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Starting a business with a solid plan is essential for success in today's competitive world. With so many options for everyone to choose from, how will you stand out above the crowd and rise above the noise? What will be your plan for success? Listen for a fresh perspective from someone that knows what the struggles are and how to overcome them. Listen for some motivation and a 'mindset reset' to help you keep moving forward and to have a perspective of expecting success. Who Is This Podcast ...
 
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Hello friends. I’d like to talk a little today about overcoming obstacles. Now, I’ve been around awhile and have experienced a lot of things but I won’t pretend to be a know-it-all in this situation. I’ve been through a number of life pivots and was hoping to address this topic and give you some encouragement on your journey as well. There are so m…
 
How to Find Your Calling When You Don’t Know What You Want Some people could go their entire life, or at least a few decades, working in a career path that was either chosen for them, or it was just something that they ended up into for one reason or another. They may be in healthcare, or finance, or in some sort of law enforcement or legal capacit…
 
Getting 'There' Friends, we see it all the time. The social media world is full of people that either flaunt their success or fake their success (doesn’t it get on your nerves?). And all of that influence on us can keep us in a constant state of either awe and envy, or frustration and anger, of what someone else has or we see the so called business…
 
Some people dream of the day when they can do absolutely nothing. To them, retirement is that euphoric future of sleeping in, lounging in the sun, being on perpetual vacation and thinking as little as possible for the rest of their lives. Retirement is supposed to be the perfect time for things like travel and exploring old interests and passions a…
 
This week I interview Shannon Greenwood, founder of Rebelle Community. I really enjoyed hearing Shannon’s inspirational story about how she made a huge life pivot transition and went from burnout to thriving business community. Shannon had a successful brick and mortar business which was very profitable, but the price of success was too much at the…
 
Friends, if you’ve been listening to this Podcast for awhile, I’m sure you’ve heard me say a number of times that I encourage you to think big and dream big and not to be discouraged… and DON’T GIVE UP, right? And hopefully, you’re with me on that. Hopefully, you are making big plans and pursuing a big dream and working out details for how you migh…
 
Doing Something Different So many people today feel trapped in dead end jobs that offer no hope for the future. They cling to the illusion of security while subconsciously aware of the reality that, according to the Bureau of Labor Statistics, more than 50,000 American workers are fired each day! We also know that 84% of American workers plan to lo…
 
Today I’d like to talk a little about the small business planning process and how it can be easy to get caught up in the process and hit a wall. Planning to Plan There's no shortage of big goals or ideas. And most of the time, we don't hesitate to begin the planning process on how we're going to achieve those things. But, while planning is good, to…
 
I mentioned in the last episode that I have a free resource called ‘The Tools We Use’ that helps people get a better understanding of what are some of the best helpful online tools to use to accomplish some of the most basic or frequent tasks. There are so many online tools to use, it can be a bit confusing to decide on which ones to use sometimes.…
 
Whether you’re just thinking about starting your business or even after you’ve launched, I think this episode will be of interest for you today. You see, we all need to form relationships with people in the business realm, but we need to do it in such a way as to get somewhat personal as well. We can’t expect to form meaningful relationships with o…
 
I’ve talked to a number of people throughout the years about starting on online business and some of them were real close to stepping into some major startup landmines. And today, I’d like to help you avoid some major pitfalls in your potential business startup. So, let’s just assume that you’ve made the decision to go ahead and have your own busin…
 
For those of us that are over 40…or 50, I’m sure you don’t have to think too long to remember some sort of opportunity you had that you either missed, didn’t recognize right away, or just plain passed up. Maybe you even blew it a few times on those opportunities that you did see coming and took action on, but…it just didn’t work out for some reason…
 
Business success is different for everyone. Creating a strategy and outlining what success looks like for you gives you a way to measure your success. The 2 ingredients to the recipe of success are hard work and persistence, no matter what business you're in. Just showing up…not quitting, is half the battle. This episode is for entrepreneurs who wa…
 
There’s pros and cons to every decision, that’s nothing new. And I’ve done both sides of the coin here in having my business be full time and part time, based on the economy and the market needs…also my family needs at the time. So I think I have enough experience from both angles to talk about this and hopefully help you to have more clarity when …
 
It Hits You You never know where it’ll hit you. You have a great idea for a new business and you’re really excited about it. It might happen when you’re walking down the street or when you’re just laying in bed or just driving down the road: a new business idea hits you, and it doesn’t let you go! While you might feel the urge to just drop everythi…
 
