Best Webanalytics podcasts we could find (Updated March 2019)
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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Ready any business magazine and you will find an article saying something along the lines of “Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.” In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson ...
 
Your one-stop shop for essential data visualization and presentation skills for digital marketers, web analysts, and BI practitioners. With regular original content and luminary guest appearances from Rand Fishkin, Jim Sterne, Dustin Mathews, Garr Reynolds and more. This is the toolset you need to present your data, inform business decisions, inspire action, and become INDISPENSABLE.
 
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In recognition of International Women's Day, and because it's a really important topic, this is a very special episode. The two straight, white, cisgender male co-hosts of this podcast sat this episode out, while Moe took over the mic for an in-depth discussion with Alison Vorsatz from Fairygodboss and Aubrey Blanche from Atlassian about divers ...…
 
Do you know something that is really simple? Really Simple Syndication (aka, RSS). Did you know that RSS is the backbone of podcast delivery? Well, aren't you clever! What's NOT really simple is effectively measuring podcasts when a key underlying component is a glorified text file that tells an app how to download an audio file. Advertisers, p ...…
 
"Hey, Google! How do you measure yourself?" "I'm sorry. I can't answer that question. Would you like to listen to a podcast that can?" National Public Radio has long been on the forefront of the world of audio media. Why, you might even remember episode #046, where Steve Mulder from NPR made his first appearance on the show discussing the cans ...…
 
Aaron has nearly 20 years of online marketing industry experience, has led web analytics initiatives in senior internet marketing management roles at many big companies, and was elected to the DAA's Board of Directors. In the nineties, he co-founded a website traffic tracking and reporting software service called Sitegauge, which he sold to Koh ...…
 
What does it really take to bring data science into the enterprise? Or... what does it take to bring it into your part of the enterprise? In this episode, the gang sits down with Dr. Katie Sasso from the Columbus Collaboratory...because that's similar to what she does! From the criticality of defining the business problem clearly, to ensuring t ...…
 
WHERE were you the first time you listened to this podcast? Did you feel like you were JOINing a SELECT GROUP BY doing so? Can you COUNT the times you've thought to yourself, "Wow. These guys are sometimes really unFILTERed?" On this episode, Pawel Kapuscinski from Analytics Pros (and the Burnley Football Club) sits down with the group to shout ...…
 
Who else shudders when their manager asks to give you some “constructive criticism” about your latest data presentation? Digital practitioners have to give and receive feedback on data presentations and other work every day. But how often do we feel like our hard work has been ripped to shreds? And how does that affect the outcome of the actual ...…
 
Happy New Year! Sure. The ball has dropped in Times Square, and a new year means an opportunity to look forward. But, we wanted to take a quick look back first -- on the industry, on the podcast, and on the world in general. From GDPR to Bayesian statistics to machine learning and AI to... podcast (and #mattgershoffed) stickers, 2018 was, clear ...…
 
Have you ever had stakeholders complain that they're not getting the glorious insights they expect from your analytics program? Have you ever had to deliver the news that the specific data they're looking for isn't actually available with the current platforms you have implemented? Have you ever wondered if things might just be a whole lot easi ...…
 
Kristen Sosulski is a rare find in the data visualization world with a true blend of deep expertise, impressive teaching skills, and an amazing personality. She is an associate professor at NYU Stern School of Business where she teaches MBA students and executives data visualization, programming, and business analytics. Also at NYU Stern, she i ...…
 
What's the hot new technology of 2018? AI? Deep Learning? Pole-dancing robots? Maybe. Or, maybe it's customer data platforms (CDPs) -- a topic we actually covered way back in January 2017 on episode #053 with Todd Belcher, who, at the time, was with CDP provider BlueConic. Since then, Todd left BlueConic to start CDP Resource, which is, well, a ...…
 
Grant Baldwin is the founder of the Booked and Paid to Speak Training Course where he helps people start and build their own speaking practice. He has given nearly 1,000 live presentations and has spoken to over 400,000 people in 46 different states through leadership conferences, conventions and other events. His book and curriculum for studen ...…
 
Perspective is a good thing. We've all agonized about a misreported metric or an unsatisfying entry page analysis and had to remind ourselves that we're not exactly saving lives with our work. On this episode, though, the gang actually meanders into life-and-death territory by chatting about one of the uses of data outside of the world of digit ...…
 
Moe Kiss leads the analytics team at The Iconic where she spends her days understanding customer behavior through data and analytics. She is an active organizer in the analytics community and President of The Analytics Association in New South Wales, Australia. She co-hosts a bi-weekly podcast you may know called The Digital Analytics Power Hou ...…
 
Remember when you used to keep all of your data packed into data boxes and stacked up on a bunch of data shelves in your state-of-the-art data warehouse? Well, it might be time to fire up the data forklift and haul all of those boxes out of the structured order of your data warehouse and dump them into a data lake so that it can float and sink ...…
 
To think, it was barely-considered subtle humor that we used two trailing zeros in episode #001. But, despite our best efforts to destroy our reputations or our livers long before we centupled that original episode, we failed on both fronts, and we now need that third significant digit! For this special episode, we invited listener questions, a ...…
 
