This Elite Podcast is designed for Builders and Remodelers to become Business Savvy Entrepreneurs as they evolve from working IN to ON the business. Every Episode focuses on one of the BIG 5 Challenges: Time, Money, Teams, Systems or the Acquisition Machine of Marketing & Sales, along with 10 Reasons why Builders & Remodelers fail to Grow. If you are grappling with mastering any of the BIG 5 or the 10 reasons, you’ll want to tune in. Led by, Randy Stanbury, a two-time #1 Amazon Bestselling A ...
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How Much Cash is Your Home Building or Remodeling Business Bleeding?
31:30
31:30
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31:30
In this episode of the Building Freedom podcast, Randy, dives deep into one of the biggest challenges builders and remodelers face—bleeding cash in their business. Randy discusses the common areas where builders and remodelers bleed cash, emphasizing the importance of understanding and managing financials, proper pricing, and time management. He ex…
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Mastering Project Management: Essential Training Strategies for Success
31:28
31:28
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31:28
In this episode of The Building Freedom podcast, Randy discusses the essential aspects of project management training. This training isn't just for project managers, but also for site supervisors, project coordinators, and others depending on your organizational roles and responsibilities. He’ll explore a four-week training plan that includes onboa…
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In this episode of The Building Freedom podcast, Randy dives into the intricacies of building an Employee Success System. Learn how to evaluate and elevate your team through core values, a compelling vision, strategic onboarding, clear roles, and more. Tune in to discover actionable strategies for attracting, retaining, and nurturing top talent, en…
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Identifying Multipliers vs. Subtractors On Your Team
36:48
36:48
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36:48
In this episode of The Building Freedom podcast, Randy delves into a crucial topic for any business: evaluating our team members. Whether you're leading a team now or looking to build one for the future, understanding the dynamics of your team is essential to achieving your goals. Throughout the episode Randy explains the distinction between A play…
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AI-Powered Financial Management for Builders (feat. Reece Barnes and Matt Calvano - Adaptive)
31:09
31:09
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31:09
In this episode of the Building Freedom podcast, Randy welcomes Reece Barnes and Matt Calvano from Adaptive, a groundbreaking financial management platform for Builders and Remodelers. Learn how Adaptive automates financial tasks, reduces manual entry, and provides real-time financial visibility, ultimately saving time and cutting costs. Tune in to…
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A Builders Guide to Converting High-Quality Leads (feat. Rick Storlie - Builder Lead Converter)
42:37
42:37
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42:37
In this episode of the Building Freedom podcast, Randy welcomes Rick Storlie from Builder Lead Converter to discuss the challenges builders face in generating quality leads. Rick shares insights into developing high-quality leads and the importance of trust and value in the builder-client relationship. He emphasizes the need for a well-structured m…
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Leveraging Technology for Efficiency (feat. Jennifer Castenson - Buildxact)
36:12
36:12
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36:12
In this episode of the Building Freedom podcast, Randy welcomes Jennifer Castenson, Vice President of Ambassador and Partner Programs at BuildXact. Jennifer shares her journey from Zonda Media to BuildXact, highlighting her role in developing construction project management software that boosts efficiency for custom home builders and remodelers. Th…
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Creating a Marketing Machine for Sustainable Growth (feat. Brian Javeline - MyOnlineToolbox)
45:00
45:00
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45:00
In this episode of The Building Freedom podcast, Randy welcomes Brian Javeline, President & Co-founder of MyOnlineToolbox. They discuss essential strategies for scaling your home building or remodeling business through effective marketing. Learn how to generate consistent leads, the importance of branding, and the role of your website in building a…
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The Financial Metrics Every Builder Must Know
42:23
42:23
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42:23
In this episode of The Building Freedom podcast, Randy dives into the financial side of your business. Did you know 96-98% of small businesses don't regularly review their financials? We'll cover the 12 critical numbers every builder and remodeler needs to know, from P&Ls and balance sheets to gross profit and overhead expenses. Understanding these…
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Simplify Your Finances with Beam (feat. Adam Eagle - Beam)
34:42
34:42
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34:42
In this episode of The Building Freedom podcast, Randy welcomes Adam Eagle, founder of Beam, a groundbreaking platform designed to simplify financial management for builders and remodelers. Adam shares his journey from tech and finance to construction, highlighting the crucial role of understanding finances in the building industry. Discover how Be…
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In this episode of The Building Freedom podcast, Randy dives into the critical importance of building a team of A players for your business growth and scalability. We explore the characteristics of both subtractors and multipliers within a team, discussing how each type impacts your business success. Learn how to identify and assess your team membe…
