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The Analytics Power Hour

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The Analytics Power Hour

Michael Helbling, Tim Wilson, and Moe Kiss

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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson ...
 
Your one-stop-shop for essential data storytelling, data visualization, and presentation skills for data analysts, digital marketers, data science, and data practitioners. With regular original content and luminary guest appearances from Nancy Duarte, Rand Fishkin, Alberto Cairo, Cole Nussbaumer Knaflic, Jim Sterne, Dustin Mathews, Garr Reynolds, and more. This is the toolset you need to present your insights, inform business decisions, inspire action, and become INDISPENSABLE.
 
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Mistakes happen. In healthy work environments, not only is that fact acknowledged, it's recognized as an opportunity to learn. That's something JD Long has been thinking about quite a bit over the past few years, and he joined the show for a chat about psychological safety: what it is, why it's important, and different techniques for engendering it…
 
We did it! Another year in the books, and 2021 was a bit of a ride. As we do every year, on this episode we reflect a little bit on the podcast and then a lot on the industry: what the major themes of 2021 were, and what we think might be coming in 2022. Google Analytics 4, 3rd party cookies, remote work and Zoom meetings, and even the metaverse! P…
 
Some would say that, given the breadth and depth of data that is available to businesses these days, a surefire path to business value is to load up a department with smart data scientists, task them with developing a solid machine learning strategy, and then execute that strategy. The people who've said that might take issue with this episode. Cas…
 
Ann K. Emery is an internationally-acclaimed speaker who equips organizations to get their data out of dusty spreadsheets and into real-world conversations. Each year, she delivers over 100 keynotes, workshops, and webinars with the aim of equipping organizations to visualize data more effectively. And in this episode, Ann shares her wealth of expe…
 
It's a podcast episode. That's WHAT it is. But… WHY should you listen to it? Exactly. Or, perhaps, that's exactly WHY! Are you confused? You won't be after checking out our discussion with Jenni Bruckman about the vast and varied world of qualitative research and how it is the perfect partner to quantitative data. Give it a listen, and then let us …
 
Hey there, mister. That's a mighty nice multi-touch attribution model you're using there. It would be a shame to see it get mixed up with a media model. Or... would it? What happens if you think about media mix models as a tool that can be combined with experimentation to responsibly measure the incrementality of your marketing (while also still fi…
 
Powerhouse digital marketing speaker Ross Simmonds goes on an exploration of the need for clear messaging when presenting complex data, and how to adapt your data story to create the most impact. In This Episode, You’ll Learn… How Ross fell in love with data and created a career through this. Tips for better presentations and overcoming some of the…
 
What does neuroscience have to do with the work of the analyst? It turns out that neuroplasticity is to the modern analyst what plastics were to Benjamin Braddock, and it all comes down to Hebb's Law. Or, put another way, successfully working with peers and stakeholders can take some focused effort, some feedback, and some practice, and that's what…
 
Marco Szeidenleder is Here to Help You Get to Grips with Your Data Dashboard! In This Episode, You’ll Learn… Why being able to present data is central to utilizing its power. How Marco and his team help their clients realize their data’s potential. An example of how Pandata irons out data problems and misdirected leads through their reports. How do…
 
One of our KPIs for the show is to keep the Topic Repeat Rate (TRR) below 1.2%. From carefully monitoring our show dashboard, we had an actionable insight: we could finally revisit episode #002. Conveniently, the topic of that show was dashboards, which explains the self-referential stemwinder of a description of this episode. That show was "a long…
 
What is a system without empathy? What is a show summary without an attempt to overly distill the discussion to the point of sounding like nonsense? On this episode, Hilary Parker (who you may know from the Not So Standard Deviations podcast or elsewhere) joined us to discuss what we can learn from the design process (as in: actual designers) when …
 
Stop for a minute and think about the highest stakes campaign or test you've ever run. Were you nervous? Now, instead, imagine that you're on an aircraft carrier with a few thousand people on board whose safety you are responsible for, and your team is about to watch 40,000 tons of ordnance detonate (in an environmentally friendly way) right next t…
 
As data visualization practitioners, we often do not realize just how important color is. In today's inspiring conversation, Theresa-Marie Rhyne, a leading expert in computer-generated visualization, talks about all things color. Theresa-Marie works as a consultant, specializing in applying artistic color theories to a range of media and has also a…
 
As analysts, it can be easy to get so focused on the data that we lose sight of the imperative that we answer meaningful questions (aka: validating relevant hypotheses). On this episode, we sat down with Wil Reynolds, co-founder and accidental lead generator for SEER Interactive, for a discussion that turned out to be about curiosity and the power …
 
What’s the difference between a dashboard and a data story? Wait, there’s a difference, you ask? Absolutely yes, and Steve Wexler is here to help explain why. Steve is the author of The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster and coauthor of The Big Book of Dashboards: Visualizing Your Data Using Real-World Busine…
 
Have you ever worked in a large organization where the data team(s) are perfectly structured to deliver efficient, harmonious, and meaningful results to the business with 'nary a gap nor a redundancy? If you answered "yes," then we'll go ahead and report you to HR for being a LIAR! From high growth startups to staid enterprises, figuring out how to…
 
