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Welcome to the Click and Convert podcast - the show for business owners and marketers that lifts the lid on web traffic, online conversion, and much more besides. with your host, Sean Clark from ClarkStJames.com
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Learn To Outsource The Right Way with Nathan Hirsch
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Nathan Hirsch has over 10+ years of experience building businesses as an entrepreneur. Along with his business partner Connor Gillivan, Nathan built his first eCommerce business to $25 million in total sales using virtual assistants. Then, they scaled and sold their second company, FreeeUp which featured on the show in 2019, with a 100% remote team…
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Today’s Click and Convert podcast guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. As a leader in the influencer marketing space, Magda helps brands across all industries start and expand their campaigns to meet, and exceed, their own specific goals. Magda’s client list includes the likes of Zevia, Freshly, Bed, Bath & Beyond, LL…
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VIDEO: Turning LinkedIn Content Into a Lead Generation Machine
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**Note: This is a special video episode hosted by our Sales Manager Charles Holland from his online MeetUp- Hack Your Sales Funnel** You can find out more at: hackyoursalesfunnel.com Want to know how one marketer generated over 600 high-value leads in 9 months on LinkedIn through content marketing? We’ve got you covered! Our guest speaker – Chris B…
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How to Sell Your Business With Chris Shipferling
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36:28
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On today’s show, Sean speaks with Chris Shipferling, Managing Partner at Global Wired Advisors, where he is the first point of contact for clients looking to sell their online business. For the past seven years, Chris has focused exclusively on high-level consulting for multi-million-dollar omnichannel, digitally native and Amazon-based private lab…
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This is a special episode of the Click and Convert podcast as Sean takes part in a roundtable discussion on the Search with Candour podcast. Sean is joined by Mark Williams-Cook and Rob Lewis of Candour as well as Michael Curtis from Further to discuss PPC and SEO. They cover recent updates and what the future holds for both paid and organic search…
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On this week’s show, Sean speaks to Traci Reuter, founder and CEO of Divine Social. Traci has a gift for looking at any business’ vision, mission and message and mapping out the right strategy for them.She’s passionate about helping businesses grow using authentic and meaningful social advertising. With 25 years of experience, it’s safe to say that…
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On this week’s episode, Sean speaks to Adam Lundquist. Harvard-educated, this former radio shock jock became is responsible for one of the first viral YouTube videos, when he uploaded one of his interviews in the platform’s early days. This viral video sparked Adam’s interest in the power of the internet and internet marketing. Now an agency owner,…
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Using Fractional CMO to Help You Define, Set and Achieve Business Goals
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1:05:54
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Joshua Ramsey, fractional CMO and digital marketing executive. He owns a digital marketing agency and works with companies to assist them in mapping out a more robust marketing strategy to dominate the marketplace. With nearly thirty years of digital marketing experience, Josh is also a Google Partner. On top of this, Josh hosts his own radio show …
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Grow Your Brand, Increase Sales & Build Your Business with Video Marketing
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On this week’s Click and Convert podcast, Sean speaks to Rick Cesari ahead of the release of his new book Video Persuasion. Rick has helped major brands, from GoPro to George Foreman build billion-dollar brands through brand response advertising and strategic video marketing. His new book puts the proven marketing techniques of big brands into the …
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A Chatbot Is for Life Not Just for Christmas
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56:29
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Alex Debecker is co-founder and CMO of ubisend, an AI company that helps businesses solve challenges with conversational software (aka ‘chatbots’). He moved to the UK in 2016, after having built and sold a marketing agency in Belgium Over the last three years, the company’s client list has seen significant growth, with clients including the likes o…
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Helping You Redefine How You Hire for Your Remote Team with Nathan Hirsch
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32:09
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On this week’s show, Sean interviews Nathan Hirsch, expert in remote hiring and eCommerce. Nate has been selling online since 2010, selling over $25 million worth of product through his eCommerce business. He is now the founder of FreeeUp.com, the hands-on hiring marketplace. FreeeUp.com connects online business owners with pre-vetted remote worker…
