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Personalization That Won't Break the Bank
Manage episode 384093856 series 3288971
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In this episode, Krishna Chaitanya and Kaustuv Dwivedi discuss the implementation of personalization in digital experiences, emphasizing its significance for app engagement, conversion, and retention. They explore the multi-faceted approach to personalization, from content to UI, and share strategic tips for starting small and scaling effectively without spending a million dollars!
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