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The Power of Systemization (feat. Jon Engquist - Subtrak)
25:45
25:45
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25:45
In this episode of The Building Freedom podcast, Randy welcomes Jon Engquist, the mastermind behind Subtrak, a game-changing SOP software designed for contractors. Learn how Subtrak simplifies systemization, delegates tasks, and fosters accountability, empowering contractors to scale and succeed. Don't miss this transformative episode—visit Subtrak…
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Building Trust and Growth: Digital Strategies for Home Builders (feat. Greg Bray - Blue Tangerine)
38:31
38:31
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38:31
In this episode of The Building Freedom podcast, Randy welcomes Greg Bray, President of Blue Tangerine to discuss the intricate world of digital marketing and website development tailored specifically for home builders. In this insightful podcast, they explore how Blue Tangerine, a leading agency in the field, crafts sales-generating websites and i…
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The 3 Pillars of a Successful Ad Campaign (feat. Matt Thibeau - Savant Marketing)
42:51
42:51
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42:51
In this episode of The Building Freedom podcast, Randy welcomes Matt Thibeau, Founder of Savant Marketing to discuss the 3 pillars of a successful ad campaign. He stresses the importance of niche targeting, crafting compelling offers, and utilizing platforms like Facebook Ads and Google Business Listings to attract qualified leads. Matt also discus…
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What Does a Winning Week Look Like in Your Business?
36:14
36:14
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36:14
In this episode of The Building Freedom podcast, Randy reflects on the concept of a "winning week" in business. Using a sports analogy, he likens the business journey to a 52-game schedule and emphasizes the importance of evaluating each week to ensure growth and sustainability. Key points include preventing cash leakage, focusing on vital actions …
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The Construction Management Software That Will Help You Grow & Scale (feat. Eric Fortenberry - JobTread)
39:17
39:17
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39:17
In this episode of The Building Freedom podcast, Randy welcomes Eric Fortenberry, Founder and CEO of JobTread to discuss the construction management software and how it came to be! Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction estimating and project management software company, in 2019 after serving as CEO for a…
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How to Attract, Hire and Retain Great Employees (feat. Ryan Englin - Core Matters)
36:33
36:33
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36:33
In this episode of The Building Freedom podcast, Randy welcomes Ryan Englin, CEO of Core Matters to discuss how to attract, hire and retain great front line talent! Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he…
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10 Reasons Why Builders and Remodelers Fail to Grow
52:11
52:11
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52:11
In this episode of The Building Freedom Podcast, Randy discusses the 10 reasons why builders and remodelers fail to grow. Randy believes if you feel stuck in your business or if you're on the hamster wheel moving 100 miles an hour but not getting anywhere, it's because of these 10 reasons. We must deal with these 10 reasons and until we do there's …
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Turn Your Website Into a Revenue Generating Machine (feat. Spencer Powell - Builder Funnel)
49:18
49:18
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49:18
In this episode of The Building Freedom Podcast, Randy welcomes back Spencer Powell to discuss high performing websites and turning your website into a revenue generating machine. Spencer is the CEO and Founder of Builder Funnel, a premier inbound marketing agency serving remodelers and custom home builders. Since 2010, Spencer and his team have ge…
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Selling Through Storytelling (feat. Kyle Hedin - The Floor Academy Podcast)
44:30
44:30
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44:30
In this episode of The Building Freedom Podcast, Randy speaks to Kyle Hedin, host of The Floor Academy Podcast, about selling through storytelling. With a degree in digital filmmaking and video production, Kyle Hedin is not a likely fit in the flooring industry. However, after evaluating his skillset in June of 2015, he decided flooring was a great…
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7 Contractor Marketing Mistakes to Stop Making (feat. Amanda Joyce & Devon Hayes - Elevation Marketing)
48:50
48:50
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48:50
In this episode of The Building Freedom Podcast, Randy speaks with Amanda Joyce and Devon Hayes from Elevation Marketing about the common mistakes contractors make when marketing their businesses. Devon Hayes is the Director of Strategy and part owner at Elevation Marketing. She is directly responsible for analyzing each client’s market, vertical a…
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Building Science (feat. Casey Grey - The Conscious Builder)
41:18
41:18
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41:18
In this episode of The Building Freedom Podcast, Randy speaks with Casey Grey about building science and the 3 challenges to becoming a true conscious builder. Casey is the founder of the award-winning sustainable building company, The Conscious Builder, the host of The Conscious Builder Podcast and The Conscious Builder Show on YouTube, and the fo…
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Marketing Strategies for Builders & Remodelers (feat. Logan Shinholser - Contractor Growth Network)
56:34
56:34
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56:34
