show episodes
 
Each week JMC will host one of the voiceover industry's most interesting personalities for a casual freestyle chat that encompasses more than just business, digging deep into the guest's backstory and pulling back the curtain on how they became the person they are today.
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You‘re a Voice Actor. You‘re an Entrepreneur. You‘re a VOpreneur! The Everyday VOpreneur Podcast is your Guide Through the Business of Voice Over. Each new episode presents actionable, practical advice designed to help you grow your voice over business through more confident and effective marketing and business tips from the pros in their respective fields. Having great skill in the recording booth isn‘t enough anymore. You also need to think and operate like a business owner. Among the task ...
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The Think Entrepreneurship Podcast is a show that interviews successful entrepreneurs and shares their journeys and experiences with you. Guests include Kevin Harrington from Shark Tank, NFL great Fran Tarkenton, and many other motivated and well known entrepreneurs. You'll also get valuable entrepreneur tips, advice, and inspiration to help you along your entrepreneurial journey. Check out the ThinkEntrepreneurship blog for more help in starting and growing your own business.
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show series
 
Mandi Kaye joins Marc Scott to discuss AI Image Generation and how voice actors can use it in their marketing efforts. Mandi shares her experience and insights on using various AI tools for image generation, including Dall-E, Ideogram and Leonardo. They discuss the evolution of AI technology, the benefits and limitations of different tools, and the…
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In this conversation, Marc Scott interviews Anne Ganguzza, an award-winning demo producer and voiceover coach. They talk about the trend of authentic and conversational voice over reads, using the example of the popular Poppi Superbowl commercial. Anne emphasizes the importance of channeling authenticity and creating a story in voice over performan…
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In this conversation, Marc Scott chats with the V123 Pros, Katherine Tole and Natasha Marchewka. They address issues such as the relationship between voice actors and online casting platforms, the importance of understanding the Voice123 algorithm, and the effectiveness of upgrading membership tiers. They also discuss the role of audition Likes in …
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Sometimes it's good to get out of the voice over booth and actually meet people... face to face... in real life!! Haeley Porter has been making in-person networking a bigger part of her overall marketing strategy for a while now and it's really paying off in multiple ways. In this episode she shares some networking wins, experiences with her local …
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Imagine my surprise when I showed up to watch The Famous Online Casting Panel at VO Atlanta recently and found Jay O'Connor, the Interim CEO of Voices.com sitting on stage preparing to take questions. The panel did NOT disappoint. Thank you, J. Michael Collins for organizing it, and the Anna Collins for making it a part of the VO Atlanta lineup. A …
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When you earn your living with your voice, it only makes sense that you should do everything possible to protect it. But many voice actors aren't doing enough, if anything. Shana Pennington-Baird suffered a vocal injury early in her career, and to ensure it never happened again, she's become "religious" about both warming up and warming down. It's …
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Why aren't Sports Promos accessible to female voice actors when the statistics show sizeable female audiences? (44% NFL / 47% MLB / 37% NHL / 37% MLS) That's the question Christy Harst is asking, and it's the mission she's taken on for herself. She says females can't kick down the door to this genre because right now, the door doesn't even exist. C…
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The voice over business is just that... a business. Yes, you need to act. You need to be in the booth. You need to know how to edit. You need your demos and coaching and studio. But you also need to know how to run a small business. That's the VOpreneur side of the deal! In this episode, I welcome Tom Dheere (aka the VO Strategist) to talk all thin…
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When you're starting your voice over journey, there's a lot of information to process and a lot of very important decisions to make. What should I coach with? Who produces quality demos? What equipment should I buy? What classes are worth it? What does it even look like to set up a small business? And the list goes on and on and on and on. Another …
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Like them or not, contracts are part of the voice over business, especially when you think and work like a VOpreneur. It's in your best interests to know how to read them and be willing to respond to them when you see things you don't understand or don't like. Voice Actor Lynn Norris, and her sister, Attorney Karen White, have come together to crea…
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At the beginning of 2020, Jennifer Clark was a stay-at-home mom with a dream to do voice over. A week before the pandemic hit, she booked her first paid voice over job. Things moved quickly from there. More jobs. Big clients. Respected brands. Award nominations. Along the way, one particular practice has been important to Jennifer, and it's the mai…
