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Ep. 98: What is a personal brand business?
Manage episode 330051546 series 2771508
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In this part of your podcast episode, you discuss the concept of a personal brand, providing insights and guidance on what it is and how it can be developed. Here's a summary of the key points you cover:
Defining a Personal Brand:
- A personal brand is essentially your personal identity and how you present it to the world.
- It encompasses your ideas, expertise, reputation, and personality.
- While it is about you, it is also about your target audience and how you can help them.
Components of a Personal Brand Identity (The 3 V's):
- Visual Identity: This aspect relates to how you present yourself on your website and social media. Strive for a balance between personal and professional content.
- Verbal Identity: This refers to the message you convey to the world. Craft your message with your target audience in mind, making them feel like you are addressing their specific needs.
- Values Identity: Your values shine through your content. Express your beliefs and values through your messaging and content to connect with your audience on a personal level.
Do You Need a Personal Brand?:
- You may not necessarily need a personal brand if your business follows a more corporate model and has a clear, self-explanatory name.
- In such cases, including the purpose or type of business in the name can be sufficient.
Choosing a Personal Brand Name:
- If you opt for a personal brand, consider using your own name, as it makes it personal and relatable.
- Be aware that using your name exposes you to various audiences, including friends, family, potential clients, and potential employers.
- Consider purchasing related domain names to protect your personal brand image.
Conclusion:
- Deciding whether to have a personal brand or a corporate brand requires careful consideration.
- If you transition from a corporate brand to a personal brand, be prepared to make adjustments to your business plan, marketing strategy, and promotional materials.
- Spend time thinking through this decision to ensure you align your brand identity with your goals effectively.
Your insights provide valuable guidance for those looking to understand the concept of a personal brand and its role in business identity and marketing.
Website: www.tomclairmont.com
Online Course: Solopreneur 90 Day Launch Plan
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