle Management Service for Physical, Occupational, and Speech Therapy practices that helps you achieve a 99.99% reimbursement rate. Book a call with our team today 👉 stratapt.com
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The Coach's Road

Derek Read and Rick Schreiber

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The Coach’s Road is hosted by Derek Read and Rick Schreiber, ice hockey coaches based in the US and Germany. In this show we discuss topics that a well-rounded and successful coach needs to know in order to develop people, athletes and players. Coaching is not just about the championships or wins and losses, it is first and foremost about developing humans. Every coach has a different road, and we hope to provide information and insights to help you find the right directions for yourself. We ...
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Hillary Clinton sits down for candid, in-depth, and sometimes hilarious conversations with people she finds fascinating. With help from her guests, Hillary will tackle the topics that shape our lives, from faith to the pressing political issues of our time to cooking tips for the cooking-challenged.
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. The various ways to monetize your expertise as a therapist 2. How to motivate staff to create content 3. The importance of establishing a culture of consistency when it comes to creating content 4. When to fire a therapist a…
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On this episode of Strata Stories, we talk with Lauren Meffen Owner of Wildflower Therapy and Head Neck Rehab. We dive into: 1. Lessons learned from building Lauren’s first clinic 2. Balancing personal life and work life 3. The benefits of being transparent with your staff 4. Why you should be careful not to grow TOO fast 5. And how to create a can…
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Hi Everyone! My name is Thomas Schreiber and Welcome to Creator Ops. The goal of this show is to educate you on becoming a great operator in the creator economy. As the creator economy gains momentum, the need for great operators is dramatically increasing. These are the people behind the creators - the COO’s or the #2’s who help with sponsorships,…
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On Episode 285 of the Enormocast, after long last, I connect with Belgian rock-climber and alpinist, Nico Favresse. Nico is certainly a contender for the most experienced expedition rock-climber of all time. Perhaps only rivalled by his ubiquitous partner, Sean Villanueva-O’Driscoll? Nevertheless, Nico is an all-arounder who has tackled the biggest…
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On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. Jerry shares his takeaways from The Graham Sessions 2. Why PT assistants are the most undervalued resource 3. Evaluations vs Treatments - Why we need to rethink the physical therapy model 4. How to handle cancellations and cancel…
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to renegotiate payer contracts for PT clinics 2. The best ways to get in contact with insurance companies 3. And why you must have data in order to renegotiate Strata Stories are conversations between Strata's CEO, Paul Singh, and …
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On this episode of Strata Stories, we talk with Megan Donaldson, PT and Department Chair of Rehab Sciences at MUSC We dive into: 1. How to create a hiring process at your clinic 2. Why you need a hiring rubric 3. What types of questions to ask during an interview 4. And the importance of investing in employee growth Strata Stories are conversations…
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On this episode of Strata Stories, we talk with Daniel Hirsch, CEO Risk & Compliance Analytics We dive into: 1. The importance of having the correct risk and compliance documents in place 2. Why you must invest in OSHA manuals, HIPA manuals, and other documents that are specific to your clinic 3. And finally the risks of social media. Daniel starts…
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On this episode of Strata Stories, we talk with Dave Kittle the CEO of The Fieldmaker Group. We dive into: 1. Offering cash-based services at your clinic 2. What acquisitions are looking like in 2024 3. The benefits of owning multiple practices 4. The future of compensation in the PT & OT world 5. The importance of shifting toward consumer-facing a…
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On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into: 1. Why Rafi pays his therapists to create content each week 2. What it means to be in the expertise business 3. How to craft a positioning statement for your clinic 4. And the importance of leveraging digital media in your prac…
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On Episode 284 of the Enormocast, we connect across the pond to North Wales in the U.K. and into the living room of Emma Twyford. Emma is a pioneering woman in that rarified air of hard, desperate trad that only the old country can serve up. She is the first British woman to climb 9a … Continue reading "Enormocast 284: Emma Twyford – Getting on Wit…
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On Episode 283 of the Enormocast, I sit down in a hotel in Munising, Michigan at the Michigan Icefest with Alaska-based alpinist, Clint Helander. What with the Chris Kalous Dance Party and the last call nightcap(s) at a bar literally called Whisky Dick’s, it had been a long night and an early morning for both … Continue reading "Enormocast 283: Cli…
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. How to build a million-dollar clinic with healthy margins 2. Determining employee compensation and incentives 3. How to upsell additional services 4. The key to physical therapy businesses succeeding outside of local neighborhoods 5. A…
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On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into: 1. What operational metrics should you be tracking monthly, weekly, and daily 2. How to track patient balances and follow up properly 3. Recruiting and interviewing tips 4. The advantages of sending billing out every single day 5. Ho…
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This episode features a great conversation with Derek Army, Head Coach of the Wheeling Nailers in the ECHL. With Derek we talk about the USA Hockey Player Development Camps, what the ECHL is and the opportunity it presents players and coaches. We then also talk about recruiting and buy in, self-development, and the influence his father, also a coac…