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For many voice actors, the dream and goal is to turn a part-time passion into a full-time career. That can be a challenge when you've only got limited time to devote to your voice over business though. For Bryson Carr, the solution was outsourcing. With a limited number of hours to give to voice over because of a day job, outsourcing aspects of his…
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A.I. isn't coming to the voice over industry. It's already here. The challenge for voice actors now is, how will we engage and respond as a community and industry. One of the organizations speaking on our behalf is NAVA (National Association of Voice Actors). They are deeply engrained in numerous conversations including with SAG/Aftra and various l…
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Social media can be a very powerful marketing tool for voice actors. Imagine having access to global audiences for the grand price of... free! Not a bad deal, if you ask me. With the start of the new year, I'm keeping an eye on new trends for social media in 2024. Things that could have an impact in how the platforms are used and how to we, as voic…
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As we head into the new year, and look to accomplish an entirely new list of goals, it's important to pay attention to where the industry is going, and what actions are the ones moving the needle. That includes in your self marketing efforts. Some strategies work better than others. Some tactics are more effective than others. In this episode, I sh…
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When it comes to A.I. and the voice over industry, there's a lot of fear. A lot of speculation. A lot of uncertainty. A lot of doubt. But there seems to be less hard data. Less actual information. Less real stories to back up all the fear, uncertainty and doubt. A.I. is here, whether we like it or not. It's going to be better as well. But that does…
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The 12 Voice Over Gifts of Christmas (#12VOGifts) is the most wonderful voice over contest of the year. In this episode, I share the story of how the contest came to be and how it's grown over the years to where we are today... with over $19,000 in prizes to giveaway! Learn more about this years contest, who has donated prizes, and most importantly…
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When I reached out to Sean Pratt, my goal was discuss audiobooks. A genre of voice over that I know nothing about and an entirely intimidated by. I expected to learn a few things, and uncover some helpful nuggets for podcast listeners who are in the space. What I got instead, was a virtual acting master class that can be applied across basically an…
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With Black Friday / Cyber Monday right around the corner, perhaps you're going to be looking for some great deals on some new equipment to upgrade your studio. Or, maybe you'd like to add some new studio equipment to your Wish List for Santa? In this episode, Jordan Reynolds offers up plenty of new gear for your consideration and he does it across …
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Telephony is an often overlooked genre of voice over. Ok, so maybe it's not as fun or glamorous as video games or promo or animation. But it can actually be very lucrative. A nice foundational genre for your business to have consistent income landing in your bank account while you're pursuing some of those other genres. Mention the the words teleph…
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Are you planning on traveling this holiday season, but still want to be able to do voice over recording? George the Tech joins me on the show to discuss all things travel recording and voice over. You'll get some very practical tips for making the entire road recording experience easier. From unplugging the refrigerator, to booking rooms away from …
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Every audition spec we see asks for genuine and authentic reads. But how do we get there? First, it may involve some tears! Dave Walsh is one of the most respected and admired coaches in the voice over industry. He has a gift for peering into the souls of voice actors, and helping us get past all "stuff" to be able to find our TrueTell®. When we ge…
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Animation is a genre most voice actors dream about being a part of one day. Right alongside that would be character work in general, whether that comes in the form of animation, gaming or even children's eLeaarning. Many voice actors assume this work is only available to talent living in LA, and only accessible to those with elite representation. C…
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If you follow the current public narratives surrounding A.I. in voice over, it would be easy to draw the conclusion that we're all screwed and the industry is moments away from it's final breath. Every post about A.I. is negative and often rooted in fear. But is this an accurate representation of what's actually going on in the industry? Or is the …
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Many voice actors dream of earning six figures annually in their business, but statistics show few actually get there. Are there variables that determine who will achieve that level of success and who won't? Does it matter where you live? What your background is? How much you've got to invest? Where you get your start? In this episode, Chris McCann…
