Marketing connects all of us! In this episode, Ellaine and Emmanuel host Donnalee and Amber- professionals in both fashion and interior design who are UAlberta alumni. We explore various topics and connections between the realms of marketing, fashion, design, culture, and the best campus nap spots. — Send in a voice message: https://anchor.fm/marke…

In this episode, Ellaine and Emmanuel host Kelby and Evhan from Berlin Communications, a local agency in Edmonton. We cover a bunch of topics from local agency life, culture shocks, career opportunities in marketing, missing royal family members and more! If you're a student who wants to be on our show send us a message on our Instagram @marketingm…

In this episode, Ellaine and Emmanuel host their first student guest! We chat with Alex Zivkovic, a marketing student who does a multitude of things from 3d design to photography. We discuss creativity, marketing yourself, useful tips for students, and more! If you're a student who wants to be on our show send us a message on our Instagram @marketi…

Season 5 is officially here! This season we have both new and returning faces, listen in to get to know this years team, what we think of other business majors, and more! Link in bio! --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketingmajor/message

In this episode Shamiale and Emmanuel chat with Spencer Bradshaw from the Nation Network and get to know his story and cover a multitude of topics from marketing in sports and marketing yourself, to consumer pet peeves and marketing trends! — Send in a voice message: https://anchor.fm/marketingmajor/message --- Send in a voice message: https://podc…

As this episodes title suggests, this time Shamiale and Emmanuel talk EVERYTHING with Klarissa Paradis. Everything from Klarissa's story, success, failure, current events, to branding, animals, and superheroes! This was such a PACKED episode, we hope you enjoy! — Send in a voice message: https://anchor.fm/marketingmajor/message --- Send in a voice …

In this veeeeery overdue episode, Shamiale and Emmanuel watch and discuss super bowl ads! We talk everything from the best, the worst and some of the oldest Super Bowl ads. If you'd like to watch the ads along with us, check out the links below! Advertisement Links: This flat tire needs a man Let Noxzema cream your face Apple’s 1984 Super Bowl ad h…

What does our future with A.I. hold? Should we really be worried about an A.I. takeover? Is it already too late?? In this Episode, Shamiale and Emmanuel talk with Eric Cheng, the Principal and founder of 12 Creative. We discuss Eric's story and get his best tips for growing a business, branding and value, corporate responsibility, and much more. --…

This episode is all about marketing getting you in your feels. In this episode Shamiale and Emmanuel talk with Joanne Bartolome, the CEO and founder of Empathie Creative. Joanne is a University of Alberta alumni and we discuss everything from her story, the challenges she faced starting her own business and what empathetic marketing truly means. --…

New year new Marketing Major episode!! On this episode Shamiale and Emmanuel chat with Sophie McMillan, the Manager of Fan engagement for the Oilers to talk all things sports marketing, working for an agency, and majoring in marketing. Sophie is a University of Alberta alumni with an aspirational career so how did she do it?! Listen up and find out…

Welcome to Season 4! New hosts, new guests, new year, new vibesssss. Join us in this first episode as we introduce our hosts and you get to know them a bit better. From our University hot takes to what we really think about influencer marketing we are warming up the season with an exciting first episode. --- Send in a voice message: https://podcast…

It’s a wrap on Season 3!!! Thank you for sticking with us for this long, we hope you enjoy this last episode of the season and join us back on Season 4! To start things off, Jenaya puts the boys on Poshmark and Moh talks us through his annual Air Force 1 splurge. Moh has slept on Parks and Rec for too long and now Jenaya has to watch both that and …

Your eyes do not deceive you, we are indeed talking Public Relations today. The hosts generically discuss how their finals season was and get sidetracked by their quirky exam anxieties. Friendly tip: NEVER CHANGE YOUR ANSWER!!!!! Moh tries pitching a campaign idea to the hosts and let's just say it still needs some work. [0:00 - 7:00] We then dive …

The gang is back and we’re bringing the energy right out of the gates! The boys trade stories about recent laundry mishaps that have mostly turned out okay. Jenaya talks through her not so friendly relationship with spiders. Luckily, she has two warrior co-hosts who are well versed in spider combat. (0:00-6:46) Today we are joined by Anita Chauhan,…

Oh snap!! The hosts have taken over. I mean...we’ve always been in control, but now we’ve RLLY gone rogue. On this episode of Marketing Major, the hosts get to debating hot button marketing topics amongst themselves. We start off by talking about online shopping and the pros and cons of having ~options~. We then try to figure out why Vancouver fash…

You want me to put a down payment of how much?! The team starts by dreaming about homeownership goals and aspirations. Jenaya and Alex share a little moment about tiny homes and the whole gang share their expensive tastes. We then try to envision our future trajectories and plan a youth takeover of the Island or simply romanticize starting fresh in…

