Best William Goodale Podcasts (2024)

1
Episode #49 - Creating an Engaging Employee Experience (with Jamie Bell) 29:18

11d ago29:18

29:18

Delve into the transformative impact of internal marketing on employee engagement and company success. Workshop's VP of Marketing, Jamie Bell, reveals powerful strategies and real-world examples of aligning internal and external brand efforts. Discover how creating an engaging employee experience can elevate your brand and drive business growth, wi…

1
"Voices from Gettysburg" with Allen Guelzo 57:51

2M ago57:51

57:51

Gathering a treasure trove of powerful, rare, and haunting original documents, New York Times bestselling author and award-winning historian Allen C. Guelzo presents a uniquely readable and intimate oral history of the Civil War's turning point. We hear from a Union staff officer, a Confederate amputee, artilleryman, a sympathetic Northern woman, a…

1
Episode #48 - Incorporating DE&I into Internal Marketing (with Marcus Collins) 34:34

2M ago34:34

34:34

Diversity, equity & inclusion (DE&I) is both a business imperative and a core component of a thriving organizational culture. Embedding DE&I in the company culture realizes massive business benefits for those companies that have it as a genuine organizational belief. Professor and best-selling author, Marcus Collins, offers valuable insights for le…

1
Episode #47 - How Employees Can Start Creating Content (with Sara Stella Lattanzio) - BONUS EPISODE 29:43

2M ago29:43

29:43

If you are a company employee who wants to start creating content on social platforms like LinkedIn, or if you are a company that'd like to empower its employees to start creating content, then this episode is for you. Sara Stella Lattanzio, LinkedIn Top Voice and B2B marketing strategist, shares insights from her journey, highlighting the importan…

1
"Pennsylvania Government and Politics" with Thomas Baldino and Paula Duda Holoviak 57:18

2M ago57:18

57:18

This book provides a comprehensive examination of the Keystone State's formal and informal political institutions and players, past and present, and elucidates the place each holds in governing the commonwealth today. Covering a period of more than three hundred years, this volume presents a clear and succinct overview of the commonwealth's politic…

1
"Work, Fight, Or Play Ball" with William Ecenbarger 48:07

3M ago48:07

48:07

In 1918, Bethlehem Steel started the world's greatest industrial baseball league. Appealing to Major League Baseball players looking to avoid service in the Great War, teams employed "ringers" like Babe Ruth, Rogers Hornsby, and Shoeless Joe Jackson in what became scornfully known as "safe shelter" leagues. pcntv.com/donate pcntv.com/membership-sig…

1
"Gen X Pittsburgh" with David Rullo 57:39

3M ago57:39

57:39

Beginning in the early 1990s, Pittsburgh's South Side neighborhood began to transform from the post-industrial morass it had been suffering for the last few decades. Artists began to rent empty apartments, what were once shot-and-a-beer bars became hip dive bars and entrepreneurs found inexpensive real estate to follow their visions. It was in this…

1
"Harrisburg in WWI and the 1918 Pandemic" with Rodney Ross 52:13

3M ago52:13

52:13

In 1917, at the start of World War I, among global war and a global pandemic, Harrisburgers stepped up and served. The city experienced tribulations as residents feared espionage, suspected foreigners and demanded loyalty. Hospitals struggled with the 1918 flu at their doorstep. Join author Rodney Ross as he charts the World War I era and the Harri…

1
"George Washington in the French & Indian War" with Scott Patchan 56:42

4M ago56:42

56:42

George Washington has frequently been criticized for his first military campaign, which sparked the French and Indian War. While his campaign failed to meet its objectives, Washington experienced his first taste of military command, dealing with situations that ultimately proved beyond his control, and learned lessons that made him into the man who…

1
"The Game that Saved the NHL" with Ed Gruver 57:20

5M ago57:20

57:20

In late 1975 and early 1976, at the height of the Cold War, two of the Soviet Union's long-dominant national hockey teams traveled to North America to play an eight-game series against the best teams in the National Hockey League. The culmination of the "Super Series" was reigning Soviet League champion HC CSKA Moscow's face-off against the defendi…

