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Upshot.ai is an omnichannel, customer engagement and gamification platform. With our passion for transforming business with customer engagement and gamification, we take ownership and obsess over every minute detail. This podcast is dedicated to helping business owners, marketers and product managers to understand the art of creating great customer experiences.
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Customer Engagement 101 by Upshot.ai
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The Understanding Gamification Podcast: E3 - What makes Gamification a huge success?
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In this episode, Kaustuv and Architaa talk about the science behind Gamification and why it actually works. They also discuss intrinsic and extrinsic motivation and how it plays together to push people to act.
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Customer Engagement 101 by Upshot.ai
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The Understanding Gamification Podcast: E2 - What are some of the best Gamified platforms?
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In this episode, Kaustuv and Architaa talk about all the Gamified platforms we use daily, like Myntra, Cred, etc., and how they use different Gamification elements to boost engagement.
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Customer Engagement 101 by Upshot.ai
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The Understanding Gamification Podcast: E1 - What is Gamification?
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In this podcast series, Kaustuv and Architaa discuss Gamification in-depth with examples. They also outline all the different industries Gamification can be used in to boost user engagement and retention.
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Customer Engagement 101 by Upshot.ai
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What are some unusual industries that now use Gamification?
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In this episode, Gamification Expert, Krishna Chaitanya, talks about some unusual industries and products that have now started using Gamification. He elaborated on how it has increased user engagement and retention.
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Customer Engagement 101 by Upshot.ai
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How to Kickstart your Gamification Journey with Krishna Chaitanya and Kaustuv Dwivedi
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In today’s episode, Krishna and Kaustuv talk about how to kickstart your Gamification journey, what mistakes you should avoid, and discuss success stories of some of the top companies who could make this process easier for you. This podcast shows how one can implement Gamification in this current market situation and some common mistakes people mak…
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Customer Engagement 101 by Upshot.ai
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What are some of the brands that revolutionized Gamification?
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In this episode, Gamification Expert, Krishna Chaitanya, names the many brands that revolutionized Gamification and are pioneers in the field. He also discusses all the different ways these brands used Gamification to modify user behavior.
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Customer Engagement 101 by Upshot.ai
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What are the biggest advances in Gamification over the years?
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In this episode, Gamification Expert, Krishna Chaitanya, discusses the biggest advances in Gamification over the years and lists big brands that now use Gamification.
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Customer Engagement 101 by Upshot.ai
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Do gamified elements need to look like a game?
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In this episode, Gamification Expert, Krishna Chaitanya, busts the common myth of gamification needing to look like games.
In this episode, Gamification Expert, Krishna Chaitanya, outlines when reward points are considered Gamification and when they fail to leave a psychological impact on users.
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Customer Engagement 101 by Upshot.ai
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What qualifies as Gamification for non-gaming apps?
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In this episode, Gamification Expert, Krishna Chaitanya, talks about what exactly qualifies as Gamification for non-gaming apps like banking. He also explains how Gamification finds its roots in psychological techniques.
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Customer Engagement 101 by Upshot.ai
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Why is Gamification important for an app or a website?
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In this episode, Gamification Expert, Krishna Chaitanya, talks about why Gamification should matter to app or web product owners and how it is critical for product growth.
In this episode, Gamification Expert, Krishna Chaitanya, talks about how he perceives Gamification and what it is based on.
In today’s episode, Krishna and Kaustuv talk about all things gamification, including thought-provoking facts about customer engagement and the industries that are more susceptible to implementing gamification in 2023. This podcast shares light on how one can implement Gamification in this current market situation and some of the common mistakes pe…
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Customer Engagement 101 by Upshot.ai
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How to gamify users' first purchase using Upshot.ai?
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In this episode, understand how Upshot.ai gamified the onboarding process and users' first purchase with your brand. Learn how Upshot.ai used Push Notifications and In-app Messages to boost first-time sales by over 36%.
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Customer Engagement 101 by Upshot.ai
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How to achieve personalized Marketing Campaign goals?
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In this episode, understand how Upshot.ai helped one of India's leading banks, achieve its marketing goals by using Opinion Polls. The Upshot.ai solution led to highly increased CTR and Open rate.
In this episode, learn how to increase DAUs for your app or website. Understand the role of Gamification in boosting user engagement and making users come back to your platform for more!
In this episode, understand how Upshot.ai helped an eCommerce company personalize its user experience and skyrocket its sales by utilizing features like Push Notifications and Video Tutorials.
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Customer Engagement 101 by Upshot.ai
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Want to create curiosity in your users about new product releases?