In this episode of The Building Freedom podcast, Randy speaks with Logan Shinholser the founder and CEO of Contractor Growth Network. Coming from a family of entrepreneurs and being the son of a pond contractor, the art of business was built into the fiber of Logan’s being. Having never intended to go into business and construction, Logan pursued a…
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Google vs. Social Media (feat. Spencer Powell - Builder Funnel)
36:20
36:20
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36:20
In this episode of The Building Freedom podcast, Randy welcomes back Spencer Powell, the Founder, and CEO of Builder Funnel. Builder Funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses. Randy and Spencer discuss Google vs. Social Media and between the two where your leads …
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In this episode of The Building Freedom podcast, Randy discusses our Spending Assessment tool. This is a simple tool to help you get a grip on your spending and expenses. Regardless of how cash rich or poor we are, savvy business owners MUST keep control of their expenses. Randy recommends using this tool at least once per year. It doesn't matter i…
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1
The 10 Reasons You Need Systems In Your Business
30:16
30:16
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30:16
In this episode of The Building Freedom podcast, Randy discusses the top 10 reasons why systems are so critical to have in our businesses! We like to look at our business as a boat. If your goal is to get across the ocean you can never get there if you have a leaky boat. The leaky boat is what causes you the problems since you’re constantly trying …
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In this episode of The Building Freedom podcast, Randy discusses setting goals for the new year and getting ready to move forward! The start of a new year brings the opportunity to start the year off right and do things differently than last year. Start by making different decisions. You can not make the same decisions and expect different results.…
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In this episode of The Building Freedom podcast, Randy discusses The Dickens Process tool! If you want to have an amazing 2023 you have to start it with this process in mind. This is a GAME CHANGER! The Dickens Process for us is all about looking at the past, present, and future. When looking at the past, you are looking at your wins and your losse…
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How To Track Your Marketing And Closing Rate Metrics
26:40
26:40
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26:40
In this episode of The Building Freedom podcast, Randy dives into the Client Acquisition Machine and the metrics you should be tracking within it. Specifically the metrics in your marketing and your closing rate in sales. Here at 4 Level Coach, we refer to metrics as Scoreboards. You need to be tracking and understanding what these numbers in your …
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The 4 Reasons You're Stuck In Your Business
21:38
21:38
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21:38
In this episode of The Building Freedom podcast, Randy discusses the 4 reasons why you feel like you’re stuck in your business. We at 4 Level Coach believe if you master these 4 things everything will change and you will be able to grow to the next level. We find everyone resonates with these challenges in one way or another. So what are these chal…
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In this episode of The Building Freedom podcast, Randy discusses how to handle a market slowdown. Right now is not the time to be pulling back but rather get excited about what is possible. You only need a sliver of the market share to have a successful business so during these times you must double down on marketing and improving how you show up t…
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In this episode of The Building Freedom podcast, Randy discusses what we refer to as The Sweet 16. The 5 things you must know about pricing, the 7 most common mistakes, and the 4 ways to increase profit! One of the biggest problems we see when we speak to Custom Home Builders and Remodelers is they do not understand their numbers. You need profit t…
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Strategic Marketing (feat. Spencer Powell - Builder Funnel)
42:39
42:39
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42:39
In this episode of The Building Freedom podcast, Randy speaks with Spencer Powell, the Founder, and CEO of Builder Funnel. Builder funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses. Randy and Spencer, discuss what we refer to as The Client Acquisition Machine. You can’t …
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In this episode of The Building Freedom podcast, Randy discusses TRUST! At the end of the day, the success of your business or the lack of success of your business is all built around trust or lack of trust. You have to get your clientele to like, know and trust your business. That experience has to be built through your online strategy, website, s…
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1
The Common Problems And How To Solve Them
30:20
30:20
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30:20
In this episode of The Building Freedom podcast, Randy discusses the common problems we come across on a day-to-day basis in the Custom Home Builder, Remodeler, Contractor, and so on industry. We always find that a ceiling is being hit. Whether that be a ceiling of growth, revenue, within our teams, or execution of work. Randy goes on to discuss ho…
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In this episode of The Building Freedom podcast, Randy discusses the importance of taking time off to rejuvenate and recharge. Doing this allows you to return to the business reinvigorated and feeling better about your energy level and what’s possible in your business. You need this time for yourself and your family. The problem is you may be think…