1
"Telling of the Anthracite" with Philip Mosley 59:06

5M ago59:06

59:06

"Telling of the Anthracite" explores the various ways in which anthracite history has been represented and remembered since 1960, the chosen date for the start of the "posthistorical" era coinciding approximately with the Knox mine disaster (1959) and the beginning of the Centralia mine fire (1962-), two cataclysmic and fateful events that symboliz…

1
Episode #46 - Case Story: Civista Bank's Employee Ambassador Program (with Autumn Jose) 37:15

6M ago37:15

37:15

Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode …

1
"That Our Daughters May Be as Cornerstones" with Chad Leinaweaver 50:40

6M ago50:40

50:40

Irving College was the first college to offer degrees in the arts and sciences to women and that two of its buildings still stand to this day. Named after famed author Washington Irving, this college for women was part of a nationwide trend in the nineteenth century to finally educate women, but a trend that was always fraught with opposition. pcnt…

1
Episode #45 - How C-Suite Execs Can Build their Personal Brands (with Cher Jones) 39:46

6M ago39:46

39:46

Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the sign…

1
Episode #44 - Building an Employee Brand Ambassador Program (with Andrew Seel) 30:07

7M ago30:07

30:07

This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only …

1
"On a Great Battlefield" with Jennifer Murray 57:13

6M ago57:13

57:13

Of the more than seventy sites associated with the Civil War era that the National Park Service manages, none hold more national appeal and recognition than Gettysburg National Military Park. In "On a Great Battlefield," Jennifer M. Murray chronicles the administration of the National Park Service and how it educates the public about the battle and…

1
Episode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy) 31:06

7M ago31:06

31:06

Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/exec…

1
Episode #42 - Imposter Syndrome - How to Help Employees Overcome It (with Jodi-Ann Burey) 40:32

7M ago40:32

40:32

Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syn…

1
Episode #41 - How Internal Marketing Can Improve the Way Teams Work (with Jimmy Burroughes) 46:17

7M ago46:17

46:17

Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work. The Internal Marketing Podcast is the unique podcast series that 'flip…

1
"Emotional Brandywine" with Karl Kuerner & Bruce Mowday 57:06

8M ago57:06

57:06

The September 11, 1777, battle of Brandywine, a defeat for General George Washington, is too often forgotten by historians. Brandywine was one of the most important engagements of the war, also the largest land battle. Lafayette began his rise to an American hero that afternoon when he shed his blood for American freedom. Artist Karl J. Kuerner and…

1
"Youghiogheny: Appalachian River" with Tim Palmer 57:09

9M ago57:09

57:09

Turbulent rapids and wild shorelines of the Youghiogheny River highlight natural wonders of the Appalachian Mountains, and midway on the stream's revealing path, Ohiopyle State Park is a showcase of beauty and has become a recreational hotspot where the river thunders over its iconic falls and cascades through the wooded gorges of Pennsylvania. Now…

1
Episode #40 - How Employees Can Build their Personal Brands on LinkedIn (with Michelle B. Griffin) 31:01

9M ago31:01

31:01

Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michell…

1
Episode #39 - How to Empower Employees to do Social Selling (with Steve Watt) 41:37

10M ago41:37

41:37

Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how. The Internal Ma…

1
Episode #38 - How Employees Can Become Thought Leaders (with Ashley Faus) 41:57

10M ago41:57

41:57

Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so. The Internal Marketing Podcast is the unique p…

1
"The Philadelphia Campaign, 1777" with Michael Harris 53:11

10M ago53:11

53:11

The British Army in North America conducted two campaigns in 1777. John Burgoyne led one army south from Canada to seize control of the Lake Champlain-Hudson River corridor resulting in the battle of Saratoga. Rather than assist Burgoyne's campaign, William Howe led his army from New York City on the Philadelphia campaign. Although Howe captured Ph…

