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The What Podcast

Consequence Podcast Network

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The What Podcast is a weekly show by two veterans of the entertainment media universe with a passion for live music and music festivals. They came together over a love of Bonnaroo and found out pretty quickly that they are not alone. In fact, since launching in 2018, they found kindred spirits all over the world who also love the vibe found only at music festivals. Each week they share their own stories and opinions, but they also dig deeper and talk to the musicians and industry insiders wh ...
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Bob & Eric Save America

Freedom First Network

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New show. New mission. Long-time show hosts Bob Dunlap, a businessman from North Carolina, and Eric Matheny, a criminal defense attorney in Florida, have moved to the Freedom First Network to deliver weekly patriotic brilliance. Formerly of “Weekly Wrap-Up With Bob & Eric," the outspoken duo are ready to take it to the next level. America is at a crossroads. Bob and Eric are here to keep people informed about the right directions to go. Catch them every Saturday at noon Eastern as they discu ...
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A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Bonded in Bourbon is hosted by Samara Rivers and Armond Davis of the Black Bourbon Society. This show combines segments on bourbon lifestyle, industry news and updates and a review of bourbon utilizing the approach taught at Executive Bourbon Steward Certificaiton training. How do men and women's taste differ when it comes to bourbon? We'll delve into that very topic in every episode!
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Rural Roots Rising

Rural Organizing Project

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Rural Roots Rising is a monthly podcast by and for rural Oregonians who are creatively and courageously building stronger and more vibrant communities for a just democracy. Rural Roots Rising centers organizing stories and lessons from powerful multiracial organizing across rural and frontier Oregon and focuses on the issues that matter to rural Oregonians most, including migration, affordable housing, disaster response, and more. Visit RuralRootsRising.org for rural organizing resources and ...
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Nebraska businessman Dan Frei is seeking to unseat the highly unpopular RINO Don Bacon (who famously called the J6 protesters terrorists). He cites his 10 grandchildren as motivation for his congressional run. His top issue: Border security! Subscribe to Freedom First Network on Rumble to watch all of our shows LIVE. Indulge in the finest quality w…
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Five years ago media ecologist Jack Myers made a prediction in the second ever edition of Mi3: By 2025 media would be largely automated and almost totally AI-informed and just a quarter of sales would remain with people and ideas. It happened faster than even he thought. Now Myers predicts that within 12-18 months max, most media planning will be e…
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This week on The What Podcast, hosts Barry, Lord Taco, and Bryan offer their quick takes and expert opinions on the just-released Bonnaroo 2024 schedule. Every year, Barry, Lord Taco, Bryan, and thousands of Roovians patiently await the Bonnaroo schedule, hoping for the best and expecting the worst when it comes to set conflicts. Finally, the Bonna…
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IAG Chief Customer & Marketing Officer Michelle Klein returned to Australia last May after more than a decade abroad and embarked on arguably one of the most ambitious – and interesting - corporate customer experience transformation programs in this market for a long time. Such was the complexity and need for top tech and creative talent across eve…
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Julie Nestor was one of the earliest Australian marketers to leverage owned media at scale, first at Optus and American Express and now – via Hilton Hotels and eBay – at Mastercard. The APAC marketing chief says owned media helped Optus get beyond mobile and into broader media and communications – and moved the needle for Amex, both in bringing on …
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Pickax CEO Jeff Dornik joins the conversation to talk culture, the 2024 election, and how social media can be used to change hearts and minds for the betterment of our country. Sign up for Pickax today at https://pickax.com. Long-time show hosts Bob Dunlap, a businessman from North Carolina, and Eric Matheny, a criminal defense attorney in Florida,…
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Just a few weeks ago, The What Podcast crew started to take a look electronic dance music's relationship with Bonnaroo. This week, that journey continues, as Barry, Bryan, and Lord Taco chat with a panel of fans who seek to help guide them through the uncharted EDM waters (What is 'Electro-Soul'?). Now familiar with the genre's history in regards t…
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Social media star Gunther Eagleman joins the show to discuss the border crisis, RINOs in Congress, and the truth of the Great Replacement Theory. Subscribe to Freedom First Network on Rumble to watch all of our shows LIVE. Indulge in the finest quality with Freedom First Beef – sous vide, freeze-dried, and ready to savor today or in a decade. Order…
