I ask founders and CEOs how they want to be known when they die.
New episodes every Monday and Friday All episodes are based off the question: "What's a commonly held belief in Literacy Education you passionately disagree with?" More than 60 percent of all prison inmates are functionally illiterate. One child in four grows up not knowing how to read. 43% of adults at Level 1 literacy skills live in poverty compared to only 4% of those at Level 5. Kids who are read to every day are 1 year more literate than their peers.
The first rule of Mic Club: Don’t talk about Mic Club. Just kidding. We’re all marketers & podcasters here, we like to talk. If you run, host or produce a B2B podcast, join the club. This is the place you’ll learn how to create your listeners’ favorite show. At Sweet Fish, we produce over 100 B2B podcasts--we’ve been podcasting since before it was cool. Every week, we share our lessons learned & showcase B2B marketing leaders fighting to create killer content.
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The Purpose-Driven Entrepreneur


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176. Stacey Heuser, Co-Founder of The Narrative Group
39:49
39:49
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https://www.instagram.com/narrativegroup https://thenarrativegroup.com/
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The Purpose-Driven Entrepreneur


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175. Kute Blackson, Transformational Teacher and CEO of Blackson Group
38:35
38:35
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https://kuteblackson.com/
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The Purpose-Driven Entrepreneur


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174. Steven Izen, Founder of LOKAI and Elements of Balance
27:10
27:10
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27:10
https://www.instagram.com/stevenizen/ https://lokai.com/ https://www.elementsofbalance.io/
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The Purpose-Driven Entrepreneur


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173. Andrew Amann, CEO at NineTwoThree Venture Studio
30:04
30:04
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30:04
https://twitter.com/andrewamann
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The Purpose-Driven Entrepreneur


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172. Andrew Salisbury, Founder of Purity Coffee
24:51
24:51
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24:51
Enjoy 20% off site wide by using the code "ENTREPRENEUR" on your first purchase at https://puritycoffee.com/ and there is no expiration date. https://puritycoffee.com/ https://www.facebook.com/mypuritycoffee/ https://www.instagram.com/purity_coffee https://www.linkedin.com/in/andrewsalisbury35/
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The Literacy Advocate

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How Judy Newman Created a Book Club in All 50 States
10:33
10:33
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http://www.judynewmanatscholastic.com/
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The Purpose-Driven Entrepreneur


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171. Tomas Campos, Co-Founder and CEO at Spinwheel Solutions Inc.
25:10
25:10
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25:10
https://twitter.com/spinwheelapi
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The Purpose-Driven Entrepreneur


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170. Jeremy Hamel, Founder and CEO at Wednesday Talent
23:48
23:48
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Email: jeremy@wednesdaytalent.com Website: https://www.wednesdaytalent.com/
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The Purpose-Driven Entrepreneur


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169. Andrew Horn, Co-Founder and CEO of Tribute.co
28:55
28:55
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Instagram: https://www.instagram.com/itsandrewhorn/ Other Links: https://linktr.ee/itsandrewhorn
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The Literacy Advocate

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Inside the Life of a Publishing House Art Director w/ Laura Boyle
26:44
26:44
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Company website: Dundurn.com my website: lauraboylebookdesign.com my Instagram: @lauraboylebookdesign my book, Ski! Ski! Ski!: https://www.amazon.ca/Ski-Laura-Boyle/dp/1388164361/ref=sr_1_1?keywords=ski+ski+ski+laura+boyle&qid=1660163752&sr=8-1
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The Purpose-Driven Entrepreneur


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168. Ari Goldfarb, CEO and Co-Founder of KANDO
20:27
20:27
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https://www.linkedin.com/in/ari-goldfarb-7a475616/
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The Purpose-Driven Entrepreneur


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167. Colt Briner, Founder of Scrappy AF Solutions
25:14
25:14
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https://www.linkedin.com/in/colt-briner/
https://www.linkedin.com/in/lisadlaporte/ https://twitter.com/lisadlaporte https://www.lisalaporte.ceo/
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The Purpose-Driven Entrepreneur


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165. Paul Gunn Jr, CEO at KUOG Corporation
19:39
19:39
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19:39
https://www.linkedin.com/in/paul-l-gunn-jr/ https://www.instagram.com/paullgunnjr/ https://twitter.com/paullgunnjr
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Mic Club: A Show for B2B Podcasters


