Best Triple Whale Network Podcasts (2024)

1
Increasing LTV: Proven Tactics for Agency Success 34:13

2M ago34:13

34:13

Tune into the latest episode of Agency Algorithm where hosts Nick Shackelford and Joshua Johnston pull back the curtain on key strategies to boost client retention and lower customer acquisition costs for digital agencies. In this episode, Shack and Josh discuss the importance of strong client relationships, the power of newsletters for re-engaging…

1
Inside Hydra Council: How to Plan and Execute Successful Events 28:49

2M ago28:49

28:49

Tune into the latest episode of Agency Algorithm where hosts Nick Shackelford and Joshua Johnston dive deep into the world of high-impact events and outsourced account management for digital agencies. In this episode, Shack and Josh share their experiences from the intimate and successful Hydra Council event, explore the effectiveness of outsourced…

1
Mastering Project Management: Keys to Success 22:45

3M ago22:45

22:45

Hey there! Don't miss a new episode of Agency Algorithm, where hosts Nick Shackelford and Joshua Johnston delve into the intricate world of project management within digital agencies. Shack and Josh also touch on the operational implications of switching tools, negotiating tool rates to reduce expenses, and how to integrate new team members into ex…

1
Client Referral Tactics for Agency Growth 27:42

3M ago27:42

27:42

In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston focus on the systematic management of referrals and payment structures in client relationships. Join them as they discuss the importance of automating sales follow-ups, ensuring simplicity in payment processes, and the strategic nuances of handling referral payments. Le…

1
How to Overcome Paid Media Saturation 26:01

3M ago26:01

26:01

In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston tackle the challenges and strategies of scaling service offerings in the agency realm, particularly focusing on the demand and intricacies of paid media. Discover how the hosts navigate the oversaturation of advertisements and the importance of personalized communicatio…

1
Standout Strategies for Personal Branding 25:15

3M ago25:15

25:15

In this episode of Agency Algorithm, join hosts Joshua Johnston and Nick Shackelford as they dive deep into building a powerful online presence within the marketing space. Learn from their hands-on experience on why resisting paid ads initially played a pivotal role in fostering an authentic inbound marketing strategy and how consistency, cadence, …

1
Nurturing Long-Term Agency Teams: Insights and Strategies 24:43

4M ago24:43

24:43

In this episode, Joshua Johnston and Nick Shackelford discuss the challenges of managing a growing agency team, especially during transitional periods when team members choose to move on. Our hosts emphasize the importance of equipping employees with the tools and resources they need to succeed, even if they eventually decide to leave the company. …

1
Building Succesfull Partnerships in Business and Life 23:53

4M ago23:53

23:53

Welcome back! In this episode of Agency Algorithm, Nick Shackelford and Joshua Johnston dive deep into the world of partnerships and business relationships. Why is vital to find alignment in growth and speed? What is the impact of major wins and losses, and the significance of communication styles in fostering successful partnerships? Is it smart t…

1
Client-Centric Upselling Strategies for Agencies 23:02

4M ago23:02

23:02

In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston dive into the intricacies of agency sales processes and client relationships. As Nick prepares for the arrival of his newborn, the hosts discuss the importance of understanding core competencies and the significance of building a big agency. They share insights on upsel…

1
Exploring Agency Growth: Does Size Matter? 21:57

4M ago21:57

21:57

In this episode of Agency Algorithm, Nick Shackelford and Joshua Johnston ask the big question of whether size matters for agencies. They compare the different approaches to agency growth, emphasizing the importance of aligning the agency's growth strategy with its end goals. Josh and Shack also discuss the advantages of building partnerships with …

1
How Mad Rabbit Created Their Own Holiday To Build Momentum Around BFCM #630 16:29

8M ago16:29

16:29

Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming. F…

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How To Lead With Empathy This Holiday Season (With Feastables' Jess Cervellon) #629 21:42

8M ago21:42

21:42

Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing how to lead with empathy both internally and externally this holiday season. Because if your internal teams aren't happy, they can't possibly support cu…

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Foolproof Ways To Deliver An Elevated Shipping Experience This Holiday Season #628 20:03

8M ago20:03

20:03

Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luckily, Wonderment's Brian Whalley, has tons of tips and tricks to make this foolproof. So you have happy customers and fewer support tickets to sift thr…

1
Expert Advice For Staying Sane During The Holidays As A Founder & Operator #627 20:48

9M ago20:48

20:48

As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PEAKS. But luckily on this episode of Ecommerce Marketing School, KC Holiday shares advice for staying sane and managing expectations across the board. …

1
Subscriptions And BFCM: How To Turn New Customers Into Superfans #626 16:53

9M ago16:53

16:53

Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School, Chris George, subscription guru, shares tips for keeping these new customers coming back for more. Follow Val on Twitter Follow Chris on Instagram Lea…

