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Join two longtime cybersecurity professionals and their guests as they rant, rave, and tell you the nitty-gritty of cybersecurity that nobody else talks about in their fancy marketing materials and trade show giveaways, all so you can protect your organization from cyber criminals. This cybersecurity podcast even pairs well with the international best-selling book "Cyber Rants." Zach Fuller and Lauro Chavez have fun, try not to take life too seriously, and definitely don't hold anything back ...
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Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nor ...
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The NY NOW Podcast brings real-life education, strategies, and ideas to our community through conversations and webinars that are relevant to our industry. NY NOW is a modern wholesale experience for retailers and specialty buyers who are looking for a rich diverse range of new products and exciting new brands. Located in the heart of NYC, the NY NOW tradeshow is a community driving style, success, discovery, innovation and collaboration. Visit us at https://nynow.com to learn more!
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This podcast covers everything from what to do if you're business is attending a trade show, to how to market and brand your company through design and story. Listen to Highway 85 Creative's CEO Guy Zwick and featured guests as they share great knowledge and insights, so you can make sure you to make the best out of your next trade show.
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This is the podcast designed to help trade show exhibitors succeed internationally, hosted by Jeff Hannah. You will hear perspectives from many of the most experienced international experts in the industry - each with specific areas of focus, covering a broad range of topics including international marketing strategies, cross-cultural engagement challenges, experience design, communication tips, protocol recommendations, negotiation approaches, logistics help, and many others.
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Product Biz Made Easy

Becky J. Anderson

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The Product Biz Made Easy Podcast helps entrepreneurs scale their product-based businesses. Each week we share sales strategies, marketing advice, or inspiring interviews. We chat all about wholesale, eCommerce, Amazon, Etsy, private label, trade shows, sales reps, manufacturing, and all things product-based business.
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Welcome to the Convention Center Podcast brought to you by the Myrtle Beach Convention Center. Podcast guests are industry professionals that will share relevant content, related to the conventions, trade shows, public events, and sport competitions and tournaments. We invite you to listen monthly, making our southeast convention center podcast your inside source to best practices, hot topics, meeting industry trends, and innovative and creative marketing in the hospitably and event industry.
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Showmetry is a virtual events platform that was created as a result of the COVID-19 pandemic. With this podcast, listeners can expect insight into the events and tradeshow industries (virtual, hybrid, and in-person), interviews with professionals in the field, event best practices, as well as behind the scenes looks into the Showmetry platform. Special guests include the Showmetry founders, event vendors, show attendees, event hosts, and more.
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Welcome to Trade Show Junkie! Join me on my quest to connect the trade show world through stories from the people behind the scenes and at the forefront of our industry. Join me on this journey as we delve into the world of trade shows, connecting leading industry thought leaders. We'll explore their personal stories of triumphs and failures, giving you a unique behind-the-scenes perspective.
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Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join David Adler, chairman and founder of BizBash, as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to pr ...
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Hobby Hustle

Collector Creative

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The ultimate podcast where collecting passion and business collide! Let's face it, we all want to make money by doing something we love. If you could turn your hobby into your job, you'd never work a day in your life. Right? Welcome to Hobby Hustle, in each episode, we'll dive deep into the stories of passionate collectors who have turned their hobbies into successful businesses. We'll uncover the origins of their collections, unravel the threads of their entrepreneurial journeys, and uncove ...
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Buy Box Bandits

