show episodes
 
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson ...
 
Your one-stop shop for essential data visualization and presentation skills for digital marketers, web analysts, and BI practitioners. With regular original content and luminary guest appearances from Rand Fishkin, Jim Sterne, Dustin Mathews, Garr Reynolds and more. This is the toolset you need to present your data, inform business decisions, inspire action, and become INDISPENSABLE.
 
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show series
 
Cookies are getting aggressively expired or blocked outright. Referring site information is getting stripped. Adoption of Brave as a browser is on the rise! Yet, marketers still need to quantify the impact of their investments. What is an analyst to do? Does the answer lie in server-side technical solutions? Well, it's not a bad idea to consider th…
 
>> VIEW SHOW NOTES + RESOURCES Anna Shutko is the Product Marketing Manager at Supermetrics, a technology tool that picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform using “connectors”. Anna helped launch the company's top products, such as Supermetrics for Google Data Studio, Supermet…
 
We didn't want to have a discussion about Netflix's The Social Dilemma, but, somehow, we just felt compelled to do so. It was almost like we had a generally unlikable character from a TV series about advertisers' attempts to manipulate consumer behavior in the 1950s and 1960s transplanted in triplicate into an AI that was optimizing Netflix's reach…
 
>> VIEW SHOW NOTES + RESOURCES Anna Shutko is the Product Marketing Manager at Supermetrics, a technology tool that picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform using “connectors”. Anna helped launch the company's top products, such as Supermetrics for Google Data Studio, Excel, a…
 
Do you know someone who works remotely? Wait. What's that? Oh. It's 2020. I guess a better question would be: do you know any analysts who are NOT working remotely? But, that's not the question we ask on this episode. Some companies—and we're thinking agencies and consultancies here just to have a little focus—were corporate office-less from their …
 
Marilee Yorchak and the Digital Analytics Association are working tirelessly to support digital practitioners, leaders, and companies hit hard in 2020 with furlough and layoffs this year with a bevy of events, tools, and resources. In this episode, Marilee shares the Herculean efforts she and the DAA are undertaking to help the analytics practition…
 
What is data culture? And, more importantly, what is the optimal ratio of agar and the ideal temperature of the corporate petri dish to make a data culture thrive? Moe, Michael, and Tim put their various experiences under the organizational microscope and examined various solutions in the name of (data) scientific discovery! If only organizations w…
 
Do you long for the days when your mother could ask you, "Now, what do you actually do for your job?" and "all" you had to do was explain websites and digital analytics? The "analyst" is now a role that can be defined an infinite number of ways in its breadth and depth. Is the analyst who is starting to do data transformations to create clean views…
 
Did curiosity kill the cat? Perhaps. A claim could be made that a LACK of curiosity can (and should!) kill an analyst's career! On this episode, Dr. Debbie Berebichez, who, as Tim noted, sorta' pegs out on the extreme end of the curiosity spectrum, joined the show to explore the subject: the societal norms that (still!) often discourage young women…
 
How does a Bayesian tell what time it is? She starts with an estimated time as her prior and then makes a video for TikTok. If you've ever made a joke like that and then realized your audience might need a little statistical education in order to appreciate how hilarious it is (or, perhaps, what the probability is that it's hilarious), then this ep…
 
Once every four years in the United States, there is this thing called a "presidential election." It's a pretty boring affair, in that there is so much harmony amongst the electorate, and the two main candidates are pretty indistinguishable when it comes to their world views, policy ideas, and temperaments. But, despite the blandness of the contest…
 
Do you know someone who always seems to have read the latest books and can cite concepts and ideas and authors and titles in any situation? Do you hate that person? Honestly, so do we. But that didn't stop us from recording an episode that, potentially, will grate on your nerves in such a way that you have to draw on your inner grit (Grit: The Powe…
 
Analytics is hard (so they say... but we're not going to open THAT can of worms). Do you know what's harder? Managing analysts! I mean, they're always asking, “Why?” Sometimes, they even ask it five times! They can wind up, you know, analyzing whatever you're asking them to do! On this episode, special guest Moe Kiss (you may know her as a co-host …
 
A wise man once said, "All forecasts basically assume that tomorrow is going to be very similar to today, just with an adjustment or two." That wise man was Gary Angel from Digital Mortar, and he said that on this very episode as we explored the ramifications for the analyst when the historical data is not at all a proxy for the near-term and mediu…
 
Remember back when the global economy was booming and analysts were both in the sexiest job of the century and on the favorable side of the supply-demand curve for talent? Those were the days! On this episode, we sat down with Ollie Darmon from Canva to get his perspective, as an in-house recruiter, on what candidates can and should do to not only …
 
Mary Owusu and Pierre DeBois are celebrated experts and speakers in the digital analytics field. They graciously offered heartbreaking stories of racial oppression and discrimination both in the tech field and their personal lives, helping me unpack and uncomfortably face the dark truth that racism is still at large all around us. VIEW ALL SHOW NOT…
 
