Banter? I Hardly Know Her! is a great new show on the hottest topics in movies & entertainment! Join Perry (amateur movie critic, passionate fan of animation, huge Disney nerd) and his co-host Wes (short, funny, bald guy...think Danny DeVito but younger) on their quest to not only inform, but to entertain everyone that hits the play button. You can expect top 10s, draft-style episodes, frequent Disney topics, interviews with industry veterans, and other general shenanigans on every episode.
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Welcome to the Listen Loudly podcast, where we amplify voices and have thought-provoking conversations to bring a challenger mindset to life! As a brand strategy firm based in Austin, Texas, we arm companies and organizations by activating their unique challenger identity to distinguish them and bring focus to their place in the business world as they rise above the competition. On this podcast, we will share our thoughts and give you insights into the challenges that market and business lea ...
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Sportstalk With Thetford and Ashby, A Podcast by Double T 97.3
Thetford and Ashby on Double T 97.3
Sportstalk With Thetford and Ashby: Saturday morning fun with a heavy dose of Texas Tech Sportstalk.
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July 13th, 2024: Emily Jones, Brad Adkins, Big 12 Preseason Poll, Texas Tech Football
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David Thetford and Craig Wells in for Gary Ashby are joined by Emily Jones to discuss her career with the Texas Rangers and the All-Star Game in Arlington and Bradley Atkins to talk about his career as a track athlete at Texas Tech. They also discuss the Big 12 Preseason Media Poll and where they think Texas Tech Football will be this upcoming seas…
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Marketing should not be a cost center for your business—it should be a profit generator. If you're struggling to turn your marketing efforts into measurable growth, this episode is for you. Join us as we delve into the concept of shifting from accidental to intentional growth, transforming that pit-of-your-stomach anxiety into confident strategic p…
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July 6th, 2024: Brad Wyatt and Jerry Gray
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David Thetford and Gary Ashby are joined by Brad Wyatt and Jerry Gray.By Thetford and Ashby on Double T 97.3
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June 29th, 2024: Monterey Plainsmen basketball and baseball teams from the 1974-75 seasons that won the district championship and State championship that season
1:25:45
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Sport Talk with David Thetford and Gary Ashby were joined by the Monterey Plainsmen basketball and baseball teams from the 1974-75 seasons that won the district championship and State championship that season.By Thetford and Ashby on Double T 97.3
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When Your Results Plateau: An Interview with Zach Cochran
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Dive into the world of paid media with expert Zach Cochran, together with Prentice and Bethany as they debunk common misconceptions and share actionable strategies for growth. Whether you're struggling to drive awareness or scale your customer acquisition, this episode is packed with insights to help you optimize your paid advertising efforts. Don'…
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June 22nd, 2024: Mark Griffin & Kirby Hocutt
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David Thetford and Gary Ashby are joined by Mark Griffin and Kirby Hocutt to discuss the south end zone project at Jones Stadium, the Texas Tech Football Ring of Honor, and how Texas Tech is navigating NIL in college athletics.By Thetford and Ashby on Double T 97.3
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Embracing AI to Drive CPG Innovation: An Interview with Perri Gordon
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Discover how Kraft Heinz and NotCo are breaking barriers in the plant-based food industry using advanced AI technology. In this episode, we dive into the journey of Perri Gordon and the innovative partnership that's making plant-based foods delicious and accessible for everyone—even carnivores! From AI-driven food development to disruptive marketin…
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June 15th, 2024: Bill Jones & Dr. Mike Gustafson
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David Thetford and Gary Ashby are joined by Bill Jones to discuss the Dallas Mavericks' run in the NBA Finals and the outlook for the upcoming season for the Dallas Cowboys. They are also joined by Dr. Mike Gustafson to discuss the College World Series.By Thetford and Ashby on Double T 97.3
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Sales, Meet Marketing: An Interview with Wes Gay
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In this episode of Listen Loudly podcast, we dive deep with marketing and sales expert, Wes Gay, on bridging the gap between these crucial business functions. Discover how to: Eliminate confusion in your marketing and sales strategies Leverage storytelling to captivate your audience Identify the 'right words' to attract and convert leads Boost emai…
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June 8th, 2024: Pat Kelley, Mark Fewin, Wes Kittley