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Upgrade Your Video Podcast, How-to Utilize YouTube Shorts, and What to Post on LinkedIn
34:10
34:10
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In this episode, Benji and Walt discuss: What we're listening to right now: Walt: Truth Be Told Benji: Will MacAskill of Effective Altruism Fame — The Value of Longtermism, Tools for Beating Stress and Overwhelm, AI Scenarios, High-Impact Books, and How to Save the World and Be an Agent of Change (#612) News: 1 Remote recording tool Riverside has l…
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The Purpose-Driven Entrepreneur


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164. Patrick Cummings, Author of The Family—Business Balancing Act: An Entrepreneur’s Guide to Being a Family Man
27:37
27:37
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https://www.pnpstrategies.com/
In this episode, Benji breaks down how he would structure a show for success in 2022. Discussed on the show: - The best cadence for release - The importance of micro-content - Documenting your unique POV - Why your show may need 2 websitesBy Dan Sanchez
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Mic Club: A Show for B2B Podcasters


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Growing Appetite for Podcasts, Personalized Spam, and Who Should Host?
15:58
15:58
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15:58
In this episode, Benji discusses... News: 1 - What’s the appetite for podcast listening worldwide? (Sounds Profitable) 2 - Acast acquires Podchaser, the world’s most comprehensive podcast database (PodNews) 3 ‘Personalized’ Spam is Still Spam (PodMov) Listener Question: How do we decide as a company who our host should be? What do you look for in a…
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Mic Club: A Show for B2B Podcasters


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Listener Feedback, Sound Effects, and How to Level Up Your Sound Quality
29:24
29:24
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29:24
In this episode, Benji and Ryan discuss: Podcast News:1 The Danger of Limited Listener Feedback (Sounds Profitable) 2 When in Doubt, Leave Out the Sound Effects (by Rob Rosenthal on transom.org) 3 Steady launches Spotify integration for members-only podcasts Question: How important is audio recording quality, really?What’s the easiest ways to impro…
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The Purpose-Driven Entrepreneur


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163. Claudia Noriega-Bernstein, Abundance Coach and Author
23:31
23:31
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https://brighterdaysbook.com/ https://www.instagram.com/cindifreakinrella/ https://www.linkedin.com/in/claudia-noriega-bernstein-67b823a/
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Mic Club: A Show for B2B Podcasters


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Favorite Podcasts, Best Hosts, and Tricks of the Trade, with Timmy Bauer
26:28
26:28
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26:28
In today's episode, Benji is joined by Timmy Bauer, Founder of Dinosaur House and host of The Literacy Advocate Podcast. We're breaking our regular format to discuss our favorite shows right now, the podcast hosts we learn from, and we're giving away some helpful hosting tips.By Dan Sanchez
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The Purpose-Driven Entrepreneur


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162. Mandi Graziano, Fun Public Speaker & Tactical Sales Coach
29:27
29:27
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website: https://www.mandigraziano.com/ linkedin: https://www.linkedin.com/in/mandigraziano/
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The Literacy Advocate

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"Play The Movie In Your Mind" Isn't Accurate w/ Matt Bardin of Zinc Learning Lab
21:55
21:55
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https://www.zinclearninglabs.com/ https://www.linkedin.com/company/zinc-learning-labs/ Instagram: ZincLearningLabs
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Mic Club: A Show for B2B Podcasters


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Obsessed Podcasters, How People Listen, and LinkedIn Strategy
24:10
24:10
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24:10
In today's episode, we discuss... 1 Want Obsessed Listeners? Be an Obsessed Podcaster. (PODCAST MOVEMENT) 2 How do people listen to podcasts? (BUZZSPROUT) 3 Veritonic Announces $7.5 Million Series A Funding Round to Power the Next Phase of Audio Measurement (PODNEWS) Listener Question: How should a B2B Podcaster incorporate LinkedIn in their promo …
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Mic Club: A Show for B2B Podcasters


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Podcast Discoverability, New Listeners, and How to Get Started with Video
27:04
27:04
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27:04
In today's episode, we discuss... News: 1 The Latest Data On Podcast Discoverability 2 45% of podcast listeners started listening to podcasts in the past year Member Highlight: Innovators Can Laugh with Eric Melchor Listener Question: When starting to add video to your podcast, what's most important to ensure quality?…
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Mic Club: A Show for B2B Podcasters


