Best Wpp Podcasts (2024)

1
S4 | Ep 44 | Your True Guide to AI - 3 Years On with Daniel Hulme, Chief AI Officer at WPP (and CEO at Satalia) 46:38

10d ago46:38

46:38

In Episode 44, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Daniel Hulme, Chief AI Officer at WPP and one of the world's leading AI authorities, where they discuss how the AI landscape has shifted since his first appearance on the show over 3 years ago, which includes; Selling Satalia to WPP Why it’s become a succe…

1
What makes an agency brand? 38:13

2h ago38:13

38:13

Agency brands have been through the wash this year with a laundry load of mergers, acquisitions, closures and some clean and sparkly new shops. In this episode, the Campaign editorial team discuss how agency brands become distinct and recognisable and what concoction of ingredients help them create their own brand. From famous leaders and agency na…

1
S4 | Ep 47 | Bridging the AI Skills Gap with Anna Wang, Head of AI at Multiverse 37:20

1d ago37:20

37:20

In Episode 47, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Anna Wang, Head of AI at Multiverse, where they discuss current AI landscape and the key considerations to bridge the AI skills gap, which includes; Studying AI at Stanford Having her company acquired by Multiverse The combination of AI and behavioural scienc…

1
‘Don’t waste millions training LLMs for marketing and commerce, tap autonomous AI agents like Gucci, Saks, Wiley, Fisher & Paykel’ – Salesforce global CMO on AI’s ‘third wave’ 25:45

3d ago25:45

25:45

Salesforce reckons it’s the end of the DIY AI era – and global CMO Ariel Kelman is tasked with addressing what his CEO, Marc Benioff said last week is Salesforce's biggest marketing challenge: convincing global markets to think less about Open AI, Microsoft copilots and other generative AI companies that require businesses to custom-bake the tech i…

1
Virgin Velocity measured incrementality across media channels, proved TV+BVOD+OOH deliver more uplift, launched first brand push, saw member growth trend soar 35% 34:03

35m ago34:03

34:03

Before launching its first-ever brand campaign, Virgin Velocity had to convince finance and commercial teams that investing in brand would drive long-term demand, re-engage its 10m members – and ultimately power growth. So it tapped Beatgrid, the same cross-media measurement platform used by Virgin Australia when relaunching its airline brand. Beat…

1
What do brands lose by not having X on their plan? 40:11

34m ago40:11

40:11

"Who wants to advertise on Twitter with a maverick owner?," said Gideon Spanier, Campaign's UK editor in chief in this episode. Since Elon Musk took over Twitter, renamed X, journalists have been busy keeping up with the contention surrounding the platform – from cutting staff by 80% to blaspheming advertisers for withholding adspend; filing an ant…

1
S4 | Ep 46 | Data & AI Literacy: Are Your People Ready for AI? with Katy Gooblar, Director of Education and Data at Data Literacy Academy 57:33

23m ago57:33

57:33

In Episode 46, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Katy Gooblar, Director of Education & Data at Data Literacy Academy, where they discuss how to ensure your people are AI ready, which includes; The key factors in ensuring an organisation is ready to truly harness the power of AI How AI adoption is related to…

1
Kincoppal girls’ only high school principal: ‘Social media the most damaging influence I’ve ever seen’, backs 16 age limit but ex-Facebook ANZ boss warns of fallout as brands stay silent 40:36

10d ago40:36

40:36

The proposed ban on social media for teens has polarised industry and academia with warnings aplenty it could backfire. Ex-Facebook ANZ MD Liam Walsh argues rather than a ban, dumbing down the algorithms, forcing algorithmic transparency through regulation or removing them altogether – could actually be the solution if fears of the effects of algor…

1
S4 | Ep 45 | Translating the Language of Data with Tony Zona, Chief Data Officer at Grant Thornton UK 38:05

14d ago38:05

38:05

In Episode 45, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tony Zona, Chief Data Officer at Grant Thornton UK, where they discuss how to translate the language of data to create a unified language, which includes; Operating for 25 years in the same organisation Being a translator in his personal family life Why comin…

1
Streaming services have peaked as 2025 ad take set to surge to $200m; Amazon Prime, Kayo, Binge lead local market with ‘sophisticated’ human sales teams but too many streamers to support with ads - Omnicom ... 45:09

