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S2E3: Experiential and Community-Based Retailing w/ Heather Thomson
Manage episode 311604927 series 3089154
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On the 13th episode of Marketing Major, we have the pleasure of welcoming back reoccurring guest Heather Thomson (featured on Episode 4 of last season). She is on a mission to change the way students perceive retail and has a really exciting opportunity for students which she shares on the podcast. In addition, we learn how to get a pulse check of the retail industry and discuss what is currently working for retailers and what isn't. We expand on this by diving into the experiential and community-based trends of retail which leads to some really insightful conversation including Lululemon's new flagship store and spending $16 to get Cineplex popcorn delivered to your door. So if you're curious about marketing and have a few favourite brands of your own, give this episode a listen and discover a career path you might not even know existed.
Looking for tickets to the Reality of Retail on November 21st, 2019? Click on this link to get yours today! Student tickets are only $2o and are 50% off for the first 50 students who sign up! (That's a free dinner, a chance to win a trip to Vancouver, and unreal networking opportunities for the price of a two fancy coffees)
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