1
16 Rapid-Fire Expert Plays You Can Still Pull Off Before Black Friday #625 20:50

9M ago20:50

20:50

Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learned from other MASSIVE names in the DTC community about impactful plays you can still pull off before the holidays. Follow Val on Twitter Follow Aaron o…

1
Ahhh BFCM Horror Stories (And What You Can Learn From Them) #624 16:54

9M ago16:54

16:54

It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School, Val is sharing Black Friday horror stories and what you can learn from them. So you can walk into this busy season with your head held high. Follow Val on Twitter Check out this thread with BFCM…

1
How To Make The Most Of The Holiday Season (Even If You Don't Sell "Giftable" Products) #623 23:01

9M ago23:01

23:01

If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School, Val chats with Marea Wellness' Monica Grohne about this exact topic. Find out her secrets to success and so much more. Follow Val on Twitter Follow M…

1
Building A Connection With Your Packaging (And Last Minute Tips For BFCM) #622 21:04

9M ago21:04

21:04

If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School, Popsmith's Dave Stickland shares how they think about packaging and have created an incredible unboxing experience their audience goes nuts for. Plus, he shares last-minute ideas to u…

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What It Takes To Win Black Friday (And Create An Amazing Customer Experience) #621 19:08

9M ago19:08

19:08

Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School, PostPilot's Drew Sanocki shares his secrets for what…

1
Get A Leg Up On Returns This Holiday Season: Expert Advice For Lowering Your Return Rate #620 23:15

9M ago23:15

23:15

Eli Weiss is a customer experience guru. Today, he's the Senior Director CX & Retention at Jones Road Beauty. And before that, he was at Olipop. 2 absolute household names in the DTC space. And on this episode of Ecommerce Marketing School, he's chatting with Val about how to reduce returns this holiday season. It's packed with tons of actionable a…

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Quick Wins You Can Actually Pull Off To Boost CRO Before BFCM #619 18:44

10M ago18:44

18:44

Soooo there's good news and bad news about improving your CRO ahead of Black Friday. Bad news? The best time to start was right after BFCM last year. Good news? It's not too late to pull off some quick wins that'll give your store a serious boost ahead of the holiday season. Luckily, CRO expert, Kanika Misra, is breaking it all down on this episode…

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Drive More Sales This BFCM With These Expert Email And Segmentation Secrets #618 17:26

10M ago17:26

17:26

Email marketing during Black Friday can get a littleee crazy. That's why on today's episode, Val chats with email expert, Jacob Sappington, to give you an in-depth look at how he handles segmentation, gift givers, tweaking existing flows, and SO much more. OH! And don't forget to send an evening text on Cyber Monday. Listen 'til the very end to fin…

1
The Email Series You HAVE To Update For BFCM (Pssst It’s Something You Should Already Have) #617 18:49

10M ago18:49

18:49

The most powerful thing you can do for BFCM is squeezing the most out of what you already have. And that's exactly what email expert, Samar Owais is breaking down on today's episode of Ecommerce Marketing School. The #1 email series you already have in place that *has* to be updated during BFCM. If you want to make $$ this holiday season, this is a…

1
This Shoe Brand Launched A Collab With Jet-Puffed Marshmallows. Here’s How It Went. #616 20:00

10M ago20:00

20:00

Kizik has mastered the art of collaborations. And they're not always obvious. Like their limited-edition shoe with Jet-Puffed Marshmallows. On today's episode of Ecommerce Marketing School, Brett Swensen, shares a behind-the-scenes look at their strategy and how it went (spoiler: it crushed). Plus, whether or not there's time to launch your own col…

1
BFCM Email Tips You Can Try Out NOW (Lessons From 2 Email Marketing Geeks) #615 23:05

10M ago23:05

23:05

We're getting into the biggest email season of the year. And on this episode of Ecommerce Marketing School, Val chats with longtime friend (and fellow email expert) about what they learned at Litmus Live. It's a 2-day conference all about email marketing. And they're breaking down tips and tricks you can be using NOW ahead of Black Friday. Everythi…

1
2 BFCM Offers That Crush For This Expert (And How They're Switching It Up This Year) #614 18:56

10M ago18:56

18:56

To have an amazing Black Friday, you need to nail your offers. Which is why understanding what your audience really cares about is suuuuper important. And on this episode of Ecommerce Marketing School, Jess Bachman, who runs ecommerce agency, Fireteam, is sharing the exact offers they're running for one brand this holiday season (and why). Plus, he…