No one has ever been disappointed by a sequel, right? Especially when the original was well-received both by the critics and at the box office. Well, Episode #134: "These Are a Few of Our Favorite (Analytics) Tips" scored an 83% Tomatometer with an audience score of 91% on Rotten Tomatoes. As it happened, those are the same scores that The Sound of…
 
Dominick Quartuccio helps corporate individuals, teams, and businesses design a future they can’t wait to live into. He also has a passion for developing highly evolved men to elevate how they show up as leaders, husbands, fathers and champions for women. I don’t know anyone who has worked so tirelessly to create awareness and help others navigate …
 
A hallmark of the analytics community is the generosity with which ideas and wisdom are shared. One of the largest analytics conferences each year is Adobe Summit. One of the most followed Tims on the planet wrote a book called Tribe of Mentors: Short Life Advice from the Best in the World. Jen Yacenda and Eric Matisoff mixed all three of these tru…
 
It sometimes seems like there must be a Moore's Law of marketing technology (or "martech," as the cool kids call it, and our site is on a .io domain, so we’re definitely the cool kids) whereby the number of platforms available doubles every 6 to 8 weeks. And, every couple of months, it seems, a whole new category emerges. From CMS to DAM to CRM to …
 
>> VIEW SHOW NOTES + RESOURCES Mitch Grasso is the Founder/CEO of Beautiful.AI - predictive presentation software that will revolutionize how people build beautiful visual documents. I’ve used it personally and after being seriously impressed with its intuitive interface and adherence to presentation design best practices, I actually considered swi…
 
The promise of digital—and the steady shift of consumers' interactions with brands to that medium over the course of the past two decades—is that we can now see so much more of what our customers and prospects DO. But, how much does that tell us about who they really are, why they do what they do, and how they feel as they do it? What are they thin…
 
In this episode, I cover three areas of delivering online presentations that you can master and stay visible and sane in the process. It's a sample of my flagship online course on presentation delivery. For the complete data presentation rockstar blueprint, enroll in the Data Presentation + Storytelling Boot Camp and start creating the impact, infl…
 
Sometimes, the best way to get alignment, generate new ideas, hash out different perspectives, or just effectively collaborate is to shift a gathering of peers from being a "meeting run by the organizer" to a "workshop run by a facilitator." Both meetings and workshops should have clear objectives, but workshops, when planned and run well, shift th…
 
These are interesting times in which we work, are they not? For many analysts, "remote work" is what they call "every weekday" or, for those who don't have things fully figured out, "every day that ends in 'Y.'" For other analysts, the current pandemic has forced them into being an unplanned — and not necessarily desired — full-time remote worker. …
 
Did you know that there were monks in the 1400s doing text-based sentiment analysis? Can you name the 2016 movie that starred Amy Adams as a linguist? Have you ever laid awake at night wondering if stopword removal is ever problematic? Is the best therapist you ever had named ELIZA? The common theme across all of these questions is the broad and de…
 
For our special International Women's Day episode, we committed a type one error and peeked at our results, so we are releasing this winner three days early. As good analysts, we set out to optimise the podcast by swapping out Tim and Michael for two guests (it's rare for Tim to be in the control group, but he's an outlier either way). Unfortunatel…
 
Rehgan Avon is the founder and CEO of the Women in Analytics Conference, an organization and industry event that increases visibility to women making an impact in the analytics space by providing a platform to lead the conversations around the advancements of analytical research, development, and applications. The WiA conference is becoming an incr…
 
Have you heard the one about the four analysts who run a podcast who walked into a resort in Hungary? Well, now you can! Or, at least get a taste of that experience. Michael, Moe, Tim, and Josh headed to Superweek last month and, among other things, did a 12-hour audio livestream to try to give interested listeners a taste of the experience. On thi…
 
"QA and patience and reviews by a peer. Data viz testing, hold no chart too dear. Don’t be an asshole; automate 'til it stings. These are a few of our favorite things!" With apologies to Julie Andrews, on this episode, Moe, Tim, and Michael shared some of the tactical tips and techniques that they have found themselves putting to use on a regular b…
 
Once upon a time, website behavioral data was extracted from the log files of web servers. That data was messy to work with and missing some information that analysts really wanted. This was the OG "server-side" data collection. Then, the JavaScript page tag arrived on the scene, and the data became richer and cleaner and easier to implement. That …
 
Who would have thought that we'd get to 2020 and still be debating whether recurring reports should include "insights?" As it turns out, Tim did an ad hoc analysis back in 2015 where he predicted exactly that! Unfortunately, the evidence is buried in the outbox of his email account at a previous employer. So, instead, we've opted to just tackle the…
 
With over 15 years of enterprise analytics experience at monster platforms like Domo, Omniture, and Adobe, Brent Dykes knows a thing or eight about leveraging thoughtfully presented insights to effect organizational change and success. Brent stopped by the show to discuss his new book, Effective Data Storytelling: How to Drive Change with Data, Nar…
 
It's the end of the year, and we know it, and we feel fiiiiine. Or, maybe we have a little anxiety. But, for the fifth year in a row, we're wrapping up the year with a reflective episode: reflecting on changes in the analytics industry, the evolution of the podcast, and the interpersonal dynamics between Tim and Michael. From the state of diversity…
 
