Go offline with the Player FM app!
The Secret To A Winning BFCM Offer (How To Test All Year Long) #602
Manage episode 372849350 series 2668161
For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM.
Follow Val on Twitter
Follow Connor on Twitter
Try Privy for FREE
Check out the Triple Whale Network
715 episodes
Manage episode 372849350 series 2668161
For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM.
Follow Val on Twitter
Follow Connor on Twitter
Try Privy for FREE
Check out the Triple Whale Network
715 episodes
Kaikki jaksot
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.