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Your one-stop shop for essential data visualization and presentation skills for digital marketers, web analysts, and BI practitioners. With regular original content and luminary guest appearances from Rand Fishkin, Jim Sterne, Dustin Mathews, Garr Reynolds and more. This is the toolset you need to present your data, inform business decisions, inspire action, and become INDISPENSABLE.
 
Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson ...
 
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Alberto Cairo is not only a highly revered mind in the data visualization world, he brings a fresh perspective on keeping your charts honest in his brand new book, How Charts Lie.. If you're looking for a way to create and interpret charts accurately and in integrity, this interview is for you. Alberto is a celebrated visualization educator, de ...…
 
Are you down with ITP? What about ETP? Are you pretty sure that the decline in returning visitors to your site that has everyone in a tizzy is largely due to increasingly restrictive cookie handling by browsers? Do you really, really, REALLY want Google, Apple, Mozilla, and even Microsoft to get on the same page when it comes to cookie handling ...…
 
It's rare when I encounter someone at a conference that not only nails the presentation, leaving me wanting more, but also drops wisdom I can easily say I will use for the rest of my speaking career. Carlos Gil is an international keynote speaker and award winning digital storyteller with over a decade of experience leading social media strateg ...…
 
Have you ever noticed that 68.2% of the people who explain machine learning use a "this picture is a cat" example, and another 24.3% use "this picture is a dog?" Is there really a place for machine learning and the world of computer vision (or machine vision, which we have conclusively determined is a synonym) in the real world of digital analy ...…
 
Today's guest, Nir Eyal, has a zone of genius in customer engagement and spends his days writing, consulting, and teaching about the intersection of psychology, technology, and business. As a matter of fact, MIT Technology Review dubbed him the "prophet of habit forming technology." He is an active investor in habiforming technology such as Eve ...…
 
What percentage of digital ad impressions and clicks do you think is actually the work of non-human bots? Pick a number. Now double it. Double it again. You’re getting close. A recent study by Pixalate found that 19 percent of traffic from programmatic ads in the U.S. is fraudulent. David Raab from the CDP Institute found this number to be "opt ...…
 
It’s 1:00 AM, and you can’t sleep. The paid search manager needs to know whether brand keywords can be turned off without impacting revenue. The product team needs the latest A/B test results analyzed before they can start on their next sprint. The display media intern urgently needs your help figuring out why the campaign tracking parameters h ...…
 
The Data Presentation + Storytelling Bootcamponline course is open for enrollment! Cart closes on Aug 22nd at midnight. John is a highly experienced digital marketing strategist and consultant with special expertise in developing SEO campaigns, PPC campaigns, Google analytics, technical website auditing, web analytics implementation, and custom ...…
 
Somewhere between "welcome to the company, now get to work!" and weeks of tedious orientation sessions (that, presumably, include a few hours with the legal department explaining that, should you be on a podcast, you need to include a disclaimer that the views expressed on the podcast are your own and not those of the company for which you now ...…
 
Listen. Really. That's what you can do. You can listen to this episode and find out what you learn. Or you can NOT listen to the show and NOT find out what you learn. You can't do both, which means that, one way or the other, you WILL be creating your very own counterfactual! That, dear listener, is a fundamental concept when it comes to causal ...…
 
Have you ever thought it would be a great idea to have a drink or two, grab a microphone, and then air your grievances in a public forum? Well, we did! This episode of the show was recorded in front of a live audience (No laugh tracks! No canned applause!) at the Marketing Analytics Summit (MAS) in Las Vegas. Moe, Michael, and Tim used a “What ...…
 
Did you hear the one about how the AI eliminated cancer? It just wiped out the human race! As machine learning and artificial intelligence are woven more and more into the fabric of our daily lives, we are increasingly seeing that decisions based purely on code require a lot of care to ensure that the code truly behaves as we would like it to. ...…
 
What's in a job title? That which we call a senior data scientist by any other job title would model as predictively... This, dear listener, is why the hosts of this podcast crunch data rather than dabble in iambic pentameter. With sincere apologies to William Shakespeare, we sat down with Maryam Jahanshahi to discuss job titles, job descriptio ...…
 
Valerie Kroll is a growing powerhouse in the measure and presenting community and in this show, she brings insight from a very specific and mystical arena of digital marketing, one I have been waiting for years to tackle on this show. What is it, you might ask? How to present split and AB testing and conversion rate optimization results! Valeri ...…
 
Remember that time you ran a lunch-and-learn at your company to show a handful of co-workers some Excel tips? What would have happened if you actually needed to fully train them on Excel, and there were approximately a gazillion users*? Or, have you ever watched a Google Analytics or Google Tag Manager training video? Or perused their documenta ...…
 
Gary is a legend in the digital analytics space. More than a thought leader, he is also a guide for thousands of analysts in maturing their business savvy and technical acumen. He is the CEO and Founder of Digital Mortar, a company providing cutting edge measurement and analytics tools for optimizing physical spaces and tracking the in-store cu ...…
 