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Is Facebook Back in on podcasting?, Search on Apple Podcasts, and How to Use Cross-Promo
11:42
11:42
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11:42
On today's show Benji discusses: Today's B2B Podcasting News: 1 Facebook adds a podcast player in its app, powered by Spotify (PodNews) 2 Search on Apple Podcasts - How does it work? (Apple Podcast for Creators) Member Highlight: Leveraging Thought Leadership with Bill Sherman Listener Question: How Podcasters Can Grow Their Show with Cross-Promos?…
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Mic Club: A Show for B2B Podcasters


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The Decline of Live Audio, Marketing Your Podcast, and Where to Find Guests
30:32
30:32
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30:32
In this episode, Benji and Ryan discuss: 1 Why is Clubhouse on the Decline? 2 Buzzsprout Announces Buzzsprout Ads 3 Crooked Media Brews More Than Just Podcasts With New Branded Coffee Line Member Highlight: Accreditation ConversationsBy Dan Sanchez
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Mic Club: A Show for B2B Podcasters


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Twitter's Create Hub, Listener Ratings, and The Future of Ads
13:26
13:26
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13:26
In this episode, Benji talks about: 1Twitter’s New ‘Create’ Hub for Podcasters 2 Podcast listeners tend to rate newer and smaller shows higher Listeners tend to rate older podcasts lower than newer ones, while the overall "podcast satisfaction" seems to be declining, per an independent study by Rephonic. 3 “Announcer Reads” Aren’t the Future of Pod…
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Mic Club: A Show for B2B Podcasters


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The Rise of Video, Content Marketing Over Informercials, and The Next Trend in Podcasting
30:15
30:15
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30:15
In this episode, Benji Block and Angela Chong talk about: 1 WATCHING PODCASTS SOARS AS YOUTUBE EDGES OUT SPOTIFY TO BECOME THE MOST USED U.S. PODCAST PLATFORM AND LISTENERS PREFER FUNNY AND ENTERTAINING ADS TO RATIONAL “FEATURE/BENEFIT” CREATIVE The are findings from Cumulus Media and Signal Hill Insights’ Podcast Download – Spring 2022 Report. Six…
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The Purpose-Driven Entrepreneur


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161. John Mackey - Founder and CEO of Credit Genius
25:27
25:27
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25:27
https://www.linkedin.com/in/john-mackey-5005811a/ https://www.youtube.com/user/MasterCreditsolution
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The Purpose-Driven Entrepreneur


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160. Jason Mitakidis, Founder of Cyclica and HealthWorks
33:39
33:39
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https://www.linkedin.com/in/jasonmitakidis/ https://twitter.com/jasonmitakidis
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The Purpose-Driven Entrepreneur


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159. Allen Lee - Co-Founder and COO of Collab Asia
31:44
31:44
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31:44
instagram and twitter: allenwlee https://www.linkedin.com/in/allenwlee/
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Mic Club: A Show for B2B Podcasters


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Listener Retention, Targeted Contextual Audiences, & 5 Questions You Should Ask
13:14
13:14
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13:14
In this episode, Benji Block talks about: - How to increase listener retention on your podcast. - The 5 most targeted contextual audiences in podcasting. - Provides 5 questions you should be asking about your podcast.By Dan Sanchez
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The Purpose-Driven Entrepreneur


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158. Margaret Kozlark and Christine Hsu of Noblivest
25:04
25:04
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25:04
https://www.linkedin.com/in/margaret-kozlark/ https://www.linkedin.com/in/christinewhsu/ https://www.linkedin.com/company/noblivest/ https://noblivest.com/
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The Purpose-Driven Entrepreneur


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157. Dustin DeVries, Co-Founder of Caffeine Interactive Technologies
32:56
32:56
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https://www.linkedin.com/in/dustinbdevries/ https://caffeineinteractive.com/
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Mic Club: A Show for B2B Podcasters


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Podcasting Simplified, Becoming a Guest, & Show Prep Length
33:36
33:36
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In this episode, Dan Sanchez and Benji Block talk about : Riverside's integration with Anchor Anchors' addition of video podcasting Morning Brew's articles about the perfect length of a podcast ad Member Highlight: Raising Problem Solvers (https://artofproblemsolving.com/blog/podcasts/raising-problem-solvers) The best ways to become a guest on anot…
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The Purpose-Driven Entrepreneur


