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Brave Enough for -22°F? The North Face Took Their Pop-Up Store to the EXTREME!
Manage episode 424821542 series 3581152
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Episode 1: The North Face knows their audience craves exploration. Did their remote, freezing pop-up store hit the mark? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. If you're an adventurer, this episode of Brand IRL is for you.
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Links:
- Behance: https://www.behance.net/gallery/157768081/THE-NORTH-FACE-COLDEST-POP-UP-STORE?locale=en_US
- The North Face: https://www.thenorthface.com/en-us
- Fred & Farid: https://fredfarid.com/
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