1
How Carnivore Snax Locked In 1k+ Paying Members In 5 Months (Plus An Inside Look At Their BFCM Plan) #613 20:35

10M ago20:35

20:35

Mark Ritz has been obsessed with memberships for YEARS thanks to his days at Costco. And it's paying off in a big way for his brand, Carnivore Snax. In the first month alone, they locked in 500 members and it's only grown from there. 5 months in, they're up to 1k+ members. And on today's episode, he gives a behind-the-scenes look at bringing their …

1
9 Ways To Grow Your Email And SMS Lists Before Black Friday #612 21:32

11M ago21:32

21:32

The more contacts you have, the more revenue you’ll bring in with your email and SMS campaigns. That’s why list growth needs to be a constant priority, but the next few months leading up to Black Friday are especially important. On this episode of Ecommerce Marketing School, on the all-new BFCM season, Privy's Lauren Cowan shares foolproof tips to …

1
Everything You Missed This Season: A Recap Of The Absolute Gold 18 Ecommerce Experts Shared #611 13:53

11M ago13:53

13:53

On this season of Ecommerce Marketing School, Val chatted with 18 experts about everything from top performing emails, to using holidays to drive sales, and SO much more. And now that Summer School is officially over, we're taking a short break before jumping straight into BFCM. We'll be breaking down success stories, how to prep your site, and WAY…

1
Turn AI Into An Extra Employee For Your Store With These Tips #610 18:37

11M ago18:37

18:37

AI has changed the way we approach marketing over the last year. And when you use it correctly for your business, you can leverage it as an extra team member. For everything from product descriptions to ad copy, there's so much that can be done. And on this episode of Ecommerce Marketing School, Triple Whale's Mary Lister shares her secrets for lev…

1
The Ultimate Welcome Series And How This Brand Incorporates Tons Of Personalization To Get It Right #609 20:36

11M ago20:36

20:36

Selling a multi thousand dollar product is HARD. But when you add insurance to the mix, it gets even more complicated. And that's exactly what Cubby Beds combats every single day. On this episode of Ecommerce Marketing School, founder, Caleb Polley, shares how they lean into serious personalization in their welcome flow and the exact order they thi…

1
How To Use Holidays (Even Small Ones) To Drive Sales For Your Store #608 20:23

11M ago20:23

20:23

Taylor Fraser is constantly thinking about which holidays he lean into for Outway. These emails drive insane sales for their business. And on this episode of Ecommerce Marketing School, he's sharing what works well for them, the #1 thing you can do to drive better results with email and SO much more. This one's absolutely packed with value. Follow …

1
An Expert Guide For What Not To Do With Your Ads #607 22:04

11M ago22:04

22:04

Dara Denney is an absolute ad guru. And as we get into BFCM season, it's harder to get people’s attention and more way more expensive. So on today's episode, she's sharing what not to do when it comes to paid advertising. Make sure you're not making these mistakes and get her full playbook for success. Follow Val on Twitter Check out Dara's YouTube…

1
How To Keep Your Customers Coming Back (Even When Your Product’s Not Consumable) #606 21:24

11M ago21:24

21:24

As a reusable product, Stasher has unique challenges when it comes to bringing customers back again and again. But Lanie DePasquale is up for the challenge. And on this episode of Ecommerce Marketing School, she's sharing a behind-the-scenes look at what it takes to get buyers to make a purchase in the first place and how to get them to keep coming…

1
A Masterclass In Reviews: How Chomps Incentivizes, Uses And Shares Killer Customer Reviews #605 23:43

12M ago23:43

23:43

Imagine having a product so good your customers ask YOU how to leave a review. That's what kind of following Chomps, a jerky brand, has. And on today's episode, Zoe Kahn shares how they get and use reviews. From both superfans and customers. Because when you harness them the right way, reviews have the power to drive more sales and engage your exis…

1
A Crash Course On UGC And How To Get It #604 17:14

12M ago17:14

17:14

Kristen Jones is a UGC (user generated content) expert who has been on both the operator and creator side of the business. And on today's episode, she's giving a behind-the-scenes look at how she manages the process and what it really takes to get amazing content that'll do wonders for your business. Follow Val on Twitter Follow Kristen on Twitter …

1
Unpaid Marketing And How To Get In Front Of Your Audience In Nontraditional Ways #603 19:43

12M ago19:43

19:43

As the founder of sexual wellness brand, Emojibator, Joe Vela is no stranger to leaning in to unpaid marketing. Without the ability to use paid ads, getting in front of their audience comes down to one thing: creativity. And whether you're in a "taboo" industry or just looking for ways to grow your business, this episode is packed with ideas. One e…