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In this episode, learn how Upshot.ai helped create buzz among users about new product releases on one of India's fastest growing Retail platforms. The Push Notification campaign designed by Upshot.ai increased sales on the app by over three times.
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Customer Engagement 101 by Upshot.ai
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How to make User Onboarding fun and memorable for your mobile app?
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In this episode, understand how Upshot.ai can help make the app onboarding process fun and engaging for your users and boost your app's MAUs.
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Customer Engagement 101 by Upshot.ai
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How to increase the Monthly Active Users (MAUs) for your mobile app?
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In this episode, understand how Upshot.ai can help your app increase user engagement and Monthly Active Users (MAUs) by implementing Gamification, User Segmentation, and Micro-Surveys.
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Customer Engagement 101 by Upshot.ai
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How to increase your app's Daily Active Users (DAUs) and retention?
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In this episode, learn how Upshot.ai can help your app increase user engagement and retention by employing a user segmentation and gamification strategy.
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Customer Engagement 101 by Upshot.ai
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How to boost product adoption to drive sales on your app?
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In this episode, learn how Upshot.ai helped one of the world's largest multilevel marketing company boost its sales. Upshot.ai used a combination of badges and micro-surveys to achieve increased product adoption for its users.
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Customer Engagement 101 by Upshot.ai
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How to improve your ratings to rank higher on the App Store?
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In this episode, learn how Upshot.ai helped a growing CPG company in Asia improve its App Store optimization and boost its app ratings and downloads.
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Customer Engagement 101 by Upshot.ai
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How to capture users' preference data within your app?
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In this episode, learn how Upshot.ai helped India's largest internet provider to capture users' preference data and better understand their user persona.
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Customer Engagement 101 by Upshot.ai
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How to improve feature adoption within your app?
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In this episode, learn how Upshot.ai improved the feature adoption rate on an healthcare app and how it can help your app do the same.
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Customer Engagement 101 by Upshot.ai
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What is the secret behind designing a gamified app that is everyone's favorite? - with Roman Rackwitz
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In this episode, Gamification Pioneer and Expert, Roman Rackwitz discusses how simple reward programs differ from Gamification. He also talks about what makes some gamification apps a favorite among the masses and the role intrinsic motivation plays in it.
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Customer Engagement 101 by Upshot.ai
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Is nudging your users a good idea? - with Roman Rackwitz
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In this episode, Gamification Pioneer and Expert Roman Rackwitz discusses the importance of nudging. He talks about how nudging users repeatedly can be tricky for brands and how to improve its effectiveness by pairing it with Gamification.
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Customer Engagement 101 by Upshot.ai
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When is the best stage in product development to introduce Gamification? - with Roman Rackwitz
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In this episode, Gamification Pioneer and Expert Roman Rackwitz elaborates on the best time to introduce Gamification in the product development process. He explains how to make the app experience holistic and exciting for the users while also ensuring conversion.
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Customer Engagement 101 by Upshot.ai
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How does Gamification help users perform dull, repetitive tasks - with Roman Rackwitz
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In this episode, Gamification Pioneer and Expert Roman Rackwitz discusses how painful, repetitive, and monotonous tasks could be made easier for the users through the use of Gamification. Gamifying the activity would build on users' intrinsic motivation through cognitive activity.
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Customer Engagement 101 by Upshot.ai
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The right way to Gamify your App - with Roman Rackwitz
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In this episode, Roman Rackwitz, Gamification Pioneer and expert, emphasises the reason not to go overboard while adding gamification to your app and elaborates on the importance of adding real value to the users with your product.
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Customer Engagement 101 by Upshot.ai
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Why is Customer Retention More important than Customer Acquisition? With Ashutosh
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In this episode, Ashutosh, chief product officer, Freo/MoneyTap, discusses how customer activation and eventually customer retention is extremely critical for any business application
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Customer Engagement 101 by Upshot.ai
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Why Customer Onboarding is the Most Crucial Part of Your Growth Strategy - With Ashutosh
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In this episode, Ashutosh, chief product officer of Freo/MoneyTap, discusses how optimizing the onboarding process can fasten product adoption and plays an important part of your growth strategy
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Customer Engagement 101 by Upshot.ai
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Do power users need an onboarding? With Ashutosh
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In this episode, Ashutosh, chief product officer, freo/MoneyTap, discusses the importance of user onboarding and customization of the onboarding process for different users.