Kevin Hillstrom has nearly thirty years of hands-on analytics experience and a proven track record as an Executive at a ten billion dollar a year retailer. He is President of MineThatData, where he helps Executives at Retail and Online brands understand how their customers interact with merchandise, advertising, and channels. He is known for ma ...…
 
Are you deeply knowledgable in JavaScript, R, the DOM, Python, AWS, jQuery, Google Cloud Platform, and SQL? Good for you! If you're not, should you be? What does "technical" mean, anyway? And, is it even possible for an analyst to dive into all of these different areas? English philosophy expert The Notorious C.M.O. (aka, Simo Ahava) returns to ...…
 
As the axiom goes: people don’t leave companies; they leave their managers. And, good analysts are constantly being approached with new opportunities. So, what’s the secret formula for hanging on to analytics talent? Assuming simply chaining them to their desks isn’t an option, then the trick is keeping them happy and motivated. On this episode ...…
 
Stakeholder's driving you crazy? You might not be meeting their human needs... Stakeholders and presentation audiences say the darndest things, don't they? You've poured your blood and sweat into presenting your invaluable analytical insights and ideas. But come presentation day, they make comments and ask questions that bring you nothing but t ...…
 
Tell me about a time you produced an amazing analysis. Please provide your response in the form of a Jupyter notebook that uses Python or R (or both!) to pull words from a corpus that contains all words in the OED stored in a BigQuery table. I mean, that's a fair question to ask, right? No? Well, what questions and techniques are effective for ...…
 
Mama always said: life is like a box of chocolates, and online learning is sometimes like one of those boxes where you don’t know which piece is delicious nougat and which piece is some sort of nasty, coconut-y cream. Well, maybe not your mama. But, it’s a big world, so, surely, there’s a mother out there somewhere who would agree with the sent ...…
 
For this mini-episode, Tim sits down (virtually) with Episode #077 guest Jodi Daniels from Red Clover Advisors to chat about the world of privacy post-May 25, 2018 (GDPR), as well as the upcoming California Consumer Privacy Act of 2018 (CCPA). Has the free-wheeling world of free-flowing consumer data ended, or are companies simply learning how ...…
 
Business Intelligence. It’s a term that’s been around for a few decades, but that is every bit as difficult to nail down as “data science,” “big data,” or a jellyfish. Think too hard about it, and you might actually find yourself struggling to define “analytics!” With the latest generation of BI tools, though, it’s a topic that is making the ro ...…
 
Scott Berinato is the author of “Good Charts,” where he helps people turn their plain or uninspiring charts into visualizations that clearly convey ideas powerfully. This book has quickly rose the ranks of my top-recommended data storytelling and visualization reads for anyone who presents data. He is a self-described “dataviz geek” and Senior ...…
 
The company: "Hey, you. That's a mighty nice test you've run. We should be doing that a lot more of those." You: "Um...okay. But, I'm only one person." In this episode, the gang chats with Pinterest's Andrea Burbank (Twitter | Pinterest) about how she (loosely) dealt with this scenario: from sheer force of will to get some early wins to strateg ...…
 
Allison Hartsoe is a celebrated speaker in the digital analytics industry, the first guest of my Women in Analytics Spotlight Series, and in this episode, she shares her unique talent for navigating the intersection between presenting data, storytelling, and connecting with her audiences. Allison is a highly successful serial entrepreneur who h ...…
 
Humans are creatures of habit. And analysts — those of us who haven’t been so drawn into the world of artificial intelligence that we have become cyborgs, at least — are humans. In this episode, the gang explores the good and the bad side of analytical habits: what analyses we gravitate towards, how we go about approaching those analyses, and, ...…
 
Once upon a time, there was some data. And that data cried out to be extracted and analyzed and packaged up like the most exquisite of gifts and then presented gloriously to an eager and excited group of stakeholders. But, alas! Will this data story have a happy ending? Perhaps. Perhaps not! And that’s the subject of this episode. Sort of. Our ...…
 
Are you reading this? If so, then you are literate. But, are you (and are your stakeholders) data literate? What does that even mean? On this episode -- recorded in front of a live audience at Marketing Evolution Experience in Las Vegas -- the gang tackled the topic. Mid-way through the show, they were delighted to be joined on stage by Gary An ...…
 
Under the 'guise of a discussion about making the leap into a new technology, this bonus mini-episode (hopefully) clears up the on-going confusion about the Kiss Sisters. Moe sat down with her big sister, Michele, to chat about jumping into learning an entirely new skill when time is short, expectations are high, and the learning curve is steep ...…
 
Put this in your pipe and smoke it: all of the tracking we try to do of people is actually technology designed to track content. And, even that tracking of content was a hacked-together repurposing of a system designed to deliver content. In other words, we've got layers of fiction upon fiction that we're trying to muddle through (and, often, i ...…
 