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YouTube is the second largest search engine on the internet, and for the creative voice actor with a good idea and a niche audience, it offers a massive global platform you can leverage to build your brand, credibility and authority. Too many voice actors make the mistake of thinking their marketing can only be about voice over. That all the conten…
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As election campaigns become more hotly contested and election ad budgets increase, there are more and more opportunities for voice actors to get a piece of the estimated $10 BILLION dollar pie. But what does it take to be a successful voice actor in the political genre? What's booking? How do you find the the work? Are there risks associated with …
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Where do things stand in the voice over industry? What's trending in commercial? What do we need to know to book in animation? Are the robots going to take over, and if so, is there anything we, as voice actors, can do to fight them off? Everett Oliver is a successful director, coach and mentor and in this wide-ranging interview, he speaks his trut…
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Get some CRM pro tips from one of the original CRM pioneers! The day I learned about CRM and signed up for my trial of Nimble is the day my marketing game leveled up for good. True story! Prior to discovering CRM my database was mostly non existent, my follow-up strategy was terrible at best, and I know I was costing my voice over business money. I…
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Have you uncovered your voice over brand yet? Have you ever actually spent time trying to determine what your brand is or how you could / should brand yourself? Creating a brand can be one of the most powerful marketing tools a voice actor can give themselves because once you have a clearly defined brand, it becomes even easier to tell people about…
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It's no secret that I'm a reader. I often talk about and share about the books I'm reading. But Steven Blair wanted to know more. How did I choose my books? Where do I find them? We even talk about what I'm reading now, and how I take what I'm learning and apply it to my voice over business. BOOKS MENTIONED IN THIS EPISODE Shoe Dog - https://amzn.t…
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As summer draws to a close and we're into the second half of the year, now is a good time to start thinking about how you're going to finish the year strong. Are there strategies you can start deploying now to help you have a successful fourth quarter? What can you do to prepare for the holiday season and how that impacts voice over. Anna Lawrence …
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Are there easy ways to determine whether or not a potential voice over lead is worth reaching out to, of it's a lead that's better to just pass on? That's what Woody Scott wants to know. What signs and clues can we look for to help ensure our marketing efforts are as effective and efficient as possible? I offer up five different criteria to conside…
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Growing a voice over business is all about scale, and part of scaling a business is learning to scale time. The easiest way to do this is through outsourcing. Hiring out aspects of your business that need to get done, but you, as the talent, don't specifically have to do. But how do you decide what to outsource? That's the question Mary Anne Ivison…
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Social media can feel very overwhelming. With so many platforms to choose from, so many different content mediums to consider (photo, video, text, etc...) and FOMO that if you're not everywhere, you're missing out on voice over opportunities and work. In this episode, Moose Warywoda wanted to talk social media and was little for a little help with …
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The more you understand how social media algorithms work, the better shot you've got at getting your content in front of more people organically... in theory anyway! In this episode Brandon Miller wants to discuss a strategy he's heard about for gaming the algorithm with an end goal of increasing reach and engagement. The question is... does the st…
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Hindsight, as they say, is 20/20. With the perspective granted by hindsight, it's always interesting to take a look back into the past. Are there things you'd do differently? Lessons you wished you'd learn sooner? Decisions you might go in another direction on? That's the question Anton Hill wanted to ask me. If I could go back to the beginning of …
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It's really easy to spend a lot of money when you're starting and growing a voice over business. Some investments are obvious. You need great coaching, great demos, a great studio and a great website. Outside of some of those necessary items, what's the next best investment a voice actor can make in their voice over business? That's the question Te…
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Marketing during the summer can feel like a real slog, and for some, even a waste of time. It's frustrating when you put in the effort to send marketing emails to new leads as well as prospects and customers only to get a vacation notice auto-responder in return. That auto-responder is actually gift! Ally Murphy wanted to know if it was worth it to…
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