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The Secret To A Winning BFCM Offer (How To Test All Year Long) #602

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Manage episode 372849350 series 2668161
Content provided by Privy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Privy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM.

Follow Val on Twitter
Follow Connor on Twitter
Try Privy for FREE
Check out the Triple Whale Network

  continue reading

715 episodes

Artwork
iconShare
 
Manage episode 372849350 series 2668161
Content provided by Privy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Privy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM.

Follow Val on Twitter
Follow Connor on Twitter
Try Privy for FREE
Check out the Triple Whale Network

  continue reading

715 episodes

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