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Customer Engagement 101 by Upshot.ai
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What is the definition of gamification? - with Roman Rackwitz
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In this episode, Roman Rackwitz, a gamification expert, defines gamification and discusses how it is more activity-driven than result-driven.
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Customer Engagement 101 by Upshot.ai
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How important is it to set expectations for a new gamification project? - with Roman Rackwitz
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In this episode, Roman Rackwitz, a gamification expert, discusses the importance of setting clear expectations for gamifying a new project.
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Customer Engagement 101 by Upshot.ai
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How to know when to use explicit vs implicit Gamification? ~ With Roman Rackwitz
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In this episode, Roman Rackwitz, gamification pioneer and expert, discusses explicit and implicit gamification!
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Customer Engagement 101 by Upshot.ai
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What is the role of intrinsic and extrinsic motivation while connecting with users? - With Roman Rackwitz.
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In this episode, Roman Rackwitz, a gamification pioneer and expert, will outline intrinsic and extrinsic mechanisms and discuss how these factors help in connecting with users to gamify the app.
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Customer Engagement 101 by Upshot.ai
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What is Behavioral Science? How does it help us in understanding human behaviour? - with Alex Jackson
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In this episode, Alex Jackson, a behavioral design expert, will explain how game mechanics and behavioral science can be applied together to solve real-time problems, engage users, and further explains different behavioral science theories.
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Customer Engagement 101 by Upshot.ai
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How to engage your customers with behavioral psychology with Roman Rackwitz
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In this episode, Roman Rackwitz, a gamification pioneer and expert, will explain with an example how game mechanics and behavioral psychology are applied together to engage customers.
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Customer Engagement 101 by Upshot.ai
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What is Behavioral Science? How does it help us in understanding human behaviour ? - With Alex Jackson
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In this episode, Alex Jackson, a behavioral design expert will explain how you can understand human behaviors through behavioral science and will provide an introduction to driving positive human behaviors through Gamification.
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Customer Engagement 101 by Upshot.ai
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Top Game Mechanics used in Gamification - With Pete Jenkins
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In this episode, Pete Jenkins and Krishna Chaitanya talk about their favorite game mechanics and how you can get your users hooked to your apps.
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Customer Engagement 101 by Upshot.ai
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Gamification in Marketing and how it can help drive sales - With Pete Jenkins
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Brands and retailers are jumping on the growth of the gaming market and increasingly using ‘play’ mechanics as a way to encourage shopping. In this episode, Pete Jenkins explains the role of gamification in marketing and how to use it effectively to boost sales.
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Customer Engagement 101 by Upshot.ai
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What is Gamification? How can it help businesses? - With Pete Jenkins
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Games are incredibly engaging and have an excellent way of getting people to complete goals. They keep a player focused, excited, and constantly motivated to succeed. In this episode, Pete Jenkins, an international gamification expert and mentor talks about gamification and its importance in today's business world.…
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Customer Engagement 101 by Upshot.ai
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Easy Hacks to Improve your App Revenue with Sangita Das
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In this episode, we will cover some tried and tested monetization tips to increase your app revenue.
Keeping your customers happy and coming back for more is an essential strategy for any business. In this episode, we will cover one metric in particular that can help companies understand the value of existing buyers: customer lifetime value.
In this episode, we will cover the definition of cohort and understand the importance of cohort analysis in marketing campaigns to improve customer retention.
In this episode, we go over the basics of A/B testing and the guidelines you need to follow in order to perform the A/B testing successfully.
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Customer Engagement 101 by Upshot.ai
1
How Gamification Can Boost Customer Engagement
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Gamification is changing the way customers interact with brands but there is no one-size-fits-all gamification strategy. In today's episode, we will look into the concept of gamification and understand why businesses need to adopt a holistic approach to incorporate gamified elements into their customer engagement strategy.…
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Customer Engagement 101 by Upshot.ai
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How to Boost your Retail Banking Experience across Mobile App/Web - Pt. 1
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In today’s digital COVID-19 era, connecting with your potential customers in the banking industry has become an overwhelming challenge. In order to address these issues, you need to embark on a transformational journey; starting with the customer and working backwards, to better-position yourself to deliver incredible experiences that create custom…
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Customer Engagement 101 by Upshot.ai
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Ecommerce Growth Hacking Series : Welcome new users with guided product walkthroughs
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Running an eCommerce business is not an easy task, especially if you are seeking constant growth. For eCommerce, the ability to hack growth is to do rapid experimentation across the full customer journey. Welcome to episode #1 of the Ecommerce growth hacking strategies. In this series, we will share top growth hacking strategies to get more custome…