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Marketers and media companies had just about got to grips with audience fragmentation brought about by social media and online video. Now the next big wave is coming fast from global streamers piling into TV’s heartland with ad plays because their subscriber growth has maxed out. They’re targeting the young with localised reality shows, comedy and …
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This week on The What Podcast, Television's Richard Lloyd joins the crew to dive into the band’s seminal release, Marquee Moon. Listen to the art-punk legend’s insights here, or watch via YouTube. Lloyd tells stories of writing and recording Marquee Moon, including why drummer Billy Ficca appears orange on the cover art. "Billy liked health food, b…
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Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels spinning – some would say belatedly, given all the warning signals. Circa $70m in publisher cash - some argue it could be $100m - from Meta will no longer be on the table later this year, leaving Google the only game in town for a n…
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Domino’s and Asahi are both using Mutinex’s GrowthOS platform to make very different media investment decisions, faster, in a fluid market. Both have buy-in across the business after unlocking the impact of media investment on sales. Both are now taking the platform beyond media and into decisions around seasonality, pricing and planning. “It’s not…
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This week on The What Podcast, hosts Barry, Lord Taco, and Bryan embark on their previously-promised quest: diving headfirst into electronic dance music, or EDM. The gang runs through the historical importance of EDM at Bonnaroo and takes a look at the EDM present on the Bonnaroo 2024 lineup. To assist with their journey into the dance genre, The W…
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Bob and Eric break down the GOP State of the Union response, as well as touch on the 9-0 SCOTUS Ruling regarding Colorado taking Trump off the ballot. Subscribe to Freedom First Network on Rumble to watch all of our shows LIVE. Indulge in the finest quality with Freedom First Beef – sous vide, freeze-dried, and ready to savor today or in a decade. …
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People spend “roughly a third of their time, or four hours a day, listening to audio, yet only 6 per cent of ad revenues are coming towards the medium,” says SCA Chief Commercial Officer Seb Rennie. The network is betting on a data-powered push for performance ad dollars to change that with today’s launch of LiSTNR’s AdTech Hub. SCA has made huge g…
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Previously on The What Podcast, the crew spun the great wheel of Bonnaroulette, which had them diving into artists on the Bonnaroo 2024 lineup they hand't yet checked out. This week, listeners have all the power, as Barry, Lord Taco and Bryan let fan voice messages lead the discussion. Listen to the episode here, or wherever you get your podcasts. …
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Future of TV Advertising international keynote Jon Evans is Chief Customer Officer at marketing effectiveness data firm System1 – and one of the world’s top marketing podcasters. He's on a mission to help marketers hold the line and sell-in emotional, creative campaign investment to rational, hard-nosed exec teams by better predicting its P&L impac…
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Jeff Dornik and Congressional Candidate Max Ukropina come on to speak 2024 Election, Southern Border, and how to change the political culture of Washington with America First grassroots candidates. Max is a young, dynamic businessman who is angry at the state of our country and is running for Congress. Subscribe to Freedom First Network on Rumble t…
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Guinness (part of the Lion portfolio), UM, Vistar, Kinesso, and Thinkerbell have just landed Australia's first ever Programmatic Campaign of the Year award after a smart, highly targeted Out-of-Home push delivered 100,000 extra pints sold. The trick? Targeting blokes near pubs stocking the dark elixir when the weather turned cold – with only 2,000 …
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This week on The What Podcast, Barry, Lord Taco, and Bryan asks listeners who they should check out when it comes to the Bonnaroo 2024 lineup. Additionally, they hear ‘Roo tales from Olivia Ross, a newspaper photographer who has worked the festival the last two years. Listen to the episode above, or wherever you get your podcasts. First up, the guy…
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When it comes to principal-based media trading, AKA arbitrage, “we can argue about the pros and cons but collectively [marketers] are saying that they kind of accept, if not sometimes prefer, that model,” says Madison and Wall founder and one-time WPP global business intelligence chief Brian Wieser. It’s no coincidence that two of the “most aggress…
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On this episode of The What Podcast, Barry, Lord Taco, and Bryan bring back one of their favorite games — Bonnaroulette! The three hosts gather to load up their wheel with a bunch of Bonnaroo acts they know nothing about… nothing about yet, that is. As the wheel spins, the gang goes on a journey of musical discovery, looking at bands like Half Moon…