1
The Secret To A Winning BFCM Offer (How To Test All Year Long) #602 21:35

12M ago21:35

21:35

For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their ex…

1
How To Build Magical Post-Purchase And Winback Experience (That Keeps Customers Coming Back) #601 24:17

12M ago24:17

24:17

Jess Chan has helped DTC brands generate more than $300M. So she knows a thing or two about what it takes to create campaigns that drive real results. And on today's episode, she's breaking down how to create a magical post-purchase and winback experience that really works to bring customers back. Because often the biggest drop-off brands will see …

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A Behind-The-Scened Look At Building Relationships And Trust With SMS #600 23:31

12M ago23:31

23:31

Whether you're already sending regular texts or you're just getting started, email and SMS expert AND ecommerce founder, Connie Cen, is breaking down how to make your SMS program more personal. And spoiler alert: whatever you do, don't be a brand that just sends discount codes. Because yes, your texts should drive revenue for your business, but you…

1
This Email Expert Shares Some Of Her Top Campaigns Of All Time #599 20:55

1y ago20:55

20:55

Lunar Solar is known for putting out some of the best emails in the business. And on today's episode, Emily Page is breaking down some of their best-performing campaigns and strategies they use to help clients drive real results. Get inspired by these expert-backed email ideas. Follow Val on Twitter Follow Lunar Solar Try Privy for FREE Check out t…

1
An Expert-Tested Influencer Playbook That’s Guaranteed To Crush #598 27:09

1y ago27:09

27:09

Ashvin Melwani, co-founder and CMO of a Health & Wellness brand called Obvi, scaled the business to $30M in revenue in 30 months completely bootstrapped. And on today's episode, he breaks down the exact influencer playbook they use to drive serious results. By leading with authenticity, they focus on real relationships and consistency. And it's a m…

1
A Copywriter's Guide To Infusing Your Brand With Humor And Personality #597 25:15

1y ago25:15

25:15

Humor is an incredible way to build a relationship with your audience and keep them coming back again and again. So on today's episode, copywriter, Lianna Patch, breaks down the best places to infuse your brand with a punchline or two to add personality and humor. No matter what industry you're in. Follow Val on Twitter Follow Lianna on Twitter Try…

1
The Emails You Can't Live Without: An Expert's Advice On The Highest Value Flows #596 21:59

1y ago21:59

21:59

You're not alone if you set up an automated email years ago and haven't looked at it since. But for your highest-value campaigns, it's time to change that. On this episode, Val chats with email expert, Lexie Flick, about how she works her magic and which emails you can't live without. Follow Val on Twitter Follow Lexie on Twitter Try Privy for FREE…

1
A Winning Abandoned Cart Playbook: Behind The Scenes Of Kuru's 5-Email Flow #595 22:24

1y ago22:24

22:24

Shoppers abandon carts for SO many reasons. But the reality is that most brands aren't doing enough to bring them back (and no, that doesn't mean a discount code). So on this episode of Ecommerce Marketing School, Stacey Bishop from Kuru Footwear breaks down their 5-series flow. The best part? The 5th email converts just as well as the 3rd. Follow …

1
How To Hit 1 Million Email Subscribers: The Jones Road Beauty Playbook #594 23:02

1y ago23:02

23:02

1 million email subscribers is a MASSIVE milestone that very few brands achieve. But Jones Road Beauty? They went from 200k to 1 million in 1 year. The main driver? A single campaign. On this episode of Ecommerce Marketing School, Val chats with Jones Road Beauty's Joanne Coffey about the exact playbook they used to make it happen. And spoiler aler…

1
The Power Of Personal Touch And The Email That Drove 20%+ More Revenue For Curie #593 22:20

1y ago22:20

22:20

On this episode of Ecommerce Marketing School, Val chats with Sarah Moret, founder and CEO of clean body care brand, Curie. Since the very beginning, Sarah has been all about keeping things personal. From their Sniff Club to the abandoned cart flow, Curie leans way in on an experience that feels like you're talking to a friend at every touchpoint. …

1
Privy's Ecommerce Marketing School is BACK! Meet Your New Host, Val Geisler. #592 11:52

1y ago11:52

11:52

Welcome back to Privy's Ecommerce Marketing School, now part of the Triple Whale Network! Meet your new host, Val Geisler. She's obsessed with email marketing and retention. Like really obsessed. And on this season of the show, she’s chatting with 30 of the best ecommerce experts in the biz to share tips and tricks to help you grow your business. O…

1
Tweet Your Way to Success: Leveraging Twitter for Promotion and Sales | Lolita Petrossov 35:32

1y ago35:32

35:32

Agency Algorithm is produced by Podyssey. In this episode of the Agency Algorithm Podcast, we have the pleasure of hosting Lolita Petrossov, Founder and CEO of Evestar. Join us as Lolita shares her journey from frustration to building her own agency, specializing in digital marketing for big businesses, and later transitioning into the world of e-c…

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