Two dudes discuss all things in and out of this world. Often times while laughing at each other.
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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Information and learning podcast for first contact practitioners in primary care. During the podcast episodes Emma and Richard will be discussing first contact cases commonly seen in General Practice with experienced clinicians with a background in a certain clinical area. The cases will review the approach to history taking, red flags and the appropriate investigations. The cases will be based around the FCP - Paramedics roadmap core clinical competencies, to unsure appropriate knowledge . ...
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Opinions Matter and Yours Needs to Be Heard
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Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole poi…
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Growing Your Podcast Starts With WOW Content
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How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt. I also talk abo…
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Learning Disability patient assessment with Dr Ayesha Mahmud 'Do not assume'
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Richard is joined by Dr Ayesha Mahmud who is a GP with specialist and personal interest in learning disabilities. During the episode we define learning disabilities, why it is important to clinical practice and what should be included in learning disability reviews. We then discuss a case including with Dr Ayesha of a concerned patient which includ…
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Podcast Lessons From 400 Episodes with Matt Cundill
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Today, we're thrilled to have Matt Cundill of the Sound Off Podcast as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his Sound Off podcast hitting 400 episodes. In this conversation, we delve into his early challenges, the critical impor…
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Podcasters' Insights on Leveraging YouTube for Enhanced Visibility
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In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked: A) Are you not using YouTube at all? B) Are you creating static videos? C) Are you creating full videos? I also talk about a way to find more content using YouTube even if you're not making videos. Join the School of Podcasting Community Risk-Free Are you looki…
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Equity, Diversity, Inclusion & Belonging In General Practice with Dr Mai Elftise 'Doing the RIGHT thing'
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Richard welcomes back Dr Mai Elftise to the podcast to discuss Equity, Diversity, Inclusion & Belonging (EDIB) in General Practice. During the episode Mai defines EDIB , including the legislation and what this means in General Practice. We then discuss how EDIB can affect patient assessments and how to you may consider adapting your consultations. …
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The Impact of Your Podcast Stories and Strategies
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Today I talk Mark Lawley from the Practical Prepping Show. I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group). Mark shares his journey from initial struggles to unexpected success, reve…
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Adjusting Attitudes: Harnessing Persistence for Podcasting Success
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Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further than launching and keeps you going. In this episode, I share stories from his insightful visit to t…
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The Truth About Podcast Growth: It's a Marathon, Not a Sprint
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Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our c…
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Mastering Podcast Rebranding: Lessons from the Front Lines
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In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on pa…
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Podcasting's Deep Connection With Alban Brooke
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Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. Connect with Alban Brooke Check out Buzzcast Connect with Alban on Twitter @albanbrooke Some of the links o…
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MSK - Shoulder Assessment with Ed Baker 'think of active and passive movements for potential shoulder pathology'
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Richard is joined by regular MSK specialist - Ed Baker, FCP Physio and ambassador for the episode. During the episode Ed discus's the assessment of patients with possible shoulder pathology. This includes history taking, physical examination , investigations, red flags and referral. Ed then discus's cases in including subacromial impingement syndro…
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Mastering Social Media for Podcast Growth with Expert Katie Brinkley
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Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience. Dis…
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Insights and Surprises: Podcast Movement Reflections with Dave Jackson
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I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing. I also point out some people who got busted doing things that could really damage podcasting's integrity. My friends Harry and Kevin boil down podcast monetization to a single question. I'v…
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Crafting Engaging Content: Insights from Joe Pulizzi
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I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur. Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepre…
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Cardiology assessment with Professor Derek Connolly episode 2 'This is heart failure until proved otherwise'
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Richard welcomes back consultant cardiologist Professor Derek Connolly to the podcast. During the episode we discuss cases including patients presenting with leg swelling / orthopnea, and patients with palpitations. Derek give us he's specialist knowledge on how to assess's these patient presentations including history, red flags, investigations an…
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What is Podcasting 2.0? Transforming Listener Engagement and Earnings
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Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with person…
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I get the question, "Should I start a video podcast? " Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. I will also help you avoid a big headache and announce a new way to consume my book. Thinking of Starting a Podcast? Are you cons…
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Maximizing Your Podcast's Tax Deductions with Expert Ralph Estep Jr.