17d ago45:09

45:09

The latest analysis of SVOD growth rates from tech and telco analyst Telsyte proves one thing: fear of streaming services losing subscribers by pivoting to ads is overblown: They’re growing – though some more than others. MD Foad Fadaghi says ads, plus AI personalisation, integration and format innovation, will power the next growth cycle but strea…

1
'There's nothing brave about running 100m' – changing the 'bullshit' Paralympics vocab 25:03

11d ago25:03

25:03

"Language is everything" in advertising, particularly for the Paralympics. Channel 4's "Considering what?" campaign frames Paralympians as world-class athletes rather than competitors "overcoming" their disabilities. The International Paralympic Committee's “They’re not playing games” left messages on social media from the Paris Paralympic 2024 ath…

1
Peak ecom? Investment banker turned ecom entrepreneur says social, search ad rates, customer aqcuisition now unviable for ecom pureplay, DTC profits without retail media 38:33

21d ago38:33

38:33

For anyone in ecom or performance marketing, this podcast is a must listen. Forget ROI and ROAS, think unit economics, says former investment banker (her last big deal was the Myer float) turned entrepreneur Carla Penn-Kahn. She was early into ecom and left Credit Suisse to launch four of her own –Kitchenware Australia, A Gift Worth Giving, Everten…

1
Campaign podcast: Gaming ads unlocked 26:20

23d ago26:20

26:20

Campaign teamed up with Activision Blizzard Media to explore the world of gaming ads and how brands and agencies can make the most of it. Gaming is big business - worth almost $250bn last year. Tuned-in brands are diversifying their channel mix and turning to gaming to capitalise on fandom's fierce nature and the growing attention the channel now c…

1
Pay, people and pitching in the spotlight 24:31

24d ago24:31

24:31

Pay, people and pitching. Not just fantastic alliteration but also the basis for a number of features that have run over the summer using data from this year’s School Reports. Hosted by media editor Beau Jackson, who was joined by deputy editor Gemma Charles and premium content editor Nicola Merrifield, this episode digs deeper into the issues rais…

1
S4 | Ep 43 | Creating Financial Value Through Data with Stijn (Stan) Christiaens, Co-Founder and Chief Data Citizen at Collibra 51:51

23d ago51:51

51:51

In Episode 43, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Stijn (Stan) Christiaens, Co-Founder and Chief Data Citizen at Collibra, where they discuss the framework to create financial value through data, which includes; The catalyst for launching Collibra What the title Chief Data Citizen means Setting up the chief …

1
Synthetic customers meet synthetic CMOs (and CFOs): Evidenza clones Sharp, Ritson, Binet & Field to build annual marketing plans in minutes; Mars, EY sign-up 47:24

1M ago47:24

47:24

The effectiveness “revolution” is colliding with the AI-spawned efficiency uprising and it’s leaping the early consensus AI use cases in marketing around automating personalised content and communications. So much so Mark Ritson choked on his Wellfleet oysters when Jon Lombardo and Peter Weinberg told him they were leaving top jobs at the LinkedIn-…

1
Taylor Swift, Kafka and Glasto: The summer of 2024's cultural highlights 19:51

25d ago19:51

19:51

It's the school holidays. So in a more relaxed episode, the Campaign editorial team debates this summer's top cultural moments. Hosted by features editor Matt Barker, the team discusses what's been inspiring and entertaining them away from the advertising industry. TV shows, books, music, anything really! Senior creativity reporter Charlotte Rawlin…

1
MMM masterclass: Bupa’s open book on business data feeding Atomic 212° a benchmark for agency-client transparency and trust 40:00

29d ago40:00

40:00

Marketing mix modelling (MMM) only works if brands grant their agencies access to critical business data – and many don’t in a perplexing and decades-long challenge. But equally, agencies can be guilty of slowing media pricing and audience data into their client MMM models, rounding out the two-way data conundrum. It’s ironic given all the talk of …

1
S4 | Ep 42 | Two Years On - What Happens After Putting a Valuation on Your Data Assets with Davin Crowley-Sweet, CDO at National Highways 52:55

