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A Schwifty Experience for Cartoon Network's "Don't Even Trip Road Trip" aka The RickMobile
Manage episode 424821541 series 3581152
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Episode 2: The Rickmobile Rolled into Town, But Did It Take Experiential Marketing to Another Dimension?
We're breaking down Cartoon Networks "Don't Even Trip Road Trip"! This pop-up shop on wheels promised fans a taste of the interdimensional life. Did it deliver? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
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