Friends, I spend a lot of time creating positive, can-do content that focuses mainly on how and when to start a business. I talk about mindset reset issues and the different types of entrepreneurs…all of that. And I’m really focused on the positive side of the startup process. I spend a lot of time explaining to people how to overcome their fears a…
 
Over the years, I’ve tried my hand at different business models. For the most part, I’ve been successful, but there have been some struggles and ups an downs along the way. Some methods work better than others. Sometimes it’s all about timing and how the offer is presented. And I’ve learned some valuable lessons along the way that I’d like to share…
 
In today's Internet-driven, mobile phone society, where everyone’s more connected through the Internet, small businesses need to evolve with consumer demands and expectations. People can access information so much more each year through more and more ways and are bombarded with sales pitches about how to have a 6 figure income. But also, more and m…
 
You can only reach your ultimate development in those areas in which you have passion. For example, you can never become a truly great golfer if you don’t even like to play. Maybe you’re fortunate enough to already know what you’re the most passionate about. Or maybe you feel that you’ve never had the chance to really consider your aspirations. I w…
 
I prefer to focus on a positive mindset and to focus on success. We really don’t need encouragement to dwell on failure. For some reason we seem to gravitate toward the negative thoughts and actions and need to be convinced, over and over again to NOT dwell on negative things. But at the same time, I think there’s value in understanding what could …
 
In this episode, I interview the Boss of Branding, Mike Kim about his new book ‘You Are The Brand’. The book gives great insight as to how he has helped people with their personal brand image and how to use that branding for every aspect of your business (Website, Marketing, Products, Emails etc.). We talk about the path that he took through the ye…
 
This week I’d like to talk about how you can build and grow your email list on your quest to have a portable, but profitable business. Now for today, I’m going to focus less on the tools to use, and more on the methodology of creating and crafting the emails themselves. But I’d be remiss if I left out the major components of how to build your email…
 
This week I’d like to talk about how you can have a profitable, portable business, live anywhere and still sell a variety of high end products and services that help people. What kind of products am I talking about? Digital products. Why digital products? Well, here’s three very big reasons: 1. Low cost to make 2. No inventory needed 3. No employee…
 
What do you need to build a website? You’ll need the following three things to start your WordPress site. • A domain name – this is the name of your website such as google.com • WordPress hosting – this is where your website files are stored. • A few hours of undivided attention How much does a WordPress website cost? The answer to this question re…
 
This week I’d like to talk about getting to know ourselves better and the benefits of using a personality test so we can focus on our strengths instead of developing our weaknesses. Because when we focus on our strengths, our opportunities are the greatest. When we try to develop our weaknesses, we can get bogged down in the muck of…well, all thing…
 
Your comfort zone is a behavioral space where your activities and behaviors fit a routine and pattern that minimizes stress and risk. It provides a state of mental security. You benefit in obvious ways: regular happiness, low anxiety, and reduced stress. So, our comfort zone, is our safe place. Whatever ‘normal’ looks like for you, whatever you're …
 
In episode 39 of the Podcast, I discussed the need to have a platform for your voice and why the option of having a Podcast was critical for the life and growth of your business. And in this episode, I’ll be going over the steps on how I started this podcast and try to provide enough content for you so that you’ll at least feel more comfortable sta…
 
Gaining Influence In this episode, I’d like to take your story…your message to another level. Today, I’d like to continue the theme of how you can have a significant influence and impact in people’s lives, and promote yourself, promote your business, all through the process of helping people. Every business needs to have a way of bringing in potent…
 
Gaps and building bridges The goal of every business is sales. Without it, the business dies. Plain and simple. You need to sell your products or services one way or another. There are a lot of ways to do this, but there’s currently a huge gap between your target market and you and you need to close it. You need to build a bridge and then get them …
 
Making a decision I mentioned in a much earlier episode that I made a later in life pivot.. a few of them actually and so I sort of know what it’s like to face change and to step out of the comfort zone. Now for some, change can happen in a number of ways: • It could be voluntary for many reasons o Maybe you want to retire with purpose and you’ve h…
 
I’ve found that, over the years, it can be easy to focus on the more tangible parts of a business. The parts that we can see and feel. The parts that we can have a more direct impact on: • Sales • Marketing • Products/Services • Training videos • Webinars • Website design/content • Branding The list can go on and on. But there’s one aspect of a suc…
 
What Is a Personal Brand? A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card. A personal brand is not just about having a website with your name on it, although that’s certainly part of it. Your personal brand is how you present yourself, both online and offline,…
 