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In this episode of The Building Freedom podcast, Randy discusses the systems we have been working on here at 4 Level Coach! This includes the Pre-Build, Build, and Post-Build Systems. We use the terminology “System” because everything is and must be a system to have your business run smoothly! A series of processes create systems which is exactly h…
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See how Larry went from $4M to $9M in just 90 days! We realize this likely seems crazy and hard to believe but it’s true. And here’s the best part, he is now feeling bored at times with his team doing everything for him! So many great gems and aha moments in this one you will not want to miss! If you're a Custom Home Builder or Remodeler join us ov…
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How To Get Consistent And New Leads To Grow Your Business
30:07
30:07
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30:07
In this episode of The Building Freedom podcast, Randy discusses the Client Acquisition Machine. Why is it a machine? Well, it all has to work together! The Marketing and Sales functions have to work together to bring you consistent and new opportunities to be able to grow your business. If you're a Custom Home Builder or Remodeler join us over on …
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In this episode of The Building Freedom podcast, Randy talks about FREEDOM and how you can get it for yourself! Everything we do here at 4 Level Coach is to help you as the Custom Home Builder or Remodeler get freedom in your life from your business. The only way to get freedom is to grow and scale your business with the right people and systems in…
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In this episode of The Building Freedom podcast, Randy discusses the power of systems and execution. Here at 4 Level Coach, the first thing we do is a Business Assessment to find out where the gaps and low hanging fruit are. From there, you must change your mindset but it starts with your vision for the company and how you execute that vision! Rand…
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In this episode of The Building Freedom podcast, Randy discusses the role of the Systems CIA. What is the secret to profitable growth and scalability? SYSTEMS! Systems solve the issues, limit the problems, and reduce the chaos and overwhelm. Randy goes on to discuss the key reasons why builders, renovators, trades, etc neglect systems. For the rema…
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In this episode of The Building Freedom podcast, Randy discusses habits and how we are a direct result of our current set of habits. If that is the case, then we must get rid of our bad habits. In our program, we use a tool we’ve created called “The Habit Transformer” which helps people get rid of/improve the bad habits that are holding them back f…
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In this episode of The Building Freedom podcast, Randy discusses what he believes is an important piece to building any business and the foundation of becoming a true entrepreneur. Randy goes on to say how books have the power to change your life and how he is an advocate for becoming a lifelong learner and consumer of lots of great content! Randy …
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In this episode of The Building Freedom podcast, Randy deep dives into the various positions and roles that are critical to you building a strategic team that gets you to level 3 in your business which is scalability! Here at 4 Level Coach, we want to help you turn your job into a small business, into a scalable business that leads to a sellable bu…
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1
How To Get Past The $5 Million Dollar Mark
29:25
29:25
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29:25
In this episode of The Building Freedom podcast, Randy discusses why lots of custom home building businesses get stuck in that 1 million to 5 million dollar mark. But what does it take to get beyond that? It takes the right people and systems! Randy goes on to discuss how many times you are hiring the wrong people for the wrong positions. A key pos…
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Your Success Is Tied To How You Spend Your Time
37:24
37:24
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37:24
In this episode of The Building Freedom podcast, Randy discusses finding the time in your day to actually work on your business. If you want help with your business you need to make time for the help! Otherwise, you will end up back on the hamster wheel spinning your wheels and doing the same thing over and over again. Randy goes on to discuss how …
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What The Freedom Builders Program Could Do For You
42:28
42:28
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42:28
In this episode of The Building Freedom podcast, Randy goes through an email he received from a client that walks through his journey being part of our Freedom Builders Program. 4 Level Coach helps custom home builders and remodelers get their businesses working like well-oiled machines so they can build a strong team allowing them to create a busi…
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In this episode of The Building Freedom podcast, Randy talks about how once you hit the $1M to $5M + mark roles start to change in your business. You have to put more of the right people in place and you have to create the systems to make things work. You can not put people before systems, therefore, you have to have the right systems in place so t…
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In this episode of The Building Freedom podcast, Randy talks about the numbers, and how sometimes you need to hear about them over and over again before it really clicks in and makes a difference in your business. Once you start taking action and moving the needle you start running a business that actually works for you and not you for it. Then Ran…
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