BUY BOX BANDITS LLC

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The hosts of the buy box bandit podcast are Amazon sellers combining to bring you years of experience in not only selling on Amazon, but all of online business. The “Buy Box Bandits” is a phrase that originated as a comedic pun among friends taking the Amazon Buy Box from each other on shared listings, but it now has matured into a brand & platform which brings you all the knowledge these three have gained over the years. Tune in every Tuesday and Friday each week for amazon content, intervi ...
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Engagify CEO and Engaging Personalities: Fascinating Conversations with Industry Leaders podcast host Anders Boulanger is a certified speaking professional and has been building crowds and generating leads for clients since 2007. You’re gonna love this commercial-free industry leader spotlight show. We feature CEOs, Founders and Sales Leaders from 7-10 figure B2B companies. We’ll learn how they are making a difference in their customer’s lives and how they capture attention and deepen connec ...
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This is a podcast to help online marketers with their marketing challenges and advise them on the best tools, channels and strategies to help them achieve their goals and numbers. Cover art photo provided by Damian Zaleski on Unsplash: https://unsplash.com/@zal3wa
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Join me while I drive to work in Memphis, Tennessee. Let's talk about being a mid-career professional, work/life balance, learning new technology, appreciating good design, being a jack-of-all-trades, and spreading positivity. Follow Me on Twitter & Instagram @memphismullins Cover photo by Eric Weber on Unsplash: https://unsplash.com/@ericwebr
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Ready to change how you think about cybersecurity? Every other week, Mimecast’s Brian Pinnock and Alice Jeffrey are joined by a special guest for tales of risk, reward and just a dash of ridiculousness. Whether it’s a tech expert who is not your average CIO or an expert from a field you wouldn’t expect, we’ll be exploring the lesser seen side of cybersecurity – to learn how we can all improve in the fight to stay safe.
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Welcome to the Minds On B2B podcast, I’m your host Dan Harris, VP of Client Success here at Minds On. Our team has designed this show to be more than a podcast. It’s your audio classroom. The guests are our teachers and coaches. Our goal is to have them share their stories and passion for the profession, and at the same time teach us all something we can apply tomorrow.
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Well Seasoned The Podcast