24d ago52:55

52:55

In Episode 42, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Davin Crowley-Sweet, Chief Data Officer at National Highways. After Davin's first appearance almost 2 years ago (still the most listened-to episode of all time) they discuss what’s unfolded since valuing their data as an asset and the failings of the D&A i…

1
Sir Martin Sorrell: UM’s ex-privacy boss Arielle Garcia ‘is right’ (partly) on $700bn online data ‘garbage'; Personalisation Netflix-style the future; AI, big tech will crunch intermediaries in three years ... 40:39

1M ago40:39

40:39

Part Two: After last week's instalment with S4 Capital's founder and former WPP boss, Sir Martin Sorrell – in which he explained why the market cap of his next generation marketing services firm had plummeted from £5 billion to £300 million in the past three years – he's back for part two. We cover the consolidation of the $700 billion global digit…

1
'It's tough for WPP' – Q2 analysis | N Brown creative review | Is adland manipulating culture? 19:12

1M ago19:12

19:12

After WPP's Q2 results, the Campaign team analyses why the agency group downgraded its annual forecast and saw revenues drop in China. Gideon Spanier, Campaign UK's editor-in-chief, discusses his recent interview with Mark Read, the chief executive of WPP, and the context behind his questioning which included the FGS sale and what's going on with G…

1
Last click flaws ‘wasting 35 cents on marketing dollar’, search, display massively overvalued – while social and video an enormous opportunity: Analytic Partners and Meta on how to fix it. 42:16

1M ago42:16

42:16

Most attribution analysis by digital marketing and analytics teams is too narrow to base marketing investment decisions on – and it’s leading to a chronic over-investment in paid search and under-investment in digital video according to Analytic Partners. The firm conducted a major study to unravel the gaps between digital attribution reporting for…

1
'My response is WOW': Campaign Podcast – Andy Jex & Carren O'Keefe review latest ads 35:12

1M ago35:12

35:12

Andy Jex, chief creative officer at TBWA\London, and Carren O'Keefe, chief creative officer at Digitas UK, join Campaign's senior creativity reporter, Charlotte Rawlings, to review some of the latest ads. Jex and O’Keefe explore the prevalent use of oil paintings and classical music in recent work. The pair discuss Bodyform “Never just a period” by…

1
S4 | Ep 41 | Building a Data Governance Function From the Ground Up with Dom Holden, Data Governance Manager at Jet2.com 50:07

1M ago50:07

50:07

In Episode 41, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dominic Holden, Head of Data Governance at Jet2.com, where they talk about the key considerations when building out a data governance function from the ground up, which includes; Constructing the data governance operation Clearly defining who does what, when …

1
Sir Martin Sorrell on the $9bn valuation wipeout of his new-world holdco S4Capital – and why Publicis, Omnicom, Havas are ‘premier league’ players; Dentsu, WPP, IPG in ‘second division’. 38:14

1M ago38:14

38:14

Part One: It's been three years since Sir Martin Sorrell was last on the Mi3 podcast - he declared then a mea culpa of sorts that he didn't - and couldn't - transform WPP, the giant marketing services holding company he founded in the 1970s, fast enough because it was listed. At the time (2021), Sir Martin’s next generation digital holding company,…

1
Campaign podcast: Elon Musk lawsuit, social media and social unrest 13:56

2M ago13:56

13:56

Campaign features editor Matt Barker is joined in the studio by senior media reporter Shauna Lewis and senior creativity reporter Charlotte Rawlings. The trio discuss Elon Musk's announcement that he will be suing the Global Alliance for Responsible Media in the US over an alleged "illegal boycott" of advertising on his X platform. Chat then turns …

1
S4 | Ep 40 | LIVE PANEL: Enterprise Data Literacy: From Planning to Impact with Greg Freeman (Data Literacy Academy), Hannah Davies (Admiral Group) and Kate Jones (Coventry Building Society) 1:02:20

1M ago1:02:20

1:02:20

In Episode 40, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO of Data Literacy Academy, Hannah Davies, Head of Data Culture and Excellence at Admiral Group Plc and Kate Jones, Head of Data Product and Strategy at Coventry Building Society as part of a live panel event, where they discuss how to design …