A simple recipe for a delicious analytics platform: combine 3 cups of data schema with a pinch of JavaScript in a large pot of cloud storage. Bake in the deployment oven for a couple of months, and savory insights will emerge. Right? Why does this recipe have both 5-star and 1-star ratings?! On this episode, long-standing digital analytics mave ...…
 
We're not sure what's going on with this episode. For some reason, we have a bunch of first-time listeners, and they're all from Apple devices! Maybe it's because the show only comes out every two weeks, and the first-party cookies we've been using to track our listeners are now expiring after seven days! (This is a hilarious episode descriptio ...…
 
Tim is considered a megastar in the digital marketing and online entrepreneurial space and he has a massive knowledge set when it comes to delivering webinars, especially for the Software as a Service (Saas) industry. In his role as a certified webinar rockstar, Tim has given over 1,000 live webinars for companies like Leadpages, Social Media E ...…
 
Have you ever attended a conference? Did you know that analysts over-index towards introversion?* Have you ever struggled to figure out how to start a conversation over a cold pastry and a cup of tepid coffee at a conference breakfast? IS there actually a point in developing and executing a strategy when it comes to attending a conference? Is i ...…
 
Are you a data scientist? I mean, are you really a data scientist? What does that even mean...other than a healthy salary increase? On this episode of the show, Ian Thomas, Chief Data Officer for Publicis Spine sat down with the three co-citizen-data-scientists who regularly host the show to delve into the subject! For complete show notes, incl ...…
 
We thought we deserved a break from the podcast, so we went looking for some AI to take over the episode. Amazon Polly wasn't quite up to the task, unfortunately, so we wound up sitting down as humans with another human -- Erik Driessen from Greenhouse -- to chat about the different ways that automation can be put to use in the service of analy ...…
 
In recognition of International Women's Day, and because it's a really important topic, this is a very special episode. The two straight, white, cisgender male co-hosts of this podcast sat this episode out, while Moe took over the mic for an in-depth discussion with Alison Vorsatz from Fairygodboss and Aubrey Blanche from Atlassian about divers ...…
 
Do you know something that is really simple? Really Simple Syndication (aka, RSS). Did you know that RSS is the backbone of podcast delivery? Well, aren't you clever! What's NOT really simple is effectively measuring podcasts when a key underlying component is a glorified text file that tells an app how to download an audio file. Advertisers, p ...…
 
"Hey, Google! How do you measure yourself?" "I'm sorry. I can't answer that question. Would you like to listen to a podcast that can?" National Public Radio has long been on the forefront of the world of audio media. Why, you might even remember episode #046, where Steve Mulder from NPR made his first appearance on the show discussing the cans ...…
 
Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors. In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Koh ...…
 
What does it really take to bring data science into the enterprise? Or... what does it take to bring it into your part of the enterprise? In this episode, the gang sits down with Dr. Katie Sasso from the Columbus Collaboratory...because that's similar to what she does! From the criticality of defining the business problem clearly, to ensuring t ...…
 
WHERE were you the first time you listened to this podcast? Did you feel like you were JOINing a SELECT GROUP BY doing so? Can you COUNT the times you've thought to yourself, "Wow. These guys are sometimes really unFILTERed?" On this episode, Pawel Kapuscinski from Analytics Pros (and the Burnley Football Club) sits down with the group to shout ...…
 
Who else shudders when their manager asks to give you some “constructive criticism” about your latest data presentation? Digital practitioners have to give and receive feedback on data presentations and other work every day. But how often do we feel like our hard work has been ripped to shreds? And how does that affect the outcome of the actual ...…
 
Happy New Year! Sure. The ball has dropped in Times Square, and a new year means an opportunity to look forward. But, we wanted to take a quick look back first -- on the industry, on the podcast, and on the world in general. From GDPR to Bayesian statistics to machine learning and AI to... podcast (and #mattgershoffed) stickers, 2018 was, clear ...…
 
Have you ever had stakeholders complain that they're not getting the glorious insights they expect from your analytics program? Have you ever had to deliver the news that the specific data they're looking for isn't actually available with the current platforms you have implemented? Have you ever wondered if things might just be a whole lot easi ...…
 
Kristen Sosulski is a rare find in the data visualization world with a true blend of deep expertise, impressive teaching skills, and an amazing personality. She is an associate professor at NYU Stern School of Business where she teaches MBA students and executives data visualization, programming, and business analytics. Also at NYU Stern, she i ...…
 
What's the hot new technology of 2018? AI? Deep Learning? Pole-dancing robots? Maybe. Or, maybe it's customer data platforms (CDPs) -- a topic we actually covered way back in January 2017 on episode #053 with Todd Belcher, who, at the time, was with CDP provider BlueConic. Since then, Todd left BlueConic to start CDP Resource, which is, well, a ...…
 