Staceyann Van Horne-Doria & Patrick Brochu

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Join Staceyann & Patrick as they discuss important topics surrounding the Meetings and Events Industry. Each week they will talk about event trends, AV, planning, budgeting and more as they are joined by industry leaders. This podcast is seasoned with information, tips, trick and fun!Email wellseasonededucation@gmail.com to have your question answered on the podcast or to share your funny/unique event story!Subscribe and rate the podcast whereever you are listening!
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OVERVIEW: Today’s guest is a long time passionate collector who has hustled his way from humble beginnings in Chicago. He is true entrepreneur has been a collector and connoisseur of sneakers, fashion, cards, and culture for many years. He has established himself as one of the top card dealers in The Hobby and travels both the country and world to …
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In this urgent episode, the Cyber Rants crew welcomes Silent Sector’s Chief Cybersecurity Architect, Brian Contario, to discuss his game-changing discovery of a critical vulnerability in the Two-Factor Authentication Enrollment Process. This vulnerability has the potential to impact hundreds of millions of accounts globally and poses a serious thre…
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We are back with another compilation episode with our Paper Camp coaches. If you missed last week’s episode, you can check it out by going to episode 362. In this episode, I'm taking a different approach and asking a different set of questions. These questions are directly aimed at our coaches who are wholesale buyers that run retail storefronts. T…
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OVERVIEW: Today’s guest has over three decades of experience in creative, strategic, and marketing work within the collectibles space. He is an entrepreneur who over the years has collaborated with a variety of large collectible brands including Arena Club, Bleecker Trading, The RealReal, ComC, and many others. He currently is the Assistant Directo…
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Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive brand loyalty or leave attendees feeling empty? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and we…
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We are in the final week of our signature program, Paper Camp. In Paper Camp, we teach product-based business owners how to get their products on the shelves of their favorite stores, big and small. Paper Camp is an insanely comprehensive coaching program focusing on foundational and growth strategies for selling wholesale. During Paper Camp, we an…
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Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experiential campaign on the EPIC Score with Inspiration Wonderland? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's stren…
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I love staying connected to our community while they're out exhibiting or attending trade shows throughout the year. One update that caught my eye this summer was from Biff Ulm of Nice Enough Stickers about his experience at the Las Vegas gift show. Now Biff is no stranger to the podcast. He's been sharing tips about leveraging point-of-sale system…
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OVERVIEW: Today’s guest grew up as a collector and had turned his passion for cards into a full-time business. He’s a pioneer in the card art world as he started as early as 1991. He is most well known for his contribution in the custom card artwork world by blending sports and pop art. He has helped elevate the card art world through his own work,…
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Is it possible to have a thriving business and not be on social media? In episode 309, Brigida Swanson from Yardia joined me to discuss what it was like for her to leave social media. We talked a lot about choosing contentment over business growth, and this episode was a listener favorite. We decided to invite Brigida back onto the podcast to check…
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Episode 12: Taco Bell is a cultural staple that knows how to connect with its audience. Did their brand inspired resort "The Bell" do what it takes to get a 10/10 on the EPIC Experiential Score? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and shares useful tips and strategies to grow…
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OVERVIEW: Today’s guest is a passionate collector of pop culture and a well-established content creator. His expertise spans a wide array of non-sports items, including trading cards, pop culture memorabilia, wrestling, photography, Star Wars, and much more. Beyond his passion for collecting, he has worked as a film and video editor in Hollywood an…
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We have all heard that we need to showcase our authentic selves for our businesses, but what does that actually mean? What does that look like in our business? This week's podcast episode features a recent portion of a coffee chat hosted by Kiwi Schloffel held inside of our private LABS program. LABS is our membership for product-based business own…
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Lauro and Zach welcome Denzil Wessels, Founder & CEO of Dymium, to explore groundbreaking innovations in database security. Denzil introduces Dymium's cutting-edge "Ghost layer" approach, which emphasizes securing data itself rather than just the network, offering granular control and preventing the need for data duplication. This episode highlight…
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In this episode of the Cyber Rants Podcast, Zach and Lauro are joined by Yasir Ali, CEO of Polymer, to dive deep into the critical issue of data leakage and shadow IT in today's SaaS-driven business environment. As companies rely on a multitude of software platforms, employees often create unauthorized accounts on new tools, posing significant secu…
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Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will it get stuffed at the goal line? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and giv…
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We are gearing up for our next round of Paper Camp and we are so excited! This is our wholesale intensive program, and I wanted to do something fun for this week's podcast episode to celebrate this milestone and the fact that enrollment for Paper Camp is currently open. I asked our past Paper Camp students to answer 1 question: How have you and you…
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Today’s guest has over 40+ years of experience in The Hobby, and is a well known content creator who has interviewed over 200 industry insiders, passionate collectors, and fellow content creators. He chose to hang up his Finance and Accounting career in order to pursue his passion within the industry he loves, The Hobby. He is a sports card consult…
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What if there was a better way to communicate with your boss or colleagues? When guiding someone, it's important to consider their natural communication style. Instead of offering one-size-fits-all advice, tailor your approach to what works best for them. This ensures more effective and meaningful interactions. Watch the full episode: https://youtu…
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A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. Today I’m going to go through five quick tips for cr…
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Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come ge…