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In Episode 922, financial expert Ralph Estep Jr. joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions, proactive financial tracking, and leveraging various tools. Thinking of Starting a Podca…
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Podcast Saturation: Is Your Playlist Bursting at the Seams?
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Today I asked my audience how full is their playlist? Are they looking for more shows? Happy with the Current Line up? Or are you already behind on the shows you follow? Is it harder to grow a podcast today than, say 5 years ago? I also talk about an Evernote alternative (as their price is going WAY UP) and how when things evolve, some will like it…
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Cardiology assessment with Professor Derek Connolly Episode 1 'Is this cardiac or could it be cardiac'
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Richard welcomes Professor Derek Connolly to the show who is a consultant cardiologist at Birmingham City Hospital. During the episode, Derek discus's how he assesses patients with possible cardiac pathology's. We discus, history taking , red flags, investigation and referrals. We then discus a case of a patient presenting with chest pain in genera…
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Overcoming Podcasting Burnout: Strategies for Staying Motivated
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Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting journey. Today's lesson is close to my heart: "Strategies for Staying Motivated." We all know the drill — some days, you're on top of the world, ready to share your voice with the masses; other times…
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Apple's New and Noteworthy: Behind the Scenes with Gary Arndt
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Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start. Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of in…
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Grow Your Instagram Presence with Jeff Dwoskin's Stampede Social Strategies
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In a previous episode, Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many people engaged with you, but WHO it was. Check out Stampede Social at https://www.s…
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Your Podcast: What Will You Start and Stop Doing in 2024?
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We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the Sch…
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Respiratory Assessment with Dr Mai Elftise 'Make sure to assess patients inhaler technique in your assessments' Episode 2
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Richard and is joined by guest presenter Sophie and Dr Mai Elftise to discuss respiratory assessment. During the episode we discus's the assessment of patient cases including wheezing, prolonged cough and sleep apnea. This includes history taking, red flags, investigations and referrals for these patient presentations. As always thank you Scott for…
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We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episod…
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Respiratory Assessment with Dr Mai Elftise Episode 1 'Make sure your in the right body system'
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Richard welcomes Dr Mai Elftise to the podcast who is a GPwSI in respiratory medicine. During the episode we discuss the assessment of patients who present with protentional respiratory pathology. This includes history taking , red flags, investigations and referrals. We use Dr Mai's knowledge to introduce a case of a patient with possible COPD to …
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Will “Verified” Downloads Ruin Podcast Advertising?
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Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a …
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MSK - Hip pain assessment 'consider the patients age when thinking about pathology in the hip joint'
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Richard and Emma welcome back FCP ambassador and physio Ed Baker to discuss hip pain assessment. Ed discus's his assessments of patients that present in his clinics with hip pain. Ed discus's history taking , physical examination and potential pathology's of the hip joint. Ed, then discus's a case of hip osteoarthritis and how he applies his assess…
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Achieve More, Faster: The Insider's Guide to the Impactful Benefits of Hiring a Coach
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Today I share a story where I took information I was going to publish as an episode, but put it out as a newsletter instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using it here. I also share how getting a GOOD coach can save you TONS of time and HEADAC…
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Behind the Mic: Avoiding Podfade By Identifying Your Why
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Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have. We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make informed decisions. Lastly, some people are making bad decisions for their podcasts as a business, and I give…
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From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024
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53:40
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The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast. As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all…
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My Favorite Podcast Is.... (and WHY) 2023
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I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to all who participated. I did something different and had AI summarize all the "WHYs" together. A sp…
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Podgagement: Because It's All About Engaging Your Audience
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Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get Po…