1
Market TV perceptions wayward: Ex-Seven CMO Mel Hopkins still backs TV, aligns with Nine CMO Liana Dubois warning marketers of 'dangerous swing' to platforms and dashboards over ROI 29:38

2M ago29:38

29:38

Six weeks ago Mel Hopkins was rolled out of Seven amid a clinical round of cuts that added further fuel to the narrative that TV is in trouble as audiences bleed and revenue follows suit. But Hopkins, who as Optus CMO dumped the lion’s share of her media budget into Meta and Google, remains convinced TV is undervalued and undersold, says BVOD metri…

1
Campaign podcast: Ascential, The Guardian, mishaps 11:51

2M ago11:51

11:51

Campaign features editor Matt Barker is joined by media editor Beau Jackson in the studio to chew over some recent news stories. The pair first chat about TV coverage of the Paris Olympics, before discussing the future of Ascential, set to be acquired by publisher and events group Informa for £1.2bn. Talk then turns to the controversy over The Guar…

1
S4 | Ep 39 | Data Storytelling: Influencing Your Way to Business Impact with Stefania Gvillo, Chief Analytics & Insight Officer at Domino's 48:26

2M ago48:26

48:26

In Episode 39, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined Stefania Gvillo, Chief Analytics & Insight Officer at Domino's, where they discuss how to be a better data storyteller to drive better business impact, which includes; Understanding what matters to your audience The link between value and effective storytelling …

1
B2B marketing fundamentals challenged: Bain-B2B Institute study consigns traditional lead gen, KPIs, metrics to bin as ‘hidden buyers’ missed, trillions lost 56:23

2M ago56:23

56:23

$18 trillion’s worth of B2B transactions take place annually. But “40-60 per cent of deals get stalled”, says B2B Institute founder Jann Martin Schwarz, because B2B marketers are focusing on the wrong things and the wrong people. They are missing the “hidden buyers” that don’t show up in individual-focused lead gen and those buyers – procurement, f…

1
Campaign Podcast: Why the Paris 2024 Olympics is all about storytelling 33:55

2M ago33:55

33:55

Paris 2024 returns the Olympic Games back to normality after the delayed Japan 2020 games. But what does it look like in a time of AI, war and economic uncertainty? Campaign speaks to UK advertisers on how the Olympics has changed this year, including Harley O’Dell from TikTok, Joanna Cotton from Monks and Mark Eaves from Gravity Road. Hosted by te…

1
News: Havas B Corp revoked | Group M moves | TfL launches creative review 9:07

2M ago9:07

9:07

Campaign's editorial team discusses the top news of the week from Havas losing its B Corp status to TfL launching a creative review. Media editor Beau Jackson and tech editor Lucy Shelley discuss how Havas and its agencies are affected by the B Corp loss and some highlights from TfL's advertising since VCCP won the account from M&C Saatchi. They de…

1
S4 | Ep 38 | Data Accessibility; From Technical Solution to Business Value with Rui Machado, Vice President Data Engineering and Architecture at H&M Group 47:50

2M ago47:50

47:50

In Episode 38, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rui Machado, Vice President of Data Engineering and Architecture at H&M Group, where they discuss data modelling, accessibility and translating highly technical solutions into business value, which includes; Working for household names such as Nike and Meta L…

1
Campaign Podcast: On the ground at Creative Circle; Channel 4’s Paralympics campaign and Neverland resigning Tetley 10:25

2M ago10:25

10:25

Fresh from last week’s Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo’s insight on Uber’s “Best friends” ad with Robert DeNiro and Asa Butterfield; and a rallying cry to agencies to improve access to the industry. She also sh…

1
S4 | Ep 37 | Influencing Boards and Transforming Organisations with Claire Thompson, Group Chief Data & Analytics Officer at Legal & General 47:31

2M ago47:31

47:31

In Episode 37, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Claire Thompson, Group Chief Data & Analytics Officer at Legal & General, where they discuss the power of influencing and operating at board level to transform organisations, which includes; Starting her career as a SAS programmer The key traits and attribute…

1
Interview: Euros ads and how EE tackles hate with Saatchi & Saatchi 28:04

3M ago28:04

28:04

The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'. EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting t…

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Wpp Podcasts

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