*Note: This is episode 033 - the introduction calls this episode 034 - you did not miss an episode Simo Ahava is a recognized expert with a cult-like following on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. He is the Senior Data Advocate at Reaktor and ...…
 
Regression. Correlation. Normality. t-tests. Falsities of both the positive and negative varieties. How do these terms and techniques play nicely with digital analytics data? Are they the schoolyard bullies wielded by data scientists, destined to simply run by and kick sand in the faces of our sessions, conversion rates, and revenues per visit? ...…
 
Thanks for stopping by. Please get comfortable. We're going to be taking a few notes while you listen, but pay that no mind. Now, what we'd like you to do is listen to the podcast. Oh. And don't worry about that big mirror over there. There may be 2 or 3 or 10 people watching. Wow. We're terrible moderators when it comes to this sort of thing. ...…
 
Bayesian vs. Frequentist. False Positive vs. False Negative. Truth vs. Uncertainty. It's the world of A/B testing! In this bonus mini-episode, Moe sat down with Chad Sanderson from Subway to discuss some of the pitfalls of A/B testing -- the nuances that may seem subtle, but are anything but trivial when it comes to planning and running a test.…
 
If you have a smartphone nearby and you are not wearing a foil hat, chances are that some brand somewhere -- and probably several brands in many places -- know where you are. Is that creepy? Maybe. It's likely removing a few taps when you check what the weather will be like tomorrow, and there might just be a coupon for a discounted hamburger j ...…
 
Benjamin Mangold is an author, blogger, speaker, and knowledge-sharing Google Analytics and Adwords expert. He is the Co-Founder and CEO of Loves Data, a digital analytics and online advertising agency. He is also the author of Learning Google AdWords and Google Analytics, a practical step-by-step guide that teaches how to use Google AdWords an ...…
 
Have you ever walked out of a meeting with a clear idea of the analysis that you're going to conduct, only to find yourself three days later staring at an endless ocean of crunched data and wondering in which direction you're supposed to be paddling your analysis boat? That might not be an ocean. It might be an analytics rabbit hole. In this ep ...…
 
That's right. We're trying to grow the reach of this podcast, so we figured we needed to do some growth h---...NO! No. No. NO!!! We're NOT going to use that term. But, it turns out that growth marketing has some interesting concepts. On the one hand, you may think, "Don't I already do that?" And the answer is quite possibly, "Yeah. Pretty much. ...…
 
Michael, Tim, and 12,998 of their closest friends descended on Las Vegas for Adobe Summit the last week of March. With luck, Tim will have worked through the after-effects of the sensory overload of Vegas combined with the sensory overload of Adobe Summit by mid-April, but who knows? The guys (really...just the guys -- Moe was in the U.S., but ...…
 
Some people (possibly even one of the co-hosts of this podcast...on this very episode) have been known to say, "People have this dependency on Excel, which is freakin' weird!" We know it wasn't Tim, because he wouldn't have filtered his language! Whether it's a symptom of weirdness, an illustration of inertia, or an invisible hand of inevitabil ...…
 
Do you model professionally? Would you like to? Or, are you uncertain. These are the topics of this episode: Bayesian statistician (among other official roles that are way less fun to say) Dr. Elea Feit joined the gang to discuss how we, as analysts, think about data put it to use. Things got pretty deep, included the exploration of questions s ...…
 
Moe sat down for a chat with privacy and GDPR expert Aurélie Pols to dive in to some of the questions that, at times, get treated as peripheral in the run-up to new regulations, but that seem like they are fairly fundamental when it comes to understanding the rationale and drivers behind those regulations: what does the Holocaust have to do wit ...…
 
Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of t ...…
 
Evan LaPointe is an industry-recognized entrepreneur, writer and speaker, and dear colleague, and is a rare mix of businessman and passionate geek. He is the inventor of Satellite, now known as Adobe DTM, a dynamic tag management system that is used on thousands of websites worldwide to deploy the Adobe Analytics suite. And in this episode, Eva ...…
 
For the second year in a row for the podcast -- but the first appearance since Moe joined the crew -- we headed to the Hunguest Grandhotel Galya outside Budapest for Superweek, one of the most unique conference experiences in the digital analytics industry: comfortably isolated over an hour outside of Budapest in a beautiful setting, it's a tem ...…
 
In this, our initial bonus audio, Tim sits down with Lee Isensee, creator and curator of the Measure Slack team. We plug the Slack team on every episode of the podcast, and all three co-hosts are active members of the team, so we wanted to find out a little bit about the history, challenges, and envisioned future for the platform. Standard bonu ...…
 
You love analytics. Great. You even love your job (hopefully)! But, you're thinking about the future, and it looks like there is a fork in the road. Should you take the path that leads you down the people management path? Or, should you take the path that leads you deeper into the data itself, but as an individual contributor. Can you pursue bo ...…
 
Do you ever feel like you've got the analytics blues because you see what needs to happen, and it's something innovative, and all the signals say it's the right thing to do... but the realities of organizational life are a brick wall on the path to progress? Welcome to corporate life, buddy. That's just the way it is! Or...is it? On this episod ...…
 
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