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I read an article by Leslie Thompson titled, A reflection on 5 years of podcasting, and it really moved me. It points out that even if you end up ceasing to produce your podcast, the time is not waste. It may feel that way, but Leslie shares how her time on the Rogue Ones podcast was not a wate of time and she has used her skills in other projects …
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Pushing Boundaries: Lessons Learned from Doing Things Poorly as a Podcaster
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You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it. Full show notes with video of the performance at www.schoolofpodcasting.com/908 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you lo…
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Thinking of Adding Ads To Your Podcast - Listen to This First
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I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do. Join the School of Podcasting Community Ris…
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Unleash the Power of LinkedIn for Your Podcast: Insider Tips from a LinkedIn Pro
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One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't. Well, 2024 is right around the corner, and LinkedIn is on the radio, so I brought on Daniel Alfon (who has been on Linkedin since 2004, has written a book on LinkedIn, offers courses, coaching, etc,…
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MSK - Knee Pain Assessment 'remember one up one down'
1:10:21
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Richard and Emma welcome back Ed Baker who is a FCP - MSK physio in general practice and a FCP ambassador at Coventry and Warwickshire Training Hub. During the episode we discuss the approach to patients that present with knee pain and how to carry out a effective knee assessment. Including, history taking, common examination findings and knee path…
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Don't Get Bitten: Identifying Predatory Practices in Podcasting
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Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster and not their audience. I also comment on a great article from Tom Webster, which ties in nicely with a documentary called "Worst to First" which shows how Z100 in New York City described their show in…
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Mental Health Assessment with Dr David Palmer - Part 2 'Share the care with the patient'
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Richard and Emma welcome back Dr David Palmer, who is a GPwSI in mental health. During the the podcast we discuss patient presentations including substance abuse, psychosis and post natal depression. David give us his incite into mental health assessments including history taking , investigations and appropriate referrals. As always special thank y…
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What Makes This Great? Behind the Scenes With David Hooper
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David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show. I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I br…
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Capturing Fleeting Ideas That Your Audience Needs to Hear
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We all know the feeling of hearing a brilliant thought or idea during a podcast, only to have it slip away just as quickly. Well, fear not! In this episode, our host shares their struggles with capturing and remembering information, as well as some incredible insights about how to overcome this challenge. I asked my audience and they shared their s…
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How to Build a Podcast that Drives Leads and Credibility
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While there are no rules for podcasting, there are best practices, and today I'm talking with Courtney Elmer, who helps people get into the top 100 of the Apple Charts. We also discuss how podcasting can give you back your voice and help you be heard. An entrepreneur can boost sales when their podcast is On a regular schedule (it helps you be seen …
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Mental Health Assessment with Dr David Palmer - Part 1 'There's no health without mental health'
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Emma's back and we are discussing mental health assessment with Dr David Palmer, who is a GP with a keen interest in mental health. During the episode we discuss the importance of mental health assessment, David give his guidance of how he approach's mental health assessment. We they apply his knowledge to two cases including depression and anxiety…
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Marketing Magic: Boosting Your Podcast's Reach with Proverbs and Catch Phrases
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Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your prov…
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Podcast Growth Strategies From Jesus - EP900
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Episode 900 (as was 800, 700, etc) has me breaking format. In this episode, I share why all the not-so-great things that happened to you grow up help make you, YOU. Your uniqueness may be the EXACT thing that resonates with people who need to hear your content. After coming back from the Spark Ignite Christian Podcast Conference, I was able to book…
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Skin lesions with Dr Lupini 'If your not sure, ask!'
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Richard welcomes back Dr David Lupini who is a GP partner and GPwSI in dermatology. During the episode we discuss the assessment of skin lesions. Dr Lupini discus's how he started to assess skin lesions in primary care without the use of a dermatoscope. We apply the assessment to 3 cases including melanoma , squamous cell carcinoma and basal cell c…
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Helping Your Website Rank Better With Podpage Elite
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I first interviewed Brenden Mullen from Podpage back on episode 728. Today he's back as they have added Podpage Eilite a new plan that adds tools to help your podcast get found, notify guests, provide stats on links and more. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? L…
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