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Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
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Sermons from Faith Lutheran Church, Eustis FL (LCMS)
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Centered on the Sports Card hobby/industry. "Sports Card Nation" Friday's a great conversation with a hobby person(s) Alternating Mondays: "Hobby Quick Hits"-one topic, weekly hobby news and new product releases. & "Card Mensches"-Co-Hosted w/Danny Black. Hobby, Sports & Gambling/DFS discussion with a little life mixed in. E-Mail: sportscardnationpc@gmail.com Website: www.sportscardnationpodcast.com Become a supporter of this podcast: https://www.spreaker.com/podcast/sports-card-nation-podca ...
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Hobby Quick Hits Ep.189 The Mental Health of the Hobby
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October 10th is "Mental Health" awareness day. How's your hobby mental health? Are you enjoying it stress free? We talk about how the hobby can wear on your mentally and how to avoid that. Also: *New Product Release Schedule *Hobby News Follow us on Social Media: Website: https://www.sportscardnationpo... https://linktr.ee/Sportscardna... E-Mail us…
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Brad Askew returns on today's episode to conclude our previous hobby conversation. Brad is a vintage collector who also super collects Hall of Famer Eddie Murray. Follow us on Social Media: Website: https://www.sportscardnationpo... https://linktr.ee/Sportscardna... Merch shop: https://sports-card-nation.pri... To eliminate pre & post-roll ads http…
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Card Mensches E48 Vintage Players that will always remain significant
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What vintage era players will still be significant many years into the future? Danny and John discuss this and disagree on a few in the process. "Card Mensches" Brought to you by SGC and Stadium Insurance A new format for Sports Talk and Sports Cards!" Join us live every other Friday for our great and interactive chat room. We definitely have fun! …
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I welcome my friend Brad Askew on the show today. Brad is a vintage collector who also super collects Hall of Famer Eddie Murray. Follow us on Social Media: Website: https://www.sportscardnationpo... https://linktr.ee/Sportscardna... Merch shop: https://sports-card-nation.pri... To eliminate pre & post-roll ads https://www.spreaker.com/podca...…
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Hobby Quick Hits Ep.188 Card Show Reviews/State of the Union
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I recently set up at two shows in a 3 week period including my home Syracuse show which was the first there in almost 5 months. I share how I did and what I saw. I also share some hobby thoughts. Also: *New Product Release Schedule *Hobby News Follow us on Social Media: Website: https://www.sportscardnationpo... https://linktr.ee/Sportscardna... E-…
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My guest returns this week, Brian Kappel is a collector and author of the book "Re:Leaf", which deep dives the original Leaf candy and card company, in the process Brian has probably solved some mysteries with the 1948-49 Leaf Baseball set. We discuss that and more! Follow us on Social Media: Website: https://www.sportscardnationpo....com https://l…
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#14: Last Stop for 100 Miles...The Cheez It Stop Fills Up Customer's with Cheez Its
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Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive brand loyalty or leave attendees feeling empty? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and we…
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Card Mensches E47 Players we loved growing up in the hobby!
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Danny and John share the players they grew up loving through the hobby years. "Card Mensches" Brought to you by SGC and Stadium Insurance A new format for Sports Talk and Sports Cards!" Join us live every other Friday for our great and interactive chat room. We definitely have fun! linktr.ee/cardmensches linktr.ee/sportsbalt https://linktr.ee/Sport…
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My guest this week Brian Kappel is a collector and author of the book "Re:Leaf", which deep dives the original Leaf candy and card company, in the process Brian has probably solved some mysteries with the 1948-49 Leaf Baseball set. We discuss that and more! Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/…
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#13: Building Blocks of Brand Loyalty from LEGO's Inspiration Wonderland
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Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experiential campaign on the EPIC Score with Inspiration Wonderland? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's stren…
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Hobby Quick Hits Ep.187 NFL QB's Who gets the hobby bags
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The NFL season has kickoffed. Let's take our annual trip around the league and take a look at the quarterbacks who not only drive the league but drive the hobby as well. Also: *New Product Release Schedule *Hobby News Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... E-Mail us at: hobbyquick…
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Ep.300 w/ Graig Miller of Midlife Cards Part II
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Graig Miller of Midlife Cards returns for the conclusion of our conversation this week and we tackle numerous topics. Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... Merch shop: https://sports-card-nation.pri... To eliminate pre & post-roll ads https://www.spreaker.com/podca...…
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#12: Taco 'Bout a Vacation! A Taco Bell Resort That's More Than Just Beans, Meat, and Cheese
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Episode 12: Taco Bell is a cultural staple that knows how to connect with its audience. Did their brand inspired resort "The Bell" do what it takes to get a 10/10 on the EPIC Experiential Score? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and shares useful tips and strategies to grow…
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Card Mensches E46 Why do we have to have a favorite card show?