1
Episode #37 - The Company Culture that Makes Employee Advocacy Thrive (with Sarah Goodall) 37:33

10M ago37:33

37:33

If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company. The Internal Marketing P…

1
"If We Are Striking for Pennsylvania" Volume 2 with Scott Mingus & Eric Wittenberg 57:23

10M ago57:23

57:23

The first installment (June 3-22, 1863) carried the armies through the defining mounted clash at Battle of Brandy Station, after which Lee pushed his corps into the Shenandoah Valley and achieved the magnificent victory at Second Winchester on his way to the Potomac. Caught flat-footed, Maj. Gen. Joseph Hooker used his cavalry to probe the mountain…

1
Episode #36 - How Employees Can Use Video to Build their Personal Brands (with Juma Bannister) 37:22

11M ago37:22

37:22

Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Stu…

1
"Prisoners of Congress" with Norman Donoghue 53:11

11M ago53:11

53:11

In 1777, Congress labeled Quakers who would not take up arms in support of the War of Independence as "the most Dangerous Enemies America knows" and ordered Pennsylvania and Delaware to apprehend them. In response, Keystone State officials sent twenty men-seventeen of whom were Quakers-into exile, banishing them to Virginia, where they were held fo…

1
Episode #35 - How Company Employees Can Build Their Personal Brands (with Christine Gritmon) 38:14

11M ago38:14

38:14

Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand ca…

1
"Digging in the City of Brotherly Love" (2nd Edition) with Rebecca Yamin 56:49

11M ago56:49

56:49

Historic Philadelphia has long yielded archaeological treasures from its past. Excavations required by the National Historic Preservation Act have recovered pottery shards, pots, plates, coins, bones, and other artifacts relating to early life in the city. This updated edition of Digging in the City of Brotherly Love continues to use archaeology to…

1
George Marshall's "Memoirs of My Services in the World War, 1917-1918" with Tom Bruscino 1:53:09

1y ago1:53:09

1:53:09

George Marshall was one of America's most significant statesmen during the mid twentieth century. He was born and raised in Uniontown, PA and attended VMI before earning a commission in the U.S. Army in 1902. During World War II he led the Army as Chief of Staff and after the war served as Secretary of State where he initiated the Marshall Plan for…

1
"George Nakashima Woodworkers Process Book" with Mira Nakashima 50:25

1y ago50:25

50:25

George Nakashima began his furniture business as a reactionary movement against the practice of 20th century "modern" architecture, design, and art. With a solid background in architectural history and design, engineering and building practice, George turned towards a simpler life in which direct contact with materials, tools, clients, and craftsme…

1
"The Whiskey Rebellion" with Brady Crytzer 57:28

1y ago57:28

57:28

In March 1791 Treasury Secretary Alexander Hamilton shocked the western frontier when he proposed a domestic excise tax on whiskey to balance America's national debt. As the months passed however the people of Western Pennsylvania grew restless with the inadequacy of the government's response and they soon turned to more violent means of political …

1
"Are All Politics Nationalized?" with Stephen Medvic, Matthew Schousen, and Berwood Yost 58:07

1y ago58:07

58:07

Given the news media's focus on national issues and debates, voters might be expected to make decisions about state and local candidates based on their views of the national parties and presidential candidates. The editors and contributors of this book examine the 2020 elections in six Pennsylvania districts to explore the level of nationalization …

1
"Small-Town Cops in the Crosshairs" with Bruce Mowday 55:50

1+ y ago55:50

55:50

The sniper killings of Kennett Square, Pennsylvania, policemen William Davis and Richard Posey shocked the American public in November 1972 and garnered national coverage on the major news networks at the time. Fifty years later, this book, the first to cover the slayings, details the cold-blooded ambush of the two small-town law enforcement office…

1
"American Ramble" with Neil King 57:15

1+ y ago57:15

57:15

A memoir about a 330-mile walk from Washington, D.C., to New York City - an unforgettable pilgrimage to the heart of America across some of our oldest common ground. Neil King Jr.'s desire to walk from Washington, D.C., to New York City began as a whim and soon became an obsession as he was determined to rediscover what matters in life and to see o…

