SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.
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Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
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Dive into the heart of WordPress with “Press This,” a podcast that delivers valuable insights and actionable tips for navigating the ever-evolving world of WordPress. Join host Brian Gardner, WordPress Advocate at WP Engine, as he explores various topics with community members, from the block editor to building a WordPress business.
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The future of the Internet is mobile. Mobile Presence examines all things mobile from devices to software, services and SEO. Mobile Presence discussed current topics regarding mobility in a world increasingly without wires.
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Jammin' and Spammin' with the Princes of PageRank, the Heroes of HTML, the Sultans of Search. Join our hosts every week and have your eyes opened to the wide variety of search engine optimization tactics.
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Host Tim Barsness dishes on the latest developments within the advertising realm. Tune into the fjorgecast to receive insider tips and advice from experts within the advertising industry. Fjorgecast is your first stop in hearing about the unique opportunities and challenges advertisers face today.
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Welcome to the the longest running podcast dedicated to the affiliate marketing industry. Hosts James and Arlene Martell help affiliate marketers learn the ins and outs of making money with affiliate programs.
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Affiliate Marketing Insider explores the fast-paced world of affiliate marketing from the perspective of its most recognized experts. Join us for an on-going discussion of important industry issues and emerging trends with the whales of the industry from CEOs and COOs to Super Affiliates and other innovators.
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PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.
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Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to lis ...
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The Core Update :: New and Improved :: Coming Soon Edition
1:08:04
1:08:04
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It'll be coming around Mountain View when it comes. It brings the promise of a new and improved, something. Google spokespersons have given Publishers reason to seize hope while Google PR talks about another shot at integrating AI Overviews into SERPs again. Hosts Kristine Schachinger and Jim Hedger talk about the pending update while the web world…
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SEO 101 Epsiode 471 - Google Tests, Internal Linking Strategies, and Local Spam
31:44
31:44
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In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore Google’s testing of larger site names and favicons, effective internal linking strategies, the impact of rapid site growth on rankings, and ongoing local SEO spam issues. Discover actionable tips to enhance your SEO efforts today! Advertising Inquiries: https://redcircle.com/br…
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Vladimir: Well, shall we go? - Estragon: Yes, let's go. - Stage Direction: They do not move. -- Many publishers are waiting for an imminent Google Core Update hoping this time the wisdom of compassion and perhaps a rewrite of one or more Helpful Content Update cycles will bring them back to the prominence and profitability of page one placements. G…
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Host Brian Gardner and NitroPack Co-founders Mihail Stoychev and Georgi Petrov discuss WP Engine’s acquisition of NitroPack—what it means to customers and what’s next for them. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https…
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SEO 101 Episode 470 - Google’s Coming Update, Research Findings, ECommerce SEO, and Ranking Insights
22:07
22:07
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In this SEO 101 podcast episode, host Ross Dunn discussed Google's potential Wiz acquisition, tracking SEO results to business outcomes, an upcoming core update, Core Web Vitals, AI features, TLD testing insights, augmented reality images, and AI-driven local search results. Learn invaluable tactics to elevate your online presence and effectively n…
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A Middle of Summer Gumbo Soup of News Edition
1:08:18
1:08:18
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This is a rare middle of summer heavy news edition but, after a year of constant updates, reactions, retractions, retrenchments, and growing user resentment, it's been a rather busy week for Google. It was also a busy week in A.I., with TwiXter, Facebook, Microsoft, and others. Webcology hosts Kristine Schachinger and Jim Hedger weave their way thr…
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SEO 101 Episode 469 - Google SEO Trends: Backlinks, AI, & Business Profile Protection Explained
32:42
32:42
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Explore SEO essentials in this episode of SEO 101 podcast! Discover Google's recent changes, the significance of backlinks, and the limitations of AI in technical SEO analysis. Learn to safeguard your Google Business Profiles and adapt to shifting search behaviors. Stay ahead in digital marketing with our expert insights! Advertising Inquiries: htt…
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The Bubble of Confusion Edition - Just what search needs today!