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On Episode 282 of the Enormocast, I sit down with US Olympic qualifier, Natalia Grossman. That’s right, Natalia is headed to Paris to represent the US in Lead and Boulder combined (speed is separate this time around). But this moment was caught during a bit of down time for Natalia as she ramps up for … Continue reading "Enormocast 282: Natalia Gro…
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On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group. We dive into: 1. A deep dive into the Change Healthcare cyber attack 2. How StrataPT decided to move clinics to different clearing houses FAST 3. How you as a clinic owner need to think about risk moving forward including tactical steps to mitigatin…
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On this in-between episode of the Enormocast, Harvey Wright from Episode 222 returns to discuss his ongoing treatment and recovery for addiction. But more importantly, Harvey is here to talk about his new album, Patio Pacifica, written almost entirely while in a Vancouver treatment facility. Also, we talk about the rough and dirty years since … Con…
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On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. The biggest mistakes Paul & Tony see clinic owners make 2. How to develop the right skills to make your practice grow 3. Advice on how to build the right culture and team 4. And understanding what it takes to sell a business Str…
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On this episode of Strata Stories, we talk with Jamey Schrier, the founder of Practice Freedom U. We dive into: 1. How to recruit and retain great employees 2. How to shift from reaction mode to intentional decision-making 3. And the impact of high-stress decision-making Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders…
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On Episode 281 of the Enormocast, Jon Hawk and Tye Liggins from Memphis Rox join to discuss the mission of the famous pay-what-you-can gym, Memphis Rox, in the inner-city of Memphis, TN. Jon is director of operations, and Tye went from walk-in to head coach and course-setter. Memphis Rox, founded by Tom Shadyac in 2018, … Continue reading "Enormoca…
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On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group. We dive into: 1. The difference between profit and cash flow 2. The impact of accounts receivable on cash flow 3. Why you must fix your cancel and no-show rate 4. And How payment delays have huge effects on your business Strata Stories are conversat…
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On this episode of Strata Stories, we talk with Ashley Mak PT, the owner of Dragon Digital Health We dive into: 1. How to control costs in your clinic 2. Why there’s a huge opportunity at the intersection between cash and insurance-based practices 3. How to find and serve your niche 4. And the importance of clarity in marketing Strata Stories are c…
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On Episode 280 of the Enormocast we present the 2024 Taps edition of the Enormocast. This is the annual episode where we lay to rest traditions, foibles, and notions in climbing that are either sadly going to sleep never to reawaken, or should be put to bed for good. The Enormocast is joined by our … Continue reading "Enormocast 280: Taps 2024 – Th…
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On this episode of Strata Stories, we talk with Sturdy McKee, PT and owner of Sturdy Coaching We dive into: 1. The 7 most important metrics all clinics should track 2. How to use metrics as leading indicators and feedback loops 3. How many hours a week you should spend in the captain's seat 4. Why you should look at your business like SOAP note 5. …
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On this episode of Strata Stories, we talk with Jimmy McKay DPT, and Founder of PT Pintcast. We dive into: 1. How to create short-form content 2. Low-cost options for creating that content 3. Why consistency is the answer to 99% of your marketing problems 4. Understanding attention 5. And lastly, the power of user-generated content Strata Stories a…
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On episode 279 of the Enormocast, we have an allt-ime double-header. First, David Smart joins from Toronto to talk about his life as a climber and his new book from The Mountaineers, Royal Robbins: The American Climber. Royal Robbins was one of the most influential climbers of all time, and David’s book is the most … Continue reading "Enormocast 27…
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On this episode of Strata Stories, we talk with Justin Stiver the owner of Total Therapy Florida. We dive into: 1. A step-by-step guide on how to pitch physicians 2. How to hire a business development person to build relationships with physicians 3. And how to make sure your clinic is set up to handle lots of referrals Strata Stories are conversati…
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On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. The biggest existential threat to the Physical Therapy industry according to Tony 2. Advice for therapists wanting to make more money and increase their value 3. How to pitch your practice to referring physicians and patients 4.…
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This conversation features Joe Bonnett and Dave Caruso, two pieces of the coaching staff for Team USA’s Ice Hockey Team in the 2024 Youth Olympic Games! We have a great conversation around the games and learning from and carrying on the success of USA Hockey at the World Juniors and Women’s U18 World Championships. We also talk about their guiding …
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On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. What the first 45 seconds of a new patient call should sound like at your clinic 2. Understanding who the end user is vs who the decision maker is when selling your PT or OT services 3. Why the insurance company is NOT your custo…
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On Episode 278 of the Enormocast, I connect with Thomas Bukowski from my home to his van sitting in Yosemite. Thomas had just completed three El Cap routes in three days, and was recovering. His next adventures in Patagonia were just on the horizon. Thomas is an American citizen, but is also half Chinese and … Continue reading "Enormocast 278: Thom…
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As we stare down into the howling void of Government regulation of our dear sport, let us give thanks and a listen to Armando Menocal from 2015. Armando has made it his life’s work to keep the simpering bureaucrats in Washington and elsewhere at bay. But lately, they have reared their heads in an attempt … Continue reading "Enormocast Rebroadcast: …