Have you ever thought, "you know, it would be interesting to take my analytical knowledge and just totally run an organization based on what the data says?" Yeah. Us, either. That's terrifying! But, that's exactly what our guest on this episode did. Ben Lindbergh, along with his stathead-in-crime (aka, co-author) Sam Miller, took over the managemen…
 
Data is everywhere and it's simply not going away. Plenty of people do seem to ignore it to their peril, but if we are trying to make sense of the world, making good sense of data is absolutely critical. In business we call it data literacy, and, truthfully, it is a mandatory skill set for almost anyone. Data and understanding data might have a set…
 
I sample a prime piece of content from my upcoming book on how to craft and deliver powerful, influential recommendations that get done using a popular goal-setting framework. Consider this a private mini future audiobook reading! To get exclusive access to book updates, events, and resources, sign up for my book waitlist! And be sure to check out …
 
We're baaaaaaack…! Shorter show name, a rebrand, some minor formatting and structural updates, but still "Moe Kiss with a couple of guys who listeners can't keep straight." On this episode, we talk for a little bit about what we've been doing while we were on hiatus and then dive into a topic that only Cassie Kozyrkov has dared to deeply explore be…
 
>> VIEW SHOW NOTES + RESOURCES Everyone can recall a time when their emotions were moved by a story. On today’s episode, we explore the practice of harnessing the power of visual storytelling in order to educate consumers about brand and product. Our guest today is Shlomi Ron, CEO of the Visual Storytelling Institute or VSI, a seasoned digital mark…
 
Once upon a time, there was an analyst. And that analyst had some data. She used that data to do some analysis, and from that analysis she realized she had some recommendations she could make to her organization. This was the point where our intrepid analyst reached a metaphorical fork in Communication Road: would she hastily put all of her thought…
 
As a data practitioner, it can sometimes be difficult to know when to stop analyzing and take action. Khrystyna Grynko shares some of the classic symptoms of analysis paralysis, why it’s important for organizations and practitioners to recognize when they are suffering from it, and how to overcome it using her analysis action logic formula. Khrysty…
 
We can watch (sort of) what users do on our sites. That's web analytics. We can ask them how they felt about the experience. That's voice of the customer. But, can we (and should we?) actually analyze their emotional reactions? On this episode, Michael and Tim sat down with Dr. Liraz Margalit, Head of Digital Behavioral Research at Clicktale, to be…
 
>> VIEW SHOW NOTES + RESOURCES Dashboards are a powerful data viz tool, but all too often, they are poorly done and not used to the best of their ability. Our guest today, joins us to shed light on what makes dashboards stand out and convey information in an accessible, impactful way. Andy Cotgreave is a Technical Evangelist at Tableau Software wit…
 
Do you model professionally? Would you like to? Or, are you uncertain. These are the topics of this episode: Bayesian statistician (among other official roles that are way less fun to say) Dr. Elea Feit joined the gang to discuss how we, as analysts, think about data put it to use. Things got pretty deep, included the exploration of questions such …
 
What’s in a job title? that which we call a senior data scientist by any other job title would model as predictively… This, dear listener, is why the hosts of this podcast crunch data rather than dabble in iambic pentameter. With sincere apologies to William Shakespeare, we sat down with Maryam Jahanshahi to discuss job titles, job descriptions, an…
 
Did you hear the one about the Harvard-educated economist who embraced her inner wiring as a lateral thinker to explore topics ranging from HIV/AIDS in Africa to the impact of Hepatitis B on male-biased sex ratios in China to the range of advice and dicta doled out by doctors and parents and in-laws and friends about what to do (and not do!) during…
 
Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader (@faderp) from The Wharton School and Zodiac Metrics, about putting customer …
 
Thanks for stopping by. Please get comfortable. We’re going to be taking a few notes while you listen, but pay that no mind. Now, what we’d like you to do is listen to the podcast. Oh. And don’t worry about that big mirror over there. There may be 2 or 3 or 10 people watching. Wow. We’re terrible moderators when it comes to this sort of thing. That…
 
Have you ever seen a one-man show in the theater? It's awesome. Unless it's terrible. The same can be said for one-person digital analytics teams. It can be awesome, in that you get to, literally, do EVERY aspect of analytics. It can be terrible because, well, you've got to do EVERYTHING, and it's easy for the fun stuff to get squeezed out of the d…
 
In recognition of International Women's Day, and because it's a really important topic, this is a very special episode. The two straight, white, cisgender male co-hosts of this podcast sat this episode out, while Moe took over the mic for an in-depth discussion with Alison Vorsatz from Fairygodboss and Aubrey Blanche from Atlassian about diversity …
 
As analysts, we often have unique knowledge of the data, specialized responsibilities for data-related deliverables, and an expectation that we'll be at the ready to dive into high priority requests. What happens, then, when we're out of the office, be that for a planned vacation, for an unexpected illness, or for bringing a new human being into th…
 