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There’s no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage. Today’s episode is for seasoned wholesalers who might be experiencing a slower sales season this summer. If your sales have stalled, there are two metrics that you can tap into to build stronger relat…
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OVERVIEW: Today’s guest is a long-time collector and music lover. His past experiences have included a variety of work within the sneaker space, as well as work in the authentication and preservation space. From humble beginnings as an immigrant from Nicaragua to helping create the music grading industry, it has been an impressive journey! His PC c…
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Pitching large retailers is a completely different process and timeline than working with independent retailers. Having worked with thousands of brands, I know that it can feel like an intimidating process to pitch your work to these key accounts. Today on the podcast, we're pulling back the curtain and explaining how it all works. My guest today i…
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Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed …
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When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps ahead of us in the process, which is why we close out every round of our Paper Camp program with an alumni panel. I want our students to hear from their peers. In today's podcast episode, we're…
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EPISODE OVERVIEW: Today’s guest is a lifelong collector and has an amazing journey to share…he was born in the Philippines where he started collecting cards at a young age that included Michael Jordan and Magic The Gathering. In 2005 he migrated to the U.S. where he continued his collecting passion. Over the next decade he would continue to fuel hi…
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If you’re listening today that means you’re likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we’ve awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell phys…
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Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USPS use experiential marketing to share how it is planning to provide a better service through innovation and process improvements? John Kappel (https:/…
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Selling wholesale can be a valuable and lucrative strategy for businesses of all sizes, but there are a few myths about the process that can discourage some entrepreneurs from exploring whether wholesale is a good fit for them or prevent some brands from pushing further into wholesale and expanding the revenue stream. Listen in to hear 5 myths abou…
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EPISODE OVERVIEW: Today’s guest is an entrepreneur who pivoted from owning a small electronic repair business into pursuing his passion as a collector. In 2021 he decided to take the plunge into becoming a full time sports card dealer. Since then he has traveled the country setting up at trade shows ranging from small local shows all the way up to …
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It is so deflating when we put our work out into the world and either don't hear back or we're told that now isn't the right time. Our students feel this deeply when they are pitching wholesale accounts, but today's guest is reminding us that a no today doesn't always mean that it's a no forever. Nellys Syria is the owner of Cocoa Loves Grey, a col…
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Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just leave them hungry? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on t…
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EPISODE OVERVIEW: Today’s guest is an LA native who has been a collector his whole life, but has taken a very different path from our other guests to date. His focus has been in the sports content space, and recently shifted over to collectibles. He held multiple positions with NASCAR, including Head of Content. He was the General Manager for The A…
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Today's episode is short but very detailed, so find a quiet place to listen and grab a notebook. This is a quick training that I recorded for our LABS members. Our LABS members are Paper Camp alumni, so they have been through our intensive program. This is something that we walk you through in Paper Camp as well, but I wanted to bring it up here pu…
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In this episode of the Cyber Rants Podcast, we sit down with Chris Hadnagy, a prominent speaker at RSA, Black Hat, and DefCon's SE Capture the Flag events. Chris is the author of four influential books, including "Social Engineering: The Art of Human Hacking" and "Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Me…
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Episode 6: Target encourages consumers to dance in exchange for free snacks with their vending machine marketing campaign experience. Did it get the people moving and grooving for Target? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.…
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Join us for the ultimate back-to-school guide with PetesFlips! In this episode, the boys share their expert tips and strategies to help you scale your reselling business to new heights. From sourcing the best deals to optimizing your listings, learn everything you need to know to maximize your profits this school season.…
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EPISODE OVERVIEW: Today’s guest is a former tech salesman who decided he had enough of his “day job” and wanted to pursue his passion as a collector. In July of 2022 he decided that he was going to try his hand as a full time sports card dealer. Since then he has traveled the country setting up at trade shows ranging from small local shows all the …
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I love bringing a variety of perspectives and people from the retail space to this podcast. Buyers, sales reps, you name it, they've been on the Proof to Product podcast. This week's episode, I'm joined by Keli Faw, who is the owner of Crow & Canary. Crow & Canary might sound familiar as we've had the previous owner, Carina Murray, on the show in e…
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Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Get Immersed in this …
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EPISODE OVERVIEW: Today’s guest is a wife, a mother of two, and a former middle school English teacher who has turned her passion for collecting into a full time business. When she is not doing the “mom thing” or adding to her collection of Baseball and Star Wars cards, she is running an extremely successful breaking business, MamaBreaks. She has w…
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Financial scams and cyber breaches are hitting more Americans than ever. This week, Zach and Lauro dive into common personal scams and cyber attacks, sharing essential prevention tips and steps to take if you're targeted. Tune in and share with non-tech-savvy friends to help them stay safe from online criminals. Pick up your copy of Cyber Rants on …
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If you want to hear from someone who has more than 18 years of corporate retail buying experience and who knows what buyers are looking for when they are shopping on Faire, you are in luck because today's guest on the podcast is Kristin Fisher of Bocu. Kristin owns the gifting brand, Bocu, and she is also a retail strategy mentor for brands and ind…
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