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David Thetford and Craig Wells are joined by Pat Kelley to discuss him going into the LISD Hall of Fame and his playing career, Mark Fewin to discuss the South End Zone Project and other renovations at Jones Stadium, and Wes Kittley to discuss Texas Tech Track & Field at the NCAA Outdoor Championships.…
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Outthink Your Competition: An Interview with Darren McColl
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Join us in this riveting episode of Listen Loudly podcast, where we dive deep into the marketing world with industry veteran Darren “Daz” McColl. Discover how to separate good ideas from bad, balance vision with strategy, and navigate the ever-changing marketing landscape. If you're a marketing executive looking for inspiration and actionable insig…
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June 1st, 2024: Hector Limon and James Morton
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David Thetford and Gary Ashby are joined by Hector Limon and James Morton.By Thetford and Ashby on Double T 97.3
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Leading a Challenger Brand Inside Patagonia: An Interview with Jen Berliner
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Ever wondered how major brands are tackling the environmental crisis? Dive into a revealing discussion with Jen Berliner, head of marketing at Patagonia Provisions, as we explore the transformative world of regenerative agriculture. Unpack the myths, the practices, and the future of sustainable farming with insights that could change the way we thi…
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May 25th, 2024: Nathan Blackwood, Zane Perry, and Robert Giovannetti
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David Thetford and Craig Wells are joined by Nathan Blackwood, Zane Perry, and Robert Giovannetti.By Thetford and Ashby on Double T 97.3
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DEI in Marketing: An Interview with Lily Zheng
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In this episode, we dive into the critical topics of Diversity, Equity, and Inclusion (DEI) within the marketing leadership landscape, with our guest, Lily Zheng. This episode is packed with valuable insights, practical advice, and thought-provoking discussions that will help you navigate DEI challenges in your organization. Resources Door No. 3 We…
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May 18th, 2024: Greg Sands, Scott Wilson, and Curry Blackwell
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50:41
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Gary Ashby, Chois Woodman and Dr. Mike Gustafson are joined by Greg Sands, Scott Wilson and Curry Blackwell.By Thetford and Ashby on Double T 97.3
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Struggling to harness your team's creativity? In this episode, we dive deep into the art of crafting precise creative briefs that can revolutionize your projects! Discover why tightening your briefs isn't just about constraints—it's about clarity and focus. We share real-life examples, industry secrets, and practical steps to keep your creative pro…
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May 11th, 2024: Wes Kittley, Curt Langford
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David Thetford and Gary Ashby are joined by Wes Kittley and Curt Langford.By Thetford and Ashby on Double T 97.3
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May 4th, 2024: Mack Owen, Brad King, Kelly and Tracy Free
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David Thetford and Gary Ashby are joined by Mack Owen, Brad King, Kelly and Tracy Free.By Thetford and Ashby on Double T 97.3
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Unveiling Marketing Secrets: How Top Leaders Outsmart Challenges!
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Step into the world of strategic mastery with our latest Listen Loudly Podcast episode! We're dissecting the invaluable insights from our survey with top marketing leaders to reveal the tactics that truly differentiate successful brands. Join us as we explore the struggles and strategies of today's marketing gurus, providing you with the tools to e…
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April 27th, 2024: Mike Gustafson, Brian Hanni, Bobby Boynton
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David Thetford and Gary Ashby are joined by Mike Gustafson, Brian Hanni, and Bobby Boynton.By Thetford and Ashby on Double T 97.3
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On this episode of Listen Loudly, Prentice Howe shares a profound lesson about teamwork and leadership which he learned from his experience at the Hoffman Institute. He discusses how a teacher compares the dynamics of geese in flight in keeping a team unified and motivated. Just as geese fly farther together when they support each other, we discove…
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April 20th, 2024: Kent Jackson, Tony Bradford, Chance McMillan and Ronnie Mattson
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David Thetford and Gary Ashby are joined by Kent Jackson, Tony Bradford, Chance McMillan and Ronnie Mattson.By Thetford and Ashby on Double T 97.3
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April 13th, 2024: Stacy Nix, Ryan Palmer, and Dr. Mike Gustafson
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David Thetford and Gary Ashby are joined by Stacy Nix, Ryan Palmer, and Dr. Mike Gustafson.By Thetford and Ashby on Double T 97.3