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Senate candidate Michael Hoover joined the show to discuss his campaign. He is a strong MAGA candidate who proposes taking emergency action on the border. Also, we discuss law fare, Trump's $400 million + in judgments, and the Kansas City shooting Subscribe to Freedom First Network on Rumble to watch all of our shows LIVE. Indulge in the finest qua…
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Some media companies are feeling the heat on what they describe as a tightening advertising market, particularly linear TV. But there's a very different story coming out of investor briefings in recent weeks at some of the world's biggest brands. Many brands are increasing their advertising and promotion and much bigger overall marketing budgets. S…
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On this episode of The What Podcast, Barry, Lord Taco, and Bryan are joined by guests Trevin Bernarding and Chris Dossett to dive into the return of Bonnaroo day passes and discuss the attendee experience of the Bourbon and Beyond Festival, after we gushed over the lineup last week and talked to Dan, who attended the festival in 2022. The crew disc…
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Clay Clark breaks down the Tucker Carlson/Putin interview, as well as Joe Biden's mental decline. Bob and Eric breakdown Ronna Romney McDaniels imminent exit from the RNC? Furthermore, is Putin the leader of the world now? No longer the US President? We discuss whether Biden will be the nominee, and how conservatives should not become complacent. S…
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At one point “the performance marketing [team’s] main KPI was actually how much investment they could deploy,” says Uber APAC marketing boss Andy Morley. “The mandate was spend, spend, spend … It was getting crazy.” But then they realised it wasn’t actually working. Then they flipped hard to brand – well above Binet & Field’s 60:40 heuristic – and …
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This week, The What Podcast crew continues their conversation with Bryan Stone from last week’s episode as they discuss the incredible lineup for Bourbon & Beyond 2024. To get even deeper into Bourbon and Beyond, hosts Barry and Lord Taco connect with Bourbon & Beyond attendee Dan Raymer, a fan and fest-goer from Gallatin, Tennessee. The trio dive …
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Jovan Pulitizer gives us a sobering look at the democrat plan to destroy America and what we can do to stop it. Also, Jovan touches on the border crisis and the vulnerability of the American border Subscribe to Freedom First Network on Rumble to watch all of our shows LIVE. Indulge in the finest quality with Freedom First Beef – sous vide, freeze-d…
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It’s not often Suncorp’s CMO Mim Haysom is mentioned in the same conversation as Leonardo da Vinci but the latter’s rare ability to combine creative and analytical thinking is what 50 Australian CMOs working with WPP were briefed on recently as the next frontier for business growth and their own professional cred and advancement. Indeed, Marc de Sw…
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After five years in Chattanooga, Tennessee, the Moon River Festival is hitting the pause button for 2024. Chattanooga Mayor Tim Kelly joins hosts Barry, Lord Taco, and Bryan Stone on The What Podcast to discuss possible reasons why. Listen here, or wherever you get your podcasts. Despite three sell-out years in Chattanooga, Moon River won’t be retu…
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A very special show with life coach/performance accelerator Wylie McGraw discusses how men can learn to "embrace the suck" in order to develop coping mechanisms and problem solving abilities in order to overcome obstacles. In a world where traditional masculinity is being constantly demonized, Kylie McGra helps men reach their peak performance. Sub…
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The ANA’s latest transparency report looks ugly for agencies, the ad tech supply chain, marketers and their procurement departments. Probably why its findings – just 36 cents on the programmatic dollar stand a chance of being seen by audiences – have been met with deafening silence. None of the big agency holdcos have piped up, while Google, The Tr…
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This week, The What Podcast is back with part two of last week’s peek behind the Bonnaroo 2024 curtain. Barry and Lord Taco are again joined by Brad Parker and Cory Smith from C3 Presents, the folks behind the fest, to discuss a variety of topics such as The Mars Volta, what makes Bonnaroo different from other festivals, and can’t-miss performances…
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Bob and Eric take a long hard look at the Iowa Caucus, specifically how the DeSantis Campaign failed to shock the world after their all-or-nothing approach to the nation's first primary. Was it his lackluster charisma or his awkwardness? Was it his abandonment of Florida? Or was it the fact that the Trump base is impenetrable? Either way, it is not…
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It’s taken a couple of years, but the LinkedIn-backed B2B Institute’s mission to flip business-to-business marketing’s focus from performance to brand building – encapsulated by the Ehrenberg-Bass Institute penned 95:5 rule – is starting to land, crucially in the boardroom and exec leadership echelons. LinkedIn’s polling of B2B CMOs and CFOs sugges…