What’s this??? A new episode of Marketing Major??? Who would’ve thought?? (Well...us really). With our first episode of the new year, we had to get our resolutions out of the way. As we do in every episode, we reminisce a little about campus life. We then run through the classes we’re taking this semester. We're all having a bit of fun with our cou…

It’s a holiday miracle! A new MM episode hot off the press! The Marketing Major podcast gets a fan recording… No wait that was just for Jenaya. Alex elevator pitches a lukewarm cup of water and Moh INSISTS on ordering his holiday bevs on the app. [0:59 - 12:39] We are joined today by Meghann and Karine from Re:Plenish, a local zero-waste refillery …

It's a SEASON PREMIERE! A new year brings a brand new season of the Marketing Major Podcast. While the name remains the same, we've got a new format and a new team to spice things up! In our first ~official~ episode, we’re going big with the longest Marketing Major episode to date because…why not? We dare you to listen to it all in one go. First, t…

We are BACK for Season 3 and our mental states are just as unstable as our internet connections. In this season prologue, we introduce the newest members of the Marketing Major team and welcome back a familiar voice. Joined by other members of the University of Alberta Marketing Association (UAMA), we warm up our podcasting muscles and chat about a…

As we say goodbye to our co-host Josh and another season of Marketing Major, we do so in the best possible way with our biggest guest to date. Somehow, we lucked out and got Josh's marketing idol, Terry O'Reilly, on this amateur show for his final send-off. Besides being Josh's idol, Terry is considered marketing royalty with his long list of inter…

For this episode, we sat down with zag's Digital Strategy Manager and part-time Jesus look-a-like, Matt Gaudet. As a special surprise, UAMA's very own Jill Sundquist sat down and co-co-hosted with us since she interned for zag's social media team last summer. We talk memes, Tik-Tok, the future of social media marketing, and the psychology that goes…

Lotteries might just be a marketer's dream: big budgets, creative freedom, and large-scale campaigns. However, marketing the lottery comes with a fair share of challenges such as an aging demographic, consumer misperceptions, as well as legal and ethical considerations. Luckily for us, our guest today Lindsey Allan from McCann Canada is no stranger…

In this episode of Marketing Major, we are joined by two of the most beloved marketing professors at the University of Alberta, Onita Blankenfeldt and Webb Dussome. The conversation is more casual than the typical lecture and leads to fun discussions about what makes these two so unique as both individuals and marketing professionals. We bet you di…

In this episode of Marketing Major, we sit down with ASOB & UAMA alum and Marketing Manager at Londonderry Mall, Vanessa Julio (and yes we confirmed that the "J" is pronounced). If you're anything like us you've never really thought about marketing from the mall's perspective. We discuss what really goes into to running the marketing department in …

In this episode of Marketing Major, we are joined by Pete Nguyen, former Creative Director at Berlin Communications and Partner at Sea Change Brewing Co. in Edmonton. We chat about some incredible stories from Pete's career as both a musician and a creative, from playing in punk bands and working with Lady Gaga to creating a short film as part of a…

In this episode of Marketing Major, we sit down with Stephanie Enders, Director of Marketing and Communications at EEDC, and Peter Bishop, Partner and Director of Conversion at ZGM Modern Marketing Partners, to talk about what it is like to market for tech companies and startups. As students, we are made aware of the future of business technology a…

In this episode of Marketing Major, we take a detour from the usual marketing conversation and explore the booming tech industry in Edmonton with Adam Danyleyko, Community Manager at Startup Edmonton. We discuss common misconceptions about the career opportunities in Edmonton and do a deep dive into companies like Jobber, Scope AR (did you know the…

What really goes on behind the scenes in putting together a creative marketing campaign from conception to execution? How much work goes into an award-winning video series? How do you convince your client to let you do something crazy with their project? How should you allocate your time and resources during a long and challenging campaign? We've g…

On today's entry-level job series, we are joined by Kevin Espenido who works as the Brand Marketing Coordinator at ATB Financial, consistently ranked one of the top places to work in the country. We learn all about Kevin's journey through ATB from starting out as a summer student to quickly evolving into one of the company's top young marketing stu…

These days everyone has an Instagram account, maybe even a Tik Tok if you're really on-trend. But there's a big difference between posting casually and posting for a career. Content calendars, influencer partnerships, analytics, and never-ending platform updates are the norm for those working behind the scenes of social media. In this episode, we a…

What happens when a lawyer quits her career to pursue her passion of making dumplings? Well, you get some unbelievably good dumplings and the most honest brand the grocery industry has ever seen. The latter is thanks to the work of Scott Steele, Associate Creative Director of ZGM Modern Marketing Partners who helped the farmers market brand use the…

Purpose... purpose... purpose... yeah you've probably heard it before. Purposed-based marketing is one of the biggest buzzwords today besides AI and Big Data. But what does it really mean? What's the difference between purpose-based marketing and other efforts aimed at doing social good like cause-related marketing, CSR and social marketing? And wh…