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All Things Brand Strategy: An Interview with Kathy Galloway
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Join branding expert Kathy Galloway in this episode as she explores the pivotal role of brand positioning for emerging brands. Kathy presents a simple yet powerful framework to clarify a brand's purpose, mission, and target audience. Diving into the nuances of positioning, she highlights common challenges faced by brands and stresses the significan…
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April 6th, 2024: Matt Mooney and Brad Rodgers
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50:53
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David Thetford and Gary Ashby are joined by former Red Raider basketball player Matt Mooney to discuss where he is in his career, when his upcoming camp is, and his thoughts on the NCAA Tournament. Thetford and Ashby are also joined by NFL referee Brad Rodgers to discuss his time in the NFL and hear stories from his time refereeing.…
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Shift Your Mindset: An Interview with Terry and Ashley Williams
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On this episode of Listen Loudly, Terry and Ashley Williams discuss how developing a growth mindset, emotional intelligence, and the ability to thoughtfully respond instead of reacting can help you achieve success and overcome challenges. Terry shares how they used mental preparation techniques to push through a high-intensity sports competition, w…
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March 30th, 2024: Dr. Mike Gustafson and James Dickey
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David Thetford and Gary Ashby are joined by Dr. Mike Gustafson and James Dickey.By Thetford and Ashby on Double T 97.3
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Agency + Brand Matchmaking: An Interview with Daniel Weiner from YouShouldTalkTo
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Sit down with Daniel Weiner of YouShouldTalkTo, a matchmaker for marketers and CMOs. Daniel talks about how he transitioned from agency work to helping brands and agencies find the right fit. In this episode, he covers the importance of chemistry checks early in the process, common reasons why partnerships break down, and how agencies can better pr…
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March 23rd, 2024: Wes Kittley, Greg Sands, and Matt Dowdy
51:24
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David Thetford and Craig Wells are joined by Wes Kittley, Greg Sands, and Matt Dowdy.By Thetford and Ashby on Double T 97.3
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PR That Gets Results: An Interview with Elaine Garza from Giant Noise
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Have you ever wondered how the PR world works? Join Elaine Garza of Giant Noise as she dives into the dynamic world of PR and influencer marketing, offering valuable insights on crafting comprehensive strategies that blend traditional and new media approaches. She emphasizes the significance of measuring ROI using sales data and influencer metrics …
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March 16th, 2024: Randy Barnett, Tim Kistner, Joe Vincent, Karl Beyer, Alfred White
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49:50
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David Thetford and Gary Ashby are joined by Randy Barnett, Tim Kistner, Joe Vincent, Karl Beyer, and Alfred White.By Thetford and Ashby on Double T 97.3
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In this episode, we amplify the voices of leaders who have harnessed the power of empathy to create positive and impactful change in their organizations. Join us as we dive into real-world stories, practical insights, and strategies that showcase the profound impact of empathetic leadership. From fostering inclusive cultures to enhancing team dynam…
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March 9th, 2024: Reggie Dabbs, Mark Griffin, and Keith Moreland
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David Thetford and Gary Ashby are joined by Reggie Dabbs, Mark Griffin, and Keith Moreland.By Thetford and Ashby on Double T 97.3
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The ROI of Purpose: An Interview with Haley Rushing from The Purpose Institute
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Are you looking for ways to bring your company's purpose to life and drive business performance? Join us with Haley Rushing, Chief Purposologist of The Purpose Institute, as she shares her experience on activating an organization's purpose through action and tools like key PURPOSE indicators. Get insights as Haley shares case studies from purpose p…
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Welcome to the first-ever Streamie Awards, the show where we give out Streamies for the best streaming services in various categories! Don't miss it!By Wes and Perry
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March 2nd, 2024: Wes Kittley, Craig Snyder, Robert Giovannetti
48:03
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David Thetford and Gary Ashby are joined by Wes Kittley, Craig Snyder, Robert Giovannetti.By Thetford and Ashby on Double T 97.3
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Embracing a Challenger Spirit to Ignite Change: An Interview with Nicole Rex from Dell