You know that sinking feeling: the automated report went out first thing Monday morning, and your Slack messages have been blowing up ever since because revenue flatlined on Saturday afternoon! You frantically start digging in (spilling your coffee in the process!) while you're torn between hoping that it's "just a data issue" (which would be good …
 
>> VIEW SHOW NOTES + RESOURCES Welcome to the inaugural episode of the Present Beyond Measure Show for 2021! Today on the show, we will be having an inspiring conversation about LinkedIn Ads, data visualization, and public speaking with AJ Wilcox. AJ talks about how to get started on LinkedIn, why its targeting functionality is worth the high cost,…
 
As we put the awfulness of 2020 in the rearview mirror, we thought it might be fun to look back to another bleak period: the 2007-2008 financial crisis! Why? Because Tim hasn't stopped talking about Subprime Attention Crisis — the Tim Hwang book that draws a parallel between the digital advertising ecosystem and the subprime lending crisis from a d…
 
Google bought Urchin in 2005 and, virtually overnight, made digital analytics available to all companies, no matter how large or how small. Optimizely was founded in January 2010 and had a similar (but lesser) impact on the world of A/B testing. What can we learn from ruminating on the past, the present, and the future (server-side testing! sample …
 
As unlikely as it seemed at many times throughout the year, 2020 actually IS finally drawing to a close, and that means it's time for our annual look back on the year: what happened with the podcast, what happened with the industry, and what happened as the entire world caught fire by way of wood-fuelled, climate-assisted combustion and by virus-in…
 
>> VIEW SHOW NOTES FOR DATA VISUALS + RESOURCES This episode is a very special new holiday tradition called “The Year In Data”. I partnered with a fellow data viz renegade and beloved host of the Data Viz Today Podcast! Alli Torban is an Information Design Consultant in Washington, D.C.and a leading voice in the field of data visualization on her p…
 
It's the holiday season and, despite Tim's 27-slide deck making a case for why we should do an Airing of Grievances-themed show, we went in another direction. On this episode, we explore a delightful tale that exists at the intersection of "Giving Back to the Community" and "Growing the Analytics Talent Pool." Rob Jackson joined the gang to be pepp…
 
>> VIEW SHOW NOTES + RESOURCES Nidhal Firoze is a Digital Analytics Association certified web analyst and associate manager of Digital Analytics and BI at Course5 Intelligence. He was recently recognized by the Analytics India Magazine as one of the top 5 data science mentors in June 2020. He's also a DAA Quanties-award finalist in the difference-m…
 
Cookies are getting aggressively expired or blocked outright. Referring site information is getting stripped. Adoption of Brave as a browser is on the rise! Yet, marketers still need to quantify the impact of their investments. What is an analyst to do? Does the answer lie in server-side technical solutions? Well, it's not a bad idea to consider th…
 
>> VIEW SHOW NOTES + RESOURCES Christina Stathopoulos is an Analytical Consultant at Google who uses data and visualization to help her clients drive decisions about marketing, expansion, and more. She holds adjunct faculty positions at two top universities in Madrid, where she teaches analytics courses for MBA programs. Alongside her corporate and…
 
We didn't want to have a discussion about Netflix's The Social Dilemma, but, somehow, we just felt compelled to do so. It was almost like we had a generally unlikable character from a TV series about advertisers' attempts to manipulate consumer behavior in the 1950s and 1960s transplanted in triplicate into an AI that was optimizing Netflix's reach…
 
>> VIEW SHOW NOTES + RESOURCES Anna Shutko is the Product Marketing Manager at Supermetrics, a technology tool that picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform using “connectors”. Anna helped launch the company's top products, such as Supermetrics for Google Data Studio, Excel, a…
 
Do you know someone who works remotely? Wait. What's that? Oh. It's 2020. I guess a better question would be: do you know any analysts who are NOT working remotely? But, that's not the question we ask on this episode. Some companies—and we're thinking agencies and consultancies here just to have a little focus—were corporate office-less from their …
 
Marilee Yorchak and the Digital Analytics Association are working tirelessly to support digital practitioners, leaders, and companies hit hard in 2020 with furlough and layoffs this year with a bevy of events, tools, and resources. In this episode, Marilee shares the Herculean efforts she and the DAA are undertaking to help the analytics practition…
 
What is data culture? And, more importantly, what is the optimal ratio of agar and the ideal temperature of the corporate petri dish to make a data culture thrive? Moe, Michael, and Tim put their various experiences under the organizational microscope and examined various solutions in the name of (data) scientific discovery! If only organizations w…
 
Do you long for the days when your mother could ask you, "Now, what do you actually do for your job?" and "all" you had to do was explain websites and digital analytics? The "analyst" is now a role that can be defined an infinite number of ways in its breadth and depth. Is the analyst who is starting to do data transformations to create clean views…
 
Did curiosity kill the cat? Perhaps. A claim could be made that a LACK of curiosity can (and should!) kill an analyst's career! On this episode, Dr. Debbie Berebichez, who, as Tim noted, sorta' pegs out on the extreme end of the curiosity spectrum, joined the show to explore the subject: the societal norms that (still!) often discourage young women…
 
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