1
Episode #34 - How HubSpot Does Internal Marketing that Builds Community - A Case Story (with Christina Garnett) 33:01

1+ y ago33:01

33:01

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
"Donora Death Fog" with Andy McPhee 57:54

1+ y ago57:54

57:54

In October 1948, a seemingly average fog descended on the tiny mill town of Donora, Pennsylvania. With a population of fewer than fifteen thousand, the town's main industry was steel and zinc mills—mills that continually emitted pollutants into the air. The six-day smog event left twenty-one people dead and thousands sick. Even after the fog lifted…

1
"Surviving the Winters" with Steven Elliott 58:53

1+ y ago58:53

58:53

George Washington and his Continental Army braving the frigid winter at Valley Forge form an iconic image in the popular history of the American Revolution. Exploring the inner workings of the Continental Army through the prism of its encampments, this book is the first to show how camp construction and administration played a crucial role in Patri…

1
Episode #33 - How Hudl Does Internal Marketing - A Case Story (with Haleigh Brouilette) 40:42

1+ y ago40:42

40:42

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
"Joe Louis vs. Billy Conn" with Ed Gruver 58:26

1+ y ago58:26

58:26

During the memorable summer of 1941, no sports story loomed larger than Joe Louis versus Billy Conn, the hard-hitting heavyweight champion, Detroit's "Brown Bomber," battling the stylish and cocky "Pittsburgh Kid." Considered one of the greatest matches in boxing history, the fight saw the underdog Conn well ahead on points until Louis knocked him …

1
Episode #32 - How to Build A Winning Company Page on LinkedIn (with Michelle J Raymond) 39:41

1+ y ago39:41

39:41

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
"A Most Gallant Resistance" with James McIntyre 57:08

1+ y ago57:08

57:08

The Delaware River defenses played a crucial role for the Americans in Philadelphia during the American War of Independence in 1777. Maintaining the integrity of the river defenses involved an attritional campaign waged by an intrepid group of defenders which brought together the efforts of the Continental Army, the Continental Navy and the Pennsyl…

1
"Vigilance" with Andrew Diemer 58:56

1+ y ago58:56

58:56

The remarkable and inspiring story of William Still, an unknown abolitionist who dedicated his life to managing a critical section of the Underground Railroad in Philadelphia. Learn the full range of Still's life and accomplishments. pcntv.com/donate pcntv.com/membership-signup pcntv.comBy PCN - Pennsylvania Cable Network

1
Episode #31 - How Marketing Can Get Internal Alignment (with Stacey Danheiser) 38:11

1+ y ago38:11

38:11

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
"Street Diplomacy" with Elliott Drago 57:19

1+ y ago57:19

57:19

Although Philadelphia's Black community lived in a free city in a free state, they faced constant threats to their personal safety and freedom. The political and physical conflicts that arose over fugitive slave removals and the kidnappings of free Black people forced Philadelphians to confront the politics of slavery. pcntv.com/donate pcntv.com/me…

1
"American Sirens" with Kevin Hazzard 55:42

1+ y ago55:42

55:42

Until the 1970s, if you suffered a medical crisis, your chances of survival were minimal. But that all changed with Freedom House EMS in Pittsburgh, a group of Black men who became America's first paramedics. pcntv.com/donate pcntv.com/membership-signup pcntv.comBy PCN - Pennsylvania Cable Network

1
Episode #30 - How to Measure Employee Advocacy Success (with Tim Williams) 39:22

1+ y ago39:22

39:22

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…

1
"Feeding Washington's Army" with Ricardo Herrera 57:16

1+ y ago57:16

57:16

In this major new history of the Continental Army's Grand Forage of 1778, award-winning military historian Ricardo A. Herrera uncovers what daily life was like for soldiers during the darkest and coldest days of the American Revolution: the Valley Forge winter. Here, the army launched its largest and riskiest operation to feed itself and prevent st…

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William Goodale Podcasts

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