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Join Nicole Rex, VP of Global Marketing Campaigns at Dell Technologies, as she shares her inspiring journey of self-discovery during the pandemic, uncovering a new sense of authentic leadership in a corporate environment. Through personal reflections and experiences at Dell, she explores the power of personal branding, transforming corporate cultur…
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February 24th, 2024: Wes Kittley, Dr. Mike Gustafson, Kenny Perry
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David Thetford and Gary Ashby are joined by Wes Kittley, Dr. Mike Gustafson, and Kenny Perry.By Thetford and Ashby on Double T 97.3
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Creating Magic in Your Team: An Interview with Lee Cockerell
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Join us as Lee Cockerell, former executive at Disney, Marriott, and Hilton, shares a lifetime of leadership lessons from the world of hospitality. From the significance of fostering a positive culture and hiring the right team to the transformative power of treating employees well, Lee draws from his childhood on an Oklahoma dairy farm to his ascen…
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Your AI Roadmap: An Interview with Anders Erlandsson, former CMO at Volvo Car Mobility
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27:55
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Join hosts Prentice Howe and Bethany Cranfield as they explore a captivating conversation with Anders Erlandsson from Volvo to unravel the innovative strategies and sustainable initiatives that define Volvo's future in the automotive industry. Whether you're a car enthusiast or intrigued by the fusion of technology and sustainability, this episode …
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February 10th, 2024: Frank Anderson, David Gaschen, Jerry Gray
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50:50
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David Thetford and Gary Ashby are joined by Frank Anderson, David Gaschen, and Jerry Gray.By Thetford and Ashby on Double T 97.3
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Unlock Your Brand’s Sound: An Interview with Shez Mehra from Songtradr and MassiveMusic
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Do you know what your brand sounds like? Our guest on today's episode, Shez Mehra, helps marketing leaders answer this question to help their brand win. Defining a brand’s sound is a crucial, but commonly overlooked aspect of building a brand. Shez is Vice President of Growth at Songtradr and MassiveMusic, the largest music licensing platform in th…
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February 3rd, 2024: Ed Mooney, Joe Reed, Doyle Sooter, Rick Dykes
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David Thetford and Gary Ashby are joined by Ed Mooney, Joe Reed, Doyle Sooter, Rick Dykes.By Thetford and Ashby on Double T 97.3
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Step into the world of resilient marketing with hosts Bethany Cranfield and Prentice Hall, where they lead you through a dynamic exploration of strategies and wisdom gleaned from interviews with founders and CMOs of challenger brands. This episode is going to be all about you––the tenacious marketer! Listen in and allow us to be your go-to resource…
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January 27th, 2024: Jill Schneider, Aaliyah Chavez, Mickey Rogers, Maestro David Cho and Courtney Jordan
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David Thetford and Gary Ashby are joined by Jill Schneider, Aaliyah Chavez, Mickey Rogers, Maestro David Cho and Courtney Jordan.By Thetford and Ashby on Double T 97.3
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Have you ever been stuck in a decision-making process, not knowing how to move forward? It is not uncommon in today's fast-paced business world to feel the weight of choices that can make or break your success. Whether you're at the helm of a young, rapidly growing business or managing a well-established enterprise, there is always going to be pres…
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January 20th, 2024: Wes Kittley, Joe Hornaday, Rodney Allison
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David Thetford and Gary Ashby are joined by Wes Kittley, Joe Hornaday, and Rodney Allison.By Thetford and Ashby on Double T 97.3
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Innovation is Not a Luxury: An Interview with Clifford Hudson, former Sonic CEO
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Join us in this episode as we sit down with the remarkable Clifford Hudson, former Chairman and CEO of Sonic Corp (franchisor of the Sonic drive-in concept), and capture the grit of his incredible story of going through pivotal challenges, mistakes, hurdles, and decisions in growing his business to what it is today. Tune in as we uncover the secret…
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A People-First Approach to Scaling: An Interview with Sam Frankfort
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In this episode, we are privileged to interview Sam Frankfort, a distinguished partner of the Benvolio Group. Join us as we delve into Sam's rich experiences and insights, uncovering the pivotal moments that have shaped his illustrious career and driving success as a challenger brand running Benvolio Group. In this episode, Sam candidly shares his …
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