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This week, we speak to Mark Williams-Cook, Digital Marketing Director of Candour. With 15 years of experience in the digital marketing industry, Mark has spent his time working at senior management and director level at three major UK digital marketing agencies, working as a full-time affiliate, making and flipping websites, one of the first in the…
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Customer First: How the Best Loved Brands Convert & Retain Customers
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47:18
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On this week’s Click and Convert podcast, Sean interviews Naeem Arif. With nearly 30 years of experience as a business owner and management consultant, Naeem has provided consultancy to CEOs, directors and senior leaders of major corporations around the world. He’s developed a formidable reputation for his success over the years in an array of diff…
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Leveraging LinkedIn Ads to Generate Leads & Sales with AJ Wilcox
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On this week’s show is AJ Wilcox, long-time digital marketer who fell in love with the LinkedIn Ads platform in 2011. In 2014, AJ founded B2Linked.com, a company that specialises in LinkedIn Ads account management, training and consulting. Since 2014, he has managed hundreds accounts on the network, reaching a combined total of $110 million in ad s…
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The Potential of Product Licensing for Your E-commerce Business
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On this week’s show, Sean speaks to Paul Miller, founder of CozyPhones and Next Level Licensing. Paul has been expanding his e-commerce brand since 2015, and speaks of the importance of seeking licensing opportunities for his products. Having locked in a licensing deal with Nickelodeon in 2017, Paul’s brand skyrocketed and culminated in a global ma…
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Converting More of Your Website Visitors into Buyers
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49:26
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On this week’s show Sean interviews Jon MacDonald, founder and president of The Good, a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. With names like Adobe, Nike and The Economist on its client list, it’s fair to say that The Good has been a success- confirmed by its position on Oreg…
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How To Promote Content on Facebook to Generate a 22-1 ROI
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This week, Sean interviews Daniel Daines-Hutt, Co-founder of AmpMyContent. Both Daniel and his business partner, Freyja Spaven, are internationally recognized experts in Content Creation, Strategy and Sales Systems. Having originally started a clothing company to gain the right to remain living in New Zealand, AmyMyContent were stocked in five stor…
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On this week’s podcast, Sean speaks with Jim Huffman, founder of growth agency GrowthHit and author of The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World On top of this, Jim has scaled another online business to three million impressions per month in under 18 months and is currently overseeing the marke…
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Leveraging The Power of Webinar To Drive Sales with Todd Earwood
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On this week’s show we have Todd Earwood, founder and CEO of MoneyPath. Todd and his team help to build growth campaigns, specific to the particular needs of clients. As an advocate of webinars, Todd believes that these are hugely underused as a marketing campaign. Having helped his clients produce webinars for a number of years, HubSpot and GotoWe…
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On this week’s Click and Convert podcast, we speak with Nick Usborne copywriting and web writing expert. Nick has written for some of the world’s best-known brands Citibank, Apple,Chrysler, MSN.com and New York Times to name just a few, having won 15 rewards for direct response copywriting in his time. But it’s not just his own writing that is so i…
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In this week’s show we interview Glenn Fisher, founder of AllGoodCopy.com, a free online resource for direct response copywriters and marketers. For over a decade, Glenn has worked with Agora, a multi-million pound international financial publisher and now writes on a freelance basis as well as coaching aspiring copywriters. In this interview, Glen…
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How To Apply A Subscription Model To Any Business with Gabe Weisert
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In this week’s show we speak to Gabe Weisert, managing editor of Zuora's 'Subscribed' magazine and co-author of the recently released Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It. Gabe has previously written for Yahoo!, Forbes.com, and Andrew Harper's Hideaway Report. Sean and Gabe discuss a range o…
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Killing Your Conversion Killers with Joris Bryon
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55:12
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In this week’s podcast, we spoke to Joris Bryon, co-founder of dexter.agency, the conversion optimisation specialists. Joris and his team help e-commerce companies increase revenue through a combination of conversion optimisation and A/B testing. Joris’ recent publication ‘Kill Your Conversion Killers with The Dexter Method™ - A Pragmatic Approach …
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Developing A LinkedIn Lead Generation System with Christine Nicholson Developing A LinkedIn Lead Generation System with Christine Nicholson Developing A LinkedIn Lead Generation System with Christine Nicholson ...