At some point in the last decade, marketing went meta: the story behind the campaign subsumed the campaign; the video case study about the event overtook the event. In this mini-episode, we chat with Rob Jennings to understand just what meta-marketing means and explore some of Rob's favorite examples of this phenomenon. Want to read more about the …

It's the last week of classes and you might be thinking... what did I even learn this semester? Luckily we sat down with Rob Jennings, President of FKA, to talk about his greatest marketing insights learned over the 11 years he's been running a full-service marketing agency. By the end of this episode, you'll have gained a whole degree worth of kno…

This episode, we are so lucky to have Digital Content Coordinator and NAIT grad, Chelsey Jensen, on the podcast to discuss the ever-changing world of media and how it intersects with marketing. Chelsey has made quite a career for herself in media and shares all the best stories and lessons from her time at Chorus Entertainment. We are also joined C…

Our guests today are two digital coordinators at two award-winning marketing agencies in Edmonton. Jeffrey Thi is a recent UofA graduate now working at FKA while Paige Simpson is a MacEwan graduate working at ZGM Modern Marketing Partners. In this episode, we explore what exactly the term "digital coordinator" means and the wide variety of roles it…

Welcome to the new wild west... the Canadian Cannabis Industry. To help us tackle the industry's toughest marketing and branding challenges, we are joined by Laura Miller who is a former UofA Bcomm graduate and is currently the Community & Brand Manager for Tokyo Smoke. So whether you are a cannabis connoisseur or just curious about the industry, t…

On the 13th episode of Marketing Major, we have the pleasure of welcoming back reoccurring guest Heather Thomson (featured on Episode 4 of last season). She is on a mission to change the way students perceive retail and has a really exciting opportunity for students which she shares on the podcast. In addition, we learn how to get a pulse check of …

Our guests today are two recent UofA grads, Keandra Lucki and Adrienne Leung, who work at FKA, one of the fastest-growing marketing agencies in Edmonton! In this episode, we explore what it's like to get a job right out of school as an Account Coordinator in a marketing agency. We cover a variety of questions surrounding the role like: How crazy is…

If you're like us, you might struggle to get a grasp on what marketing really is today. The things we learn in class don't always apply to the fast paced reality of marketing. On this episode, we get insight into the areas of marketing that even the pros find challenging and tough to keep up on. Industry leaders, Pablo Herrera Cruz and Kayla Barett…

There's a good chance you've seen the Edmonton Made badge on the window of your favourite cafe. Maybe you even flaunt the badge on your laptop to express your love for the city's endless local businesses. But did you ever consider marketing these businesses as your day job? Well, that's reality for our next guest, Laura Maysk, who is the Marketing …

Regardless of your major in business, organizational health and culture matters. And it seems it's never been as important or vital to a company's success than right now. Our guest on this week's podcast, Kerry Bezzanno, is an award winning PR consultant with over 17 years experience in almost every area of business. Kerry and Josh discuss the curr…

In this episode of Marketing Major, Josh sits down with lululemon's Local Social Storyteller for Edmonton, Sophia Gousios to hear the marketing insights and lessons she has learned since creating @lululemon_yeg and growing it into one of the companies largest social followings ever. She also goes into detail about marketing lululemon's first ever l…

We heard the perspective of the agency side last episode, now it's time to hear what the client side thinks. And we are thrilled to have the National Marketing Manager for Booster Juice, Karen Smola, on the podcast to discuss the ins and outs of working on the client side. (fun fact: Karen has only been in the industry 5 years and is already a NATI…

Wondering what the difference is between client side and agency side? Or which side you should start your career on? Or maybe the pro's and con's on each. Well that's exactly what this episode is going to answer. Josh is joined by UAMA President, Anna Zhang, as well as FKA Director of Client Relations, Kiri Wysynski, to answer the questions above a…

There is a lot of hearsay about working in marketing and advertising. Your accounting friends might tell you you’ll make no money. Your mom might warn you about work-life balance. And your dad, well he doesn’t think people need to be sold more sh**. But what is the truth behind these misconceptions? UofA and ASOB alumni, Erika Navarra along with cu…

Think retail is just some boring part-time job that helps pay for Starbucks and bar nights during the semester? Think again. And learn the exciting opportunities that exist for marketing grads in an ever-changing retail industry. Who knows, maybe one day you'll be working for Lululemon like our guest on this episode, Heather Thomson. Heather is cur…

In Part 2 of our talk with Colin Christensen from FKA, Josh and Colin discuss the impact of Patagonia's brand activism on Instagram, attempt to understand the crazy world of Vice, and learn about some really great content Collin has produced here locally. Collin also shares his advice for students interested in marketing. Links from the discussion …

Learn about the impact of digital on content creation, which content gets the largest results and examples of companies winning the content game. In Part 1 of our episode "Creating Great Content", we are joined by Communications and Content Writer Colin Christiansen who graduated as Marketing Major in 2015. This recording is full of amazing insight…