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On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into: 1. How to find referral sources outside of doctors 2. Why Physical Therapists must be better at promoting the industry as a whole 3. Making sure you don’t become too reliant on one particular referral source 4. And how to start build…
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On this episode of Strata Stories, we talk with Ben Galin PT and the owner of Evolution Rehab Group. We dive into: 1. Why cash-based practices aren’t the end-all-be-all. 2. The future of PT, Value-Based Care and Hybrid care 3. And why most clinics must better understand cash flow Strata Stories are conversations between Strata's CEO, Paul Singh, an…
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On Episode 277 of the Enormocast, we connect with the inimitable Kurt Smith. Kurt grew up in the 70s in Tahoe and through friendships with local climbers like Rick Lovelace and encounters with Yosemite Climber, Kurt found himself in Joshua Tree amongst the Stonemasters in the early 80s. Soon, Kurt and his crew were making … Continue reading "Enormo…
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On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company. We dive into: 1. Why sitting, yes sitting, is the most valuable exercise any clinic owner can do to improve their business 2. The importance of recording EVERY phone call your front desk takes and what tool to use 3. The question EVERY clinic own…
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On this episode of Strata Stories, we talk with Jimmy McKay DPT and Founder of PT Pintcast. We dive into: 1. Why most practice owners skip to HOW instead of asking WHY 2. How to find and communicate with your target audience 3. And why you must understand the game of attention when it comes to marketing your clinic Strata Stories are conversations …
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When we left the boys in the last Episode, they had just summited the Trango Tower via the 2nd ascent of Cowboy Direct. In this installment, the summit emotions and revelations come fast and furious as well as the realization that hits every alpinist on the summit: “Oh, shit, we still gotta get off this … Continue reading "Enormocast Tweener: A Can…
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For her season finale, Hillary sits down with her husband, the 42nd president of the United States, to continue a wide-ranging conversation they’ve been having together for over 50 years. From their home in Chappaqua, New York, amid the current war in the Middle East, they recall the eight years of work Bill did during his presidency to find a road…
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This episode features a great conversation with Thomas Koulentes and Stan Bowman about a core value process that goes beyond selecting a set of words. They talk through their experience of the process that Thomas took the Chicago Blackhawks Management team through and how he encouraged them to own the values they created. We also discuss about the …
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On Episode 276 of the Enormocast, three guys dreamed big and got it done. Climbers Jordan Cannon and Jesse Huey hitched their wagons to Matt Segal‘s long standing dream of free climbing the second ascent of Todd Skinner et al’s master piece, Cowboy Direct, on Trango Tower in Pakistan (AKA Nameless Tower). What ensued was … Continue reading "Enormoc…
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On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions We dive into: 1. The advantages of niching down and how to pick your niche. 2. How to develop the cash-based part of your business. 3. Why Medicare is the best lead generation tool ever. 4. What metrics Tony is always tracking in his clinic. Str…
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Hillary is traveling, and will be back next week with a new episode. In the meantime, we’re bringing back one of her favorites.. “Believe in yourself.” For some people, that’s a lifelong challenge. Then there are those rare folks, immensely talented and hard working, who always knew that they would be somebody. This week, Hillary talks with two of …
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On this episode of Strata Stories, we talk with Jamey Schrier Founder of Practice Freedom U. We dive into: 1. How to know if your clinic's model is fundamentally broken from a financial standpoint 2. The metrics you must know in order to grow your business 3. And why you must spend time outside of patient care in order to grow your business Strata …
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The overturning of Roe v. Wade in June of 2022 dealt a severe blow to women’s health care in the United States. Today, nearly half of states in the country ban or severely restrict abortion care. The ripple effects reach far wider: hospitals are shutting maternity wards, and OB-GYNs are leaving states that don’t allow them to provide essential care…
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On Episode 275 of the Enormocast, I sit down face to face with Finnish climber Anna Laitenin. After a youth in gymnastics, Anna found climbing and then almost accidentally found herself one of the best climbers in Finland. A life of competitions and pursuing hard climbs at home and beyond followed, as did becoming a … Continue reading "Enormocast 2…
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On this episode of Strata Stories, we talk with Roger Karsten DPT who is currently the owner of OnePT. We dive into: 1. Lessons from Roger's 31 years as a PT and building 9 practices across the US 2. How to craft a patient experience that’s as consistent as Chic-Fil-A's 3. How Roger acquires new patients with one simple tactic (try this at your cli…
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This week, we bring you the first ever live recording of You and Me Both before a sold-out audience at Symphony Space in New York City. Hillary was joined by singer, actor, and three time Tony Award winner Patti LuPone, while writer and comedian Amber Ruffin served as MC. Patti is best known for her roles in the Broadway productions of “Company”, “…
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On this episode of Strata Shorts, we dive into In-house vs Managed Billing, the pros and cons of each, and when to transition to managed billing. Strata Shorts are quick conversations between Strata's CEO, Paul Singh, and Director of Marketing, Thomas Schreiber. Episodes cover a wide variety of topics such as Healthcare billing, Growing a PT/OT Cli…
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