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e Become a supporter of this podcast: https://www.spreaker.com/podcast/sports-card-nation-podcast--4761791/support.By John Newman
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Graig Miller of Midlife Cards is our guest this week and we tackle numerous topics. Talking Points: *Hobby start and Collecting interests. *Grading thoughts *Hobbying with Dad *YouTube start and explosion. *Too many card shows? *NSCC Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... Merch sh…
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#11: Inside Publix Ultimate NFL Tailgate Experience
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Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will it get stuffed at the goal line? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and giv…
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Hobby Quick Hits Ep.186 LOTH: The Shorin Family/Topps
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We return to the "Legends of the Hobby"series with the Shorin Family of Topps fame. A short but important episode. Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... E-Mail us at: hobbyquickhits@gmail.com Become a supporter of this podcast: https://www.spreaker.com/podcast/sports-card-nation-…
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Ep.298 w/ Clint Anderson/Zion Cases Part II
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Clint Anderson of Zion Cases returns for the conclusion of our previous conversation. We cover so hobby ground. Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... Merch shop: https://sports-card-nation.pri... To eliminate pre & post-roll ads https://www.spreaker.com/podca...…
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#10: Was Hilton's Luxury Hotel on a PGA Golf Course a Hole in One?
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Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come ge…
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Card Mensches E45 The Community of Collecting
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The Hobby is a great community, many of us help each other, look out for one another and try to have fun together. We talk about our experiences there. "Card Mensches" Brought to you by SGC, Stadium Insurance and https://bid.collectorinvestora... A new format for Sports Talk and Sports Cards!" Join us live every other Friday for our great and inter…
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Clint Anderson has built a juggernaut with Zion Cases. However it was not easy. He tells us about the grind to success and we also chop up some other hobby topics. Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... Merch shop: https://sports-card-nation.pri... To eliminate pre & post-roll ads…
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Hobby Quick Hits Ep.185 Wrapping up my week at the National
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I quickly and chronologically go through my week in Cleveland at the National and it was a terrific one. Also: *New Product Release Schedule *Hobby News Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... E-Mail us at: https://gmail.com Become a supporter of this podcast: https://www.spreaker.…
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#9: Did Cheetle Fingers Inspire a Hands Free World? Exploring Cheetos Hands Free House at SXSW
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Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed …
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Darryl Garner/Doctor Collectible returns for Part 2 of our conversation. Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... Merch shop: https://sports-card-nation.pri... To eliminate pre & post-roll ads https://www.spreaker.com/podca...By John Newman
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Card Mensches E44 "Why We Love the Hobby"
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We are fresh back from the National and on this episode we share why we love the hobby! "Card Mensches" Brought to you by SGC, Stadium Insurance and https://bid.collectorinvestora... A new format for Sports Talk and Sports Cards!" Join us live every other Friday for our great and interactive chat room. We definitely have fun! linktr.ee/cardmensches…
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#8: How to WOW Your Audience at Tradeshows with the USPS at CES
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Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USPS use experiential marketing to share how it is planning to provide a better service through innovation and process improvements? John Kappel (https:/…
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Ep.295 w/ Doctor Collectible Darryl Garner
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Darryl Garner/Doctor Collectible is a beacon of hobby positivity but how did it all start? He is our guest this week. Talking Points: *Hobby beginnings *Loving Kobe and embracing the "Mamba Mentality" *Collecting more than cards *Overcoming adversity *Becoming "Doctor Collectible" *Hobby landscape and positivity *Being out front *The grind and hect…
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11th Sunday After Pentecost Exodus 16 and John 6 "Jesus is Everything We'll Ever Need" N
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Genesis 9 10th Sun aft Pent Jesus Has This and Always Saves Us
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#7: Using PR to Grow Attendees at the Largest Lunchables in the World
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Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just leave them hungry? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on t…
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Nothing is worse than a bad experience in the hobby and one of the worst things that could happen to you is you buy or acquire a counterfeit or altered card(s). In this episode we share some tips on how to avoid that from potentially happening to you. Also: *New Product Release Schedule Follow us on Social Media: Website: https://www.sportscardnati…
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Ep.294 W/ Brian Rothmuller/Sportscardphotographer Part II
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Sports Card Photographer Brian Rothmuller returns to complete the great hobby conversation. Talking Points: *A day in the life. *Shooting Ohtani. *Nuances of the game. *Being a fan and doing your job. *Being an ambassador for the hobby. Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... To el…
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E43 Card Mensches-National Preview and Things we're doing
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It's almost go time, we preview the National in Cleveland and also share what we will be doing there and events we are attending. "Card Mensches" Brought to you by SGC, Stadium Insurance and https://bid.collectorinvestora... A new format for Sports Talk and Sports Cards!" Join us live every other Friday for our great and interactive chat room. We d…
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#6: Dance in Public for Free Snacks? Rating Target's EPIC Vending Machine
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Episode 6: Target encourages consumers to dance in exchange for free snacks with their vending machine marketing campaign experience. Did it get the people moving and grooving for Target? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.…
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Ep.293 w/ Brian Rothmuller "Being a Sports Card Photographer"
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Sports Card Photographer Brian Rothmuller is our guest and we cover some ground on this episode. Talking Points: *What do you collect and why? *What sports do you shoot and for what hobby companies. *The competitiveness of Sports Card photography. *Does being a collector give you an advantage? *How do you find out your photo made it on a card. *Fav…
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9th Sun Aft Pent. Mark 6:30-34 “Christ’s Compassionate Presence”
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The lonely, the disenfranchised, the widowed, the divorced, the awkward teen, the outlier, and the outcast all need Christ’s presence and we know exactly how He desires to be present, compassionately, with them!