Marketing has gone through quite an evolution over the past 20 years or so. With so many businesses transitioning to Internet based products and services, it’s forced businesses to rethink their approach and what’s actually effective for modern consumers. Marketing, in today’s terms is: Getting someone who has a need to go through the ‘know/like/tr…
 
What is an email list? An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business. Many expert marketers say their biggest mistake was not building an email list when they first started out. Why build an email list? Email marketing on average sees huge return…
 
Before we talk about products and services, we need to talk about sales. You need to sell your stuff. Whatever it is. Products or services, you need sales. Sales is what keeps businesses alive. So what do we do when we need to sell but we don’t like to sell? We help people. My approach to sales has ALWAYS been from the perspective of helping people…
 
5 Components Every Website Should Have So let’s look at the 5 elements every website should have using basic copy techniques. 1. Pass the Grunt Test If I put a laptop in the lap of a caveman, could this person understand these three things: • What do you offer? In other words, what problem do you solve? • How will it make my life better? • What do …
 
Vision or Dream? So..What’s the difference between dream and vision? Aren’t they basically the same thing? Dream and vision are not the same thing. A dream is a more lofty idea you have in your head without a lot of details. I’d like to retire and live in a more southern state where it’s warmer and have a decent retirement income from my business, …
 
Social media has evolved quite a bit over the years. Not too long ago, having some sort of social media account was considered to be something ‘extra’ in our lives…something that was sort of fun to do, but not taken too seriously. Back in the 90's (not that long ago for some of us), social media didn't even exist. But today, with the advancement of…
 
We live in a time where it's very easy to get discouraged and think that only the wealthy can have opportunity and success. We seem to have a knack for dwelling on the negative, not the positive. We have to be taught to be positive thinkers and many people even pay to hop on someone's course or community just to be part of the positive mindset and …
 
Emily is a former philosophy professor who left the world of academia and teaching, but found that she could utilize her research skills when she discovered her love for longform writing, which led to her zone of genius as a ghost writer. Think ghostwriters only work for celebrities or high profile execs? Emily believes that everyone could use anot…
 
Below are the show notes for this episode on the 7 major building blocks for starting a personal brand business. Are you required to have all 7? No. But I strongly recommend all 7 and use these and more in my business. With these 7 building blocks, you'll have a very solid foundation to not only start but grow your business. After all, that's what …
 
Here are just 4 benefits to starting a business later in life, based on my own experience and conversations that I have had with other older entrepreneurs. Finding a Sense of Purpose What are you passionate about? What do you want to change about the world? What problem do you wish someone would fix? Maybe it’s time to be a part of the solution. Me…
 
Every day, more people are using the internet to start a side business, full time self employment or create a new revenue stream. There are always problems in the startup process. Issues that crop up that we didn’t expect, in addition to the problems that we did expect. But the solution isn’t more time or money, the solution is more clarity. Clarit…
 
What makes up your brand? What is “branding?” well Sarah talks about what branding is, the strategy behind your brand, and how it influences every part of your business. She's a Brand Specialist and the creative mind behind KindaWonderful. With a background in graphic design, Sarah is focused on helping businesses share their passion with the world…
 
Episode 22 of the Small Business Startup Essentials podcast with an interview of Jen Groover, personal mindset coach and world class serial entrepreneur-you won't want to miss this one Jen talks about her new book 'The More Method' and starts off the conversation by explaining the 6 core aspects of mindfulness and how she uses an auditing checklist…
 
In this episode, John Welch from Skymouse Studios gives us a peek inside the realm of website marketing, design and function and how other marketing companies just don't come through with what they promise. Skymouse Studios is 100% all about small business development and is committed to helping you with your website every step of the way. John hel…
 
Episode 20 Nick Loper is an author, speaker, side hustle guru that started out with a blog in 2009 promoting ways for people to have a part time business and eventually built a nationally recognized and very successful full time business. Nick is very well known all around the world and if you want more information you can go to www.sidehustlenatio…
 
Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He is the author of 8 Unbreakable Rules for Business St…
 
Matt Crump, is a author, business coach/consultant, certified empowerment life coach & a purveyor of hope (cancer survivor) ready to meet another superhero…You! In this episode, Tom and Matt discuss the topics of: future trends how Matt defines success and who his ideal client is explaining his perspective for both personal and professional coachin…
 
Episode Notes Donna believes confidence is what is needed to stop playing small and step up into life. Working with entrepreneurs allows her to empower them to reach their full potential. She provides business owners with the skills and knowledge they can start implementing immediately. In this episode, Donna helps us understand how to have confide…
 
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