1:14:46
1:14:46
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Back from a the July 4th long weekend's rest, hosts Jim Hedger and Kristine Schachinger talk through events of the last couple weeks, that look like Google and other players in the search world are pulling back from the promise of A.I. generated answers to the real world queries of their users. One example is how Google is showing far fewer A.I. Ov…
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In this episode, host Brian Gardner and WP Engine Senior Product Manager Iain Poulson discuss the ACF annual survey, last year’s results, and what’s to come with WordPress 6.6. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https…
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A Give No Quarter at the End of the 2nd Quarter Edition
1:09:48
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It was a particularly newsy and seriously silly week. It was also the end of June which is also the end of the second quarter so, for most SEOs, it's reporting season. This year, reports are made more poignant knowing the end of June is also the end of the line for Universal Analytics data, which gets universally deleted on Monday at midnight. It's…
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The Collision Had Quite an Impact Edition - An interview with Richard Socher
1:06:54
1:06:54
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Covering a busy week in search this episode closes with a 20 minute interview with CEO of A.I. driven search engine You.com, Richard Socher. Hosts Jim Hedger and Kristine Schachinger talk about Google's freshly launched June2024 Spam Update, some Reddit heavy SERPS, unstoppable AI Overviews, the beneficial myth of traffic diversity, the ups and dow…
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Your WordPress Product or Service Needs a Community
40:53
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Host Brian Gardner and guest Sam Brockway discuss the importance of building a community for your product or service, sharing tips for engagement and fostering loyalty. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redci…
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Join host Brian Gardner and guest Sam Brockway as they explore the profound impact of the WordPress community and how it plays a pivotal role in shaping the future of WordPress. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: http…
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Amidst months of controversial punishing updates, a disastrous A.I. rollout, and at least a year of questionable search results, SEOs and general search users are starting to ask if Google is actually broken. If it is working as it's supposed to, why are they trying so hard to fix it? Google says it's a matter of perspective so hosts Jim Hedger and…
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The Blogging Continues Until Morale Improves Edition
1:08:11
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Maybe it's the eye of a hurricane, maybe it's the calm before a brand new storm. It's really hard to tell these days but after a disasterous rock-eating rollout, Google is pulling back on AI Overviews. The SEO world has mixed reactions to The Leak, which is turning out as predicted, much ado about something but we're not sure exactly what. Some sor…
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To cap off a disastrous PR month for Google, Mike King and Rand Fishkin published essays outlining the leak of a trove of Google APIs found in an open GitHub owned by Google. The SEO community's faith in Google had already been badly shaken since the series of updates which started back to early autumn 2023 and culminated in the HCU and March 2024 …
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SEO 101 Ep 468: What You Need to Know From the Leaked Google Ranking Criteria
36:51
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In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte delve into a major leak of Google's search algorithms, revealing insights into over 14,000 potential ranking attributes, including the role of clicks, dwell time, link velocity, and the use of Google Chrome data. They also discuss the diminishing effectiveness of the disavo…
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The AI Overview Might Push You to Page Two Edition
1:14:06
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Roger Montti, staff writer at Search Engine Journal, joins hosts Kristine Schachinger and Jim Hedger to share his thoughts on Google's vision of its own future. Roger wrote about this week's Google Marketing Live in NYC in a piece published May 22, "Google To Prioritize AI Overviews Ads Over Organic Search". In it, Roger offers an overview of searc…
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Alternatives: That Great Big Bing Thing Edition
1:01:49
1:01:49
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This is a seriously fun and highly interesting interview episode. Rather than obsess on what seems like a bad thing we decided to geek out on that Bing thing instead. One of the most open and interesting voices in search, the Head of Search at Microsoft Bing, Fabrice Canel, joins us to talk about algorithmic search and Copilot. As we all know, Goog…
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SEO 101 Epsiode 467 - Insider's Guide to Google's SEO Updates: Strategies for Ranking Success
35:28
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Join us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the impact of these changes. Delve into the world of AI Overviews and learn how to navigate Google's evolving search landscape effectively. Advertising In…
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There appears to be a shift in Google's philosophies heading into next week's Google I/O conference. Google seems to be trying to change expectations with CEO Sundar Pichai talking about an all AI future and former chairperson Eric Schmidt talking about a future without blue links. Google's reputation for quality has taken a battering recently and …
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The Update Hath Endeth and Yet On It Goes Again Edition
1:07:08
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Happy Cinco de Screwya to everyone about to be impacted... The March 2024 Core Update has ended, sometime last week. It took Google a few days to get around to telling anyone. Perhaps that was because they were too busy experiencing a very difficult week fulfilling their fiduciary responsibilities. This was a week of layoffs, job transfers, and los…
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SEO 101 Ep 466 - Chapter 9 of the SEO 101 Learning Series
50:58
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The final chapter of the SEO 101 learning series begins with unveiling crucial SEO tactics emphasizing user experience, adaptive rankings, and strategic metrics. Discover optimization simplicity, gradual expansion, and the need for expert support. Explore the value of quality backlinks, effective site management, and AI trends. Gain competitor insi…
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The Google April 2024 Rotten to the Core Edition #8
1:02:47
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This episode also covers a lot of the week’s general news including the coming of ChatGPT5, Meta’s near universal introduction of AI to Facebook and Instagram, TikTok’s upcoming turmoil, how plans to kill the cookie have again gone stale, that Webcology was, this week, named among the top SEO podcasts to listen to in 2024 by Search Engine Journal. …
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The #7 Greatest Leap Forward to the March 2024 Core Update Edition, ever.