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156. Albert Polanco, NFT Advisor/NFT Strategist
31:49
31:49
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https://www.linkedin.com/in/albert-polanco/
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Mic Club: A Show for B2B Podcasters


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New Show Analytics, NFTs, and How to Get Featured by Apple
26:23
26:23
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26:23
In this episode, Dan Sanchez and Benji Block dive into: Apple's new Analytics iHeart Media adding NFTs The launch of Snippet.fm Club Member Highlight: Thought Leadership Leverage How long should your podcast be? How do you get your podcast featured by Apple?By Dan Sanchez
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Mic Club: A Show for B2B Podcasters


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Microphones, YouTube, and Second Tier Podcast Apps w/Dan & Angela
20:47
20:47
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In this episode, Dan Sanchez and Angela Chong dive into the podcasting news, highlight a Sweet Fish customer that is crushing it with their podcast, and answer some frequently asked questions by the B2B podcast community. Mentioned: The Personal Podcaster episode on how to improve your intonation. Top podcast apps to make sure your show is getting …
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The Purpose-Driven Entrepreneur


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155. Anja Leissner, Meet the Founder Who Hired an Astronaut to Help Make the Most Ambitious Cheese
45:22
45:22
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https://www.linkedin.com/in/anja-leissner-15286a3/#experience https://www.stockeld.com/
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The Purpose-Driven Entrepreneur


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154. Azran Osman-Rani, CEO and Co-Founder of Naluri
17:49
17:49
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17:49
https://www.linkedin.com/in/azranosmanrani/ https://www.naluri.life/
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The Purpose-Driven Entrepreneur


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153. Cindy Finch, Author of When Grief Is Good: Turning Your Greatest Loss into Your Biggest Lesson
44:37
44:37
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44:37
https://www.cindyfinch.com/ https://www.linkedin.com/in/cindy-finch-lcsw-21999bb4/ https://www.amazon.com/When-Grief-Good-Turning-Greatest-ebook/dp/B09FWZGRGY
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The Purpose-Driven Entrepreneur


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152. Tracy Benson, CEO and Co-founder of Obsesh
30:18
30:18
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30:18
linkedin: https://www.linkedin.com/in/tbdigital/ website: https://www.obsesh.com/
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The Literacy Advocate

1
Dwaine Millard, Senior Vice President of Family & Community Engagement at Scholastic
17:23
17:23
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https://www.scholastic.com/worldreadaloudday/ https://www.linkedin.com/in/dwaine-millard-43669220/
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The Purpose-Driven Entrepreneur


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151. Gabe Nelson, Author of The Solopreneur's Money Manifesto: How to Master Your Finances and Create the Life You Want
21:17
21:17
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21:17
https://www.linkedin.com/in/gabenelsoncfp/ https://www.amazon.com/Solopreneurs-Money-Manifesto-Master-Finances-ebook/dp/B09NS1ZG5P/ref=sr_1_1?tag=scribemedia-20&keywords=The%20Solopreneur%27s%20Money%20Manifesto&qid=1640024733&sr=8-1&geniuslink=true
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The Purpose-Driven Entrepreneur


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150. Nick Loper, Founder of Side Hustle Nation
31:00
31:00
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31:00
https://www.linkedin.com/in/nickloper/ http://sss
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The Purpose-Driven Entrepreneur


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149. Amit Rathore, Founding Partner At AwakeVC
22:13
22:13
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https://www.linkedin.com/in/amitrathore/ https://awake.vc/
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The Purpose-Driven Entrepreneur


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148. Bing Oliver, Founder of Peake Coaching
54:37
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https://www.linkedin.com/in/bingoliver/ https://www.peakecoaching.com/
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The Purpose-Driven Entrepreneur


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147. Andrea Breanna, Founder & CEO of RebelMouse
27:24
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27:24
https://www.linkedin.com/in/andreabreanna/ https://www.rebelmouse.com/
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The Purpose-Driven Entrepreneur


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146. Billie Shepard, Author of The Billie Shepard Presentation Method: Why an Acting Teacher Holds the Key to Greater Influence, Happier Customers, and Better Relationships
22:38
22:38
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https://www.linkedin.com/in/billie-shepard-59b3534/ https://www.amazon.com/Billie-Shepard-Presentation-Method-Relationships-ebook/dp/B084WZZMNM#ace-g600395324