))
#4: Climbing to Experiential Success! How IKEA Scaled the Walls of Experiential Marketing in France
Manage episode 427302754 series 3581152
Content provided by John Kappel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Kappel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode 4: IKEA transforms an apartment into a rock climbing wall filled with their own furniture and decor. Did They Climb to a Successful Campaign? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
Get Immersed in this episode of the Brand IRL podcast
__
Links:
- Design Boom: https://www.designboom.com/design/ubi-bene-ikea-climbing-apartment-wall-clermont-ferrand-france-09-12-2014/
- IKEA: https://www.ikea.com/
- Ubi Bene: https://ubi-bene.fr/
- EPIC Promotional Experiences: https://www.epicpromotionals.com/
14 episodes
Share