1:04:43
1:04:43
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This episode, recorded in the seventh week of the longest Google update ever, covers a lot of news stories as quickly as we can. Stories range from news about AI and the various players in the industry pushing to integrate AI into everything to general advice on dealing with the various Googly issues search brings. We discuss the new sets of Google…
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SEO 101 Episode 465 - Testing Generative AI for Search and Other SEO Essentials
36:40
36:40
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Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube video management tips, WordPress vulnerabilities, and questions from listeners. Gain expert advice on refining SEO strategies for online growth and perform…
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Looking Back to Get Where We're Going - The #6 Longest March 2024 Core Update Edition
1:09:44
1:09:44
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Recorded on the 36th day of the March 2024 Core Update, the news segment of the show discusses what we know about the Core Update including that Helpful Content has been rolled into the Core Update. That suggests it will be part of Google's normal operations and that recovery can be possible. Now, it's said if you don't understand the past you'll n…
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Join the discussion in #data-liberation on Making Slack, or in the Data Liberation GitHub repository. The Data Liberation project imagines a more open web where users can seamlessly switch between platforms of their choosing, eradicating the concept of being locked into a system and keeping openness at the forefront. Moving to and within WordPress …
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And On and On Again - The #5 Best March Core Update Edition
1:07:35
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As Google's March 2024 Core Update marches on towards its eventual end, Kristine Schachinger and Jim Hedger talk about how a week's worth of rumors, assumptions, and half-baked ideas have led a wide section of the industry to go off half-cocked about the sweeping effects of this update. People are so angry with Google they're deleting and blocking …
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In this episode of Press This, Doc Pop interviews Ryan Singel about the future of WordPress and journalism. They discuss the challenges facing journalism in the digital age, the rise of subscriber-driven newsletters, and the role of platforms like WordPress in empowering independent journalism. Tune in to learn how open-source CMSs like WordPress a…
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Keeping up with F.U.D. - The #4 Greatest March Core Update Ever Edition
51:35
51:35
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As Google's March 2024 Core Update enters its fourth week, and major league baseball finally returns, hosts Jim Hedger and Kristine Schachinger cover a lot of conversation, theory, and the rising F.U.D. about the update. There are a lot of rumors, deep anger and resentment, and some genuinely bizarre advice being shared in SEO forums. There is also…
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Can AI make WordPress sites more accessible? In this episode of Press This, we talk with Amber Hinds, CEO of Equalize Digital, about the promises and challenges of using generative AI and LLMs to tackle accessibility issues on the web. For more info on DE{CODE} go to https://wpengine.com Support this podcast at — https://redcircle.com/press-this-wo…
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The Fabulous #3 March 2024 Core Update Edition
1:02:18
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As the March 2024 Core Update enters its third week, hosts Jim Hedger and Kristine Schachinger work to dissect and discuss different aspects of it. The Great Spam Hunt part of the update was said to have ended earlier this week and the fallout has been massive. Along with sites caught in the initial manual penalty sweep, countless niche sites have …
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In celebration of DE{CODE} 2024, we talked with Miriam Schwab, Head of WordPress Relations at Elementor, about the evolving landscape of WordPress entrepreneurship. From agency work to startup ventures, Miriam shares insights on building successful businesses with WordPress, ahead of her appearance at DE{CODE} 2024. Discover trends shaping the Word…
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SEO 101 Ep 464 - Chapter 8 of the SEO 101 Learning Series
45:20
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Discover top-tier SEO strategies for digital excellence. Unpack paid ads, organic SEO, link building, local SEO, and social media tactics. Stay updated on industry trends, monitor competitors, and prioritize customer care. Tune in for expert advice on optimizing your digital strategy for success! Advertising Inquiries: https://redcircle.com/brands …
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In the second week of the largest Google Core Update in Google Core Update history Jim Hedger and Kristine Schachinger are joined by Patrick Hathaway, cofounder and CEO of what is arguably the most cost-effective crawler/auditor tool out there, Sitebulb. During a core update, there's not a lot of work you can do on content that's going to make a di…
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What happens at the intersection of culture, creativity and tech
25:29
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Today, we're exploring the intersection of culture, creativity, and technology with Lawrence Edmondson, founder at Eat Big Digital. Lawrence shares insights on how technology and creativity intersect, shaping cultural shifts over the past decades. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Adver…
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SEO 101 Epsiode 463 - SEO Insights: Updates, Algorithms, AI, and Common Issues Explained
48:08
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Dive into the latest SEO trends: Google's cache link removal, correlations between website features and algorithm updates, impact of Negative LSA, AI-generated content preferences, and tips to resolve common SEO issues. Stay informed and navigate the digital landscape with expert insights and practical advice. Advertising Inquiries: https://redcirc…
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They say March comes in like a lion and goes out like a lamb, except for those times when March comes in like a lion and takes out a wide swath of sheep. Then they just say, "whoa!". So Google rode into March like a hungry lion with a staggeringly complicated Core Update, a very serious shellacking of manual penalties, changes to who can monetize c…
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A Very Long News Break Before the Storm Edition
1:41:20
1:41:20
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Due to a scheduling conflict, this show was recorded a day late but it went nearly an extra hour overtime because there was just so much to talk about. There was a lot of negative news about AI as AI developers find new sources of content to train on and users find new ways to use and abuse new AI tool sets. From AI developing or enhancing video ga…
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The Creator of the Hashtag Talks About The Future of WordPress and the Open Web
27:52
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In this episode of Press This, we talk with Chris Messina, the inventor of the hashtag and an author of ActivityStreams and Oauth. We talk about the evolution of WordPress, decentralizing the web, open-web standards, and how SEO might change over the years. This is a really fun conversation with someone who has helped change the way we use the web.…
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