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With the announcement of the lineup for Bonnaroo 2024, Season 7 of The What Podcast is officially underway. Last time, the crew gave their first impressions of the bill, which features Red Hot Chili Peppers, Post Malone, and more. This week, they’re going even deeper, as Barry and Lord Taco sit down with Brad Parker and Cory Smith from C3 Presents,…
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Sound the alarms: Bonnaroo’s 2024 lineup is finally here! Barry and Lord Taco are, of course, fired up and ready to go deep into every detail of their most anticipated poster of the year. On this episode of The What Podcast, the two sit down and run through which bands will be joining them on The Farm this year. They give their knee-jerk reactions,…
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A very special show on a very special day - January 6, 2024. On the 3rd anniversary of the "worst day in American history," Savvy, a political commentator and grassroots activist, and Jeremy Ryan Slate, the CEO of Command Your Brand, discuss how January 6th was blown out of proportion through media manipulation and textbook marketing techniques. A …
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Bob and Eric close out 2023 with special guest DB Fugate. DB, a longtime guest and candidate for Florida's 22nd Congressional District, joins the show to discuss the shortcomings of the GOP; the 2024 down ballot races; and how we can unify the conservative base in order to defeat Biden (or whomever else they run in his place).…
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For now, the 2024 lineup for Bonnaroo remains a mystery. So, instead of participating in rampant speculation (as much as they’d like to), the crew of The What Podcast are biding their time by connecting with the flesh and blood of their favorite festival. This week, Barry and Lord Taco offer a unique perspective from the farm, that of Bonnaroo vete…
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Fans still have a few weeks to go before Bonnaroo is expected to drop the 2024 lineup in all of its glory, so in the meantime, Barry and Lord Taco from The What Podcast decided to take a boots-on-the-ground view of their favorite festival. They invite friend of the show Cassie to discuss everything from how the event has changed over time to the ex…
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Danny Clinch’s photographs have appeared in hundreds of magazines and countless album covers over the years. He’s made a career documenting some of the best moments in rock, folk, hip-hop, and beyond. So of course, he’s crossed over with Bonnaroo on more than a few occasions. On this episode of The What Podcast, Clinch joins Barry and Lord Taco to …
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Bob and Eric welcomed Rone from the wildly successful Steak for Breakfast Podcast discussed the startling fact that private equity firms, such as BlackRock, are purchasing 44% of available single family homes in America. They discuss the detrimental impact of the inability to own a home - how it discourages family and marriage, which will ultimatel…
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Since singer-songwriter Noah Kahan last joined The What Podcast, he’s been all over the place. From being selected as a Shaky Knees headliner to guesting on SNL, it’s been nothing but onwards and upwards for the artist. On this High Five Clip, Kahan talks with Brad, Barry, and Lord Taco ahead of his appearance at Bonnaroo 2023. Kahan talks about ho…
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Marketing remits are expanding faster than most professions but unlike accounting or engineering, it remains splintered and without common professional capabilities, standards and accreditation. Indeed, marketing, agency, media and customer tech professionals across the entire customer and marketing supply chain risk career irrelevance because they…
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It’s no secret that the music business is a wild industry, but every now and then it comes with its perks. On this High Five Clip from The What Podcast, Brann Dailor of Mastodon tells the story of how the band managed to appear as extras on HBO’s legendary drama Game of Thrones. Making a pair of cameos in two different seasons, Dailor explains how …
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Owned media in Australia – brands’ own websites, email, apps, instore and social assets – now has $4.3bn in commercial potential. It could reach $5bn in as little as 12 months as brands, eyeing the growth of retail media, start to realise the value of their own media channels. Valuation firm Sonder has just released its annual Owned Media Market Re…
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Jaguar Land Rover spotted an opportunity earlier this year in the lead up to Sydney's Vivid festival, where circa 3 million people show up for 23 days of live shows, music and forums. The carmaker needed to build awareness fast for the new Land Rover Defender and part of the brief included large out-of-home formats. Given the expected surge in peop…
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Brad, Barry, and Lord Taco of The What Podcast have long-known that Bonnaroo can change lives for the better — and they’re not alone. For many, the festival is about much more than big-name headliners and Spicy Pie. Case in point, Roo Bus’ new nonprofit venture TOTEM. This week, the program’s Daniel and Sharla Horton drop in to talk about the new i…
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