Grant Baldwin is the founder of the Booked and Paid to Speak Training Course where he helps people start and build their own speaking practice. He has given nearly 1,000 live presentations and has spoken to over 400,000 people in 46 different states through leadership conferences, conventions and other events. His book and curriculum for studen ...…
 
Perspective is a good thing. We've all agonized about a misreported metric or an unsatisfying entry page analysis and had to remind ourselves that we're not exactly saving lives with our work. On this episode, though, the gang actually meanders into life-and-death territory by chatting about one of the uses of data outside of the world of digit ...…
 
Moe Kiss leads the analytics team at The Iconic where she spends her days understanding customer behavior through data and analytics. She is an active organizer in the analytics community and President of The Analytics Association in New South Wales, Australia. She co-hosts a bi-weekly podcast you may know called The Digital Analytics Power Hou ...…
 
Remember when you used to keep all of your data packed into data boxes and stacked up on a bunch of data shelves in your state-of-the-art data warehouse? Well, it might be time to fire up the data forklift and haul all of those boxes out of the structured order of your data warehouse and dump them into a data lake so that it can float and sink ...…
 
To think, it was barely-considered subtle humor that we used two trailing zeros in episode #001. But, despite our best efforts to destroy our reputations or our livers long before we centupled that original episode, we failed on both fronts, and we now need that third significant digit! For this special episode, we invited listener questions, a ...…
 
Kevin Hillstrom has nearly thirty years of hands-on analytics experience and a proven track record as an Executive at a ten billion dollar a year retailer. He is President of MineThatData, where he helps Executives at Retail and Online brands understand how their customers interact with merchandise, advertising, and channels. He is known for ma ...…
 
Are you deeply knowledgable in JavaScript, R, the DOM, Python, AWS, jQuery, Google Cloud Platform, and SQL? Good for you! If you're not, should you be? What does "technical" mean, anyway? And, is it even possible for an analyst to dive into all of these different areas? English philosophy expert The Notorious C.M.O. (aka, Simo Ahava) returns to ...…
 
As the axiom goes: people don’t leave companies; they leave their managers. And, good analysts are constantly being approached with new opportunities. So, what’s the secret formula for hanging on to analytics talent? Assuming simply chaining them to their desks isn’t an option, then the trick is keeping them happy and motivated. On this episode ...…
 
Stakeholder's driving you crazy? You might not be meeting their human needs... Stakeholders and presentation audiences say the darndest things, don't they? You've poured your blood and sweat into presenting your invaluable analytical insights and ideas. But come presentation day, they make comments and ask questions that bring you nothing but t ...…
 
Tell me about a time you produced an amazing analysis. Please provide your response in the form of a Jupyter notebook that uses Python or R (or both!) to pull words from a corpus that contains all words in the OED stored in a BigQuery table. I mean, that's a fair question to ask, right? No? Well, what questions and techniques are effective for ...…
 
Mama always said: life is like a box of chocolates, and online learning is sometimes like one of those boxes where you don’t know which piece is delicious nougat and which piece is some sort of nasty, coconut-y cream. Well, maybe not your mama. But, it’s a big world, so, surely, there’s a mother out there somewhere who would agree with the sent ...…
 
For this mini-episode, Tim sits down (virtually) with Episode #077 guest Jodi Daniels from Red Clover Advisors to chat about the world of privacy post-May 25, 2018 (GDPR), as well as the upcoming California Consumer Privacy Act of 2018 (CCPA). Has the free-wheeling world of free-flowing consumer data ended, or are companies simply learning how ...…
 
Business Intelligence. It’s a term that’s been around for a few decades, but that is every bit as difficult to nail down as “data science,” “big data,” or a jellyfish. Think too hard about it, and you might actually find yourself struggling to define “analytics!” With the latest generation of BI tools, though, it’s a topic that is making the ro ...…
 
Scott Berinato is the author of “Good Charts,” where he helps people turn their plain or uninspiring charts into visualizations that clearly convey ideas powerfully. This book has quickly rose the ranks of my top-recommended data storytelling and visualization reads for anyone who presents data. He is a self-described “dataviz geek” and Senior ...…
 
The company: "Hey, you. That's a mighty nice test you've run. We should be doing that a lot more of those." You: "Um...okay. But, I'm only one person." In this episode, the gang chats with Pinterest's Andrea Burbank (Twitter | Pinterest) about how she (loosely) dealt with this scenario: from sheer force of will to get some early wins to strateg ...…
 
Allison Hartsoe is a celebrated speaker in the digital analytics industry, the first guest of my Women in Analytics Spotlight Series, and in this episode, she shares her unique talent for navigating the intersection between presenting data, storytelling, and connecting with her audiences. Allison is a highly successful serial entrepreneur who h ...…
 
Humans are creatures of habit. And analysts — those of us who haven’t been so drawn into the world of artificial intelligence that we have become cyborgs, at least — are humans. In this episode, the gang explores the good and the bad side of analytical habits: what analyses we gravitate towards, how we go about approaching those analyses, and, ...…
 
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