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In this week’s Click and Convert podcast, Sean interviews Christine Nicholson, an author, speaker and consultant who helps businesses change their outcomes, in turn changing the lives of business owners and their families’ lives. In her role as The Profit Fixer, Christine has 25 years’ experience working with small and medium business owners to cha…
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Crafting a Culture to Massively Grow a Business with Scott Bintz
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48:38
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In this week’s episode, we spoke to Scott J. Bintz, founder of RealTruck.com and author of Principles to Fortune: Crafting a Culture to Massively Grow a Business. Scott founded e-commerce RealTruck.com in 1997, but after selling the successful business in 2015, he turned his attention to Red Headed Rebel, advising companies on their e-commerce & di…
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In this week’s episode, we talk to Michael Koral, co-founder and COO of digital advertising RoboAgency, Needls. The Needls ad platform allows businesses to automatically create, target and optimize digital ads on both Facebook and Instagram. Using its proprietary intent engine, Needls identifies buying signals within posts, tweets and status update…
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Moving Your Business To The Cloud with Paul Goggin
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In this week’s podcast, we interview Paul Goggin, author of ‘Cloud First: Why Your Technology Is Killing Your Small Business And What To Do About It’. With over 20 years of experience in the IT industry, working with some of the largest global corporations, Paul now runs his own company Innovo Consulting. Innovo Consulting specialises in helping sm…
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A Marketing Guide to Selling While You Sleep with Brian Greenberg
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On this week's podcast, we interview Brian Greenberg, who has generated over $50 million in revenue from the businesses he has founded in e-commerce, marketing, and financial services. With over 10,000 reviews and testimonials from customers, Brian has earned the reputation of 'The salesman who doesn't sell', which explains the title of his new boo…
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Creating A 10x Marketing Formula with Garrett Moon
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46:12
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On this week’s podcast, we interview Garrett Moon, CEO & Co-Founder at CoSchedule and author of the recently-published 10x Marketing Formula. Garrett used the marketing technique that he covers in his recent publication to build CoSchedule, the dynamic, interactive calendar that integrates with a business’ overall marketing strategy, from nothing t…
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Building A Business With Respect Based Marketing with Bastian Ernst
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On this week’s podcast, we interview Bastian Ernst, the CEO and founder of Wild Audience as he shares some of his expertise on respect- based marketing. Bastian actually began his career working in Silicon Valley, but gave this up in 2015, knowing that there was something bigger waiting for him to discover. That ‘something bigger’ was actually Wild…
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Marketing in Virtual Reality with Henry Stuart
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On this week’s podcast we are lucky to have Henry Stuart co-founder & CEO of Visualise - a virtual reality production studio. He is also the author of Virtual Reality Marketing: Using VR To Grow A Brand And Create Impact which is due to be published this October. Henry began his career in Photography however he soon took his skills to new levels. H…
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GDPR’s Impact on Marketing in 2018 with Solicitor Richard Turner of Leathes Prior
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2018 has been a year for regulatory change with MiFID 2, PSD2 and now the wiser impacting introduction of the General Data Protection Regulation (GDPR) on the 25th May. Data protection and privacy regulations have existed in law for many years, but GDPR seeks to formalise and strengthen some of the existing directives. Whilst there are some new rul…
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How to Create a Brand for your Startup with the Tea Agency
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47:05
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When we start out in business often designing a logo or website is the nearest we get to thinking about a brand. A well developed brand can play a major role for your company. How it is perceived in the market, how it reflects your values and even how internal staff behave within the business. On this weeks show we interview Tu, Erika and Alina who…
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How To Increase Sales Through Affiliate Marketing with Priest Willis Sr.