Today's guest is a woman who has had a formative impact on my journey and whose latest book is my new desktop Bible for data presentation. Cole Nussbaumer Knaflic is the CEO and Founder of Storytelling with Data, a company providing workshops and presentations that teach the basics of data visualization and how to tell compelling stories with data …
 
Once upon a time, there was an analyst. And that analyst had some data. She used that data to do some analysis, and from that analysis she realized she had some recommendations she could make to her organization. This was the point where our intrepid analyst reached a metaphorical fork in Communication Road: would she hastily put all of her thought…
 
How accurate is your data? How accurate is any of our data? If our data is more accurate, will we make better decisions? How MUCH better? Why do the show blurbs of late have so many questions? THAT is a question we can ACCURATELY answer: because the shows grapple with challenging questions! On this episode, Snowplow co-founder Yali Sassoon joined u…
 
On the cusp of holiday turkey and tree trimming mayhem, I take a pause from Autumn Author Madness to tell a personal story of being criticised by a member of the industry and how it taught me an important lesson on response and kindness. I also express my undying gratitude for your continuing support as my listener, and share how I'll be working ev…
 
READ ME!!! LISTEN!!! DO YOU KNOW WHY THIS IS IN ALL CAPS?! IS IT RAISING YOUR HEART RATE?! IS IT MAKING YOU A LITTLE IRRITATED?! IT MIGHT BE! IF IT IS, WE COULD MEASURE IT, AND MAYBE WE WOULD REALIZE THAT WE WERE INDUCING A SUBCONSCIOUS EMOTIONAL RESPONSE AND REALLY SHOULD TURN OFF THE CAPS LOCK! That’s the topic of this episode: the brain. Specifi…
 
Multi-touch attribution is like fat free cheese: it sounds like a great idea, it seems like technology would have made it amazing and delicious by now, and, yet, the reality is incredibly unsatisfying. Since we’ve recently covered how browsers are making the analyst’s lot in life more difficult, and since multi-touch attribution is affected by thos…
 
Nancy Duarte is the founder of Duarte, Inc., a global leader behind some of the most influential visual messages in business and culture. It is the largest design firm in Silicon Valley and also the fifth largest female employer in the area. Nancy is a communication expert and as a persuasion specialist and she has she cracked the code for effectiv…
 
Did you hear the one about the Harvard-educated economist who embraced her inner wiring as a lateral thinker to explore topics ranging from HIV/AIDS in Africa to the impact of Hepatitis B on male-biased sex ratios in China to the range of advice and dicta doled out by doctors and parents and in-laws and friends about what to do (and not do!) during…
 
Alberto Cairo is not only a highly revered mind in the data visualization world, he brings a fresh perspective on keeping your charts honest in his brand new book, How Charts Lie.. If you're looking for a way to create and interpret charts accurately and in integrity, this interview is for you. Alberto is a celebrated visualization educator, design…
 
Are you down with ITP? What about ETP? Are you pretty sure that the decline in returning visitors to your site that has everyone in a tizzy is largely due to increasingly restrictive cookie handling by browsers? Do you really, really, REALLY want Google, Apple, Mozilla, and even Microsoft to get on the same page when it comes to cookie handling and…
 
It's rare when I encounter someone at a conference that not only nails the presentation, leaving me wanting more, but also drops wisdom I can easily say I will use for the rest of my speaking career. Carlos Gil is an international keynote speaker and award winning digital storyteller with over a decade of experience leading social media strategies …
 
Have you ever noticed that 68.2% of the people who explain machine learning use a "this picture is a cat" example, and another 24.3% use "this picture is a dog?" Is there really a place for machine learning and the world of computer vision (or machine vision, which we have conclusively determined is a synonym) in the real world of digital analytics…
 
Today's guest, Nir Eyal, has a zone of genius in customer engagement and spends his days writing, consulting, and teaching about the intersection of psychology, technology, and business. As a matter of fact, MIT Technology Review dubbed him the "prophet of habit forming technology." He is an active investor in habiforming technology such as Eventbr…
 
What percentage of digital ad impressions and clicks do you think is actually the work of non-human bots? Pick a number. Now double it. Double it again. You’re getting close. A recent study by Pixalate found that 19 percent of traffic from programmatic ads in the U.S. is fraudulent. David Raab from the CDP Institute found this number to be "optimis…
 
It’s 1:00 AM, and you can’t sleep. The paid search manager needs to know whether brand keywords can be turned off without impacting revenue. The product team needs the latest A/B test results analyzed before they can start on their next sprint. The display media intern urgently needs your help figuring out why the campaign tracking parameters he ad…
 
The Data Presentation + Storytelling Bootcamponline course is open for enrollment! Cart closes on Aug 22nd at midnight. John is a highly experienced digital marketing strategist and consultant with special expertise in developing SEO campaigns, PPC campaigns, Google analytics, technical website auditing, web analytics implementation, and custom con…
 
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