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Hobby Quick Hits Ep.183 Comps Adjusted..Mission Accomplished??
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So last HQH I told you how I got real lax on adjusting comps and how I had two not so great shows as a dealer..I adjusted comps and did some other things as well. I just did my first show since the adjustments. How'd it go? Tune in and find out. Also: *New Product Release Schedule *Hobby News Follow us on Social Media: Website: https://www.sportsca…
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Katlyn Gacesa of the "Sports Card Couple" returns for Part II of our conversation. Talking Points: *Going to NSCC as a collector and a corporate vendor. *Hobby writing and writing for Hobbynewsdaily.com. *Working for Stand Up Displays. *Marketing in the current hobby landscape. *Katlyn's "Hobby Magic Wand" Follow us on Social Media: Website: https:…
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#5: Jose Cuervo Trash Talkers vs. UFC Champ. Who wins this Experiential Taste Test?
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Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Get Immersed in this …
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Card Mensches E42 Cards we want signed at the National
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While we don't plan to wait on the lines in Cleveland at the National for autographs,we get hypothetical on this episode sharing what specific cards we'd have signed and by who. "Card Mensches" Brought to you by SGC, Stadium Insurance and https://bid.collectorinvestora... A new format for Sports Talk and Sports Cards!" Join us live every other Frid…
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Ep.291 w/ Katlyn Gacesa "Sports Card Couple"
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Katlyn Gacesa of the "Sports Card Couple" is our guest this week Talking Points: *From fandom to collecting *Navigating the hobby as new collectors *Collecting as a couple, collecting as individuals *The LCS dream *Philly area hobby "blow-up" *Explosion of shows 💥 *Being a Woman in the hobby Follow us on Social Media: Website: https://www.sportscar…
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#4: Climbing to Experiential Success! How IKEA Scaled the Walls of Experiential Marketing in France
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Episode 4: IKEA transforms an apartment into a rock climbing wall filled with their own furniture and decor. Did They Climb to a Successful Campaign? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Get Immersed in this episode of the B…
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Hobby Quick Hits Ep.182 "The Art of Adjusting Comps"
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Comps...most swear by them, some loathe them but they are crucial to the transactional side of the hobby. I recently got lax on mind and learned an important lesson. I discuss that and the "Art of Adjusting Comps" Also: *New Product Release Schedule *Hobby News Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr…
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Chris Sewall returns for part II of our great hobby conversation. Talking Points: *How the YouTube show started *Buying cards as a content creator *Kids in the hobby *Pricing vs Not pricing *Getting attached to cards as a dealer Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... To eliminate …
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#3: Did Love Holidays' Giant Interactive Suitcase Pack a Punch?
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Episode 3: Love Holidays, UK's fastest growing travel site, needed to think BIG to grow a following in their new market . Did the 15 ft tall suitcase activation on the sidewalk of Germany hit the mark or hit the road? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score o…
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6th Sunday After Pentecost Lamentations 3 “What, are ya gonna cry?”
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Sometimes you do need a good cry, but what are we crying for? Did we lose a friend? Did we miss out on a can’t miss opportunity? Did someone steel something from us? Lamentations helps us see what is really worth crying for.
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Card Mensches E41 Greatest Living Ballplayer Now & More!
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The world lost its greatest living baseball player this past week. Who does that torch get passed to now and some bonus topics this week as well. "Card Mensches" Brought to you by SGC & Stadium Insurance . A new format for Sports Talk and Sports Cards!" Join us live every other Friday for our great and interactive chat room. We definitely have fun!…
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You could almost call Chris Sewall an "accidental content creator but you should call him "Baseball Collector, Investor, Dealer in that order", he joins us to discuss how it all happened, what he does, enjoys and the hobby. Follow us on Social Media: Website: https://www.sportscardnationpo....com https://linktr.ee/Sportscardna... To eliminate pre &…
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#2: A Schwifty Experience for Cartoon Network's "Don't Even Trip Road Trip" aka The RickMobile
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Episode 2: The Rickmobile Rolled into Town, But Did It Take Experiential Marketing to Another Dimension? We're breaking down Cartoon Networks "Don't Even Trip Road Trip"! This pop-up shop on wheels promised fans a taste of the interdimensional life. Did it deliver? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's…
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Part 2 5th Sun aft Pent. Job 38 “Don’t Understand it, Believe it!l
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Is Job about how to suffer righteously for God or how God is righteous above all and offers us redemption!
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