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Affiliate marketing is an often overlooked marketing channel. Even though it can be one of the most cost-effective when it comes to driving sales or leads. It is one of the only marketing channels where you pay on a per sale basis, not per click. This makes it very profitable. Sound too good to be true? Like all things in life, there is no “free-ri…
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Important Marketing Changes From Google, Facebook & LinkedIn in 2018
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Welcome to 2018 and for our first podcast of the year, I’m looking at some of the important updates we are going to see from the leading platforms. The key players make many changes through the year, but some of those to come are likely to have the biggest impact on your business. We have changes from Google which impact SEO and AdWords. LinkedIn i…
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Why does one website perform better than another in the search results? How can I ensure your website stands the best chance of ranking for your chosen target phrases? These are the questions anyone involved with search engine optimisation is always being asked. The issue is that the answer is never straightforward. Google certainly won't tell you,…
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Improve Your Pay Per Click ROI With Audience Lists
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Have you ever wondered why your Facebook ads don’t give you a return on investment? Yet other people are always raving about their success with them. Or do you continually see competitors bidding on generic terms on Google AdWords in your industry and wonder how they afford to do it? Rather than placing ads in front of anyone that searches “dog foo…
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How To Rank Number 1 In Search For A Competitive Keyword
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There are a few different approaches to search engine optimisation, dependant on your objective. It goes without saying that the first stage is always to carry out an SEO Site Audit. You need to maximise your advantage and having a search friendly website is critical. If your objective is to drive organic traffic to your website, the most straightf…
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5 Video Marketing Mistakes to Avoid with Michael Stiff
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Marketing videos when done well look simple and effective, but we’ve all been subjected to the “boring” corporate talking head. This week on the show we have an expert in video creation and animation, Michael Stiff, co-founder and Director of All is Flux. I’ve known Michael for a few years now and he’s produced amazing work for some of our clients.…
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Understand Which Keywords Really Convert in Google AdWords
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“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker, US department store merchant (1838 - 1922). For many years we believed online marketing went a long way to counter this statement. To some degree we were right. In a much simpler environment, before multi-device usage, for example, understan…
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Video Advertising Brings New Life To Online Marketing
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Online consumption of video has seen a rapid growth in the past few years. As mobile becomes the go to device for browsing the web, video becomes the platform’s default content. So moving images are becoming ubiquitous amongst consumers. As marketers we are always fighting for our audiences attention. Competing in a world crowded with content. Yet …
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Improving User Experience Through UX Design & Usability with Tom Haczewski
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We often focus so much on getting more and more people to our website, we often overlook their experience when they get there. Improving your website’s conversion rate by 50% could work out a lot more cost effective than trying to get 50% more traffic. The bonus is that you get to keep that conversion rate once the work is done. Unlike the increase…
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How To Build An Audience On Social Media with Damian Keyes
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On the podcast this week I talk with musician, entrepreneur and social media strategist Damian Keyes. Damian founded The British Institute of Modern Music (BIMM) at age 18, which is now valued at over £50M. He then went on to build and invest in several other businesses including DK Music Management, DK Music Academy & Warble Entertainment. Damian …
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On this week’s show Rob Tyson, former co-host, pays us a visit. Rob has been working on some new projects and gives us some insight into the future of online course and information products. Rob has 12 years experience of running online course and membership websites. In this time the landscape has seen some big changes. The style of courses that d…
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Content - The Atomic Particle of Marketing with Rebecca Lieb
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In this week’s show I interview Rebecca Lieb, author of the newly released book, Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy. Rebecca is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialisation are digital marketing and media, with a concentration i…
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Why do some startups ideas become a stellar success? Whilst other seemingly more deserving startup ideas fold way before their potential is realised. A lot of this is down to marketing, or lack of it in the case of the failures. If you don’t pay as much attention to marketing your startup as you do to developing it you can end up in this undeservin…
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We have covered search engine optimisation extensively over the previous weeks in the show. Although, I would like to dig a little deeper on is local SEO. This is one area where many small businesses struggle as the approach is somewhat different to standard search optimisation. In this episode of the podcast, we’ll look at the differences between …
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Performing Outreach Like A Pro with Mark Samms co-founder of Ninja Outreach
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In this week’s podcast, we chat with Mark Samms, co-founder of Ninja Outreach. Ninja Outreach is a blogger and influencer outreach platform, which allows you to manage your campaign from end to end. With influencer marketing taking off and SEOs in constant need of quality links, outreach is more important than ever. As any marketer will tell you, h…
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Optimising Your Existing Content for Improved SEO
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In our previous episodes we have focussed on starting out with search engine optimisation. But what if you have been doing this for some time? How can you improve rankings and the number of visitors to your website without producing more and more content? Whilst we would never advocate putting a stop to your content production once you have it unde…
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A Beginners Guide to Off Site SEO & Link Building
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In this episode of the show we look at off site search engine optimisation. Up to now we have focussed on your website and the technical elements that can prevent it from ranking well. This is only one part of the puzzle. Optimising your website won’t get you ranking on its own. Especially if you are in a competitive business sector. SEO is very mu…
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