))
Episode 9: Did Cheetle Fingers Inspire a Hands Free World? Exploring Cheetos Hands Free House at SXSW
Manage episode 433739434 series 3581152
Content provided by John Kappel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Kappel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed in this cheesy episode of Brand IRL.
__
Links:
- Activation Review: https://advertising.amazon.com/blog/cheetos-hands-free-house-sxsw
- Hands Free House Shorty Award: https://shortyawards.com/15th/cheetos-hands-free-house
- Cheetos: https://www.cheetos.com/about-us
- Epic Promotional Xp: https://www.epicpromotionals.com/
9 episodes
Share
